The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Give Registry
Agency: Clemenger BBDO / Melbourne
Client: Myer
Category: Integrated Campaign
Points: 50.0
Trash Isles
Agency: AMV BBDO / London + LADbible / London
Client: LADbible & Plastic Ocean
Category: Innovation in Public Relations
Points: 25.0
#NuggsforCarter
Agency: Ketchum / Atlanta + VML / Kansas City
Client: Wendy's
Category: Real-Time Response / Activity / Proactive Communications
Points: 25.0
One Chicago
Agency: Ogilvy & Mather / Chicago
Client: City of Chicago
Category: Reputation Management
Points: 25.0
One Chicago
Agency: Ogilvy & Mather / Chicago
Client: City of Chicago
Category: Brand Voice
Points: 25.0
One Chicago
Agency: Ogilvy & Mather / Chicago
Client: City of Chicago
Category: Real-Time Response / Activity / Proactive Communications
Points: 25.0
#ForceofNature: Women Finding Freedom Outdoors
Agency: Edelman / Seattle
Client: REI
Category: Brand Voice
Points: 25.0
Anything But Sorry
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society
Category: Community Building
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors
Category: Events & Experiential
Points: 25.0
USPS - Operation Santa
Agency: MRM//McCann / New York
Client: United States Postal Service
Category: Innovation in Public Relations
Points: 25.0
Orizon, Predictive Real Estate
Agency: Artefact / Paris
Client: Greenpeace
Category: Innovation in Public Relations
Points: 25.0
USPS - Operation Santa
Agency: MRM//McCann / New York
Client: United States Postal Service
Category: Media Relations
Points: 25.0
Coverage Coalition
Agency: Barton F. Graf / New York
Client: Coverage Coalition
Category: Real-Time Response / Activity / Crisis Communications
Points: 25.0
Give Registry
Agency: Clemenger BBDO / Melbourne
Client: Myer
Category: Integrated Campaign
Points: 25.0
Until We All Belong
Agency: Clemenger BBDO / Melbourne
Client: Airbnb
Category: Brand Voice
Points: 15.0
2minuteshowersongs
Agency: King James Group / Cape Town
Client: Sanlam
Category: Real-Time Response / Activity / Proactive Communications
Points: 15.0
This Is Our Ice
Agency: ICF Olson / Minneapolis
Client: Minnesota Wild
Category: Community Building
Points: 15.0
The Pregnancy Pause
Agency: Mother / New York
Client: Mother
Category: Community Building
Points: 15.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft
Category: Community Building
Points: 15.0
Give Registry
Agency: Clemenger BBDO / Melbourne
Client: Myer
Category: Media Relations
Points: 15.0
Flash Drives For Freedom
Agency: BUENA / Portland + Human Rights Foundation / New York
Client: Human Rights Foundation
Category: Events & Experiential
Points: 15.0
58 Soul Riders
Agency: MRM//McCann / Madrid + Garaje Films / Madrid
Client: Ministerio del Interior (Ministry of Interior)
Category: Events & Experiential
Points: 15.0
Ticket to Play
Agency: Weber Shandwick / New York
Client: Mattel Barbie
Category: Media Relations
Points: 15.0
Fans of Love
Agency: R/GA / New York
Client: Ad Council
Category: Events & Experiential
Points: 15.0
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London + Ketchum / London
Client: Essity Libresse Bodyform
Category: Brand Voice
Points: 10.0
The World's Most Eligible Bachelor
Agency: Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town
Client: Ol Pejeta Conservancy
Category: Innovation in Public Relations
Points: 10.0
#ForceofNature: Women Finding Freedom Outdoors
Agency: Edelman / Seattle
Client: REI
Category: Integrated Campaign
Points: 10.0
7-Second Resumes
Agency: 22squared / Tampa, Atlanta
Client: Ad Council/Grads of Life
Category: Integrated Campaign
Points: 10.0
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise
Category: Media Relations
Points: 10.0
#LIFEINHEL
Agency: TBWA\ / Helsinki + KLOK / Helsinki
Client: Finavia
Category: Events & Experiential
Points: 10.0
Test Kitchen by Taco Bell
Agency: Deutsch / Los Angeles + Steelhead / Los Angeles
Client: Taco Bell
Category: Events & Experiential
Points: 10.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors
Category: Community Building
Points: 10.0
IKEA´s response to Balenciaga
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA
Category: Real-Time Response / Activity / Proactive Communications
Points: 10.0
Facts First
Agency: Figliulo&Partners / New York
Client: CNN
Category: Reputation Management
Points: 10.0
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG
Category: Events & Experiential
Points: 10.0
Prescribed to Death
Agency: Ketchum / New York/Chicago/DC + Energy BBDO / Chicago
Client: National Safety Council
Category: Events & Experiential
Points: 10.0
Potatoes On Mars
Agency: Memac Ogilvy / Dubai
Client: International Potato Center
Category: Innovation in Public Relations
Points: 2.0
Earth: Shot on iPhone
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Real-Time Response / Activity / Proactive Communications
Points: 2.0
The IKEA Human Catalogue
Agency: BBH / Singapore
Client: IKEA
Category: Integrated Campaign
Points: 2.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G
Category: Media Relations
Points: 2.0
The Bonnie Award
Agency: CP+B / Boulder + Film Independent / Los Angeles
Client: American Airlines
Category: Real-Time Response / Activity / Proactive Communications
Points: 2.0
Image_Hack
Agency: Mindshare / Copenhagen
Client: Dove Denmark
Category: Integrated Campaign
Points: 2.0
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House
Category: Integrated Campaign
Points: 2.0
Search
Agency: We Are Unlimited / Chicago + DDB / New York
Client: McDonald's Corporation
Category: Integrated Campaign
Points: 2.0
Until We All Belong
Agency: Clemenger BBDO / Melbourne
