The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Health & Wellness
Award
Agency
Client
Title
Category
Annual ID
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health Category: Direct Marketing
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Animation / Single
Eye Test Menu
Agency: Ogilvy / Bengaluru
Client: Titan Eye + Category: Innovation / New Ideas in Out of Home
Just Give a F*ck
Agency: Valtech Radon / Stockholm + RFSU AB / Stockholm
Client: RFSU Category: Innovation / Use of Media in Social Media
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Innovation / New Ideas in Radio & Audio
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Craft / Data-Driven Personalization
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Innovation / New Ideas in Technology
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Craft / Art Direction
The Third Nipple
Agency: Droga5 New York, part of Accenture Song / New York + Perky / San Antonio
Client: Perky Category: Social Post / Single Platform Series
Blood Aid
Agency: DM9 / Sao Paulo
Client: DASA Health Diagnostics Category: Data-Driven Personalization
Skin Like Me
Agency: Energy BBDO / Chicago + Liquo Audio + Kollectiff + Pinguim Content
Client: Bepanthen Category: Data-Driven Personalization
Don’t Sleep on Saquon
Agency: The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client: Unisom Category: Public Relations
36 Months 'Raise the age'
Agency: Supermassive / Sydney + FINCH / Sydney
Client: 36 Months Category: Public Relations
The Rarest Stars Shine Brightest
Agency: ALTO NY / New York + Montefiore Einstein / New York + Biscuit Filmworks + Truform Media
Client: Montefiore Einstein Category: Film & Video
Missed Birthdays
Agency: adam&eveDDB / London + CALM + ITV
Client: CALM x ITV Category: Film & Video
IDENTITY BUILDER
Agency: Area 23, an IPG Health Company / New York + StudioRx, an IPG Health Company / New York + Black Madre / Sao Paulo + Shanghai Wanlong Cultural Communication Company / Guangzhong
Client: Zhejiang University Category: Online & Mobile
CAMDOM
Agency: INNOCEAN / Berlin + BILLY BOY + Jung & Billig + PAY4BRAIN
Client: BILLY BOY Category: Online & Mobile
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Multicultural Impact
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health Category: Multicultural Impact
FIRST BODA
Agency: Ogilvy / Nairobi
Client: MyDawa & Kenya Red Cross Category: Creative Effectiveness / Health & Wellness / Pharmaceuticals
Could it be this easy?
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN BELGIUM
Client: Sandoz Deutschland / Hexal AG Category: Radio & Audio
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Film & Video for Good
Blood Aid
Agency: DM9 / Sao Paulo
Client: DASA Health Diagnostics Category: Data Visualization / Static or Dynamic
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health Category: Custom Content
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Use of Technology
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Commerce
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd. Category: Craft / Use of Technology
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Events & Experiential
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: TV, VOD, & Online / Over 90 Seconds - Single
The Comeback
Agency: ALTO NY / New York + Exile + Radical Media + Truform Media
Client: Montefiore Einstein Category: Craft / Writing
The Rarest Stars Shine Brightest
Agency: ALTO NY / New York + Montefiore Einstein / New York + Biscuit Filmworks + Truform Media
Client: Montefiore Einstein Category: Branded Content
The orange
Agency: LG2 / Montreal + Rodeo FX + Circonflex + FAAV Studio
Client: Fondation CHU Sainte-Justine Category: Branded Content
The Comeback
Agency: ALTO NY / New York + Exile + Radical Media + Truform Media
Client: Montefiore Einstein Category: Branded Content
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Use of Humor
Don’t Sleep on Saquon
Agency: The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client: Unisom Category: Digital & Online
The Spot
Agency: Ogilvy Australia / Sydney + The Glue Society / Sydney
Client: Bristol Myers Squibb and La Roche Posay Category: Out of Home
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Craft / Printing / Production
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health Category: Craft / Art Direction
CAMDOM
Agency: INNOCEAN / Berlin + BILLY BOY + Jung & Billig + PAY4BRAIN
Client: BILLY BOY Category: Craft / Use of Technology
Skin Like Me
Agency: Energy BBDO / Chicago + Liquo Audio + Kollectiff + Pinguim Content
Client: Bepanthen Category: Technology as a Creative Tool
Having sex, we can boost the economy
Agency: Zurda / Buenos Aires + Tulipán Argentina / Buenos Aires + Retina / Buenos Aires
