The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Interactive & Online
- All
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- Integrated
- Intellectual Property
- Interactive & Online
- Mobile
- Moving Image Craft
- Print & Outdoor
- Public Relations
- Radio & Audio
- Social Influencer Marketing
- Social Media
Award
-
Award
Merit
- All
- Gold Pencil
- Bronze Pencil
- Merit
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Carriberrie
Agency: Isobar / Melbourne + RedDogs VR / Melbourne
Client: Carriberrie Pty Ltd
Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 2.0
Who?
Agency: Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires
Client: FOX Networks group Latin America
Category: Online Video / Online-only Video - Single
Points: 2.0
Rohingya - Space on Earth
Agency: Ogilvy & Mather / Singapore + Outsider / London + Cut & Run / London + Jungle Studios / London
Client: BRAC
Category: Online Video / Online-only Video - Single
Points: 2.0
Scars of Democracy
Agency: SERVICEPLAN GERMANY / Munich
Client: STROKE Art Fair
Category: Websites
Points: 2.0
NYTimes: Meek Mill: Prisoners Need A New Set Of Rights
Agency: Roc Nation / New York + VaynerMedia / New York
Client: Roc Nation
Category: Online Video / Online-only Video - Single
Points: 2.0
Guns 101
Agency: Ogilvy / Chicago
Client: The Chicago Sun-Times
Category: Online Video / Online-only Video - Single
Points: 2.0
Shaquem Griffin: Your Best Never Comes Easy
Agency: GREY / New York
Client: Gillette (P&G)
Category: Online Video / Online-only Video - Single
Points: 2.0
The Evolving Music Video starring Ella Mai
Agency: TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles
Client: The Recording Academy
Category: Online Video / Online-only Video - Single
Points: 2.0
Unboxing the Truth
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York
Client: Thomson Reuters Corporation
Category: Online Video / Online-only Video - Campaign
Points: 2.0
The Anti-Bullying Bullying Videos
Agency: Leo Burnett Malaysia / Kuala Lumpur
Client: Voice of The Children
Category: Online Video / Online-only Video - Campaign
Points: 2.0
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King
Category: Online Video / Online-only Video - Campaign
Points: 2.0
Healing Jungle
Agency: INNOCEAN / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul
Client: Hyundai Marine & Fire Insurance
Category: Digital Experiential & Immersive / Interactive Installations
Points: 2.0
The Indoor Generation
Agency: &Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen
Client: VELUX
Category: Online Video / Online-only Video - Single
Points: 2.0
Honda - Magic Snow Globe
Agency: RPA / Santa Monica + Psyop / Santa Monica + Q Dept. / Santa Monica
Client: American Honda Motor Co., Inc.
Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 2.0
Tech Drive VR
Agency: Critical Mass / Calgary
Client: Nissan North America
Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 2.0
#PowerlessQueen
Agency: WATConsult / Mumbai
Client: Project Nanhi Kali
Category: Gaming / Branded Games
Points: 2.0
Duroc
Agency: Bonhomme / Paris + Made / Brussels + Se Quema / Paris
Client: Duroc
Category: Craft / Art Direction
Points: 2.0
Warboard
Agency: FCB Brasil / São Paulo
Client: Estadão Newspaper
Category: Craft / Art Direction
Points: 2.0
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ
Category: Craft / Writing
Points: 2.0
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King
Category: Craft / Writing
Points: 2.0
Final Space - Facebook Live: Cards With Gary
Agency: GLOW / New York + TBS / Atlanta
Client: TBS
Category: Innovation in Interactive
Points: 2.0
Black Friday Whopper Shopper
Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover
Client: Burger King Corporation
Category: Innovation in Interactive
