The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG Category: Craft / Animation - Single or Series
The right vegetables
Agency: Romance / Paris
Client: Intermarché Category: Ambient Media / Billboards & Transit - Campaign
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Innovation in Interactive / Online
Life's adventure
Agency: BETC Shopper / Paris + BETC / Paris
Client: Leroy Merlin Category: Craft - Cinematography / Single
Greed
Agency: Impact BBDO / Dubai + Truffle / Beirut
Client: Landmark Group Category: Craft - Cinematography / Single
Men’s Lifestyle Curator, Howdy
Agency: Emart Inc. / Seoul
Client: Emart Inc. Category: Branding / Identity System
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Interactive Video
The IKEA Human Catalogue
Agency: BBH / Singapore
Client: IKEA Category: Integrated Branding / Integrated Online
Armoured Truck
Agency: DDB Group New Zealand / Auckland
Client: Lotto New Zealand Category: Television / Long Form - Single
Armoured Truck
Agency: DDB Group New Zealand / Auckland
Client: Lotto New Zealand Category: Cinema Advertising
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Craft / Art Direction
Small Space Sitting
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IKEA Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Good Different - No Artificial Colours
Agency: BMF / Sydney + The Sweet Shop / Sydney
Client: ALDI Australia Category: Television / Short Form - Single
Paddington and the Christmas Visitor
Agency: Grey / London + Framestore / London + Rattling Stick / London
Client: Marks & Spencer Category: Craft - Animation / Single
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG Category: Craft - Animation / Single
Joy Story: Joy & Heron
Agency: Passion Pictures / Melbourne + 180.ai Inc. / Beijing
Client: JD.com Category: Craft - Animation / Single
Eatkarus
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + NHB Video GmbH / Hamburg + Supreme Music / Hamburg
Client: EDEKA ZENTRALE AG & Co. KG Category: Craft - Use of Music / Original Music - Single or Campaign
Safety Bags
Agency: Cheil Worldwide, / Hong Kong
Client: Tesco Category: Innovation in Design / Print
Black Supermarket
Agency: Carrefour / Massy
Client: Carrefour Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Fully Booked "Lives" Campaign
Agency: McCann Worldgroup Philippines / Taguig City + Hit Productions, Inc. / Makati City
Client: Fully Booked Philippines Category: Craft / Writing - Campaign
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG Category: Broadcast / Short Form - Single
A War of Words - Anniversary Forgotten
Agency: FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg
Client: Netflorist Category: Craft / Sound Design - Single
The Most Precious Gift
Agency: HEIMAT / Berlin
Client: Otto (GmbH & Co KG) Category: Craft - Animation / Animation - Single
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA Category: Print / Flat & Dimensional
A War of Words - Anniversary Forgotten
Agency: FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg
Client: Netflorist Category: Craft / Sound Design - Single
IKEA Retail Therapy
Agency: Akestam Holst NOA / Stockholm
Client: IKEA Category: Digital / Websites, Mobile, & Banners
#Paintback
Agency: HEIMAT / Berlin
Client: Legacy Category: Immersive / Environmental / Outdoor Spaces
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA Category: Ambient / P.O.P. & In-Store - Campaign
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA Category: Promotional / Promotional Items - Single or Series
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Agency: McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo
Client: Amazon Japan G.K. Category: Immersive / Environmental / Indoor Spaces
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Agency: McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo
Client: Amazon Japan G.K. Category: Branding / Brand Installations
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA Category: Craft / Printing / Production - Single or Campaign
The Journey
Agency: Brunner / Pittsburgh + Sanctuary Content / Los Angeles + Fixer Partners / New York + Final Cut / New York
Client: 84 Lumber Category: Online / Long Form - Single
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA Category: Promotional / Collateral / Promotional Items - Single or Campaign
Where Life Happens
Agency: Akestam Holst NOA / Stockholm + Bacon / Copenhagen
Client: IKEA Category: Integrated Branding
Social Innovation Campaign
Agency: BBDO / New York
Client: Lowe's Category: Innovation in UX / UI / Cross-Channel
Buster The Boxer
Agency: adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London
Client: John Lewis Category: Television / Long Form - Single
Sugar Detox
Agency: Marcel / Paris
Client: Intermarché Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Award:
2018 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18206M
Award:
2018 Branded Entertainment Merit Award
Agency:
Carrefour / Massy
Client:
Carrefour
Title:
Black Supermarket
Category:
Experiential / Live Events
Annual ID:
OS_BE18110M
Award:
2018 Direct Marketing Merit Award
Agency:
Romance / Paris
Client:
Intermarché
Title:
The right vegetables
Category:
Ambient Media / Billboards & Transit - Campaign
Annual ID:
OS_DI18051M
Award:
2018 Interactive Merit Award
Agency:
BBDO / New York + BBDO Studios / New York + VisualCountry
Client:
Lowe's
Title:
Converticals
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN18085M
Award:
2018 Moving Image Craft Merit Award
Agency:
BETC Shopper / Paris + BETC / Paris
Client:
Leroy Merlin
Title:
Life's adventure
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180105M
Award:
2018 Moving Image Craft Merit Award
Agency:
Impact BBDO / Dubai + Truffle / Beirut
Client:
Landmark Group
Title:
Greed
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180112M
Award:
2018 Design Merit Award
Agency:
Emart Inc. / Seoul
Client:
Emart Inc.
