The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Sustainable Development Goals
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Green Pencil
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Data Visualization / Static
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Production Design
Snoop Goes Smokeless
Agency: The Martin Agency + Even/Odd / Los Angeles, CA, USA
Client: Solo Stove Category: Influencer Marketing / Use of Celebrity
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: Innovation / Use of Media in Integrated / Omnichannel
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: Brand Partnerships
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Design for Good
Freedom Comes in all sizes
Agency: GUT / Buenos Aires + Mercado Libre / Buenos Aires + Rebolucion / Buenos Aires + BAMBA / Buenos Aires
Client: Mercado Libre Category: Customer Experience / CX
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Product Packaging
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: P.O.P. & In-Store / Series
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: Integrated / Omnichannel Campaign
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Moving Image / Single
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: Brand Partnerships
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Out of Home / P.O.P. & In-Store
Boonthavorn Live Our Way
Agency: VML / Bangkok + Suneta House / Bangkok + Boonthavorn / Bangkok
Client: Boonthavorn Category: Use of Drama
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: Brand Partnerships
The Air drummer
Agency: Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client: Robinson Department Store Category: Cinema Advertising
It's All a Little Confusing
Agency: DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client: Burger King Category: Craft / Writing - Series
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Packaging / Sustainable
Smart Plants
Agency: McCann London + McCann Health London, an IPG Health Company / London + Craft London + Weber Shandwick / London
Client: Plant Drop Category: Data Visualization / Static
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: Innovation / Use of Media in Social Media
Trending 2 Table
Agency: FCB Canada / Toronto + Voilà / Toronto
Client: Voila Category: Innovation / Use of Media in Social Media
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Craft / Art Direction
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Innovation / Execution in Out of Home
I'm Dying Inside
Agency: FINCH / Sydney + Howatson+Company / Sydney + Mosaic Music and Sound / Surry Hills
Client: Modibodi Category: Short Form Video / Series / Episodic
Redesigning for E-nclusion
Agency: Fahrenheit DDB / Lima + Quechua Films / Lima
Client: Plaza Vea Category: Commerce
Snapper: The Perfect Tree
Agency: Saatchi & Saatchi London / London
Client: John Lewis Category: Original Music / Score - Short Form
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: Integrated / Omnichannel Campaign
RomCommerce
Agency: Fallon + Digitas + Publicis NY + the community + Contender
Client: Walmart Category: Commerce
The Air drummer
Agency: Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client: Robinson Department Store Category: Use of Humor
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Experiential & Immersive for Good
Trending 2 Table
Agency: FCB Canada / Toronto + Voilà / Toronto
Client: Voila Category: Social Media
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Direct Marketing for Good
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy Category: Experiential & Installations / Experiential & Immersive
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy Category: Packaging / Specialty / Limited Edition
Snoop Goes Smokeless
Agency: The Martin Agency + Even/Odd / Los Angeles, CA, USA
Client: Solo Stove Category: Stunts & Activations
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy Category: Experiential / Brand Installations
It's All a Little Confusing
Agency: DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client: Burger King Category: TV, VOD, & Online / 61-90 Seconds - Single
The Family Cookvault
Agency: Sid Lee / Montreal + IGA (Sobeys) / Montréal + Circonflex / Montréal + Tonic DNA / Montréal
Client: IGA (Sobeys) Category: Promotional / Booklets, Books & Brochures
Harvey Nichols - Pleasurama
Agency: Design Bridge and Partners / London
Client: Harvey Nichols Category: Packaging / Luxury
