The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
221B.sh
Agency: AKQA / London
Client: Warner Bros. Pictures
Category: Websites & Microsites / Branded Games
Points: 10.0
Fox Inside Out
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Interactive Advertising / Banners - Dynamic - Campaign
Points: 10.0
DJ Hero Wicky Wicky Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Guitar Hero
Category: Interactive Advertising / Banners - Dynamic - Single
Points: 10.0
Comcast Town
Agency: Goodby Silverstein & Partners / San Francisco
Client: Comcast
Category: Websites & Microsites / Social Networks/ Community
Points: 10.0
Summit on the Summit Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: HP
Category: Websites & Microsites / Public Service/ Non-Profit
Points: 10.0
How Hetero?
Agency: Akestam Holst / Stockholm
Client: Stockholm Pride Festival
Category: Websites & Microsites / Public Service/ Non-Profit
Points: 10.0
Pro Combat Gear Up Tool
Agency: R/GA / New York
Client: Nike
Category: Websites & Microsites / E-Commerce
Points: 10.0
Pizza Tracking Show / Domino's Pizza
Agency: Bascule Inc. / Tokyo
Client: Domino's Pizza Japan, Inc.
Category: Websites & Microsites / E-Commerce
Points: 10.0
Mustang Customizer
Agency: Team Detroit / Dearborn
Client: Ford Motor Company
Category: Websites & Microsites / Durable Goods
Points: 10.0
Magical christmas cards
Agency: Crispin Porter + Bogusky Europe / Gothenburg
Client: Posten
Category: Websites & Microsites / Durable Goods
Points: 10.0
hotaru-san
Agency: McCann Erickson Japan Inc. / Tokyo
Client: So-net Entertainment
Category: Websites & Microsites / Corporate Website
Points: 10.0
TOKYO FASHION MAP
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO
Category: Websites & Microsites / Consumer Goods
Points: 10.0
BLUE BELL SPRING/SUMMER COLLECTION 2010
Agency: Kokokaka / Göteborg
Client: Wrangler Europe
Category: Websites & Microsites / Consumer Goods
Points: 10.0
Pride + Spotify = Banner
Agency: Akestam Holst / Stockholm
Client: Stockholm Pride
Category: Interactive Advertising / Banners - Fixed Space - Single
Points: 10.0
Presidium Bedsheets
Agency: Out of the Box / Delhi
Client: Presidium Senior Secondary School
Category: Public Service / Collateral - Campaign
Points: 10.0
Stressball
Agency: JWT Dubai / dubai
Client: Friends of Cancer Patients (FOCP)
Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Points: 10.0
Return of the Ornament
Agency: Happy F&B / Gothenburg
Client: The Swedish Museum of Architecture
Category: Public Service / Outdoor and Posters - Campaign
Points: 10.0
Resist Simple
Agency: Wieden + Kennedy / Amsterdam
Client: Tanqueray
Category: Broadcast Design / Campaign
Points: 10.0
Be Stupid Manifesto
Agency: Anomaly / New York
Client: Diesel
Category: Direct Mail / Single
Points: 10.0
House of Cards Exhibition
Agency: Leo Burnett / London
Client: Shelter
Category: Spatial Design / Single
Points: 10.0
Yalook - Fashion Faces - Calendar
Agency: FutureBrand / Hamburg
Client: yalook.com
Category: Collateral Design / Promotion (Agencies creating work for individuals)
Points: 10.0
WA FABRIC COLLECTION 2010
Agency: 702 Design Works Inc. / Tokyo
Client: WA LTD.
Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 10.0
HANATOMIZU
Agency: good design company / Tokyo
Client: East Works Entertainment inc.
Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 10.0
Nivea Hugger or Kisser
Agency: OMD / New York
Client: Nivea
Category: Television / Unscripted series
Points: 10.0
The Affair
Agency: BBDO / New York
Client: HBO
Category: Online Films And Video / Long Form - Single
Points: 10.0
Hands Symphony
Agency: Gotham / New York
Client: Ad Council / American Heart Association
Category: Craft / Sound Design
Points: 10.0
Digital Invaders
Agency: GrupoW / Saltillo
Client: Digital Invaders, school
Category: Craft / Animation / Motion Graphics
Points: 10.0
Plug into the Smart Grid
Agency: Goodby Silverstein & Partners / San Francisco
Client: GE
Category: Craft / Interface Design
Points: 10.0
Ommwriter
Agency: herraiz soto & co / barcelona
Client: HerraizSoto&Co
Category: Interactive Advertising / Self-Promotion - Single
Points: 10.0
Tweet my RFE to CP+B
Agency: Christopher Kahle / Boulder
Client: Christopher Kahle
Category: Interactive Advertising / Self-Promotion - Single
Points: 10.0
Pathways to Housing Installation
Agency: Sarkissian Mason / Shelby Township
Client: Sarkissian Mason
Category: Mobile Applications/Sites / Public Service/ Non-Profit
Points: 10.0
500 faces
Agency: AgenciaClick Isobar / São Paulo
Client: FIAT Automóveis
Category: Mobile Applications/Sites / Durable Goods
Points: 10.0
LEGO Photo
Agency: Pereira & O'Dell / San Francisco
Client: LEGO
Category: Mobile Applications/Sites / Consumer Goods
Points: 10.0
Waterslide
Agency: Dare / London
Client: Barclaycard
Category: Mobile Applications/Sites / Branded Games
Points: 10.0
BLUE BELL SPRING/SUMMER COLLECTION 2010
Agency: Kokokaka / Göteborg
Client: Wrangler Europe
Category: Online Films And Video / Video Remixes/Mashups - Single
Points: 10.0
Drop Everything for Love
Agency: JWT New York / New York
Client: DTC
Category: Online Films And Video / Long Form - Series/Episodes
Points: 10.0
ANTI KNIFE CRIME
Agency: Abbott Mead Vickers BBDO / London
Client: METROPOLITAN POLICE
Category: Online Films And Video / Long Form - Single
Points: 10.0
Fresh Soups To Go
Agency: Scholz & Friends Identify / Berlin
Client: Roggenkamp Organics
Category: Package Design / Campaign
Points: 10.0
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen
Category: Online Films And Video / Short Form - Series/Episodes
Points: 10.0
Right Music Wrongs
Agency: Droga5 Australia / East Sydney
Client: Virgin Mobile Australia
Category: Online Films And Video / Short Form - Single
Points: 10.0
Tony Stewart
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King
Category: Online Films And Video / Event or Live Webcast - Single
Points: 10.0
2 Euro for a square meal
Agency: Ogilvy&Mather GmbH / Duesseldorf
Client: Duesseldorfer Tafel e.V.
Category: Interactive Advertising / Public Service/ Non-Profit - Single
Points: 10.0
The World's Biggest Signpost
Agency: Farfar / Stockholm
Client: Nokia
Category: Interactive Advertising / Other Interactive Media - Single
Points: 10.0
BakerTweet
Agency: POKE / London
Client: Albion Hotel Bakery
Category: Interactive Advertising / Other Interactive Media - Single
Points: 10.0
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 10.0
LEGO CL!CK
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 10.0
Baby Elephant
Agency: Boondoggle / Leuven
Client: KMDA
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 10.0
Red Flag
Agency: Ogilvy Shanghai / Shanghai
Client: The North Face
Category: Interactive Advertising / Environmental / Experiential - Campaign
Points: 10.0
Sprint Center Wall Installation
Agency: Goodby Silverstein & Partners / San Francisco
Client: Sprint
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 10.0
Client:
Warner Bros. Pictures
Title:
221B.sh
Category:
Websites & Microsites / Branded Games
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Fox Inside Out
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Guitar Hero
Title:
DJ Hero Wicky Wicky Banner
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Comcast
Title:
Comcast Town
Category:
Websites & Microsites / Social Networks/ Community
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
HP
Title:
Summit on the Summit Site
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Stockholm Pride Festival
Title:
How Hetero?
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Pro Combat Gear Up Tool
Category:
Websites & Microsites / E-Commerce
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Domino's Pizza Japan, Inc.