Title:
Men’s Lifestyle Curator, Howdy
Category:
Branding / Identity System
Annual ID:
OS_DE18082M
Award:
2018 Interactive Merit Award
Agency:
BBDO / New York + BBDO Studios / New York + VisualCountry
Client:
Lowe's
Title:
Converticals
Category:
Interactive Video
Annual ID:
OS_IN18057M
Award:
2018 Cross-Platform Merit Award
Agency:
BBH / Singapore
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP18047M
Award:
2018 Film Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Lotto New Zealand
Title:
Armoured Truck
Category:
Television / Long Form - Single
Annual ID:
OS_FI18086M
Award:
2018 Film Merit Award
Agency:
BETC / Paris
Client:
Leroy Merlin
Title:
Life's adventure
Category:
Cinema Advertising
Annual ID:
OS_FI18105M
Award:
2018 Film Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Lotto New Zealand
Title:
Armoured Truck
Category:
Cinema Advertising
Annual ID:
OS_FI18106M
Award:
2018 Mobile Merit Award
Agency:
BBDO / New York + BBDO Studios / New York + VisualCountry
Client:
Lowe's
Title:
Converticals
Category:
Craft / Art Direction
Annual ID:
OS_MO18066M
Award:
2018 Print & Outdoor Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
IKEA
Title:
Small Space Sitting
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18137M
Award:
2018 Film Merit Award
Agency:
BMF / Sydney + The Sweet Shop / Sydney
Client:
ALDI Australia
Title:
Good Different - No Artificial Colours
Category:
Television / Short Form - Single
Annual ID:
OS_FI18054M
Award:
2018 Moving Image Craft Merit Award
Agency:
Grey / London + Framestore / London + Rattling Stick / London
Client:
Marks & Spencer
Title:
Paddington and the Christmas Visitor
Category:
Craft - Animation / Single
Annual ID:
OS_MI180123M
Award:
2018 Moving Image Craft Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Craft - Animation / Single
Annual ID:
OS_MI180126M
Award:
2018 Moving Image Craft Merit Award
Agency:
Passion Pictures / Melbourne + 180.ai Inc. / Beijing
Client:
JD.com
Title:
Joy Story: Joy & Heron
Category:
Craft - Animation / Single
Annual ID:
OS_MI180127M
Award:
2018 Moving Image Craft Merit Award
Agency:
Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + NHB Video GmbH / Hamburg + Supreme Music / Hamburg
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Eatkarus
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180140M
Award:
2018 Design Merit Award
Agency:
Cheil Worldwide, / Hong Kong
Client:
Tesco
Title:
Safety Bags
Category:
Innovation in Design / Print
Annual ID:
OS_DE18212M
Award:
2018 Intellectual Property Merit Award
Agency:
Cheil Worldwide, / Hong Kong
Client:
Tesco
Title:
Safety Bags
Category:
Physical Product
Annual ID:
OS_IP18014M
Award:
2018 Public Relations Merit Award
Agency:
BBH / Singapore
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Integrated Campaign
Annual ID:
OS_PR18067M
Award:
2018 Print & Outdoor Merit Award
Agency:
Carrefour / Massy
Client:
Carrefour
Title:
Black Supermarket
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18145M
Award:
2018 Cross-Platform Merit Award
Agency:
adam&eveDDB / London
Client:
John Lewis
Title:
Moz the Monster
Category:
Integrated Branding
Annual ID:
OS_CP18035M
Award:
2018 Radio Merit Award
Agency:
McCann Worldgroup Philippines / Taguig City + Hit Productions, Inc. / Makati City
Client:
Fully Booked Philippines
Title:
Fully Booked "Lives" Campaign
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18060M
Award:
2018 Social Media Merit Award
Agency:
Ogilvy / New York
Client:
IKEA
Title:
Oddly IKEA
Category:
Branded Social Post / Single
Annual ID:
OS_SM18029M
Award:
2018 Branded Entertainment Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Broadcast / Short Form - Single
Annual ID:
OS_BE18053M
Award:
2017 Radio Best of Discipline Pencil
Agency:
FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg
