The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Print & Promotional for Good
The Homecoming
Agency: Leo Burnett Dubai / Dubai + McDonald's UAE / Dubai
Client: Home Centre Category: Film & Video for Good
Let Nature Do The Job
Agency: HeimatTBWA\ Germany + CZAR Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Cinematography / Single
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: TV, VOD, & Online / 31-60 Seconds - Series
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Innovation / Use of Media in Creative Use of Data
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Original Music / Score - Short Form
The Air drummer
Agency: Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client: Robinson Department Store Category: TV, VOD, & Online / Over 90 Seconds - Single
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Sound Mixing
Fake Moss
Agency: McCann Manchester / Macclesfield + CRAFT Manchester / Macclesfield
Client: Aldi UK Category: Current Event Response
The Homecoming
Agency: Leo Burnett Dubai / Dubai
Client: Home Centre Category: Multi-Region or Market / CSR
It's All a Little Confusing
Agency: DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client: Burger King Category: Magazine / Series
Space Beans
Agency: Grey Dubai + Boon Coffee / Dubai
Client: Boon Specialty Coffee Category: Magazine / Series
Cheeseburger Nuggets - Developed with AI
Agency: David+Martin / Munich + Burger King / Hannover
Client: Burger King Category: Craft / Craft - Use of Technology - AI
Trending 2 Table
Agency: FCB Canada / Toronto + Voilà / Toronto
Client: Voila Category: Single Region or Market / Consumer / Brand
RomCommerce
Agency: Fallon + Digitas + Publicis NY + the community + Contender
Client: Walmart Category: Commerce
Smart Plants
Agency: McCann London + McCann Health London, an IPG Health Company / London + Craft London + Weber Shandwick / London
Client: Plant Drop Category: Commerce
Iconic Drips
Agency: Leo Burnett / London + Horton Stephens / London
Client: McDonald's Category: Billboards & Transit / Series
Cycle.me - Nutrient Timing Food
Agency: HAKUHODO Inc. / Tokyo + HAKUHODO DESIGN / Tokyo
Client: dot.me Category: Packaging / Mass-market
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: Use of Humor
PORTRAY: Fellowes Experience and Design Center
Agency: Showroom Experiential / Boston
Client: Fellowes Category: Experiential / In-person
Joy Ride
Agency: Amazon - XCM Internal Agency + Hungry Man
Client: Amazon Category: TV, VOD, & Online / 31-60 Seconds - Single
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Data for Good
The Family Cookvault
Agency: Sid Lee / Montreal + IGA (Sobeys) / Montréal + Circonflex / Montréal + Tonic DNA / Montréal
Client: IGA (Sobeys) Category: Books / Booklets / Brochures
Smart Plants
Agency: McCann London + McCann Health London, an IPG Health Company / London + Craft London + Weber Shandwick / London
Client: Plant Drop Category: Commerce
Lights. Camera. Wendy.
Agency: VML / Kansas City + Psyop / Los Angeles + Ketchum / Chicago
Client: Wendy’s Category: Social Channel / Single Platform
Story Shadows
Agency: Hoffman York / Milwaukee
Client: Milwaukee International Kite Festival Category: Craft / Illustration
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Cinema Advertising
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Out of Home for Good
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Product Packaging
Cycle.me - Nutrient Timing Food
Agency: HAKUHODO Inc. / Tokyo + HAKUHODO DESIGN / Tokyo
Client: dot.me Category: Product Packaging
Story Shadows
Agency: Hoffman York / Milwaukee
Client: Milwaukee International Kite Festival Category: Posters / Series
Fake Moss
Agency: McCann Manchester / Macclesfield + CRAFT Manchester / Macclesfield
Client: Aldi UK Category: Stunts & Activations
The Sneaky Endorsement
Agency: Sid Lee / Montreal + IGA (Sobeys) / Montréal
Client: IGA (Sobeys) Category: Stunts & Activations
Big Blue Bag
Agency: Mother / London
Client: IKEA Category: Experiential & Installations / Brand Installations
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy Category: Experiential & Installations / Brand Installations
Lights. Camera. Wendy.
