The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Retail
Award
Agency
Client
Title
Category
Annual ID
Shoe Shame
Agency: Happy F&B / Gothenburg + F&B Factory / Gothenburg + Mecka / Borås
Client: Brunngård Group AB Category: Packaging / Mass-market
Famous Cars
Agency: Publicis North America / New York + Hungry Man / New York
Client: Walmart Category: Short Form Video / Single
The Chase
Agency: BBDO / New York + MJZ
Client: Macy's Category: Craft - Use of Music / Licensed / Adapted Music
Christmas doesn´t need much. Only Love.
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY Category: Craft - Use of Music / Licensed / Adapted Music
The Worst Song in the World
Agency: ROSAPARK / PARIS
Client: Monoprix Category: Television & VOD / Long Form - Single
Famous Cars
Agency: Publicis North America / New York + Hungry Man / New York
Client: Walmart Category: Television & VOD / Long Form - Single
Real-Time Exception Spotting
Agency: VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica
Client: New Balance Category: Creative Use of Data / Real-Time
LIVES - Ed
Agency: McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client: Fully Booked Category: Craft / Writing - Single
Christmas doesn´t need much. Only Love.
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY Category: Craft - Animation / Single
The Room
Agency: DDB Group Italy / Milan + Karen Film / Milan
Client: IKEA Italy Category: Craft / Use of Sound
Al Umobuwah: Putting "Mum" into "Parenthood"
Agency: FP7 McCann / Dubai
Client: Babyshop Category: Influencer Marketing / Multi-Channel
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Integrated Campaign
Fresh Prints - Tomatoes
Agency: McCann / Spain + Aldi / Barcelona
Client: Aldi Category: Publishing / Newspaper - Single
HORNBACH "WERKSTÜCK Edition 001"
Agency: HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client: HORNBACH Baumarkt AG Category: Spaces & Immersive / Brand-Owned Experiences
HORNBACH "Room of silence – Giving toilets a voice."
Agency: HEIMAT / Berlin + Bentele Becker Bewegtbild / Berlin + Loft Tonstudios / Berlin + Mediaplus / München
Client: HORNBACH Baumarkt AG Category: Spaces & Immersive / Brand Installations
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea Category: Spaces & Immersive / Brand Installations
HORNBACH "WERKSTÜCK Edition 001"
Agency: HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client: HORNBACH Baumarkt AG Category: Physical Items
Me We
Agency: ACNE / Stockholm + IKEA Creative Hub / Malmö
Client: IKEA Category: Online Films & Video / Long Form - Single
The Worst Song in the World
Agency: ROSAPARK / PARIS
Client: Monoprix Category: Online Films & Video / Long Form - Single
Christmas doesn´t need much. Only Love.
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY Category: Online Films & Video / Long Form - Single
PRICE ON THE JERSEY
Agency: DM9 DDB / SÃO PAULO
Client: WALMART Category: Ambient Media / Live Events
The IKEA Human Catalogue
Agency: BBH / Singapore
Client: IKEA Category: Branded Social Post / Campaign
Christmas 2117
Agency: Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London
Client: EDEKA ZENTRALE AG & Co. KG Category: Craft - Animation / Single
#ForceofNature: Women Finding Freedom Outdoors
Agency: Edelman / Seattle
Client: REI Category: Brand Voice
Box of Greatness
Agency: BBDO / New York + EG+ Worldwide / New York
Client: Foot Locker Category: Influencer Marketing / Multi-Channel
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG Category: Ambient Media / Live Events
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG Category: Experiential / Live Events
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG Category: Events & Experiential
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Mobile-First Video
Fully Booked "Lives" Campaign
Agency: McCann Worldgroup Philippines / Taguig + Hit Productions, Inc. / Makati
Client: Fully Booked Philippines Category: Broadcast / Any Length - Campaign
Christmas 2117
Agency: Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London
Client: EDEKA ZENTRALE AG & Co. KG Category: Craft - Visual Effects / Single
PRICE ON THE JERSEY
Agency: DM9 DDB / SÃO PAULO
Client: WALMART Category: Experiential / Events & Competitions
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Mobile Advertising
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG Category: Digital / Social Media & Viral Marketing - Single
Fall Fashion
Agency: adam&eveDDB / London + Electric Theatre Collective / London + Factory / London
Client: H&M Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
#ForceofNature: Women Finding Freedom Outdoors
Agency: Edelman / Seattle
Client: REI Category: Integrated Campaign
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Branded Social Post / Single
Christmas 2117
Agency: Jung von Matt AG / Hamburg + Sterntag / Hamburg + MJZ / London
Client: EDEKA ZENTRALE AG & Co. KG Category: Online / Long Form - Single
Small Space Sitting
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IKEA Category: Experiential / Environmental / Ambient Media - Series
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG Category: Moving Image / Single
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Craft / Use of Visuals
Box of Greatness
Agency: BBDO / New York + EG+ Worldwide / New York
Client: Foot Locker Category: Packaging / Specialty
Award:
2019 Design Merit Award
Agency:
Happy F&B / Gothenburg + F&B Factory / Gothenburg + Mecka / Borås
Client:
Brunngård Group AB
Title:
Shoe Shame
Category:
Packaging / Mass-market
Annual ID:
OS_DE19154M
Award:
2019 Branded Entertainment Merit Award
Agency:
Publicis North America / New York + Hungry Man / New York
Client:
Walmart
Title:
Famous Cars
Category:
Short Form Video / Single
Annual ID:
OS_BE19058M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / New York + MJZ
Client:
Macy's
Title:
The Chase
Category:
Craft - Use of Music / Licensed / Adapted Music
Annual ID:
OS_MI19130M
Award:
2019 Moving Image Craft Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
Christmas doesn´t need much. Only Love.