Client:
Netflorist
Title:
A War of Words - Anniversary Forgotten
Category:
Craft / Sound Design - Single
Annual ID:
OS_RA17016G
Award:
2017 Moving Image Craft Gold Pencil
Agency:
HEIMAT / Berlin
Client:
Otto (GmbH & Co KG)
Title:
The Most Precious Gift
Category:
Craft - Animation / Animation - Single
Annual ID:
OS_MI17019G
Award:
2017 Direct Marketing Gold Pencil
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI17001G
Award:
2017 Radio Gold Pencil
Agency:
FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg
Client:
Netflorist
Title:
A War of Words - Anniversary Forgotten
Category:
Craft / Sound Design - Single
Annual ID:
OS_RA17016G
Award:
2017 Direct Marketing Silver Pencil
Agency:
Akestam Holst NOA / Stockholm
Client:
IKEA
Title:
IKEA Retail Therapy
Category:
Digital / Websites, Mobile, & Banners
Annual ID:
OS_DI17020S
Award:
2017 Design Silver Pencil
Agency:
HEIMAT / Berlin
Client:
Legacy
Title:
#Paintback
Category:
Immersive / Environmental / Outdoor Spaces
Annual ID:
OS_DE17055S
Award:
2017 Public Relations Silver Pencil
Agency:
MullenLowe / Boston
Client:
American Greetings
Title:
Analog
Category:
Brand Voice
Annual ID:
OS_PR17015S
Award:
2017 Direct Marketing Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Ambient / P.O.P. & In-Store - Campaign
Annual ID:
OS_DI17006S
Award:
2017 Design Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17039S
Award:
2017 Mobile Silver Pencil
Agency:
BBDO / New York
Client:
Lowe's
Title:
In-a-Snap
Category:
Mobile Advertising
Annual ID:
OS_MO17008S
Award:
2017 Design Silver Pencil
Agency:
McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo
Client:
Amazon Japan G.K.
Title:
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17052S
Award:
2017 Direct Marketing Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Innovation in Direct
Annual ID:
OS_DI17043S
Award:
2017 Direct Marketing Silver Pencil
Agency:
BWM Dentsu / Melbourne
Client:
Chadstone
Title:
Tailor Made Store
Category:
Ambient / Live Events
Annual ID:
OS_DI17014S
Award:
2017 Design Silver Pencil
Agency:
McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo
Client:
Amazon Japan G.K.
Title:
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Category:
Branding / Brand Installations
Annual ID:
OS_DE17011S
Award:
2017 Direct Marketing Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_DI17033S
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
Brunner / Pittsburgh + Sanctuary Content / Los Angeles + Fixer Partners / New York + Final Cut / New York
Client:
84 Lumber
Title:
The Journey
Category:
Online / Long Form - Single
Annual ID:
OS_BE17015B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO17021B
Award:
2017 Interactive Bronze Pencil
Agency:
BBDO / New York
Client:
Lowe's
Title:
In-a-Snap
Category:
Online Advertising / Interactive Video
Annual ID:
OS_IN17010B
Award:
2017 Interactive Bronze Pencil
Agency:
TBWA\RAAD / Dubai
Client:
Go Sport
Title:
Champion's Hijack
Category:
Online Advertising / Banners
Annual ID:
OS_IN17008B
Award:
2017 Cross-Platform Bronze Pencil
Agency:
Akestam Holst NOA / Stockholm + Bacon / Copenhagen
Client:
IKEA
Title:
Where Life Happens
Category:
Integrated Branding
Annual ID:
OS_CP17015B
Award:
2017 UX / UI Bronze Pencil
Agency:
BBDO / New York
Client:
Lowe's
Title:
Social Innovation Campaign
Category:
Innovation in UX / UI / Cross-Channel
Annual ID:
OS_UX17020B
Award:
2017 Film Bronze Pencil
Agency:
adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London
Client:
John Lewis
Title:
Buster The Boxer
Category:
Television / Long Form - Single
Annual ID:
OS_FI17016B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Marcel / Paris
Client:
Intermarché
Title:
Sugar Detox
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Annual ID:
OS_PO17026B