The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
AT&T Brackets by Six Year Olds
Agency: BBDO / New York
Client: AT&T
Category: Non-Broadcast / Short-form
Points: 10.0
Let Us Begin
Agency: The GW Medical Faculty Associates / Washington
Client: The GW Medical Faculty Associates
Category: Film / Documentaries - Shorts
Points: 10.0
Find Your Understanding
Agency: 180LA / Santa Monica
Client: Expedia
Category: Craft / Technique / Best Direction
Points: 10.0
The Movie out Here
Agency: Grip Limited / Toronto
Client: Labatt Breweries of Canada
Category: User Generated Content / Single
Points: 10.0
Yes, Virginia The Musical
Agency: JWT New York / New York
Client: Macy's
Category: Custom Content
Points: 10.0
Cadillac ATS vs The World Trailer
Agency: Fallon / Minneapolis
Client: Cadillac
Category: Promos / Trailer / Film
Points: 10.0
Tundra Endeavour Web Page
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA
Category: Best Branded Content Channel / Single
Points: 10.0
Mean Stinks
Agency: Leo Burnett Chicago / Chicago
Client: P&G Secret
Category: Best Branded Content Channel / Single
Points: 10.0
Hot Wheels For Real Part II
Agency: Mistress / Venice
Client: Mattel Inc
Category: Non-Broadcast / Long-form
Points: 10.0
Modern Family
Agency: Brand Arc / Los Angeles
Client: Toyota
Category: Television / Program or Series
Points: 10.0
WWF Together
Agency: AKQA / San Francisco
Client: World Wildlife Fund
Category: Branded Apps / Single
Points: 10.0
Hide 'n' Seek
Agency: Ogilvy Beijing Lab / Beijing
Client: GM Encore
Category: Gaming / Branded Mobile Games
Points: 10.0
Street Quest
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen
Category: Gaming / Branded Mobile Games
Points: 10.0
ParaNorman End Credit Sequence
Agency: LAIKA/house / Portland
Client: LAIKA Entertaiment
Category: Motion Graphics / Title Sequences - Television and Film
Points: 10.0
Broken Night
Agency: McCann Erickson New York / New York
Client: Nikon, Inc.
Category: Film / Theatrical and DVD Releases
Points: 10.0
Soldiers to Summits
Agency: Digital Kitchen / Culver City
Client: AT&T U-Verse
Category: Television / Specials or One-time Screenings
Points: 10.0
The Beetle Shark Cage
Agency: MediaCom / New York
Client: Volkswagen
Category: Television / Reality/Unscripted
Points: 10.0
Client:
AT&T
Title:
AT&T Brackets by Six Year Olds
Category:
Non-Broadcast / Short-form
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
The GW Medical Faculty Associates
Title:
Let Us Begin
Category:
Film / Documentaries - Shorts
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Expedia
Title:
Find Your Understanding
Category:
Craft / Technique / Best Direction
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Labatt Breweries of Canada
Title:
The Movie out Here
Category:
User Generated Content / Single
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Macy's
Title:
Yes, Virginia The Musical
Category:
Custom Content
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Cadillac
Title:
Cadillac ATS vs The World Trailer
Category:
Promos / Trailer / Film
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Toyota Motor Sales, USA
Title:
Tundra Endeavour Web Page
Category:
Best Branded Content Channel / Single
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
P&G Secret
Title:
Mean Stinks
Category:
Best Branded Content Channel / Single
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Mattel Inc
Title:
Hot Wheels For Real Part II
Category:
Non-Broadcast / Long-form
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Toyota
Title:
Modern Family
Category:
Television / Program or Series
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
World Wildlife Fund
Title:
WWF Together
Category:
Branded Apps / Single
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
GM Encore
Title:
Hide 'n' Seek
Category:
Gaming / Branded Mobile Games
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Street Quest
Category:
Gaming / Branded Mobile Games
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
LAIKA Entertaiment
Title:
ParaNorman End Credit Sequence
Category:
Motion Graphics / Title Sequences - Television and Film
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Nikon, Inc.
Title:
Broken Night
Category:
Film / Theatrical and DVD Releases
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AT&T U-Verse
Title:
Soldiers to Summits
Category:
Television / Specials or One-time Screenings
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0