The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC
Client: Ministry of Public Health, Afghanistan
Category: Product Design / Physical Product
Points: 50.0
Open your eyes
Agency: Grey Germany / Duesseldorf
Client: Terre des femmes - Menschenrechte für die Frau e.V.
Category: Print & Outdoor / Print - Campaign
Points: 25.0
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini
Category: Digital / Use of Technology
Points: 25.0
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear
Category: Branded Content
Points: 25.0
Imaginary Friends Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation
Category: Branded Content
Points: 25.0
TV Doctors - Even More Drama
Agency: McCann / New York + MRM//McCann / New York
Client: Cigna
Category: Film / Short Form
Points: 25.0
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini
Category: Digital / Mobile
Points: 25.0
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal
Client: SickKids Foundation
Category: Film / Long Form
Points: 25.0
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client
Category: Innovation in Health & Wellness
Points: 25.0
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto
Client: SickKids Foundation
Category: Cross-Platform / Integrated Branding
Points: 25.0
Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC
Client: Ministry of Public Health, Afghanistan
Category: Product Design / Physical Product
Points: 25.0
Imaginary Friends Society - What's an MRI
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation
Category: Film / Long Form
Points: 15.0
Capture
Agency: McCann Worldgroup / Bangkok
Client: Verena International Co., Ltd.
Category: Film / Long Form
Points: 15.0
TV Doctors - Emergency
Agency: McCann / New York + MRM//McCann / New York
Client: Cigna
Category: Film / Short Form
Points: 15.0
SickKids VS - MomStrong
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto
Client: SickKids Foundation
Category: Film / Long Form
Points: 15.0
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto
Client: SickKids Foundation
Category: Public Relations
Points: 15.0
Imaginary Friends Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation
Category: Digital / Web
Points: 15.0
Prescribed to Death
Agency: Ketchum / New York & Chicago + Energy BBDO / Chicago
Client: National Safety Council
Category: Public Relations
Points: 15.0
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council
Category: Experiential / Immersive / Events
Points: 15.0
SOUNDS OF TRAUMA
Agency: Herezie Group / Paris
Client: DAVID LYNCH FOUNDATION
Category: Film / Long Form
Points: 10.0
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client
Category: Product Design / Physical Product
Points: 10.0
Capture
Agency: McCann Worldgroup / Bangkok
Client: Verena International Co., Ltd.
Category: Branded Content
Points: 10.0
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear
Category: Film / Long Form
Points: 10.0
Butty&Belly
Agency: Cheil Greater China / Beijing
Client: RC PHARMA
Category: Film / Short Form
Points: 10.0
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Goodbye Malaria
Category: Branding
Points: 10.0
Imaginary Friends Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation
Category: Product Design / Integrated Digital & Physical Product
Points: 10.0
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini
Category: Innovation in Health & Wellness
Points: 10.0
Probably the Dullest Content in History for the Least Active Kids in History.
Agency: FP7/DXB / Dubai + FP7/MENA / Dubai
Client: OMO
Category: Digital / Social Media
Points: 2.0
Behind the Post
Agency: MALFOR GOOD / Los Angeles + Tool / Los Angeles
Client: One Love Foundation
Category: Digital / Social Media
Points: 2.0
The Amanda Foundation Collection
Agency: The Amanda Foundation / Beverly Hills + Saatchi & Saatchi / Torrance
Client: The Amanda Foundation
Category: Digital / Web
Points: 2.0
Don't Get Sextorted, Send a Naked Mole Rat
Agency: No Fixed Address / Toronto
Client: Canadian Centre for Child Protection
Category: Digital / Social Media
Points: 2.0
The Fin
Agency: J. Walter Thompson / New York
Client: Northwell Health
Category: Public Relations
Points: 2.0
Melanoma Monsters
Agency: Area 23, An FCB Health Network Company / New York
Client: Mollie's Fund
Category: Print & Outdoor / Print - Campaign
Points: 2.0
Adults Too
Agency: greyhealth group / Sudler & Hennessey / Sydney
Client: Pfizer - Prevenar 13
Category: Print & Outdoor / Print - Campaign
Points: 2.0
Reverse Poems
Agency: SERVICEPLAN GERMANY / Munich
Client: International Blue Cross
Category: Print & Outdoor / Print - Campaign
Points: 2.0
The Drama in RA
Agency: Area 23, An FCB Health Network Company / New York + Lamano Estudios / Santiago
Client: GSK
Category: Print & Outdoor / Outdoor / Ambient - Campaign
Points: 2.0
Clean Braille
Agency: Area 23, An FCB Health Network Company / New York
Client: LifeBuoy
Category: Print & Outdoor / Outdoor / Ambient - Campaign
Points: 2.0
Poosters
Agency: J.Walter Thompson / Sao Paulo
Client: Bayer
Category: Print & Outdoor / Outdoor / Ambient - Campaign
Points: 2.0
SickKids VS - DadStrong
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto
Client: SickKids Foundation
Category: Film / Long Form
Points: 2.0
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House
Category: Public Relations
Points: 2.0
HEARING RESCUE
Agency: BBDO / Bangkok
Client: THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK
Category: Innovation in Health & Wellness
Points: 2.0
The Fin
Agency: J. Walter Thompson / New York
Client: Northwell Health
Category: Innovation in Health & Wellness
Points: 2.0
Mark’s Story
Agency: McCann Health / London
Client: GSK
Category: Direct Marketing / Print - Flat & Dimensional
Points: 2.0
Live Moment of Silence
Agency: BBDO / New York
Client: Sandy Hook Promise
Category: Digital / Use of Technology
Points: 2.0
The Call That Comes After
Agency: FCB/SIX / Toronto
Client: Drug Free Kids Canada
Category: Digital / Use of Technology
Points: 2.0
Stress Causes Dandruff
Agency: MullenLowe / Singapore
Client: Unilever - Clear
Category: Film / Short Form
Points: 2.0
