The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
An icon for the future of motor sport.
Agency: Wieden+Kennedy / London
Client: F1
Category: Branding / Logo
Points: 2.0
LA Original Logo
Agency: 72andSunny / Los Angeles
Client: Mayor's Fund for Los Angeles
Category: Branding / Logo
Points: 2.0
Nike Equality: The Swoosh Vote
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Branding / Logo
Points: 2.0
next Bank
Agency: R/GA / Sao Paulo
Client: Banco Bradesco
Category: Branding / Identity System
Points: 2.0
DesignThinkers 2017
Agency: Rethink / Toronto
Client: Registered Graphic Designers
Category: Branding / Identity System
Points: 2.0
Men’s Lifestyle Curator, Howdy
Agency: Emart Inc. / Seoul
Client: Emart Inc.
Category: Branding / Identity System
Points: 2.0
Palau Pledge
Agency: Host/Havas / Sydney
Client: Palau Legacy Project
Category: Branding / Identity System
Points: 2.0
2017 Guangzhou Image Triennial
Agency: another design / Guangzhou
Client: Guangdong Museum of Art
Category: Branding / Identity System
Points: 2.0
The East Cut
Agency: Collins / San Francisco
Client: The East Cut Community Benefit District
Category: Branding / Identity System
Points: 2.0
Beat the elements
Agency: Bold / Stockholm
Client: Haglöfs
Category: Branding / Identity System
Points: 2.0
Haymarket By Scandic
Agency: 25AH / Stockholm
Client: Scandic Hotels
Category: Branding / Identity System
Points: 2.0
Bandido — disrupting the Californian coffee scene
Agency: Magpie Studio / London
Client: Bandido Coffee Co.
Category: Branding / Identity System
Points: 2.0
Brasileiragem Visual Identity
Agency: Wieden+Kennedy / Sao Paulo
Client: Nike
Category: Branding / Identity System
Points: 2.0
RapCaviar
Agency: Spotify In-House / New York
Client: Spotify
Category: Branding / Identity System
Points: 2.0
A Scherzo Of Colour
Agency: Jones Knowles Ritchie / London
Client: Miller Harris
Category: Branding / Identity System
Points: 2.0
Educate a girl
Agency: DentsuBos / Toronto
Client: Plan International Canada
Category: Branding / Collateral Item - Single
Points: 2.0
Brunch Your Way
Agency: Leo Burnett, / Toronto
Client: Smith Restaurant + Bar
Category: Branding / Collateral Item - Single
Points: 2.0
Exploratorium After Dark
Agency: Collins / San Francisco
Client: Exploratorium
Category: Branding / Rebranding
Points: 2.0
A new brand for Formula 1: The greatest races are ahead of us
Agency: Wieden+Kennedy / London
Client: F1
Category: Branding / Rebranding
Points: 2.0
I Am What I Make Up
Agency: Droga5 / New York + Prettybird / Culver City
Client: COVERGIRL
Category: Branding / Rebranding
Points: 2.0
LA Phil Rebranding
Agency: TBWA\Chiat\Day / Los Angeles
Client: Los Angeles Philharmonic Association
Category: Branding / Rebranding
Points: 2.0
RapCaviar
Agency: Spotify In-House / New York
Client: Spotify
Category: Branding / Rebranding
Points: 2.0
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Branding / Brand Installations
Points: 2.0
HOTEL HIGHWAY
Agency: HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo
Client: Two inc
Category: Branding / Brand Installations
Points: 2.0
Samsung Gear VR Wonderland
Agency: McKinney / New York + Cheil Worldwide / Seoul
Client: Samsung Electronics
Category: Branding / Brand Installations
Points: 2.0
Shot Reverse Shot
Agency: Buzzman / 75010, Paris
Client: Huawei