Agency: VML / Kansas City + Psyop / Los Angeles + Ketchum / Chicago
Client: Wendy’s Category: Active Engagement / Call to Action
Black Black Friday
Agency: DNA / Seattle + Intentionalist / Seattle + KJPR / Atlanta + Porter Novelli / Seattle
Client: Black Black Friday Category: Integrated / Omnichannel Campaigns for Good
Unexpected Encounters
Agency: BETC / Paris + Lacoste / Paris
Client: Lacoste Category: Craft / Photography
The Fresh System
Agency: Ogilvy / Bogotá + Carulla / Medellín
Client: Carulla Category: Experiential / Customer Experience / CX
The Fresh System
Agency: Ogilvy / Bogotá + Carulla / Medellín
Client: Carulla Category: Innovation & Transformation / Innovation in Direct Marketing
Flip
Agency: Uncommon Creative Studio / London + Pulse Films / London
Client: B&Q Category: Production Design
Real Street Style
Agency: GUT / Buenos Aires
Client: Mercado Libre Category: Craft / Data-Driven Personalization
Flip
Agency: Uncommon Creative Studio / London + Pulse Films / London
Client: B&Q Category: Television & VOD / Over 60 Seconds - Single
Unexpected Encounters
Agency: BETC / Paris + Lacoste / Paris
Client: Lacoste Category: Billboards & Transit / Series
Award:
2024 Print & Promotional Merit Award
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Print & Promotional for Good
Annual ID:
OS24_PT070M
Award:
2024 Film & Video Merit Award
Agency:
Leo Burnett Dubai / Dubai + McDonald's UAE / Dubai
Client:
Home Centre
Title:
The Homecoming
Category:
Film & Video for Good
Annual ID:
OS24_FI108M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
HeimatTBWA\ Germany + CZAR Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
Let Nature Do The Job
Category:
Cinematography / Single
Annual ID:
OS24_MI076M
Award:
2024 Film & Video Merit Award
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
TV, VOD, & Online / 31-60 Seconds - Series
Annual ID:
OS24_FI056M
Award:
2024 Creative Use of Data Merit Award
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Innovation / Use of Media in Creative Use of Data
Annual ID:
OS24_CU035M
Award:
2024 Music & Sound Craft Merit Award
Agency:
HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Original Music / Score - Short Form
Annual ID:
OS24_MS037M
Award:
2024 Film & Video Merit Award
Agency:
Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client:
Robinson Department Store
Title:
The Air drummer
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI076M
Award:
2024 Music & Sound Craft Merit Award
Agency:
HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Sound Mixing
Annual ID:
OS24_MS056M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Dentsu Creative China / Shanghai
Client:
Yum China
Title:
KFC Re:Store
Category:
Metaverse
Annual ID:
OS24_IN053M
Award:
2024 Public Relations Merit Award
Agency:
McCann Manchester / Macclesfield + CRAFT Manchester / Macclesfield
Client:
Aldi UK
Title:
Fake Moss
Category:
Current Event Response
Annual ID:
OS24_PR058M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Leo Burnett Dubai / Dubai
Client:
Home Centre
Title:
The Homecoming
Category:
Multi-Region or Market / CSR
Annual ID:
OS24_CE034M
Award:
2024 Print & Promotional Merit Award
Agency:
DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client:
Burger King
Title:
It's All a Little Confusing
Category:
Magazine / Series
Annual ID:
OS24_PT037M
Award:
2024 Print & Promotional Merit Award
Agency:
Grey Dubai + Boon Coffee / Dubai
Client:
Boon Specialty Coffee
Title:
Space Beans
Category:
Magazine / Series
Annual ID:
OS24_PT038M
Award:
2024 Social Media Merit Award
Agency:
David+Martin / Munich + Burger King / Hannover
Client:
Burger King
Title:
Cheeseburger Nuggets - Developed with AI
Category:
Craft / Craft - Use of Technology - AI
Annual ID:
OS24_SM119M
Award:
2024 Creative Effectiveness Merit Award
Agency:
FCB Canada / Toronto + Voilà / Toronto
Client:
Voila
Title:
Trending 2 Table
Category:
Single Region or Market / Consumer / Brand
Annual ID:
OS24_CE030M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Fallon + Digitas + Publicis NY + the community + Contender
Client:
Walmart
Title:
RomCommerce
Category:
Commerce
Annual ID:
OS24_CT049M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
McCann London + McCann Health London, an IPG Health Company / London + Craft London + Weber Shandwick / London
Client:
Plant Drop
Title:
Smart Plants
Category:
Commerce
Annual ID:
OS24_IN058M
Award:
2024 Branded Entertainment Merit Award
Agency:
Atlantic New York
Client:
Blockbuster
Title:
'Til The Bitter End
Category:
Low Budget
Annual ID:
OS24_BE064M
Award:
2024 Out of Home Merit Award
Agency:
Leo Burnett / London + Horton Stephens / London
Client:
McDonald's
Title:
Iconic Drips
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH062M
Award:
2024 Design Merit Award
Agency:
HAKUHODO Inc. / Tokyo + HAKUHODO DESIGN / Tokyo
Client:
dot.me
Title:
Cycle.me - Nutrient Timing Food
Category:
Packaging / Mass-market
Annual ID:
OS24_DE092M
Award:
2024 Social Media Merit Award
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
Use of Humor
Annual ID:
OS24_SM113M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Showroom Experiential / Boston
Client:
Fellowes
Title:
PORTRAY: Fellowes Experience and Design Center
Category:
Experiential / In-person
Annual ID:
OS24_CT033M
Award:
2024 Film & Video Merit Award
Agency:
Amazon - XCM Internal Agency + Hungry Man
Client:
Amazon
Title:
Joy Ride
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS24_FI052M
Award:
2024 Creative Use of Data Merit Award
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Data for Good
Annual ID:
OS24_CU029M
Award:
2024 Print & Promotional Merit Award
Agency:
Sid Lee / Montreal + IGA (Sobeys) / Montréal + Circonflex / Montréal + Tonic DNA / Montréal
Client:
IGA (Sobeys)
Title:
The Family Cookvault
Category:
Books / Booklets / Brochures
Annual ID:
OS24_PT054M
Award:
2024 Direct Marketing Merit Award
Agency:
McCann London + McCann Health London, an IPG Health Company / London + Craft London + Weber Shandwick / London
Client:
Plant Drop
Title:
Smart Plants
Category:
Commerce
Annual ID:
OS24_DM094M
Award:
2024 Social Media Merit Award
Agency:
VML / Kansas City + Psyop / Los Angeles + Ketchum / Chicago
Client:
Wendy’s
Title:
Lights. Camera. Wendy.
