The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Bed
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 10.0
Operation Bethlehem
Agency: LOWE/SSP3 / Bogotá D. C.
Client: Colombian Ministry of Defence
Category: Integrated Branding / Public Service Campaign
Points: 10.0
The World's Most Downloaded Man
Agency: Filadelfia Comunicacao / Belo Horizonte
Client: Camera Clara Photography Studio
Category: Branded Content / Online
Points: 10.0
Security Cameras
Agency: Wunderman / Buenos Aires
Client: The Coca-Cola Company
Category: Consumer Television / Over 60 second - Single
Points: 10.0
Day One
Agency: Droga5 / New York
Client: Prudential
Category: Integrated Branding / Consumer Campaign
Points: 10.0
Greatness
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Integrated Branding / Consumer Campaign
Points: 10.0
Don't make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen
Category: Non-Broadcast / Online
Points: 10.0
Persistent Headaches
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines
Category: Consumer Television / :20 and Under - Campaign
Points: 10.0
Cable Effects: Set 2
Agency: Grey / New York
Client: DIRECTV
Category: Consumer Television / :30/:25 - Campaign
Points: 10.0
Mamia 'Baby faces'
Agency: BMF / Pyrmont
Client: ALDI
Category: Consumer Television / :30/:25 - Single
Points: 10.0
Headache
Agency: AlmapBBDO / São Paulo
Client: Bayer
Category: Newspaper / Full Page or Spread - Campaign
Points: 10.0
Team Spirit
Agency: Wieden+Kennedy / New York
Client: ESPN
Category: Consumer Television / 60 Second - Single
Points: 10.0
Cine Las Americas 'genres'
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival
Category: Consumer Radio / Campaign
Points: 10.0
Look
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Radio / Single
Points: 10.0
The Battle Of Somme
Agency: Ireland/Davenport / Johannesburg
Client: The War Museum
Category: Public Service / Radio - Single
Points: 10.0
A Girl / A Boy / A Girl 2
Agency: Leo Burnett Thailand / Bangkok
Client: The Center For The Protection Of Children's Rights Foundation (CPCR)
Category: Public Service / Collateral - Campaign
Points: 10.0
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains
Category: Public Service / Newspaper or Magazine - Campaign
Points: 10.0
Rolling Words
Agency: Pereira & O'Dell / San Francisco
Client: Snoop Dogg King Size Slim Rolling Papers
Category: Collateral / Promotional Items - Single or Campaign
Points: 10.0
Cityscape
Agency: DraftFCB / Chicago
Client: Valspar
Category: Collateral / P.O.P. and In-store - Campaign
Points: 10.0
Mixionary
Agency: The Monkeys/MAUD / Sydney
Client: Diageo
Category: Collateral / Posters - Campaign
Points: 10.0
Client:
Old Spice
Title:
Bed
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Colombian Ministry of Defence
Title:
Operation Bethlehem
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Camera Clara Photography Studio
Title:
The World's Most Downloaded Man
Category:
Branded Content / Online
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
The Coca-Cola Company
Title:
Security Cameras
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Prudential
Title:
Day One
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Greatness
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Don't make up and drive
Category:
Non-Broadcast / Online
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Bayer Philippines
Title:
Persistent Headaches
Category:
Consumer Television / :20 and Under - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
DIRECTV
Title:
Cable Effects: Set 2
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
ALDI
Title:
Mamia 'Baby faces'
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Bayer
Title:
Headache
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
ESPN
Title:
Team Spirit
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Cine Las Americas International Film Festival
Title:
Cine Las Americas 'genres'
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Look
Category:
Consumer Radio / Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
The War Museum
Title:
The Battle Of Somme
Category:
Public Service / Radio - Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl / A Boy / A Girl 2
Category:
Public Service / Collateral - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Snoop Dogg King Size Slim Rolling Papers
Title:
Rolling Words
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Valspar
Title:
Cityscape
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0