Client: Airbnb
Category: Integrated Campaign
Points: 2.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble - Tide
Category: Integrated Campaign
Points: 2.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Integrated Campaign
Points: 2.0
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London + Ketchum / London
Client: Essity Libresse Bodyform
Category: Integrated Campaign
Points: 2.0
Trash Isles
Agency: AMV BBDO / London + LADbible / London
Client: LADbible & Plastic Ocean
Category: Integrated Campaign
Points: 2.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors
Category: Innovation in Public Relations
Points: 2.0
Client:
Myer
Title:
Give Registry
Category:
Integrated Campaign
Award:
2018 Public Relations Best of Discipline Pencil
Points:
50.0
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Innovation in Public Relations
Award:
2018 Public Relations Green Pencil
Points:
25.0
Client:
Wendy's
Title:
#NuggsforCarter
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
City of Chicago
Title:
One Chicago
Category:
Reputation Management
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
City of Chicago
Title:
One Chicago
Category:
Brand Voice
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
City of Chicago
Title:
One Chicago
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
REI
Title:
#ForceofNature: Women Finding Freedom Outdoors
Category:
Brand Voice
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
Canadian Down Syndrome Society
Title:
Anything But Sorry
Category:
Community Building
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Events & Experiential
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
United States Postal Service
Title:
USPS - Operation Santa
Category:
Innovation in Public Relations
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
Greenpeace
Title:
Orizon, Predictive Real Estate
Category:
Innovation in Public Relations
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
United States Postal Service
Title:
USPS - Operation Santa
Category:
Media Relations
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
Coverage Coalition
Title:
Coverage Coalition
Category:
Real-Time Response / Activity / Crisis Communications
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
Myer
Title:
Give Registry
Category:
Integrated Campaign
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
Airbnb
Title:
Until We All Belong
Category:
Brand Voice
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
Sanlam
Title:
2minuteshowersongs
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
Minnesota Wild
Title:
This Is Our Ice
Category:
Community Building
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
Mother
Title:
The Pregnancy Pause
Category:
Community Building
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Community Building
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
Myer
Title:
Give Registry
Category:
Media Relations
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
Human Rights Foundation
Title:
Flash Drives For Freedom
Category:
Events & Experiential
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
Ministerio del Interior (Ministry of Interior)
Title:
58 Soul Riders
Category:
Events & Experiential
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
Mattel Barbie
Title:
Ticket to Play
Category:
Media Relations
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
Ad Council
Title:
Fans of Love
Category:
Events & Experiential
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Brand Voice
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
Ol Pejeta Conservancy
Title:
The World's Most Eligible Bachelor
Category:
Innovation in Public Relations
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
REI
Title:
#ForceofNature: Women Finding Freedom Outdoors
Category:
Integrated Campaign
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
Ad Council/Grads of Life
Title:
7-Second Resumes
Category:
Integrated Campaign
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Media Relations
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
Finavia
Title:
#LIFEINHEL
Category:
Events & Experiential
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
Taco Bell
Title:
Test Kitchen by Taco Bell
Category:
Events & Experiential
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Community Building
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
IKEA´s response to Balenciaga
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
CNN
Title:
Facts First
Category:
Reputation Management
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
The most German supermarket
Category:
Events & Experiential
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Events & Experiential
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
International Potato Center
Title:
Potatoes On Mars
Category:
Innovation in Public Relations
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Apple
Title:
Earth: Shot on iPhone
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
P&G
Title:
The Talk
Category:
Media Relations
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
American Airlines
Title:
The Bonnie Award
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Dove Denmark
Title:
Image_Hack
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Casey House
Title:
Break Bread Smash Stigma
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
McDonald's Corporation
Title:
Search
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Airbnb
Title:
Until We All Belong
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Innovation in Public Relations
Award:
2018 Public Relations Merit Award
Points:
2.0
