The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar Category: Best of Film & Video
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Online & Mobile
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar Category: TV, VOD, & Online / Over 90 Seconds - Single
What the fast!
Agency: Leo Thailand / Bangkok + Krungsri First Choice / Bangkok + FACTORY01 Co.,Ltd. / Bangkok
Client: Krungsri Frist Choice Category: Use of Humor
Better On a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client: Telstra Category: Animation / Series
What the fast!
Agency: Leo Thailand / Bangkok + Krungsri First Choice / Bangkok + FACTORY01 Co.,Ltd. / Bangkok
Client: Krungsri Frist Choice Category: Low Budget
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar Category: Film & Video for Good
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Craft / Use of Technology
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar Category: Long Form Video / Single
Better On a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client: Telstra Category: TV, VOD, & Online / 30 Seconds and Under - Series
Become The Knight
Agency: ALTO NY / New York + RESET + Meta Reality Labs / San Francisco
Client: Meta Reality Labs Category: Cinematography / Single
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Experiential / Immersive / Events
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Brand Partnerships
The postal changing rooms
Agency: BETC / Paris + Carré Noir / Paris
Client: La Poste Category: Experiential / Brand Installations
Sleep with Rain
Agency: West BBDO / Los Angeles + Critical Mass / Calgary + Work Editorial / New York
Client: AT&T Business Category: B2B Communications
The postal changing rooms
Agency: BETC / Paris + Carré Noir / Paris
Client: La Poste Category: P.O.P. & In-Store / Single
Choose Uber
Agency: BETC / Paris + Soldats / Paris
Client: Heetch Category: Integrated / Omnichannel Campaign
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar Category: Cinema Advertising
The Haunted Marketplace
Agency: Mojo Supermarket / New York + Creative X, Meta
Client: Meta / Facebook Category: Commerce
Become The Knight
Agency: ALTO NY / New York + RESET + Meta Reality Labs / San Francisco
Client: Meta Reality Labs Category: Trailers & Teasers
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar Category: Branded Entertainment for Good
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Innovation / New Ideas in Brand-Side / In-House
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Innovation / Execution in Brand-Side / In-House
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Brand Partnerships
Choose Uber
Agency: BETC / Paris + Soldats / Paris
Client: Heetch Category: Integrated / Omnichannel PR Campaign
Install Our Logo
Agency: Leo Mexico / Mexico City + GATO / Mexico City
Client: ADT Security Category: Content at the Speed of Culture
No One Has to Know: Caroler
Agency: Superette, the Creative Studio at DoorDash / San Francisco + MikeTeeVee
Client: DoorDash Category: Use of Humor
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Digital Installations / In-Person
Sleep with Rain
Agency: West BBDO / Los Angeles + Critical Mass / Calgary + Work Editorial / New York
Client: AT&T Business Category: Use of Humor
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Mobile Applications
Putting The Power Back In Your Hands
Agency: Dash Digital / Cape Town
Client: Enpower Trading Category: Craft - UX / UI / Interface Design
Better On a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client: Telstra Category: Casting / Real People
Sleep with Rain
Agency: West BBDO / Los Angeles + Critical Mass / Calgary + Work Editorial / New York
Client: AT&T Business Category: B2B Communications
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar Category: Gaming for Good
Feel It. Find It.
Agency: Rethink / New York + Epidemic Sound / Stockholm
Client: Epidemic Sound Category: Craft / Writing
Become The Knight
Agency: ALTO NY / New York + RESET + Meta Reality Labs / San Francisco
Client: Meta Reality Labs Category: Special / Practical Effects / Single
The postal changing rooms
Agency: BETC / Paris + Carré Noir / Paris
Client: La Poste Category: Brand Installations
Rainbow Washing Detector
Agency: DDB MEXICO SA DE CV / México + Estudios Machina / Colombia + Porter Novelli / México + Habitant Productions / Mexico City
Client: Capaxia Category: Data for Good
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar Category: Direction / Single
Become The Knight
Agency: ALTO NY / New York + RESET + Meta Reality Labs / San Francisco
Client: Meta Reality Labs Category: Direction / Single
Your Door to More - 15s Series
Agency: Hard Work Club / Toronto + Stitch Editing / London + Untold Studios Limited / London + OPC / Toronto
Client: DoorDash Canada Category: TV, VOD, & Online / 30 Seconds and Under - Series
The Moment I Knew
Agency: Birthday / Brooklyn
Client: Hinge Category: TV, VOD, & Online / 30 Seconds and Under - Series
Inflation Cookbook
Agency: Dentsu Creative Canada + SkipTheDishes
Client: SkipTheDishes Category: Best of Creative Use of Data
World Cup delivery
Agency: GUT / Buenos Aires + Lanzallamas / Buenos Aires + Paisanos.io / Buenos Aires
Client: Delivery Hero/ PedidosYa Category: Innovation / Use of Media in Interactive, Online, & Mobile
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Technology as a Creative Tool
Inflation Cookbook
Agency: Dentsu Creative Canada + SkipTheDishes
Client: SkipTheDishes Category: Real-Time Data
Award:
2025 Film & Video Best of Discipline Pencil
Agency:
VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Best of Film & Video
Annual ID:
OS25_FI000G
Award:
2025 Brand-Side / In-House Gold Pencil
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Online & Mobile
Annual ID:
OS25_BS003G
Award:
2025 Film & Video Gold Pencil
Agency:
VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client:
Telefonica Movistar
Title:
This is not a game
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI003G
Award:
2025 Film & Video Gold Pencil
Agency:
Leo Thailand / Bangkok + Krungsri First Choice / Bangkok + FACTORY01 Co.,Ltd. / Bangkok
Client:
Krungsri Frist Choice
Title:
What the fast!
