The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Stream of Lactation
Agency: Mekanism / New York + Frida Mom
Client: Frida Mom Category: Television & VOD / Long Form - Single
The eye opening test
Agency: BETC / Paris + General Pop / Paris
Client: Droit de regard Category: Out of Home / Health & Wellness
Radio Recliner
Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client: Bridge Senior Living Category: Media Relations
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Custom / User-Generated Content
Dance 10.000
Agency: Forsman & Bodenfors / Göteborg + The Producers / Stockholm
Client: Generation Pep Category: Public Relations
Radio Recliner
Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client: Bridge Senior Living Category: Audio
Magic Canvas: Helping kids to express themselves
Agency: Magpie Studio / London + Magic Canvas / London
Client: Magic Canvas Category: Branding / Identity System
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Promotional / Posters - Series
The Prescription Paper Pill Bottle
Agency: Saatchi & Saatchi Wellness / New York + Pixel Farm / Minneapolis
Client: Tikkun Olam Makers: TOM Category: Packaging
Stream of Lactation
Agency: Mekanism / New York + Frida Mom
Client: Frida Mom Category: Creative Effectiveness / Consumer / Brand
The Artist
Agency: Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai
Client: Savlon Category: Short Form Video / Single
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Craft / Illustration
Voice Doodler
Agency: Ogilvy / Shanghai + Nono Studio + Visionmax
Client: Illuma, Wyeth Category: Mobile Apps
The Vitals: True Nurse Stories
Agency: Doner / Southfield + The Underground / Southfield + Marvel Entertainment / New York + Highmark Health / Pittsburgh
Client: Allegheny Health Network Category: Brand Partnerships
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Digital Product
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client: Insmed Incorporated/NTMFacts.com Category: Production Design / Single or Series
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Utility
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Out of Home / Series
The Eventful Life of Rosemarie
Agency: Roof Studio + CRK / Switzerland
Client: CURAVIVA Schweiz Category: Craft / Art Direction
Voice Doodler
Agency: Ogilvy / Shanghai + Nono Studio + Visionmax
Client: Illuma, Wyeth Category: Direct Marketing
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Craft / Art Direction
The Prescription Paper Pill Bottle
Agency: Saatchi & Saatchi Wellness / New York + Publicis Groupe Israel / Tel Aviv + Tikkun Olam Makers: TOM / New York + Pixel Farm / Minneapolis
Client: Tikkun Olam Makers: TOM Category: Green Pencil
The eye opening test
Agency: BETC / Paris + General Pop / Paris
Client: Droit de regard Category: Non-traditional & Guerrilla Marketing
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Craft / Illustration
Dance 10.000
Agency: Forsman & Bodenfors / Göteborg + The Producers / Stockholm
Client: Generation Pep Category: Casting
Radio Recliner
Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client: Bridge Senior Living Category: Innovation & Transformation / Innovation in Lockdown
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client: Insmed Incorporated/NTMFacts.com Category: Branded Content
Trojan & Chill
Agency: Forsman & Bodenfors / Toronto + Eggplant Music + Sound / Toronto + The Vanity / Toronto
Client: Trojan Canada Category: Branded Content
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Billboards & Transit / Series
Sounds of Sex - Durex Limited Edition Vinyl
Agency: Havas / London + Zenith Media / London + Hill+Knowlton Strategies + HKX Productions / London
Client: Reckitt Benckiser / Durex Category: Promotional / Collateral Items
Senior Constable Laurie Fox
Agency: McCann / Melbourne + T&DA + EXIT Films
Client: Victoria Police Category: Visual Effects / Single
Safely Feel The Real World
Agency: Amber China / Shanghai + PAFASSION LAB / Shanghai
Client: Durex Category: Film / Health & Wellness
Stream of Lactation
Agency: Mekanism / New York + Frida Mom
Client: Frida Mom Category: Film / Health & Wellness
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Craft / Use of Technology
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Craft / Use of Technology
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Physical Items
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Single Country or Region / Consumer / Brand
