The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nameless Paints
Agency: Dentsu Inc. / Tokyo
Client: Kokuyo Category: Innovation - Package Design / Package Design
Open Up Your Imagination
Agency: HAKUHODO Inc. / Tokyo + TIDE INC. / Tokyo
Client: Musashino Art University Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Nameless Paints
Agency: Dentsu Inc. / Tokyo
Client: Kokuyo Category: Innovation - Package Design / Package Design
RE:Shakespeare
Agency: Cheil Worldwide, / London + UNIT9 / London
Client: Samsung Electronics & The Royal Shakespeare Company Category: Consumer - Mobile / Utility
The Prodigies of Mother's Pride
Agency: Out of the Box / New Delhi, India
Client: Mother's Pride Category: Consumer - Print / Flat Mailing
Musashino Art University 2016
Agency: Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo
Client: Musashino Art University Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
The Lampedusa door stopper. Open doors for refugees.
Agency: Scholz & Friends / Berlin + CUCULA / Berlin
Client: CUCULA Category: Non-Profit - Print / Print
Plant Lamp
Agency: FCB Mayo / Lima
Client: University of Engineering and Technology Category: Innovation - Collateral Design / Collateral Design
Plant Lamp
Agency: FCB Mayo / Lima
Client: University of Engineering and Technology Category: Innovation - Brand Transformation / Brand Transformation
Saints & Strangers
Agency: MullenLowe U.S. / Boston
Client: National Geographic Channel Category: Consumer - Web / User Experience
ACADEMY Corporate
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt Category: Consumer - Brand Identity / Series
Plant Lamp
Agency: FCB Mayo / Lima
Client: University of Engineering and Technology Category: Non-Profit - Physical / Digital / Physical / Digital
Pearl-Brand Book 2
Agency: DENTSU Inc. / Tokyo + PEN.Inc. / Tokyo + Creative Power Unit / Tokyo
Client: Keio University Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Click To Start
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Miami Ad School/ESPM Category: Consumer - Collateral / Posters - Campaign
More Than Brains
Agency: 180LA / Santa Monica + The Corner Shop / Santa Monica
Client: University of Phoenix Category: Craft - Music / Sound / Music / Sound
Deng Adut
Agency: FINCH / Sydney + VCD + WE.Collective / Sydney + University of Western / Sydney
Client: University of Western Sydney Category: Craft - Music / Sound / Music / Sound
Instaclass
Agency: (anónimo) / mexico
Client: Interlingua Category: Consumer - Advertising on Mobile Devices / In-App
Click To Start
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Miami Ad School/ESPM Category: Craft - Art Direction / Art Direction
Instaclass
Agency: (anónimo) / mexico
Client: Interlingua Category: Innovation - Innovation in Social Media / Innovation in Social Media
Hello Pizza
Agency: FCB Brasil / São Paulo
Client: CNA Category: Consumer - Applications & Sites / Services / Utilities
The NYSCI Noticing Tools
Agency: Local Projects / New York
Client: New York Hall of Science Category: Non-Profit - Mobile / Mobile
Moving Through Glass
Agency: SS+K / New York + Firefall Pro / New York + Walking Productions / Brooklyn
Client: Mark Morris Dance Group Category: Non-Profit - Mobile / Mobile
Saints & Strangers
Agency: MullenLowe U.S. / Boston
Client: National Geographic Channel Category: Craft - Interface Design / Interface Design
The Prodigies of Mother's Pride
Agency: Out of the Box / New Delhi, India
Client: Mother's Pride Category: Consumer - Collateral / Promotional Items - Single or Campaign
Award:
2016 Design Best of Discipline Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
Kokuyo
Title:
Nameless Paints
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16060G
Award:
2016 Design Gold Pencil
Agency:
HAKUHODO Inc. / Tokyo + TIDE INC. / Tokyo
Client:
Musashino Art University
Title:
Open Up Your Imagination
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Annual ID:
DE16062G
Award:
2016 Design Gold Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
Kokuyo
Title:
Nameless Paints
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16060G
Award:
2016 UX / UI Silver Pencil
Agency:
Fcb Brasil / São Paulo
Client:
CNA
Title:
Hello Pizza
Category:
Consumer - Cross-Channel / Utility
Annual ID:
UX16010S
Award:
2016 UX / UI Bronze Pencil
Agency:
Cheil Worldwide, / London + UNIT9 / London
Client:
Samsung Electronics & The Royal Shakespeare Company
Title:
RE:Shakespeare
Category:
Consumer - Mobile / Utility
Annual ID:
UX16007B
Award:
2016 Direct Bronze Pencil
Agency:
Out of the Box / New Delhi, India
Client:
Mother's Pride
Title:
The Prodigies of Mother's Pride
Category:
Consumer - Print / Flat Mailing
Annual ID:
DI16002B
Award:
2016 Design Bronze Pencil
Agency:
Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo
Client:
Musashino Art University
Title:
Musashino Art University 2016
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16045B
Award:
2016 Direct Bronze Pencil
Agency:
Scholz & Friends / Berlin + CUCULA / Berlin
Client:
CUCULA
Title:
The Lampedusa door stopper. Open doors for refugees.