Client: Tulipán Argentina Category: Brand Partnerships
10 vs 10
Agency: Ogilvy Australia / Sydney + Edelman / New York + Mindshare / London + Ogilvy UK / London
Client: Dove Category: Print & Promotional for Good
VISIONGRAM
Agency: DENTSU INC. / Tokyo + Pyramid Film Quadra Inc. / Tokyo + SHINDII, LLC. / Yokohama
Client: Japan Blind Judo Federation Category: Technology for Good
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd. Category: Technology for Good
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Experiential / In-Person Events
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Experiential Radio & Audio
Award:
2025 Health & Wellness Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Direct Marketing
Annual ID:
OS25_HW019B
Award:
2025 Pharma Bronze Pencil
Agency:
Ogilvy / Shanghai
Client:
Viagra
Title:
MAKE LOVE LAST
Category:
Craft / Art Direction
Annual ID:
OS25_PH009B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Animation / Single
Annual ID:
OS25_MI043B
Award:
2025 Out of Home Bronze Pencil
Agency:
Ogilvy / Bengaluru
Client:
Titan Eye +
Title:
Eye Test Menu
Category:
Innovation / New Ideas in Out of Home
Annual ID:
OS25_OH044B
Award:
2025 Social Media Bronze Pencil
Agency:
Valtech Radon / Stockholm + RFSU AB / Stockholm
Client:
RFSU
Title:
Just Give a F*ck
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS25_SM033B
Award:
2025 Radio & Audio-First Bronze Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Innovation / New Ideas in Radio & Audio
Annual ID:
OS25_RA015B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Physical Products
Annual ID:
OS25_EX018B
Award:
2025 Pharma Bronze Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Craft / Data-Driven Personalization
Annual ID:
OS25_PH010B
Award:
2025 Creative Use of Technology Bronze Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Innovation / New Ideas in Technology
Annual ID:
OS25_CT019B
Award:
2025 Branded Entertainment Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Craft / Art Direction
Annual ID:
OS25_BE029B
Award:
2025 Social Media Merit Award
Agency:
Droga5 New York, part of Accenture Song / New York + Perky / San Antonio
Client:
Perky
Title:
The Third Nipple
Category:
Social Post / Single Platform Series
Annual ID:
OS25_SM035M
Award:
2025 Creative Use of Data Merit Award
Agency:
DM9 / Sao Paulo
Client:
DASA Health Diagnostics
Title:
Blood Aid
Category:
Data-Driven Personalization
Annual ID:
OS25_CU036M
Award:
2025 Creative Use of Data Merit Award
Agency:
Energy BBDO / Chicago + Liquo Audio + Kollectiff + Pinguim Content
Client:
Bepanthen
Title:
Skin Like Me
Category:
Data-Driven Personalization
Annual ID:
OS25_CU037M
Award:
2025 Health & Wellness Merit Award
Agency:
The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client:
Unisom
Title:
Don’t Sleep on Saquon
Category:
Public Relations
Annual ID:
OS25_HW061M
Award:
2025 Health & Wellness Merit Award
Agency:
Supermassive / Sydney + FINCH / Sydney
Client:
36 Months
Title:
36 Months 'Raise the age'
Category:
Public Relations
Annual ID:
OS25_HW062M
Award:
2025 Health & Wellness Merit Award
Agency:
ALTO NY / New York + Montefiore Einstein / New York + Biscuit Filmworks + Truform Media
Client:
Montefiore Einstein
Title:
The Rarest Stars Shine Brightest
Category:
Film & Video
Annual ID:
OS25_HW045M
Award:
2025 Health & Wellness Merit Award
Agency:
adam&eveDDB / London + CALM + ITV
Client:
CALM x ITV
Title:
Missed Birthdays
Category:
Film & Video
Annual ID:
OS25_HW050M
Award:
2025 Health & Wellness Merit Award
Agency:
Area 23, an IPG Health Company / New York + StudioRx, an IPG Health Company / New York + Black Madre / Sao Paulo + Shanghai Wanlong Cultural Communication Company / Guangzhong
Client:
Zhejiang University
Title:
IDENTITY BUILDER
Category:
Online & Mobile
Annual ID:
OS25_HW053M
Award:
2025 Health & Wellness Merit Award
Agency:
INNOCEAN / Berlin + BILLY BOY + Jung & Billig + PAY4BRAIN
Client:
BILLY BOY
Title:
CAMDOM
Category:
Online & Mobile
Annual ID:
OS25_HW055M
Award:
2025 Direct Marketing Merit Award
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Brand Partnerships
Annual ID:
OS25_DM105M
Award:
2025 Cultural Driver Merit Award
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Multicultural Impact
Annual ID:
OS25_CD020M
Award:
2025 Cultural Driver Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Multicultural Impact
Annual ID:
OS25_CD021M
Award:
2025 Creative Effectiveness Merit Award
Agency:
Ogilvy / Nairobi
Client:
MyDawa & Kenya Red Cross
Title:
FIRST BODA
Category:
Creative Effectiveness / Health & Wellness / Pharmaceuticals
Annual ID:
OS25_CE026M
Award:
2025 Health & Wellness Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + SERVICEPLAN BELGIUM
Client:
Sandoz Deutschland / Hexal AG
Title:
Could it be this easy?
