The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Children See, Children Do
Agency: DDB Sydney / Ultimo
Client: NAPCAN
Category: Public Service/Political Television / Single
Points: 10.0
G4 Midnight Spank Brand Campaign
Agency: BBDO / New York
Client: G4
Category: Branded Content / Campaign
Points: 10.0
Everyone for a Hair
Agency: Santo Buenos Aires / Buenos Aires
Client: Arnet
Category: Integrated Branding / Integrated Branding Campaign
Points: 10.0
Barrio Bonito
Agency: BBDO Argentina / Vicente Lopez
Client: Nike
Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Points: 10.0
Ketchup
Agency: Publicis Mojo / Auckland
Client: Campaign Against Landmines
Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Points: 10.0
"StillFree"
Agency: Droga5 / NYC
Client: Ecko Unltd./ Marc Ecko Enterprises
Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Points: 10.0
Killzone for PSP
Agency: TBWA\Whybin / Auckland
Client: Sony Computer Entertainment - PlayStation Portable
Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Points: 10.0
Fresco
Agency: TBWA\ Germany / Berlin
Client: adidas
Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Points: 10.0
Stuff of Legends
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Cinema or Non-Broadcast / Single
Points: 10.0
Happiness Factory
Agency: Wieden+Kennedy/Amsterdam
Client: The Coca-Cola Company
Category: Cinema or Non-Broadcast / Single
Points: 10.0
Safe Happens
Agency: Epoch Films / New York
Client: Volkswagen
Category: Consumer Television / :30/:25 - Campaign
Points: 10.0
Grace
Agency: TBWA\Chiat\Day / New York
Client: Combos
Category: Consumer Television / :30/:25 - Single
Points: 10.0
Foot Doctor
Agency: BBDO / New York
Client: Red Stripe
Category: Consumer Television / :30/:25 - Single
Points: 10.0
G4 Trek 2.0 TV: "Cribs"
Agency: 72andSunny / El Segundo
Client: G4
Category: Consumer Television / Over :30 - Single - max. :90
Points: 10.0
parents
Agency: Grey Worldwide South Africa / Johannesburg
Client: geronimo condoms
Category: Consumer Radio / Campaign
Points: 10.0
Dinning Room
Agency: Grey Worldwide South Africa / Johannesburg
Client: Geronimo's Condoms
Category: Consumer Radio / Single
Points: 10.0
"Soundwaves 1"
Agency: Y&R / Kuala Lumpur
Client: Penguin Books Malaysia
Category: Consumer Newspaper / Full Page or Spread: Single
Points: 10.0
Bears
Agency: Arnold / Boston
Client: American Legacy Foundation/truth
Category: Public Service/Political Radio / Single
Points: 10.0
WWF "Thermometer"
Agency: BBDO Guerrero Ortega / Makati City
Client: WWF
Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 10.0
Guns
Agency: Y&R Asia / Singapore
Client: IANSA
Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 10.0
Leaves
Agency: Saatchi & Saatchi NZ / Auckland
Client: World Wildlife Fund
Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 10.0
Frank Lloyd Wright
Agency: Ogilvy & Mather / Chicago
Client: Landmarks Preservation Council of Illinois
Category: Public Service/Political Print / Newspaper or Magazine - Single
Points: 10.0
Bonded by Blood
Agency: TBWA\Whybin / Auckland
Client: adidasNZRU
Category: Collateral / P.O.P. and In-Store - Campaign
Points: 10.0
Black
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd
Category: Collateral / P.O.P. and In-Store - Single
Points: 10.0
MMS
Agency: Forsman & Bodenfors / Gothenburg
Client: TELE2
Category: Outdoor / Outdoor - Campaign
Points: 10.0
Hand
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Mattel / Matchbox
Category: Outdoor / Outdoor: Single
Points: 10.0
Skittles
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods
Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Points: 10.0
Men Collection
Agency: Santa Clara / São Paulo
Client: Polaroid Eyewear
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 10.0
The Gamekillers High Impact Print Insert
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 10.0
Icons (1)
Agency: Saatchi & Saatchi / New York
Client: 42 Below Vodka
Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Points: 10.0
AXE - Get a Girlfriend
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 10.0
Client:
NAPCAN
Title:
Children See, Children Do
Category:
Public Service/Political Television / Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
G4
Title:
G4 Midnight Spank Brand Campaign
Category:
Branded Content / Campaign
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
Arnet
Title:
Everyone for a Hair
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Barrio Bonito
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
Campaign Against Landmines
Title:
Ketchup
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
Ecko Unltd./ Marc Ecko Enterprises
Title:
"StillFree"
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
Sony Computer Entertainment - PlayStation Portable
Title:
Killzone for PSP
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
adidas
Title:
Fresco
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Stuff of Legends
Category:
Cinema or Non-Broadcast / Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
The Coca-Cola Company
Title:
Happiness Factory
Category:
Cinema or Non-Broadcast / Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Safe Happens
Category:
Consumer Television / :30/:25 - Campaign
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
Combos
Title:
Grace
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
Red Stripe
Title:
Foot Doctor
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
G4
Title:
G4 Trek 2.0 TV: "Cribs"
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
geronimo condoms
Title:
parents
Category:
Consumer Radio / Campaign
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
Geronimo's Condoms
Title:
Dinning Room
Category:
Consumer Radio / Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
Penguin Books Malaysia
Title:
"Soundwaves 1"
Category:
Consumer Newspaper / Full Page or Spread: Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation/truth
Title:
Bears
Category:
Public Service/Political Radio / Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
WWF
Title:
WWF "Thermometer"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
IANSA
Title:
Guns
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
World Wildlife Fund
Title:
Leaves
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
Landmarks Preservation Council of Illinois
Title:
Frank Lloyd Wright
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
adidasNZRU
Title:
Bonded by Blood
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
Penline Sdn Bhd
Title:
Black
Category:
Collateral / P.O.P. and In-Store - Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
TELE2
Title:
MMS
Category:
Outdoor / Outdoor - Campaign
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
Mattel / Matchbox
Title:
Hand
Category:
Outdoor / Outdoor: Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
Masterfoods
Title:
Skittles
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
Polaroid Eyewear
Title:
Men Collection
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
Unilever - AXE
Title:
The Gamekillers High Impact Print Insert
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
42 Below Vodka
Title:
Icons (1)
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Award:
2007 Advertising Bronze Pencil
Points:
10.0