The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The IKEA Human Catalogue
Agency: BBH / Singapore
Client: IKEA
Category: Integrated Campaign
Points: 2.0
Swear Like a Mother
Agency: CP+B / Boulder + Hungry Man / New York
Client: Kraft Heinz
Category: Brand Voice
Points: 2.0
A statement for tolerance
Agency: loved gmbh / Hamburg
Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG
Category: Brand Voice
Points: 2.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G
Category: Reputation Management
Points: 2.0
Earth: Shot on iPhone
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Real-Time Response / Activity / Proactive Communications
Points: 2.0
The Bonnie Award
Agency: CP+B / Boulder + Film Independent / Los Angeles
Client: American Airlines
Category: Real-Time Response / Activity / Proactive Communications
Points: 2.0
Image_Hack
Agency: Mindshare / Copenhagen
Client: Dove Denmark
Category: Integrated Campaign
Points: 2.0
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House
Category: Integrated Campaign
Points: 2.0
Search
Agency: We Are Unlimited / Chicago + DDB / New York
Client: McDonald's Corporation
Category: Integrated Campaign
Points: 2.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G
Category: Media Relations
Points: 2.0
Until We All Belong
Agency: Clemenger BBDO / Melbourne
Client: Airbnb
Category: Integrated Campaign
Points: 2.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble - Tide
Category: Integrated Campaign
Points: 2.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Integrated Campaign
Points: 2.0
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London + Ketchum / London
Client: Essity Libresse Bodyform
Category: Integrated Campaign
Points: 2.0
Trash Isles
Agency: AMV BBDO / London + LADbible / London
Client: LADbible & Plastic Ocean
Category: Integrated Campaign
Points: 2.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors
Category: Innovation in Public Relations
Points: 2.0
Probably TEDx
Agency: Happiness / an FCB alliance / Brussels
Client: Carlsberg Global
Category: Innovation in Public Relations
Points: 2.0
BVG x adidas – The Ticket-Shoe
Agency: Jung von Matt AG / Hamburg
Client: Berliner Verkehrsbetriebe (BVG)
Category: Innovation in Public Relations
Points: 2.0
Potatoes On Mars
Agency: Memac Ogilvy / Dubai
Client: International Potato Center
Category: Innovation in Public Relations
Points: 2.0
This Is Our Ice
Agency: ICF Olson / Minneapolis
Client: Minnesota Wild
Category: Events & Experiential
Points: 2.0
Costa Nica
Agency: J. Walter Thompson Costa Rica / SJO CR
Client: Teletica
Category: Media Relations
Points: 2.0
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky
Category: Media Relations
Points: 2.0
Olympic Moms
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: P&G Masterbrands
Category: Media Relations
Points: 2.0
BVG x adidas – The Ticket-Shoe
Agency: Jung von Matt AG / Hamburg
Client: Berliner Verkehrsbetriebe (BVG)
Category: Media Relations
Points: 2.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE
Category: Events & Experiential
Points: 2.0
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky
Category: Events & Experiential
Points: 2.0
Broken Crayons
Agency: Republica / Miami + Trator Filmes / Sao Paulo
Client: Amigos for Kids
Category: Events & Experiential
Points: 2.0
A Day Without Whopper
Agency: DAVID / Buenos Aires + LANDIA / Buenos Aires
Client: Burger King
Category: Events & Experiential
Points: 2.0
Black Supermarket
Agency: Carrefour / Paris
Client: Carrefour
Category: Events & Experiential
Points: 2.0
Huggies - Behind the Door
Agency: Ogilvy & Mather / Toronto
Client: Kimberly Clark
Category: Events & Experiential
Points: 2.0
Bullying Jr.