Title:
Pizza Tracking Show / Domino's Pizza
Category:
Websites & Microsites / E-Commerce
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Ford Motor Company
Title:
Mustang Customizer
Category:
Websites & Microsites / Durable Goods
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Posten
Title:
Magical christmas cards
Category:
Websites & Microsites / Durable Goods
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
So-net Entertainment
Title:
hotaru-san
Category:
Websites & Microsites / Corporate Website
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
UNIQLO
Title:
TOKYO FASHION MAP
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Wrangler Europe
Title:
BLUE BELL SPRING/SUMMER COLLECTION 2010
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Stockholm Pride
Title:
Pride + Spotify = Banner
Category:
Interactive Advertising / Banners - Fixed Space - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Presidium Senior Secondary School
Title:
Presidium Bedsheets
Category:
Public Service / Collateral - Campaign
Award:
2010 Design Bronze Pencil
Points:
10.0
Client:
Friends of Cancer Patients (FOCP)
Title:
Stressball
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Award:
2010 Design Bronze Pencil
Points:
10.0
Client:
The Swedish Museum of Architecture
Title:
Return of the Ornament
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2010 Design Bronze Pencil
Points:
10.0
Client:
Tanqueray
Title:
Resist Simple
Category:
Broadcast Design / Campaign
Award:
2010 Design Bronze Pencil
Points:
10.0
Client:
Diesel
Title:
Be Stupid Manifesto
Category:
Direct Mail / Single
Award:
2010 Design Bronze Pencil
Points:
10.0
Client:
The Economist
Title:
Plugs
Category:
Outdoor Design / Single
Award:
2010 Design Bronze Pencil
Points:
10.0
Client:
Shelter
Title:
House of Cards Exhibition
Category:
Spatial Design / Single
Award:
2010 Design Bronze Pencil
Points:
10.0
Client:
yalook.com
Title:
Yalook - Fashion Faces - Calendar
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Award:
2010 Design Bronze Pencil
Points:
10.0
Client:
WA LTD.
Title:
WA FABRIC COLLECTION 2010
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Bronze Pencil
Points:
10.0
Client:
East Works Entertainment inc.
Title:
HANATOMIZU
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Bronze Pencil
Points:
10.0
Client:
Nivea
Title:
Nivea Hugger or Kisser
Category:
Television / Unscripted series
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
HBO
Title:
The Affair
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Ad Council / American Heart Association
Title:
Hands Symphony
Category:
Craft / Sound Design
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Digital Invaders, school
Title:
Digital Invaders
Category:
Craft / Animation / Motion Graphics
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
GE
Title:
Plug into the Smart Grid
Category:
Craft / Interface Design
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
HerraizSoto&Co
Title:
Ommwriter
Category:
Interactive Advertising / Self-Promotion - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Christopher Kahle
Title:
Tweet my RFE to CP+B
Category:
Interactive Advertising / Self-Promotion - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Sarkissian Mason
Title:
Pathways to Housing Installation
Category:
Mobile Applications/Sites / Public Service/ Non-Profit
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
FIAT Automóveis
Title:
500 faces
Category:
Mobile Applications/Sites / Durable Goods
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
LEGO
Title:
LEGO Photo
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Barclaycard
Title:
Waterslide
Category:
Mobile Applications/Sites / Branded Games
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Wrangler Europe
Title:
BLUE BELL SPRING/SUMMER COLLECTION 2010
Category:
Online Films And Video / Video Remixes/Mashups - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
DTC
Title:
Drop Everything for Love
Category:
Online Films And Video / Long Form - Series/Episodes
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
METROPOLITAN POLICE
Title:
ANTI KNIFE CRIME
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Roggenkamp Organics
Title:
Fresh Soups To Go
Category:
Package Design / Campaign
Award:
2010 Design Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
The Fun Theory
Category:
Online Films And Video / Short Form - Series/Episodes
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Virgin Mobile Australia
Title:
Right Music Wrongs
Category:
Online Films And Video / Short Form - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Tony Stewart
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Duesseldorfer Tafel e.V.
Title:
2 Euro for a square meal
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Nokia
Title:
The World's Biggest Signpost
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Albion Hotel Bakery
Title:
BakerTweet
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen Sweden
Title:
The Fun Theory
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
LEGO Systems
Title:
LEGO CL!CK
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
KMDA
Title:
Baby Elephant
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
The North Face
Title:
Red Flag
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Sprint
Title:
Sprint Center Wall Installation
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