Category:
Craft - Use of Music / Licensed / Adapted Music
Annual ID:
OS_MI19132M
Award:
2019 Design Merit Award
Agency:
Droga5 / London
Client:
Argent
Title:
Coal Drops Yard
Category:
Promotional / Print Advertisements
Annual ID:
OS_DE19137M
Award:
2019 Film Merit Award
Agency:
ROSAPARK / PARIS
Client:
Monoprix
Title:
The Worst Song in the World
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19055M
Award:
2019 Film Merit Award
Agency:
Publicis North America / New York + Hungry Man / New York
Client:
Walmart
Title:
Famous Cars
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19061M
Award:
2019 Creative Use of Data Merit Award
Agency:
VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica
Client:
New Balance
Title:
Real-Time Exception Spotting
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU19032M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client:
Fully Booked
Title:
LIVES - Ed
Category:
Craft / Writing - Single
Annual ID:
OS_RA19043M
Award:
2019 Moving Image Craft Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
Christmas doesn´t need much. Only Love.
Category:
Craft - Animation / Single
Annual ID:
OS_MI19098M
Award:
2019 Experiential & Immersive Merit Award
Agency:
DDB Group Italy / Milan + Karen Film / Milan
Client:
IKEA Italy
Title:
The Room
Category:
Craft / Use of Sound
Annual ID:
OS_EX19063M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
FP7 McCann / Dubai
Client:
Babyshop
Title:
Al Umobuwah: Putting "Mum" into "Parenthood"
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19012M
Award:
2019 Design Merit Award
Agency:
Droga5 / London
Client:
Argent
Title:
Coal Drops Yard
Category:
Craft / Art Direction
Annual ID:
OS_DE19193M
Award:
2019 Direct Marketing Merit Award
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Integrated Campaign
Annual ID:
OS_DI19098M
Award:
2019 Print & Outdoor Merit Award
Agency:
McCann / Spain + Aldi / Barcelona
Client:
Aldi
Title:
Fresh Prints - Tomatoes
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19059M
Award:
2019 Experiential & Immersive Merit Award
Agency:
HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "WERKSTÜCK Edition 001"
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19044M
Award:
2019 Experiential & Immersive Merit Award
Agency:
HEIMAT / Berlin + Bentele Becker Bewegtbild / Berlin + Loft Tonstudios / Berlin + Mediaplus / München
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "Room of silence – Giving toilets a voice."
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19037M
Award:
2019 Experiential & Immersive Merit Award
Agency:
McCann / Madrid + Ikea / Madrid
Client:
Ikea
Title:
Museum of Romanticism
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19038M
Award:
2019 Direct Marketing Merit Award
Agency:
HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "WERKSTÜCK Edition 001"
Category:
Physical Items
Annual ID:
OS_DI19044M
Award:
2019 Film Merit Award
Agency:
ACNE / Stockholm + IKEA Creative Hub / Malmö
Client:
IKEA
Title:
Me We
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19084M
Award:
2019 Film Merit Award
Agency:
ROSAPARK / PARIS
Client:
Monoprix
Title:
The Worst Song in the World
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19091M
Award:
2019 Film Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
Christmas doesn´t need much. Only Love.