Points: 2.0
Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals
Category: Innovation in Interactive
Points: 2.0
Naughty or Nice Bauble
Agency: Myer / Melbourne + Clemenger BBDO / Melbourne
Client: Myer
Category: Innovation in Interactive
Points: 2.0
Live Moves
Agency: BBDO / New York + BBDO Studios / New York
Client: Bacardi
Category: Online Advertising / Native Ads
Points: 2.0
Black Friday Whopper Shopper
Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover
Client: Burger King Corporation
Category: Websites
Points: 2.0
Slumbr Campaign
Agency: DDB Canada / Edmonton + Pink Buffalo Films / Vancouver + Wonderlust / Nova Scotia + DDB Canada / Vancouver
Client: Emerald Health Therapeutics
Category: Websites
Points: 2.0
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client: OVK / PEVR (Parents of Road Victims)
Category: Websites
Points: 2.0
#EvolveTheDefinition
Agency: Observatory / Los Angeles + Exverus / Los Angeles + Use All Five / Marina Del Rey
Client: Bonobos
Category: Websites
Points: 2.0
Backfire
Agency: Rethink / Toronto
Client: States United Against Gun Violence
Category: Websites / Utility
Points: 2.0
TXT 2 HLP
Agency: Area 23, An FCB Health Network Company / New York
Client: NY Presbyterian Hospital
Category: Websites / Utility
Points: 2.0
Watermarks for Water
Agency: FCB / Chicago + Lord + Thomas / Chicago + Cutters Studio / New York
Client: Getty
Category: Websites / E-Commerce
Points: 2.0
AutoAds
Agency: CHE Proximity / Australia
Client: carsales.com.au
Category: Websites / E-Commerce
Points: 2.0
EXTRÄA HD
Agency: Proximity Paris / Boulogne Billancourt + Häagen-Dazs / Boulogne Billancourt
Client: HÄAGEN-DAZS
Category: Websites / E-Commerce
Points: 2.0
Martin's Regret
Agency: Energy BBDO / Chicago
Client: Mars Inc.
Category: Online Video / Online-only Video - Single
Points: 2.0
Billboards Beyond Borders
Agency: Akestam Holst / Stockholm
Client: Reporters Without Borders
Category: Online Advertising / Native Ads
Points: 2.0
One for Two
Agency: BBDO / New York + JHFProductions/WorldWarSeven
Client: Mars Chocolate North America/ Snickers
Category: Online Advertising / Display Ads
Points: 2.0
Subaru Amazon Infiltration
Agency: Carmichael Lynch / Minneapolis
Client: Subaru of America
Category: Online Advertising / Display Ads
Points: 2.0
Buffer Rage
Agency: Happiness / an FCB alliance / Brussels
Client: VOO
Category: Online Advertising / Display Ads
Points: 2.0
Project Dead Zone
Agency: Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + Media Monks / Venice + 30 Ninjas / Pleasantville
Client: Xfinity
Category: Online Video / Interactive Video
Points: 2.0
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation
Category: Online Video / Interactive Video
Points: 2.0
Perspectives
Agency: Wunderman BA / Buenos Aires
Client: Movistar
Category: Online Video / Interactive Video
Points: 2.0
Claritin Wonderful Weather Alerts
Agency: Energy BBDO / Chicago
Client: Bayer
Category: Online Video / Pre-Roll - Single
Points: 2.0
Project Body Hair
Agency: Billie / New York + Whitehouse Post / New York + Carbon / New York + Wave Studios / New York
Client: Billie
Category: Online Video / Online-only Video - Single
Points: 2.0
Uber Presents Da Republic of Brooklyn
Agency: Uber / San Francisco + &Co. / San Francisco + 40 Acres & A Mule / Brooklyn
Client: Uber
Category: Online Video / Online-only Video - Campaign
Points: 2.0
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify
Category: Craft / Art Direction
Points: 2.0
88 Reasons
Agency: Ogilvy Japan / Tokyo + Hogarth Japan / Tokyo + amana / Tokyo
Client: JFOODO
Category: Craft / Art Direction
Points: 2.0
Banditø
Agency: Spotify In-House / New York + Resn / New Zealand
Client: Spotify
Category: Craft / Art Direction
Points: 2.0