Category:
Use of Humor
Annual ID:
OS25_FI004G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client:
Telstra
Title:
Better On a Better Mobile Network
Category:
Animation / Series
Annual ID:
OS25_MI006G
Award:
2025 Film & Video Silver Pencil
Agency:
Leo Thailand / Bangkok + Krungsri First Choice / Bangkok + FACTORY01 Co.,Ltd. / Bangkok
Client:
Krungsri Frist Choice
Title:
What the fast!
Category:
Low Budget
Annual ID:
OS25_FI012S
Award:
2025 Film & Video Silver Pencil
Agency:
VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Film & Video for Good
Annual ID:
OS25_FI014S
Award:
2025 Social Media Silver Pencil
Agency:
GUT / Los Angeles
Client:
DoorDash
Title:
Bouquets for Living Men
Category:
Use of Humor
Annual ID:
OS25_SM015S
Award:
2025 Brand-Side / In-House Silver Pencil
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Craft / Use of Technology
Annual ID:
OS25_BS013S
Award:
2025 Branded Entertainment Silver Pencil
Agency:
VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Long Form Video / Single
Annual ID:
OS25_BE011S
Award:
2025 Film & Video Silver Pencil
Agency:
Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client:
Telstra
Title:
Better On a Better Mobile Network
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS25_FI007S
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
ALTO NY / New York + RESET + Meta Reality Labs / San Francisco
Client:
Meta Reality Labs
Title:
Become The Knight
Category:
Cinematography / Single
Annual ID:
OS25_MI039B
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Experiential / Immersive / Events
Annual ID:
OS25_BS016B
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Brand Partnerships
Annual ID:
OS25_BS023B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
BETC / Paris + Carré Noir / Paris
Client:
La Poste
Title:
The postal changing rooms
Category:
Experiential / Brand Installations
Annual ID:
OS25_DM033B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
West BBDO / Los Angeles + Critical Mass / Calgary + Work Editorial / New York
Client:
AT&T Business
Title:
Sleep with Rain
Category:
B2B Communications
Annual ID:
OS25_IN027B
Award:
2025 Out of Home Bronze Pencil
Agency:
BETC / Paris + Carré Noir / Paris
Client:
La Poste
Title:
The postal changing rooms
Category:
P.O.P. & In-Store / Single
Annual ID:
OS25_OH027B
Award:
2025 Integrated / Omnichannel Bronze Pencil
Agency:
BETC / Paris + Soldats / Paris
Client:
Heetch
Title:
Choose Uber
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_IG017B
Award:
2025 Film & Video Bronze Pencil
Agency:
VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Cinema Advertising
Annual ID:
OS25_FI036B
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Mojo Supermarket / New York + Creative X, Meta
Client:
Meta / Facebook
Title:
The Haunted Marketplace
Category:
Commerce
Annual ID:
OS25_IG033M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
ALTO NY / New York + RESET + Meta Reality Labs / San Francisco
Client:
Meta Reality Labs
Title:
Become The Knight
Category:
Trailers & Teasers
Annual ID:
OS25_MI118M
Award:
2025 Branded Entertainment Merit Award
Agency:
VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Branded Entertainment for Good
Annual ID:
OS25_BE067M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Innovation / New Ideas in Brand-Side / In-House
Annual ID:
OS25_BS049M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Innovation / Execution in Brand-Side / In-House
Annual ID:
OS25_BS050M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Brand Partnerships
Annual ID:
OS25_IN058M
Award:
2025 Public Relations Merit Award
Agency:
BETC / Paris + Soldats / Paris
Client:
Heetch
Title:
Choose Uber
Category:
Integrated / Omnichannel PR Campaign
Annual ID:
OS25_PR065M
Award:
2025 Cultural Driver Merit Award
Agency:
Leo Mexico / Mexico City + GATO / Mexico City
Client:
ADT Security
Title:
Install Our Logo
Category:
Content at the Speed of Culture
Annual ID:
OS25_CD026M
Award:
2025 Direct Marketing Merit Award
Agency:
BETC / Paris + Soldats / Paris
Client:
Heetch
Title:
Choose Uber
Category:
Commerce
Annual ID:
OS25_DM088M
Award:
2025 Film & Video Merit Award
Agency:
Superette, the Creative Studio at DoorDash / San Francisco + MikeTeeVee
Client:
DoorDash
Title:
No One Has to Know: Caroler
Category:
Use of Humor
Annual ID:
OS25_FI118M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Digital Installations / In-Person
Annual ID:
OS25_IN049M
Award:
2025 Social Media Merit Award
Agency:
West BBDO / Los Angeles + Critical Mass / Calgary + Work Editorial / New York
Client:
AT&T Business
Title:
Sleep with Rain
Category:
Use of Humor
Annual ID:
OS25_SM091M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Mobile Applications
Annual ID:
OS25_IN038M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Dash Digital / Cape Town
Client:
Enpower Trading
Title:
Putting The Power Back In Your Hands
Category:
Craft - UX / UI / Interface Design
Annual ID:
OS25_IN060M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client:
Telstra
Title:
Better On a Better Mobile Network
Category:
Casting / Real People
Annual ID:
OS25_MI114M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
West BBDO / Los Angeles + Critical Mass / Calgary + Work Editorial / New York
Client:
AT&T Business
Title:
Sleep with Rain
Category:
B2B Communications
Annual ID:
OS25_IG035M
Award:
2025 Gaming Merit Award
Agency:
VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Gaming for Good
Annual ID:
OS25_GA023M
Award:
2025 Direct Marketing Merit Award
Agency:
Rethink / New York + Epidemic Sound / Stockholm
Client:
Epidemic Sound
Title:
Feel It. Find It.
Category:
Craft / Writing
Annual ID:
OS25_DM109M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
ALTO NY / New York + RESET + Meta Reality Labs / San Francisco
Client:
Meta Reality Labs
Title:
Become The Knight
Category:
Special / Practical Effects / Single
Annual ID:
OS25_MI102M
Award:
2025 Experiential & Immersive Merit Award
Agency:
BETC / Paris + Carré Noir / Paris
Client:
La Poste
Title:
The postal changing rooms
Category:
Brand Installations
Annual ID:
OS25_EX047M
Award:
2025 Creative Use of Data Merit Award
Agency:
DDB MEXICO SA DE CV / México + Estudios Machina / Colombia + Porter Novelli / México + Habitant Productions / Mexico City
Client:
Capaxia
Title:
Rainbow Washing Detector
Category:
Data for Good
Annual ID:
OS25_CU040M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Direction / Single
Annual ID:
OS25_MI058M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
ALTO NY / New York + RESET + Meta Reality Labs / San Francisco
Client:
Meta Reality Labs
Title:
Become The Knight
Category:
Direction / Single
Annual ID:
OS25_MI063M
Award:
2025 Film & Video Merit Award
Agency:
Hard Work Club / Toronto + Stitch Editing / London + Untold Studios Limited / London + OPC / Toronto
Client:
DoorDash Canada
Title:
Your Door to More - 15s Series
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS25_FI051M
Award:
2025 Film & Video Merit Award
Agency:
Birthday / Brooklyn
Client:
Hinge
Title:
The Moment I Knew
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS25_FI058M
Award:
2025 Public Relations Merit Award
Agency:
BETC / Paris + Soldats / Paris
Client:
Heetch
Title:
Choose Uber
Category:
Community Building
Annual ID:
OS25_PR041M
Award:
2024 Creative Use of Data Best of Discipline Pencil
Agency:
Dentsu Creative Canada + SkipTheDishes
Client:
SkipTheDishes
Title:
Inflation Cookbook
Category:
Best of Creative Use of Data
Annual ID:
OS24_CU000G
Award:
2024 Brand-Side / In-House Best of Discipline Pencil
Agency:
Lazada
Client:
Lazada
Title:
AN UNNECESSARY LOVE STORY
Category:
Best of Brand-Side / In-House
Annual ID:
OS24_BS000G
Award:
2024 Interactive, Online & Mobile Gold Pencil
Agency:
GUT / Buenos Aires + Lanzallamas / Buenos Aires + Paisanos.io / Buenos Aires
Client:
Delivery Hero/ PedidosYa
Title:
World Cup delivery
Category:
Innovation / Use of Media in Interactive, Online, & Mobile
Annual ID:
OS24_IN008G
Award:
2024 Creative Use of Technology Gold Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Technology as a Creative Tool
Annual ID:
OS24_CT002G
Award:
2024 Creative Use of Data Gold Pencil
Agency:
Dentsu Creative Canada + SkipTheDishes
Client:
SkipTheDishes
Title:
Inflation Cookbook
Category:
Real-Time Data
Annual ID:
OS24_CU001G