Category: Branding / Brand Installations
Points: 2.0
Nike Air Force 1 Baltimore
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Branding / Brand Installations
Points: 2.0
vitaminwater Brand Book
Agency: COLLINS / NEW YORK
Client: vitaminwater
Category: Editorial / Book Cover
Points: 2.0
One Book For Peace
Agency: Y&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina
Category: Editorial / Book Interior
Points: 2.0
Walking the Path to Eternal Fragrance
Agency: Hanqingtang Design NH7 / Nanjing
Client: Phoenix Science Press
Category: Editorial / Book Interior
Points: 2.0
Che Pi-Interview with Zuoxiaozuzhou
Agency: PAY2PLAY / Beijing
Client: Zuoxiaozuzhou Studio
Category: Editorial / Book Interior
Points: 2.0
Nocturne
Agency: Hanqingtang Design NH7 / Nanjing
Client: Zhejiang People's Fine Arts Publishing
Category: Editorial / Book Interior
Points: 2.0
Supima: World's Finest Cottons
Agency: Stella Giovanni / New York
Client: Rizzoli Publications
Category: Editorial / Book Interior
Points: 2.0
STUDIES of Graphic design
Agency: DENTSU INC. / Tokyo
Client: The Yoshida Hideo Memorial Foundation
Category: Editorial / Magazine Cover
Points: 2.0
Rubbish Famzine No.6 An Emojious Odyssey of the Gluttonous Omnivores
Agency: Kinetic / Singapore
Client: HOLYCRAP.SG
Category: Editorial / Magazine Interior
Points: 2.0
Rubbish Famzine No.7 Flash and Blood
Agency: Kinetic / Singapore + Holycrap.sg / Singapore
Client: HOLYCRAP.SG
Category: Editorial / Magazine Interior
Points: 2.0
Retro future : motor sport heritage meets new age machinery
Agency: Wieden+Kennedy / London
Client: F1
Category: Typography / Typeface Design
Points: 2.0
Chobani Serif
Agency: Chobani / New York
Client: Chobani®
Category: Typography / Typeface Design
Points: 2.0
Nike Concept Store
Agency: Oh Yeah Studio / Oslo + Nike / Netherland + Bekk / Oslo
Client: Nike
Category: Typography / Typeface Design
Points: 2.0
Self-spelling KANJI
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo
Client: The Shizuoka Shimbun and Shizuoka Broadcasting System
Category: Typography / Static
Points: 2.0
COMMOTION
Agency: Design Army / Washington, DC
Client: MARYLAND INSTITUTE COLLEGE OF ART
Category: Typography / Static
Points: 2.0
The Earworm Billboards
Agency: Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong
Client: 3M Hong Kong
Category: Typography / Static
Points: 2.0
Jim Henson Exhibition
Agency: COLLINS / NEW YORK
Client: Museum of the Moving Image
Category: Typography / Static
Points: 2.0
Annual Report
Agency: Design Army / Washington, DC
Client: The Human Rights Campaign
Category: Typography / Static
Points: 2.0
Elliptic: Finding the Truth in Data
Agency: Superunion / London
Client: Elliptic
Category: Typography / Static
Points: 2.0
Type with Pride
Agency: Ogilvy / New York
Client: NewFest & NYC Pride
Category: Typography / Dynamic / In Motion
Points: 2.0
SmArt Basel
Agency: TBWA\Chiat\Day / New York
Client: BNY Mellon Wealth Management
Category: Typography / Dynamic / In Motion
Points: 2.0
Sonic Typeface for Goertek
Agency: Nippon Design Center, Inc. / Tokyo + Kontrapunkt / Copenhagen
Client: Goertek Inc.
Category: Typography / Dynamic / In Motion
Points: 2.0
A Gentleman Plays The Trombone
Agency: The Nine / Shanghai
Client: Hengzheng Dental
Category: Promotional / Posters - Single
Points: 2.0
Client:
F1
Title:
An icon for the future of motor sport.