Category:
Social Channel / Single Platform
Annual ID:
OS24_SM044M
Award:
2024 Design Merit Award
Agency:
Hoffman York / Milwaukee
Client:
Milwaukee International Kite Festival
Title:
Story Shadows
Category:
Craft / Illustration
Annual ID:
OS24_DE143M
Award:
2024 Film & Video Merit Award
Agency:
HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Cinema Advertising
Annual ID:
OS24_FI092M
Award:
2024 Out of Home Merit Award
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Out of Home for Good
Annual ID:
OS24_OH083M
Award:
2024 Print & Promotional Merit Award
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Product Packaging
Annual ID:
OS24_PT064M
Award:
2024 Health & Wellness Merit Award
Agency:
HAKUHODO Inc. / Tokyo + HAKUHODO DESIGN / Tokyo
Client:
dot.me
Title:
Cycle.me - Nutrient Timing Food
Category:
Product Packaging
Annual ID:
OS24_HW042M
Award:
2024 Design Merit Award
Agency:
Hoffman York / Milwaukee
Client:
Milwaukee International Kite Festival
Title:
Story Shadows
Category:
Posters / Series
Annual ID:
OS24_DE108M
Award:
2024 Social Media Merit Award
Agency:
McCann Manchester / Macclesfield + CRAFT Manchester / Macclesfield
Client:
Aldi UK
Title:
Fake Moss
Category:
Stunts & Activations
Annual ID:
OS24_SM082M
Award:
2024 Social Media Merit Award
Agency:
Sid Lee / Montreal + IGA (Sobeys) / Montréal
Client:
IGA (Sobeys)
Title:
The Sneaky Endorsement
Category:
Stunts & Activations
Annual ID:
OS24_SM089M
Award:
2024 Social Media Merit Award
Agency:
Atlantic New York
Client:
Blockbuster
Title:
'Til The Bitter End
Category:
Stunts & Activations
Annual ID:
OS24_SM092M
Award:
2024 Out of Home Merit Award
Agency:
Mother / London
Client:
IKEA
Title:
Big Blue Bag
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS24_OH069M
Award:
2024 Out of Home Merit Award
Agency:
Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client:
McDonald's Italy
Title:
TableToGo
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS24_OH071M
Award:
2024 Film & Video Merit Award
Agency:
Atlantic New York
Client:
Blockbuster
Title:
'Til The Bitter End
Category:
Low Budget
Annual ID:
OS24_FI096M
Award:
2024 Social Media Merit Award
Agency:
VML / Kansas City + Psyop / Los Angeles + Ketchum / Chicago
Client:
Wendy’s
Title:
Lights. Camera. Wendy.
Category:
Active Engagement / Call to Action
Annual ID:
OS24_SM078M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
DNA / Seattle + Intentionalist / Seattle + KJPR / Atlanta + Porter Novelli / Seattle
Client:
Black Black Friday
Title:
Black Black Friday
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS24_IG038M
Award:
2023 Out of Home Gold Pencil
Agency:
BETC / Paris + Lacoste / Paris
Client:
Lacoste
Title:
Unexpected Encounters
Category:
Craft / Photography
Annual ID:
OS23_OH009G
Award:
2023 Direct Marketing Gold Pencil
Agency:
Ogilvy / Bogotá + Carulla / Medellín
Client:
Carulla
Title:
The Fresh System
Category:
Experiential / Customer Experience / CX
Annual ID:
OS23_DM005G
Award:
2023 Direct Marketing Gold Pencil
Agency:
Ogilvy / Bogotá + Carulla / Medellín
Client:
Carulla
Title:
The Fresh System
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS23_DM018G
Award:
2023 Moving Image Craft & Production Gold Pencil
Agency:
Uncommon Creative Studio / London + Pulse Films / London
Client:
B&Q
Title:
Flip
Category:
Production Design
Annual ID:
OS23_MI007G
Award:
2023 Direct Marketing Silver Pencil
Agency:
GUT / Buenos Aires
Client:
Mercado Libre
Title:
Real Street Style
Category:
Craft / Data-Driven Personalization
Annual ID:
OS23_DM032S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Rift
Category:
Visual Effects / Single
Annual ID:
OS23_MI023S
Award:
2023 Film & Video Silver Pencil
Agency:
Uncommon Creative Studio / London + Pulse Films / London
Client:
B&Q
Title:
Flip
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI016S
Award:
2023 Out of Home Silver Pencil
Agency:
BETC / Paris + Lacoste / Paris
Client:
Lacoste
Title:
Unexpected Encounters
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH015S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
Rethink / Toronto + IKEA
Client:
IKEA
Title:
The Troll
Category:
Cinematography / Single
Annual ID:
OS23_MI020S