Category:
Radio & Audio
Annual ID:
OS25_HW064M
Award:
2025 Film & Video Merit Award
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Film & Video for Good
Annual ID:
OS25_FI105M
Award:
2025 Design Merit Award
Agency:
DM9 / Sao Paulo
Client:
DASA Health Diagnostics
Title:
Blood Aid
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS25_DE085M
Award:
2025 Radio & Audio-First Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Custom Content
Annual ID:
OS25_RA023M
Award:
2025 Sustainable Development Goals Pencil Merit Award
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Sustainable Development Goals
Annual ID:
OS25_SD010M
Award:
2025 Creative Use of Data Merit Award
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Use of Technology
Annual ID:
OS25_CU035M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Commerce
Annual ID:
OS25_IN054M
Award:
2025 Out of Home Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + L&C / New York
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Craft / Use of Technology
Annual ID:
OS25_OH110M
Award:
2025 Public Relations Merit Award
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Events & Experiential
Annual ID:
OS25_PR033M
Award:
2025 Film & Video Merit Award
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI085M
Award:
2025 Health & Wellness Merit Award
Agency:
ALTO NY / New York + Exile + Radical Media + Truform Media
Client:
Montefiore Einstein
Title:
The Comeback
Category:
Craft / Writing
Annual ID:
OS25_HW071M
Award:
2025 Health & Wellness Merit Award
Agency:
ALTO NY / New York + Montefiore Einstein / New York + Biscuit Filmworks + Truform Media
Client:
Montefiore Einstein
Title:
The Rarest Stars Shine Brightest
Category:
Branded Content
Annual ID:
OS25_HW032M
Award:
2025 Health & Wellness Merit Award
Agency:
LG2 / Montreal + Rodeo FX + Circonflex + FAAV Studio
Client:
Fondation CHU Sainte-Justine
Title:
The orange
Category:
Branded Content
Annual ID:
OS25_HW036M
Award:
2025 Health & Wellness Merit Award
Agency:
ALTO NY / New York + Exile + Radical Media + Truform Media
Client:
Montefiore Einstein
Title:
The Comeback
Category:
Branded Content
Annual ID:
OS25_HW037M
Award:
2025 Film & Video Merit Award
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Use of Humor
Annual ID:
OS25_FI116M
Award:
2025 Public Relations Merit Award
Agency:
The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client:
Unisom
Title:
Don’t Sleep on Saquon
Category:
Digital & Online
Annual ID:
OS25_PR029M
Award:
2025 Pharma Merit Award
Agency:
Ogilvy Australia / Sydney + The Glue Society / Sydney
Client:
Bristol Myers Squibb and La Roche Posay
Title:
The Spot
Category:
Out of Home
Annual ID:
OS25_PH015M
Award:
2025 Direct Marketing Merit Award
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Craft / Printing / Production
Annual ID:
OS25_DM111M
Award:
2025 Direct Marketing Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Craft / Art Direction
Annual ID:
OS25_DM108M
Award:
2025 Health & Wellness Merit Award
Agency:
INNOCEAN / Berlin + BILLY BOY + Jung & Billig + PAY4BRAIN
Client:
BILLY BOY
Title:
CAMDOM
Category:
Craft / Use of Technology
Annual ID:
OS25_HW075M
Award:
2025 Creative Use of Technology Merit Award
Agency:
Energy BBDO / Chicago + Liquo Audio + Kollectiff + Pinguim Content
Client:
Bepanthen
Title:
Skin Like Me
Category:
Technology as a Creative Tool
Annual ID:
OS25_CT026M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Zurda / Buenos Aires + Tulipán Argentina / Buenos Aires + Retina / Buenos Aires
Client:
Tulipán Argentina
Title:
Having sex, we can boost the economy
Category:
Brand Partnerships
Annual ID:
OS25_EX069M
Award:
2025 Print & Promotional Merit Award
Agency:
Ogilvy Australia / Sydney + Edelman / New York + Mindshare / London + Ogilvy UK / London
Client:
Dove
Title:
10 vs 10
Category:
Print & Promotional for Good
Annual ID:
OS25_PT034M
Award:
2025 Creative Use of Technology Merit Award
Agency:
DENTSU INC. / Tokyo + Pyramid Film Quadra Inc. / Tokyo + SHINDII, LLC. / Yokohama
Client:
Japan Blind Judo Federation
Title:
VISIONGRAM
Category:
Technology for Good
Annual ID:
OS25_CT034M
Award:
2025 Creative Use of Technology Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + L&C / New York
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Technology for Good
Annual ID:
OS25_CT035M
Award:
2025 Branded Entertainment Merit Award
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Experiential / In-Person Events
Annual ID:
OS25_BE053M
Award:
2025 Radio & Audio-First Merit Award
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Experiential Radio & Audio
Annual ID:
OS25_RA029M