Category:
Branding / Logo
Award:
2018 Design Merit Award
Points:
2.0
Client:
Mayor's Fund for Los Angeles
Title:
LA Original Logo
Category:
Branding / Logo
Award:
2018 Design Merit Award
Points:
2.0
Client:
Nike
Title:
Nike Equality: The Swoosh Vote
Category:
Branding / Logo
Award:
2018 Design Merit Award
Points:
2.0
Client:
Banco Bradesco
Title:
next Bank
Category:
Branding / Identity System
Award:
2018 Design Merit Award
Points:
2.0
Client:
Registered Graphic Designers
Title:
DesignThinkers 2017
Category:
Branding / Identity System
Award:
2018 Design Merit Award
Points:
2.0
Client:
Emart Inc.
Title:
Men’s Lifestyle Curator, Howdy
Category:
Branding / Identity System
Award:
2018 Design Merit Award
Points:
2.0
Client:
Palau Legacy Project
Title:
Palau Pledge
Category:
Branding / Identity System
Award:
2018 Design Merit Award
Points:
2.0
Client:
Guangdong Museum of Art
Title:
2017 Guangzhou Image Triennial
Category:
Branding / Identity System
Award:
2018 Design Merit Award
Points:
2.0
Client:
The East Cut Community Benefit District
Title:
The East Cut
Category:
Branding / Identity System
Award:
2018 Design Merit Award
Points:
2.0
Client:
Haglöfs
Title:
Beat the elements
Category:
Branding / Identity System
Award:
2018 Design Merit Award
Points:
2.0
Client:
Scandic Hotels
Title:
Haymarket By Scandic
Category:
Branding / Identity System
Award:
2018 Design Merit Award
Points:
2.0
Client:
Bandido Coffee Co.
Title:
Bandido — disrupting the Californian coffee scene
Category:
Branding / Identity System
Award:
2018 Design Merit Award
Points:
2.0
Client:
Nike
Title:
Brasileiragem Visual Identity
Category:
Branding / Identity System
Award:
2018 Design Merit Award
Points:
2.0
Client:
MTV
Title:
TRL
Category:
Branding / Identity System
Award:
2018 Design Merit Award
Points:
2.0
Client:
Spotify
Title:
RapCaviar
Category:
Branding / Identity System
Award:
2018 Design Merit Award
Points:
2.0
Client:
Miller Harris
Title:
A Scherzo Of Colour
Category:
Branding / Identity System
Award:
2018 Design Merit Award
Points:
2.0
Client:
Plan International Canada
Title:
Educate a girl
Category:
Branding / Collateral Item - Single
Award:
2018 Design Merit Award
Points:
2.0
Client:
Smith Restaurant + Bar
Title:
Brunch Your Way
Category:
Branding / Collateral Item - Single
Award:
2018 Design Merit Award
Points:
2.0
Client:
Exploratorium
Title:
Exploratorium After Dark
Category:
Branding / Rebranding
Award:
2018 Design Merit Award
Points:
2.0
Client:
F1
Title:
A new brand for Formula 1: The greatest races are ahead of us
Category:
Branding / Rebranding
Award:
2018 Design Merit Award
Points:
2.0
Client:
COVERGIRL
Title:
I Am What I Make Up
Category:
Branding / Rebranding
Award:
2018 Design Merit Award
Points:
2.0
Client:
Los Angeles Philharmonic Association
Title:
LA Phil Rebranding
Category:
Branding / Rebranding
Award:
2018 Design Merit Award
Points:
2.0
Client:
Spotify
Title:
RapCaviar
Category:
Branding / Rebranding
Award:
2018 Design Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Branding / Brand Installations
Award:
2018 Design Merit Award
Points:
2.0
Client:
Two inc
Title:
HOTEL HIGHWAY
Category:
Branding / Brand Installations
Award:
2018 Design Merit Award
Points:
2.0
Client:
Samsung Electronics
Title:
Samsung Gear VR Wonderland
Category:
Branding / Brand Installations
Award:
2018 Design Merit Award
Points:
2.0
Client:
Huawei
Title:
Shot Reverse Shot