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19095M
Award:
2018 Direct Marketing Gold Pencil
Agency:
DM9 DDB / SÃO PAULO
Client:
WALMART
Title:
PRICE ON THE JERSEY
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18010G
Award:
2018 Direct Marketing Gold Pencil
Agency:
DM9 DDB / SÃO PAULO
Client:
WALMART
Title:
PRICE ON THE JERSEY
Category:
Guerrilla Marketing
Annual ID:
OS_DI18023G
Award:
2018 Social Media Gold Pencil
Agency:
BBH / Singapore
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18007G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Christmas 2117
Category:
Craft - Animation / Single
Annual ID:
OS_MI18027G
Award:
2018 Public Relations Gold Pencil
Agency:
Edelman / Seattle
Client:
REI
Title:
#ForceofNature: Women Finding Freedom Outdoors
Category:
Brand Voice
Annual ID:
OS_PR18018G
Award:
2018 Social Influencer Marketing Silver Pencil
Agency:
BBDO / New York + EG+ Worldwide / New York
Client:
Foot Locker
Title:
Box of Greatness
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI18008S
Award:
2018 Direct Marketing Silver Pencil
Agency:
Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
The most German supermarket
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18011S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
The most German supermarket
Category:
Experiential / Live Events
Annual ID:
OS_BE18037S
Award:
2018 Public Relations Bronze Pencil
Agency:
Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
The most German supermarket
Category:
Events & Experiential
Annual ID:
OS_PR18011B
Award:
2018 Mobile Bronze Pencil
Agency:
BBDO / New York + BBDO Studios / New York + VisualCountry
Client:
Lowe's
Title:
Converticals
Category:
Mobile-First Video
Annual ID:
OS_MO18031B
Award:
2018 Radio Bronze Pencil
Agency:
McCann Worldgroup Philippines / Taguig + Hit Productions, Inc. / Makati
Client:
Fully Booked Philippines
Title:
Fully Booked "Lives" Campaign
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA18005B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Christmas 2117
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI18033B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
Ogilvy / New York
Client:
IKEA
Title:
Oddly IKEA
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18048B
Award:
2018 Cross-Platform Bronze Pencil
Agency:
DM9 DDB / SÃO PAULO
Client:
WALMART
Title:
PRICE ON THE JERSEY
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP18002B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
BBH / Singapore
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Innovation in Direct
Annual ID:
OS_DI18036B
Award:
2018 Mobile Bronze Pencil
Agency:
BBDO / New York + BBDO Studios / New York + VisualCountry
Client:
Lowe's
Title:
Converticals
Category:
Mobile Advertising
Annual ID:
OS_MO18014B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
The most German supermarket
Category:
Digital / Social Media & Viral Marketing - Single
Annual ID:
OS_DI18019B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
adam&eveDDB / London + Electric Theatre Collective / London + Factory / London
Client:
H&M
Title:
Fall Fashion
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Annual ID:
OS_MI18047B
Award:
2018 Public Relations Bronze Pencil
Agency:
Edelman / Seattle
Client:
REI
Title:
#ForceofNature: Women Finding Freedom Outdoors
Category:
Integrated Campaign
Annual ID:
OS_PR18031B
Award:
2018 Social Media Bronze Pencil
Agency:
BBDO / New York + BBDO Studios / New York + VisualCountry
Client:
Lowe's
Title:
Converticals
Category:
Branded Social Post / Single
Annual ID:
OS_SM18004B
Award:
2018 Branded Entertainment Merit Award
Agency:
Jung von Matt AG / Hamburg + Sterntag / Hamburg + MJZ / London
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Christmas 2117
Category:
Online / Long Form - Single
Annual ID:
OS_BE18077M
Award:
2018 Branded Entertainment Merit Award
Agency:
Ogilvy / New York
Client:
IKEA
Title:
Oddly IKEA
Category:
Online / Long Form - Single
Annual ID:
OS_BE18078M
Award:
2018 Branded Entertainment Merit Award
Agency:
ROSAPARK / PARIS
Client:
MONOPRIX
Title:
LABEL OF LOVE
Category:
Online / Long Form - Single
Annual ID:
OS_BE18079M
Award:
2018 Public Relations Merit Award
Agency:
Carrefour / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Events & Experiential
Annual ID:
OS_PR18042M
Award:
2018 Design Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
IKEA
Title:
Small Space Sitting
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18164M
Award:
2018 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Moving Image / Single
Annual ID:
OS_DE18181M
Award:
2018 Social Media Merit Award
Agency:
BBDO / New York + BBDO Studios / New York + VisualCountry
Client:
Lowe's
Title:
Converticals
Category:
Craft / Use of Visuals
Annual ID:
OS_SM18060M
Award:
2018 Design Merit Award
Agency:
BBDO / New York + EG+ Worldwide / New York
Client:
Foot Locker
Title:
Box of Greatness
Category:
Packaging / Specialty
Annual ID:
OS_DE18152M