Agency: DAVID / Miami + Smuggler / LA
Client: Burger King
Category: Events & Experiential
Points: 2.0
Probably TEDx
Agency: Happiness / an FCB alliance / Brussels
Client: Carlsberg Global
Category: Brand Voice
Points: 2.0
Blind Passion
Agency: NBS / Rio de Janeiro
Client: Flamengo
Category: Community Building
Points: 2.0
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House
Category: Community Building
Points: 2.0
Type with Pride
Agency: Ogilvy / New York
Client: NewFest & NYC Pride
Category: Community Building
Points: 2.0
Strawless Ocean Campaign
Agency: POSSIBLE / Seattle + Lonely Whale Foundation / Calabasas
Client: Lonely Whale Foundation
Category: Community Building
Points: 2.0
My First Purchase Exhibit
Agency: McCann / New York
Client: Mastercard
Category: Internal Communications
Points: 2.0
Virtual Reality- The Hard Way
Agency: Wieden+Kennedy / Portland
Client: KFC
Category: Internal Communications
Points: 2.0
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite
Category: Integrated Campaign
Points: 2.0
Robocalls from Humans
Agency: Ogilvy & Mather / Chicago
Client: Team Gleason
Category: Events & Experiential
Points: 2.0
AAMI SmartPlates
Agency: Ogilvy Australia / Melbourne + Ogilvy PR / Melbourne
Client: AAMI
Category: Brand Voice
Points: 2.0
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Kraft Heinz
Title:
Swear Like a Mother
Category:
Brand Voice
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
IKEA Sweden
Title:
IKEA Pee Ad
Category:
Brand Voice
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG
Title:
A statement for tolerance
Category:
Brand Voice
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
P&G
Title:
The Talk
Category:
Reputation Management
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Apple
Title:
Earth: Shot on iPhone
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
American Airlines
Title:
The Bonnie Award
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Dove Denmark
Title:
Image_Hack
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Casey House
Title:
Break Bread Smash Stigma
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
McDonald's Corporation
Title:
Search
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
P&G
Title:
The Talk
Category:
Media Relations
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Airbnb
Title:
Until We All Belong
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Innovation in Public Relations
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Carlsberg Global
Title:
Probably TEDx
Category:
Innovation in Public Relations
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Berliner Verkehrsbetriebe (BVG)
Title:
BVG x adidas – The Ticket-Shoe
Category:
Innovation in Public Relations
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
International Potato Center
Title:
Potatoes On Mars
Category:
Innovation in Public Relations
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Minnesota Wild
Title:
This Is Our Ice
Category:
Events & Experiential
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Teletica
Title:
Costa Nica
Category:
Media Relations
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Media Relations
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
P&G Masterbrands
Title:
Olympic Moms
Category:
Media Relations
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Berliner Verkehrsbetriebe (BVG)
Title:
BVG x adidas – The Ticket-Shoe
Category:
Media Relations
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
GE
Title:
Unseen Stars
Category:
Events & Experiential
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Events & Experiential
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Amigos for Kids
Title:
Broken Crayons
Category:
Events & Experiential
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Burger King
Title:
A Day Without Whopper
Category:
Events & Experiential
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Carrefour
Title:
Black Supermarket
Category:
Events & Experiential
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Kimberly Clark
Title:
Huggies - Behind the Door
Category:
Events & Experiential
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Burger King
Title:
Bullying Jr.
Category:
Events & Experiential
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Carlsberg Global
Title:
Probably TEDx
Category:
Brand Voice
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Flamengo
Title:
Blind Passion
Category:
Community Building
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Casey House
Title:
Break Bread Smash Stigma
Category:
Community Building
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
NewFest & NYC Pride
Title:
Type with Pride
Category:
Community Building
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Lonely Whale Foundation
Title:
Strawless Ocean Campaign
Category:
Community Building
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Mastercard
Title:
My First Purchase Exhibit
Category:
Internal Communications
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
KFC
Title:
Virtual Reality- The Hard Way
Category:
Internal Communications
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Marmite
Title:
The Gene Project
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Team Gleason
Title:
Robocalls from Humans
Category:
Events & Experiential
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
CNN
Title:
Facts First
Category:
Brand Voice
Award:
2018 Public Relations Merit Award
Points:
2.0