Category:
Branding / Brand Installations
Award:
2018 Design Merit Award
Points:
2.0
Client:
Nike
Title:
Nike Air Force 1 Baltimore
Category:
Branding / Brand Installations
Award:
2018 Design Merit Award
Points:
2.0
Client:
vitaminwater
Title:
vitaminwater Brand Book
Category:
Editorial / Book Cover
Award:
2018 Design Merit Award
Points:
2.0
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Book For Peace
Category:
Editorial / Book Interior
Award:
2018 Design Merit Award
Points:
2.0
Client:
Phoenix Science Press
Title:
Walking the Path to Eternal Fragrance
Category:
Editorial / Book Interior
Award:
2018 Design Merit Award
Points:
2.0
Client:
Zuoxiaozuzhou Studio
Title:
Che Pi-Interview with Zuoxiaozuzhou
Category:
Editorial / Book Interior
Award:
2018 Design Merit Award
Points:
2.0
Client:
Zhejiang People's Fine Arts Publishing
Title:
Nocturne
Category:
Editorial / Book Interior
Award:
2018 Design Merit Award
Points:
2.0
Client:
Rizzoli Publications
Title:
Supima: World's Finest Cottons
Category:
Editorial / Book Interior
Award:
2018 Design Merit Award
Points:
2.0
Client:
The Yoshida Hideo Memorial Foundation
Title:
STUDIES of Graphic design
Category:
Editorial / Magazine Cover
Award:
2018 Design Merit Award
Points:
2.0
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine No.6 An Emojious Odyssey of the Gluttonous Omnivores
Category:
Editorial / Magazine Interior
Award:
2018 Design Merit Award
Points:
2.0
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine No.7 Flash and Blood
Category:
Editorial / Magazine Interior
Award:
2018 Design Merit Award
Points:
2.0
Client:
F1
Title:
Retro future : motor sport heritage meets new age machinery
Category:
Typography / Typeface Design
Award:
2018 Design Merit Award
Points:
2.0
Client:
Chobani®
Title:
Chobani Serif
Category:
Typography / Typeface Design
Award:
2018 Design Merit Award
Points:
2.0
Client:
Nike
Title:
Nike Concept Store
Category:
Typography / Typeface Design
Award:
2018 Design Merit Award
Points:
2.0
Client:
The Shizuoka Shimbun and Shizuoka Broadcasting System
Title:
Self-spelling KANJI
Category:
Typography / Static
Award:
2018 Design Merit Award
Points:
2.0
Client:
MARYLAND INSTITUTE COLLEGE OF ART
Title:
COMMOTION
Category:
Typography / Static
Award:
2018 Design Merit Award
Points:
2.0
Client:
3M Hong Kong
Title:
The Earworm Billboards
Category:
Typography / Static
Award:
2018 Design Merit Award
Points:
2.0
Client:
Museum of the Moving Image
Title:
Jim Henson Exhibition
Category:
Typography / Static
Award:
2018 Design Merit Award
Points:
2.0
Client:
The Human Rights Campaign
Title:
Annual Report
Category:
Typography / Static
Award:
2018 Design Merit Award
Points:
2.0
Client:
Elliptic
Title:
Elliptic: Finding the Truth in Data
Category:
Typography / Static
Award:
2018 Design Merit Award
Points:
2.0
Client:
NewFest & NYC Pride
Title:
Type with Pride
Category:
Typography / Dynamic / In Motion
Award:
2018 Design Merit Award
Points:
2.0
Client:
BNY Mellon Wealth Management
Title:
SmArt Basel
Category:
Typography / Dynamic / In Motion
Award:
2018 Design Merit Award
Points:
2.0
Client:
Goertek Inc.
Title:
Sonic Typeface for Goertek
Category:
Typography / Dynamic / In Motion
Award:
2018 Design Merit Award
Points:
2.0
Client:
Hengzheng Dental
Title:
A Gentleman Plays The Trombone
Category:
Promotional / Posters - Single
Award:
2018 Design Merit Award
Points:
2.0