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Community Building
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Cultural Driver
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Physical Items
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Innovation in Direct Marketing
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Brand Voice
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Single Country or Region / Consumer / Brand
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Non-traditional & Guerrilla Marketing
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Community Building
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich
Client: METER Group Inc. Category: Craft / Printing & Paper Craft
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Physical Product
Award:
2021 Film Merit Award
Agency:
Mekanism / New York + Frida Mom
Client:
Frida Mom
Title:
Stream of Lactation
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_060M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
BETC / Paris + General Pop / Paris
Client:
Droit de regard
Title:
The eye opening test
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW21_065M
Award:
2021 Public Relations Merit Award
Agency:
Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client:
Bridge Senior Living
Title:
Radio Recliner
Category:
Media Relations
Annual ID:
OS_PR21_038M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Custom / User-Generated Content
Annual ID:
OS_MS21_025M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Forsman & Bodenfors / Göteborg + The Producers / Stockholm
Client:
Generation Pep
Title:
Dance 10.000
Category:
Public Relations
Annual ID:
OS_HW21_071M
Award:
2021 Branded Entertainment Merit Award
Agency:
Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client:
Bridge Senior Living
Title:
Radio Recliner
Category:
Audio
Annual ID:
OS_BE21_058M
Award:
2021 Design Merit Award
Agency:
Magpie Studio / London + Magic Canvas / London
Client:
Magic Canvas
Title:
Magic Canvas: Helping kids to express themselves
Category:
Branding / Identity System
Annual ID:
OS_DE21_056M
Award:
2021 Design Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_084M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Saatchi & Saatchi Wellness / New York + Pixel Farm / Minneapolis
Client:
Tikkun Olam Makers: TOM
Title:
The Prescription Paper Pill Bottle
Category:
Packaging
Annual ID:
OS_HW21_041M
Award:
2021 Creative Use of Data Merit Award
Agency:
FCB/SIX / Toronto
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Real-Time
Annual ID:
OS_CU21_022M
Award:
2021 Creative Effectiveness Merit Award
Agency:
Mekanism / New York + Frida Mom
Client:
Frida Mom
Title:
Stream of Lactation
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE21_024M
Award:
2021 Branded Entertainment Merit Award
Agency:
Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai
Client:
Savlon
Title:
The Artist
Category:
Short Form Video / Single
Annual ID:
OS_BE21_037M
Award:
2021 Print Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Craft / Illustration
Annual ID:
OS_PT21_068M
Award:
2021 Branded Entertainment Merit Award
Agency:
Ogilvy / Shanghai + Nono Studio + Visionmax
Client:
Illuma, Wyeth
Title:
Voice Doodler
Category:
Mobile Apps
Annual ID:
OS_BE21_059M
Award:
2021 Public Relations Merit Award
Agency:
Doner / Southfield + The Underground / Southfield + Marvel Entertainment / New York + Highmark Health / Pittsburgh
Client:
Allegheny Health Network
Title:
The Vitals: True Nurse Stories
Category:
Brand Partnerships
Annual ID:
OS_PR21_082M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy / Barcelona
Client:
CINFA
Title:
Handwashing Wrapping Paper
Category:
Products
Annual ID:
OS_HW21_038M
Award:
2021 IP & Products Merit Award
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Digital Product
Annual ID:
OS_IP21_022M
Award:
2021 Moving Image Craft Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client:
Insmed Incorporated/NTMFacts.com
Title:
Trapped
Category:
Production Design / Single or Series
Annual ID:
OS_MI21_076M
Award:
2021 Mobile Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Utility
Annual ID:
OS_MO21_020M
Award:
2021 Design Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Out of Home / Series
Annual ID:
OS_DE21_127M
Award:
2021 Branded Entertainment Merit Award
Agency:
Roof Studio + CRK / Switzerland
Client:
CURAVIVA Schweiz
Title:
The Eventful Life of Rosemarie
Category:
Craft / Art Direction
Annual ID:
OS_BE21_077M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy / Shanghai + Nono Studio + Visionmax
Client:
Illuma, Wyeth
Title:
Voice Doodler
Category:
Direct Marketing
Annual ID:
OS_HW21_046M
Award:
2021 Print Merit Award
Agency:
GAVa Studio / São Paulo
Client:
Otrivin
Title:
Pillballs
Category:
Craft / Art Direction
Annual ID:
OS_PT21_057M
Award:
2021 Print Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Craft / Art Direction
Annual ID:
OS_PT21_058M
Award:
2021 Green Pencil Merit Award
Agency:
Saatchi & Saatchi Wellness / New York + Publicis Groupe Israel / Tel Aviv + Tikkun Olam Makers: TOM / New York + Pixel Farm / Minneapolis
Client:
Tikkun Olam Makers: TOM
Title:
The Prescription Paper Pill Bottle
Category:
Green Pencil
Annual ID:
OS_GP21_006M
Award:
2021 Direct Marketing Merit Award
Agency:
BETC / Paris + General Pop / Paris
Client:
Droit de regard
Title:
The eye opening test
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_090M
Award:
2021 Out of Home Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Craft / Illustration
Annual ID:
OS_OH21_072M
Award:
2021 Moving Image Craft Merit Award
Agency:
Forsman & Bodenfors / Göteborg + The Producers / Stockholm
Client:
Generation Pep
Title:
Dance 10.000
Category:
Casting
Annual ID:
OS_MI21_100M
Award:
2021 Radio & Audio Merit Award
Agency:
Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client:
Bridge Senior Living
Title:
Radio Recliner
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_RA21_058M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client:
Insmed Incorporated/NTMFacts.com
Title:
Trapped
Category:
Branded Content
Annual ID:
OS_HW21_030M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Forsman & Bodenfors / Toronto + Eggplant Music + Sound / Toronto + The Vanity / Toronto
Client:
Trojan Canada
Title:
Trojan & Chill
Category:
Branded Content
Annual ID:
OS_HW21_032M
Award:
2021 Out of Home Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_044M
Award:
2021 Design Merit Award
Agency:
Havas / London + Zenith Media / London + Hill+Knowlton Strategies + HKX Productions / London
Client:
Reckitt Benckiser / Durex
Title:
Sounds of Sex - Durex Limited Edition Vinyl
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_091M
Award:
2021 Moving Image Craft Merit Award
Agency:
McCann / Melbourne + T&DA + EXIT Films
Client:
Victoria Police
Title:
Senior Constable Laurie Fox
Category:
Visual Effects / Single
Annual ID:
OS_MI21_092M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Amber China / Shanghai + PAFASSION LAB / Shanghai
Client:
Durex
Title:
Safely Feel The Real World
Category:
Film / Health & Wellness
Annual ID:
OS_HW21_049M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Mekanism / New York + Frida Mom
Client:
Frida Mom
Title:
Stream of Lactation
Category:
Film / Health & Wellness
Annual ID:
OS_HW21_052M
Award:
2021 Branded Entertainment Merit Award
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Craft / Use of Technology
Annual ID:
OS_BE21_079M
Award:
2021 Branded Entertainment Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Technology
Annual ID:
OS_BE21_080M
Award:
2020 Direct Marketing Best of Discipline Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Physical Items
Annual ID:
OS_DI20_001G
Award:
2020 Creative Effectiveness Best of Discipline Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_001G
Award:
2020 Public Relations Best of Discipline Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Community Building
Annual ID:
OS_PR20_001G
Award:
2020 Cultural Driver Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Cultural Driver
Annual ID:
OS_CD20_001G
Award:
2020 Direct Marketing Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Physical Items
Annual ID:
OS_DI20_001G
Award:
2020 Direct Marketing Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI20_041G
Award:
2020 Public Relations Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Brand Voice
Annual ID:
OS_PR20_011G
Award:
2020 Creative Effectiveness Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_001G
Award:
2020 Direct Marketing Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_022G
Award:
2020 Public Relations Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Community Building
Annual ID:
OS_PR20_001G
Award:
2020 Design Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
METER Group Inc.
Title:
Made in Fukushima. The Book.
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE20_057G
Award:
2020 IP & Products Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Physical Product
Annual ID:
OS_IP20_003G