News of Hope
Agency: Ogilvy Brasil / São Paulo + Central Films / Los Angeles + Audio Production House: Chris Jordão / São Paulo + 4 Whitehouse Post / Chicago
Client: LiveOnNY
Category: Branded Content
Points: 2.0
Spilt Second
Agency: McCann Health / New York + Craft / New York
Client: Boehringer Ingelheim
Category: Branded Content
Points: 2.0
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client
Category: Experiential / Immersive / Events
Points: 2.0
Client:
Ministry of Public Health, Afghanistan
Title:
Immunity Charm
Category:
Product Design / Physical Product
Award:
2018 Health, Wellness & Pharma Best of Discipline Pencil
Points:
50.0
Client:
Terre des femmes - Menschenrechte für die Frau e.V.
Title:
Open your eyes
Category:
Print & Outdoor / Print - Campaign
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Digital / Use of Technology
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Branded Content
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society
Category:
Branded Content
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Cigna
Title:
TV Doctors - Even More Drama
Category:
Film / Short Form
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Digital / Mobile
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Innovation in Health & Wellness
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Cross-Platform / Integrated Branding
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Ministry of Public Health, Afghanistan
Title:
Immunity Charm
Category:
Product Design / Physical Product
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society - What's an MRI
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Verena International Co., Ltd.
Title:
Capture
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Cigna
Title:
TV Doctors - Emergency
Category:
Film / Short Form
Award:
2018 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
SickKids Foundation
Title:
SickKids VS - MomStrong
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Public Relations
Award:
2018 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society
Category:
Digital / Web
Award:
2018 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Public Relations
Award:
2018 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Experiential / Immersive / Events
Award:
2018 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
DAVID LYNCH FOUNDATION
Title:
SOUNDS OF TRAUMA
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Product Design / Physical Product
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Verena International Co., Ltd.
Title:
Capture
Category:
Branded Content
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
RC PHARMA
Title:
Butty&Belly
Category:
Film / Short Form
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Goodbye Malaria
Title:
Beautiful Pathogens
Category:
Branding
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society
Category:
Product Design / Integrated Digital & Physical Product
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Innovation in Health & Wellness
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
OMO
Title:
Probably the Dullest Content in History for the Least Active Kids in History.
Category:
Digital / Social Media
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
One Love Foundation
Title:
Behind the Post
Category:
Digital / Social Media
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
The Amanda Foundation
Title:
The Amanda Foundation Collection
Category:
Digital / Web
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Canadian Centre for Child Protection
Title:
Don't Get Sextorted, Send a Naked Mole Rat
Category:
Digital / Social Media
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Northwell Health
Title:
The Fin
Category:
Public Relations
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Mollie's Fund
Title:
Melanoma Monsters
Category:
Print & Outdoor / Print - Campaign
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Pfizer - Prevenar 13
Title:
Adults Too
Category:
Print & Outdoor / Print - Campaign
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
International Blue Cross
Title:
Reverse Poems
Category:
Print & Outdoor / Print - Campaign
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
GSK
Title:
The Drama in RA
Category:
Print & Outdoor / Outdoor / Ambient - Campaign
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
LifeBuoy
Title:
Clean Braille
Category:
Print & Outdoor / Outdoor / Ambient - Campaign
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Bayer
Title:
Poosters
Category:
Print & Outdoor / Outdoor / Ambient - Campaign
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
SickKids Foundation
Title:
SickKids VS - DadStrong
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Casey House
Title:
Break Bread Smash Stigma
Category:
Public Relations
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK
Title:
HEARING RESCUE
Category:
Innovation in Health & Wellness
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Northwell Health
Title:
The Fin
Category:
Innovation in Health & Wellness
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
GSK
Title:
Mark’s Story
Category:
Direct Marketing / Print - Flat & Dimensional
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Sandy Hook Promise
Title:
Live Moment of Silence
Category:
Digital / Use of Technology
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Drug Free Kids Canada
Title:
The Call That Comes After
Category:
Digital / Use of Technology
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Unilever - Clear
Title:
Stress Causes Dandruff
Category:
Film / Short Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
LiveOnNY
Title:
News of Hope
Category:
Branded Content
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
GSK
Title:
Mark’s Story
Category:
Branded Content
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Boehringer Ingelheim
Title:
Spilt Second
Category:
Branded Content
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Experiential / Immersive / Events
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