Iconic Drips
Agency: Leo Burnett / London + Horton Stephens / London
Client: McDonald's Category: Craft / Art Direction
Snoop Goes Smokeless
Agency: The Martin Agency + Even/Odd / Los Angeles, CA, USA
Client: Solo Stove Category: Social Post / Multi-Platform Series
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy Category: Events / In-Person
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Events / In-Person
Redesigning for E-nclusion
Agency: Fahrenheit DDB / Lima + Quechua Films / Lima
Client: Plaza Vea Category: Digital Design
Award:
2025 Direct Marketing Merit Award
Agency:
Edelman Canada / Toronto
Client:
IKEA Canada
Title:
SHT
Category:
Direct Marketing for Good
Annual ID:
OS25_DM094M
Award:
2024 Sustainable Development Goals Pencil SDG Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Sustainable Development Goals
Annual ID:
OS24_SD001D
Award:
2024 Green Pencil Green Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Green Pencil
Annual ID:
OS24_GP001E
Award:
2024 Creative Use of Data Gold Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Data Visualization / Static
Annual ID:
OS24_CU002G
Award:
2024 Moving Image Craft & Production Gold Pencil
Agency:
HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Production Design
Annual ID:
OS24_MI011G
Award:
2024 Social Media Gold Pencil
Agency:
The Martin Agency + Even/Odd / Los Angeles, CA, USA
Client:
Solo Stove
Title:
Snoop Goes Smokeless
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM007G
Award:
2024 Integrated / Omnichannel Gold Pencil
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
Innovation / Use of Media in Integrated / Omnichannel
Annual ID:
OS24_IG009G
Award:
2024 Integrated / Omnichannel Gold Pencil
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
Brand Partnerships
Annual ID:
OS24_IG006G
Award:
2024 Design Gold Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Design for Good
Annual ID:
OS24_DE010G
Award:
2024 Integrated / Omnichannel Gold Pencil
Agency:
GUT / Buenos Aires + Mercado Libre / Buenos Aires + Rebolucion / Buenos Aires + BAMBA / Buenos Aires
Client:
Mercado Libre
Title:
Freedom Comes in all sizes
Category:
Customer Experience / CX
Annual ID:
OS24_IG003G
Award:
2024 Direct Marketing Gold Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Product Packaging
Annual ID:
OS24_DM002G
Award:
2024 Out of Home Gold Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
P.O.P. & In-Store / Series
Annual ID:
OS24_OH002G
Award:
2024 Integrated / Omnichannel Silver Pencil
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG010S
Award:
2024 Design Silver Pencil
Agency:
HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Moving Image / Single
Annual ID:
OS24_DE023S
Award:
2024 Direct Marketing Silver Pencil
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
Brand Partnerships
Annual ID:
OS24_DM026S
Award:
2024 Direct Marketing Silver Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS24_DM014S
Award:
2024 Film & Video Silver Pencil
Agency:
VML / Bangkok + Suneta House / Bangkok + Boonthavorn / Bangkok
Client:
Boonthavorn
Title:
Boonthavorn Live Our Way
Category:
Use of Drama
Annual ID:
OS24_FI022S
Award:
2024 Social Media Silver Pencil
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
Brand Partnerships
Annual ID:
OS24_SM022S
Award:
2024 Film & Video Silver Pencil
Agency:
Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client:
Robinson Department Store
Title:
The Air drummer
Category:
Cinema Advertising
Annual ID:
OS24_FI015S
Award:
2024 Radio & Audio-First Silver Pencil
Agency:
DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client:
Burger King
Title:
It's All a Little Confusing
Category:
Craft / Writing - Series
Annual ID:
OS24_RA005S
Award:
2024 Design Bronze Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Packaging / Sustainable
Annual ID:
OS24_DE036B
Award:
2024 Creative Use of Data Bronze Pencil
Agency:
McCann London + McCann Health London, an IPG Health Company / London + Craft London + Weber Shandwick / London
Client:
Plant Drop
Title:
Smart Plants
Category:
Data Visualization / Static
Annual ID:
OS24_CU007B
Award:
2024 Social Media Bronze Pencil
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS24_SM042B
Award:
2024 Social Media Bronze Pencil
Agency:
FCB Canada / Toronto + Voilà / Toronto
Client:
Voila
Title:
Trending 2 Table
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS24_SM043B
Award:
2024 Design Bronze Pencil
Agency:
HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Craft / Art Direction
Annual ID:
OS24_DE048B
Award:
2024 Out of Home Bronze Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Innovation / Execution in Out of Home
Annual ID:
OS24_OH046B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
FINCH / Sydney + Howatson+Company / Sydney + Mosaic Music and Sound / Surry Hills
Client:
Modibodi
Title:
I'm Dying Inside
Category:
Short Form Video / Series / Episodic
Annual ID:
OS24_BE022B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Fahrenheit DDB / Lima + Quechua Films / Lima
Client:
Plaza Vea
Title:
Redesigning for E-nclusion
Category:
Commerce
Annual ID:
OS24_EX034B
Award:
2024 Music & Sound Craft Bronze Pencil
Agency:
Saatchi & Saatchi London / London
Client:
John Lewis
Title:
Snapper: The Perfect Tree
Category:
Original Music / Score - Short Form
Annual ID:
OS24_MS016B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_DM041B
Award:
2024 Social Media Bronze Pencil
Agency:
Fallon + Digitas + Publicis NY + the community + Contender
Client:
Walmart
Title:
RomCommerce
Category:
Commerce
Annual ID:
OS24_SM038B
Award:
2024 Social Media Bronze Pencil
Agency:
FCB Canada / Toronto + Voilà / Toronto
Client:
Voila
Title:
Trending 2 Table
Category:
Commerce
Annual ID:
OS24_SM039B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client:
Robinson Department Store
Title:
The Air drummer
Category:
Use of Humor
Annual ID:
OS24_BE030B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX036B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
FCB Canada / Toronto + Voilà / Toronto
Client:
Voila
Title:
Trending 2 Table
Category:
Commerce
Annual ID:
OS24_IN023B
Award:
2024 Creative Use of Data Bronze Pencil
Agency:
FCB Canada / Toronto + Voilà / Toronto
Client:
Voila
Title:
Trending 2 Table
Category:
Social Media
Annual ID:
OS24_CU010B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Direct Marketing for Good
Annual ID:
OS24_DM047B
Award:
2024 Out of Home Bronze Pencil
Agency:
Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client:
McDonald's Italy
Title:
TableToGo
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS24_OH036B
Award:
2024 Design Bronze Pencil
Agency:
Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client:
McDonald's Italy
Title:
TableToGo
Category:
Packaging / Specialty / Limited Edition
Annual ID:
OS24_DE035B
Award:
2024 Social Media Bronze Pencil
Agency:
The Martin Agency + Even/Odd / Los Angeles, CA, USA
Client:
Solo Stove
Title:
Snoop Goes Smokeless
Category:
Stunts & Activations
Annual ID:
OS24_SM032B
Award:
2024 Direct Marketing Merit Award
Agency:
Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client:
McDonald's Italy
Title:
TableToGo
Category:
Experiential / Brand Installations
Annual ID:
OS24_DM059M
Award:
2024 Music & Sound Craft Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Kids
Category:
Music Adaptation / Song
Annual ID:
OS24_MS036M
Award:
2024 Film & Video Merit Award
Agency:
DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client:
Burger King
Title:
It's All a Little Confusing
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Annual ID:
OS24_FI059M
Award:
2024 Design Merit Award
Agency:
Sid Lee / Montreal + IGA (Sobeys) / Montréal + Circonflex / Montréal + Tonic DNA / Montréal
Client:
IGA (Sobeys)
Title:
The Family Cookvault
Category:
Promotional / Booklets, Books & Brochures
Annual ID:
OS24_DE085M
Award:
2024 Design Merit Award
Agency:
Design Bridge and Partners / London
Client:
Harvey Nichols
Title:
Harvey Nichols - Pleasurama
Category:
Packaging / Luxury
Annual ID:
OS24_DE099M
Award:
2024 Out of Home Merit Award
Agency:
Leo Burnett / London + Horton Stephens / London
Client:
McDonald's
Title:
Iconic Drips
Category:
Craft / Art Direction
Annual ID:
OS24_OH099M
Award:
2024 Social Media Merit Award
Agency:
The Martin Agency + Even/Odd / Los Angeles, CA, USA
Client:
Solo Stove
Title:
Snoop Goes Smokeless
Category:
Social Post / Multi-Platform Series
Annual ID:
OS24_SM052M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client:
McDonald's Italy
Title:
TableToGo
Category:
Events / In-Person
Annual ID:
OS24_EX044M
Award:
2024 Experiential & Immersive Merit Award
Agency:
HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Events / In-Person
Annual ID:
OS24_EX045M
Award:
2024 Design Merit Award
Agency:
Fahrenheit DDB / Lima + Quechua Films / Lima
Client:
Plaza Vea
Title:
Redesigning for E-nclusion
Category:
Digital Design
Annual ID:
OS24_DE103M