The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Eye of the Cervix
Agency: Cossette West / Vancouver
Client: BC Cancer Agency
Category: Public Service / Television - Single
Points: 10.0
Toy Soldiers
Agency: Y&R South Africa / Wendywood
Client: UNICEF
Category: Experiential Advertising / Single
Points: 10.0
Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade
Category: Innovation in Advertising / Campaign
Points: 10.0
Zack Johnson
Agency: Leo Burnett / Chicago
Client: P&G Tampax
Category: Non-Broadcast / Single
Points: 10.0
Heirloom
Agency: JWT San Juan / San Juan
Client: Cadbury Adams / Stride
Category: Consumer Television / Under $80K Budget - Single
Points: 10.0
Cliff
Agency: The Campaign Palace Sydney / Sydney
Client: Panasonic
Category: Consumer Television / :30/:25 - Single
Points: 10.0
Date
Agency: Mullen / Wenham
Client: Boston Bruins
Category: Consumer Television / :30/:25 - Single
Points: 10.0
Monday Night Football
Agency: Wieden+Kennedy, New York / New York
Client: ESPN
Category: Consumer Television / Over :30 - Campaign
Points: 10.0
Singing Burger
Agency: Net#Work BBDO / Hyde Park
Client: Chicken Licken
Category: Consumer Television / Over :30 / Under :90 - Single
Points: 10.0
Gregorian Chant
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Original Accessories
Category: Consumer Radio / Single
Points: 10.0
Puppies
Agency: Devito/Verdi / New York
Client: National Thoroughbred Racing Association
Category: Consumer Radio / Single
Points: 10.0
Fire Extinguishers
Agency: Y&R / DUBAI
Client: Harvey Nichols
Category: Newspaper / Full Page or Spread - Single
Points: 10.0
Chainsaw
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: SOS Atlantic Forest Foundation
Category: Public Service / Radio - Single
Points: 10.0
Trash Seabirds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT)
Category: Public Service / Outdoor and Posters - Campaign
Points: 10.0
'The Ross Family/The Smith Family/The White Family'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Pedestrian Council of Australia
Category: Public Service / Newspaper or Magazine - Campaign
Points: 10.0
Soccer King
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King
Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 10.0
Making History
Agency: Jung von Matt AG / Hamburg
Client: LEGO Germany
Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Points: 10.0
Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore
Category: Collateral / Posters, P.O.P. and In-Store - Single
Points: 10.0
Hugs,
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore
Category: Collateral / Posters, P.O.P. and In-Store - Single
Points: 10.0
Screams
Agency: euro rscg spain / madrid
Client: Strepsils
Category: Trade / Full Page or Spread - Campaign
Points: 10.0
POSTERS
Agency: CLM BBDO / BOULOGNE BILLANCOURT
Client: HEWLETT PACKARD
Category: Out Of Home/Outdoor / Campaign
Points: 10.0
Piccadilly Sign
Agency: Leo Burnett / London
Client: McDonald's
Category: Out Of Home/Outdoor / Single
Points: 10.0
Aspirin And Cafiaspirin. As Your Headache's Size
Agency: AlmapBBDO / São Paulo
Client: Bayer
Category: Magazine / Full Page or Spread - Campaign
Points: 10.0
Numbers
Agency: JWT / São Paulo
Client: Johnson & Johnson
Category: Newspaper / Full Page or Spread - Campaign
Points: 10.0
Fitting Dance
Agency: Johannes Leonardo / New York
Client: Daffy's Inc.
Category: Cinema Advertising / Maximum 3 minutes - Single
Points: 10.0
Give it a Ponder
Agency: Young & Rubicam / New York
Client: LG Mobile
Category: Integrated Branding / Integrated Branding Campaign
Points: 10.0
Client:
BC Cancer Agency
Title:
Eye of the Cervix
Category:
Public Service / Television - Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
UNICEF
Title:
Toy Soldiers
Category:
Experiential Advertising / Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Gatorade
Title:
Replay
Category:
Innovation in Advertising / Campaign
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
P&G Tampax
Title:
Zack Johnson
Category:
Non-Broadcast / Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
HBO
Title:
The Affair
Category:
Branded Content / Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Cadbury Adams / Stride
Title:
Heirloom
Category:
Consumer Television / Under $80K Budget - Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Panasonic
Title:
Cliff
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Boston Bruins
Title:
Date
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
ESPN
Title:
Monday Night Football
Category:
Consumer Television / Over :30 - Campaign
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Chicken Licken
Title:
Singing Burger
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen Original Accessories
Title:
Gregorian Chant
Category:
Consumer Radio / Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
National Thoroughbred Racing Association
Title:
Puppies
Category:
Consumer Radio / Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Harvey Nichols
Title:
Fire Extinguishers
Category:
Newspaper / Full Page or Spread - Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
SOS Atlantic Forest Foundation
Title:
Chainsaw
Category:
Public Service / Radio - Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Endangered Wildlife Trust (EWT)
Title:
Trash Seabirds
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Pedestrian Council of Australia
Title:
'The Ross Family/The Smith Family/The White Family'
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Soccer King
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
LEGO Germany
Title:
Making History
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Unilever Singapore
Title:
Freaky Recipes
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Unilever Singapore
Title:
Hugs,
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Strepsils
Title:
Screams
Category:
Trade / Full Page or Spread - Campaign
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
HEWLETT PACKARD
Title:
POSTERS
Category:
Out Of Home/Outdoor / Campaign
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Piccadilly Sign
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Bayer
Title:
Aspirin And Cafiaspirin. As Your Headache's Size
Category:
Magazine / Full Page or Spread - Campaign
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Johnson & Johnson
Title:
Numbers
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Daffy's Inc.
Title:
Fitting Dance
Category:
Cinema Advertising / Maximum 3 minutes - Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0