Category:
Non-Profit - Print / Print
Annual ID:
DI16032B
Award:
2016 Design Merit Award
Agency:
FCB Mayo / Lima
Client:
University of Engineering and Technology
Title:
Plant Lamp
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16217M
Award:
2016 Cross-Platform Merit Award
Agency:
FCB Mayo / Lima
Client:
University of Engineering and Technology
Title:
Plant Lamp
Category:
Innovation - Brand Transformation / Brand Transformation
Annual ID:
CP16086M
Award:
2016 UX / UI Merit Award
Agency:
MullenLowe U.S. / Boston
Client:
National Geographic Channel
Title:
Saints & Strangers
Category:
Consumer - Web / User Experience
Annual ID:
UX16029M
Award:
2016 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Jung von Matt
Title:
ACADEMY Corporate
Category:
Consumer - Brand Identity / Series
Annual ID:
DE16116M
Award:
2016 Intellectual Property Merit Award
Agency:
FCB Mayo / Lima
Client:
University of Engineering and Technology
Title:
Plant Lamp
Category:
Non-Profit - Physical / Digital / Physical / Digital
Annual ID:
IP16029M
Award:
2016 Design Merit Award
Agency:
DENTSU Inc. / Tokyo + PEN.Inc. / Tokyo + Creative Power Unit / Tokyo
Client:
Keio University
Title:
Pearl-Brand Book 2
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16110M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Miami Ad School/ESPM
Title:
Click To Start
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16115M
Award:
2016 Film Merit Award
Agency:
180LA / Santa Monica + The Corner Shop / Santa Monica
Client:
University of Phoenix
Title:
More Than Brains
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
FI16273M
Award:
2016 Film Merit Award
Agency:
FINCH / Sydney + VCD + WE.Collective / Sydney + University of Western / Sydney
Client:
University of Western Sydney
Title:
Deng Adut
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
FI16276M
Award:
2016 Mobile Merit Award
Agency:
(anónimo) / mexico
Client:
Interlingua
Title:
Instaclass
Category:
Consumer - Advertising on Mobile Devices / In-App
Annual ID:
MO16065M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Miami Ad School/ESPM
Title:
Click To Start
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16222M
Award:
2016 Social Media Merit Award
Agency:
(anónimo) / mexico
Client:
Interlingua
Title:
Instaclass
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16049M
Award:
2016 Mobile Merit Award
Agency:
FCB Brasil / São Paulo
Client:
CNA
Title:
Hello Pizza
Category:
Consumer - Applications & Sites / Services / Utilities
Annual ID:
MO16032M
Award:
2016 UX / UI Merit Award
Agency:
Local Projects / New York
Client:
New York Hall of Science
Title:
The NYSCI Noticing Tools
Category:
Non-Profit - Mobile / Mobile
Annual ID:
UX16057M
Award:
2016 UX / UI Merit Award
Agency:
SS+K / New York + Firefall Pro / New York + Walking Productions / Brooklyn
Client:
Mark Morris Dance Group
Title:
Moving Through Glass
Category:
Non-Profit - Mobile / Mobile
Annual ID:
UX16058M
Award:
2016 UX / UI Merit Award
Agency:
MullenLowe U.S. / Boston
Client:
National Geographic Channel
Title:
Saints & Strangers
Category:
Craft - Interface Design / Interface Design
Annual ID:
UX16076M