The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan
Category: Innovation in Responsive Environments
Points: 50.0
The Eclipse Case Study
Agency: Nest Labs / Palo Alto
Client: Nest
Category: Innovation in Responsive Environments
Points: 25.0
The Eclipse Case Study
Agency: Nest Labs / Palo Alto
Client: Nest
Category: Use of Technology
Points: 25.0
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan
Category: Innovation in Responsive Environments
Points: 25.0
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council
Category: Craft / Dynamic Data Visualization
Points: 25.0
The Invisible Car
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet
Category: Use of Technology
Points: 25.0
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan
Category: Use of Technology
Points: 15.0
Roads That Honk
Agency: Hindustan Petroleum Corporation Limited / Mumbai
Client: Hindustan Petroleum Corporation Limited
Category: User Activation
Points: 15.0
Roads That Honk
Agency: Hindustan Petroleum Corporation Limited / Mumbai
Client: Hindustan Petroleum Corporation Limited
Category: Use of Technology
Points: 10.0
60th GRAMMYs - Play the City
Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles
Client: The Recording Academy
Category: Use of Technology / Augmented Reality (AR)
Points: 10.0
ArtScience Museum: Into the Wild
Agency: Google Asia Pacific / Singapore + Lenovo / Singapore + Marina Bay Sands / Singapore + MediaMonks / Amsterdam
Client: ArtScience Museum Singapore
Category: Use of Technology / Augmented Reality (AR)
Points: 2.0
Sneaky Like Pete
Agency: Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles
Client: Amazon Studios
Category: Innovation in Responsive Environments
Points: 2.0
Echo Escape
Agency: AKQA / Portland + Amazon D1 / Seattle
Client: Amazon
Category: Innovation in Responsive Environments
Points: 2.0
Desert Roulette
Agency: Rethink / Toronto
Client: WestJet
Category: Architecture Enhancement
Points: 2.0
Gravity Light
Agency: J. Walter Thompson / London
Client: Shell
Category: Innovation in Responsive Environments
Points: 2.0
Thermal Discount
Agency: Rethink / Toronto
Client: Sports Experts
Category: User Activation
Points: 2.0
CeBIT 2017 Opening Ceremony | Japan Show Act
Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo
Client: Japanese Government
Category: Craft / Dynamic Data Visualization
Points: 2.0
The Woman Behind The Veil
Agency: FP7/RUH / Riyadh + FP7/MENA / Dubai
Client: Al Rajhi Bank
Category: Use of Technology / Integration with Social Platforms
Points: 2.0
Heavy Metal Hearing Test
Agency: Grey Germany / Duesseldorf
Client: Barmer
Category: User Activation
Points: 2.0
Sneaky Like Pete
Agency: Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles
Client: Amazon Studios
Category: Use of Technology
Points: 2.0
THE VIRTUAL CRASH BILLBOARD
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris
Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY
Category: User Activation
Points: 2.0
Machine conversations
Agency: hasan & partners / Helsinki + The Honey Partnership / London + KONE Oyj / Espoo
Client: KONE Oyj
Category: Use of Technology
Points: 2.0
Thermal Discount
Agency: Rethink / Toronto
Client: Sports Experts
Category: Use of Technology
Points: 2.0
The mind-reading billboard
Agency: LG2 / Quebec City
Client: Quebec City Magic Festival
Category: Use of Technology
Points: 2.0
Safest Highways
Agency: FCB Canada / Toronto
Client: Fountain Tire
Category: Use of Technology
Points: 2.0
#TankFree
Agency: WCRS / London
Client: The Born Free Foundation
Category: User Activation
Points: 2.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Innovation in Responsive Environments
Award:
2018 Responsive Environments Best of Discipline Pencil
Points:
50.0
Client:
Nest
Title:
The Eclipse Case Study
Category:
Innovation in Responsive Environments
Award:
2018 Responsive Environments Gold Pencil
Points:
25.0
Client:
Nest
Title:
The Eclipse Case Study
Category:
Use of Technology
Award:
2018 Responsive Environments Gold Pencil
Points:
25.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Innovation in Responsive Environments
Award:
2018 Responsive Environments Gold Pencil
Points:
25.0
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Craft / Dynamic Data Visualization
Award:
2018 Responsive Environments Gold Pencil
Points:
25.0
Client:
Chevrolet
Title:
The Invisible Car
Category:
Use of Technology
Award:
2018 Responsive Environments Gold Pencil
Points:
25.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Use of Technology
Award:
2018 Responsive Environments Silver Pencil
Points:
15.0
Client:
Hindustan Petroleum Corporation Limited
Title:
Roads That Honk
Category:
User Activation
Award:
2018 Responsive Environments Silver Pencil
Points:
15.0
Client:
Hindustan Petroleum Corporation Limited
Title:
Roads That Honk
Category:
Use of Technology
Award:
2018 Responsive Environments Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Live Design
Category:
Use of Technology
Award:
2018 Responsive Environments Bronze Pencil
Points:
10.0
Client:
The Recording Academy
Title:
60th GRAMMYs - Play the City
Category:
Use of Technology / Augmented Reality (AR)
Award:
2018 Responsive Environments Bronze Pencil
Points:
10.0
Client:
ArtScience Museum Singapore
Title:
ArtScience Museum: Into the Wild
Category:
Use of Technology / Augmented Reality (AR)
Award:
2018 Responsive Environments Merit Award
Points:
2.0
Client:
MUJI
Title:
Tokyo Pen Pixel
Category:
Architecture Enhancement
Award:
2018 Responsive Environments Merit Award
Points:
2.0
Client:
Amazon Studios
Title:
Sneaky Like Pete
Category:
Innovation in Responsive Environments
Award:
2018 Responsive Environments Merit Award
Points:
2.0
Client:
Amazon
Title:
Echo Escape
Category:
Innovation in Responsive Environments
Award:
2018 Responsive Environments Merit Award
Points:
2.0
Client:
WestJet
Title:
Desert Roulette
Category:
Architecture Enhancement
Award:
2018 Responsive Environments Merit Award
Points:
2.0
Client:
Shell
Title:
Gravity Light
Category:
Innovation in Responsive Environments
Award:
2018 Responsive Environments Merit Award
Points:
2.0
Client:
Sports Experts
Title:
Thermal Discount
Category:
User Activation
Award:
2018 Responsive Environments Merit Award
Points:
2.0
Client:
Japanese Government
Title:
CeBIT 2017 Opening Ceremony | Japan Show Act
Category:
Craft / Dynamic Data Visualization
Award:
2018 Responsive Environments Merit Award
Points:
2.0
Client:
Al Rajhi Bank
Title:
The Woman Behind The Veil
Category:
Use of Technology / Integration with Social Platforms
Award:
2018 Responsive Environments Merit Award
Points:
2.0
Client:
Barmer
Title:
Heavy Metal Hearing Test
Category:
User Activation
Award:
2018 Responsive Environments Merit Award
Points:
2.0
Client:
Amazon Studios
Title:
Sneaky Like Pete
Category:
Use of Technology
Award:
2018 Responsive Environments Merit Award
Points:
2.0
Client:
DRIEA / PARISIAN ROAD SAFETY AUTHORITY
Title:
THE VIRTUAL CRASH BILLBOARD
Category:
User Activation
Award:
2018 Responsive Environments Merit Award
Points:
2.0
Client:
KONE Oyj
Title:
Machine conversations
Category:
Use of Technology
Award:
2018 Responsive Environments Merit Award
Points:
2.0
Client:
Sports Experts
Title:
Thermal Discount
Category:
Use of Technology
Award:
2018 Responsive Environments Merit Award
Points:
2.0
Client:
Quebec City Magic Festival
Title:
The mind-reading billboard
Category:
Use of Technology
Award:
2018 Responsive Environments Merit Award
Points:
2.0
Client:
Fountain Tire
Title:
Safest Highways
Category:
Use of Technology
Award:
2018 Responsive Environments Merit Award
Points:
2.0