The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Smoooth
Agency: Wieden+Kennedy / London + Somesuch / London
Client: Lurpak
Category: Television & VOD / Short Form - Single
Points: 2.0
Medically Speaking | IGNITE
Agency: PRETTYBIRD / Culver City + Ignite / Oakland
Client: Ignite
Category: Online Films & Video / Long Form - Single
Points: 2.0
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris
Client: Centre Pompidou
Category: Under 100K Budget
Points: 2.0
Know What Your Data Knows
Agency: Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Gentleman Scholar / Los Angeles + Cloneless / Portland
Client: Google Cloud
Category: Innovation in Film
Points: 2.0
The Worst Song in the World
Agency: ROSAPARK / PARIS
Client: Monoprix
Category: Online Films & Video / Long Form - Single
Points: 2.0
Never Ask: Synchronised Swimmer
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Russia
Category: Online Films & Video / Long Form - Single
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Online Films & Video / Long Form - Single
Points: 2.0
End Family Fire
Agency: The Brady Center to Prevent Gun Violence / Washington, D.C. + Ad Council / New York + Droga5 / New York
Client: The Brady Campaign to Prevent Gun Violence
Category: Online Films & Video / Long Form - Single
Points: 2.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Online Films & Video / Long Form - Single
Points: 2.0
Google Year in Search 2018
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Online Films & Video / Long Form - Single
Points: 2.0
Christmas doesn´t need much. Only Love.
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Online Films & Video / Long Form - Single
Points: 2.0
KEEP CHRISTMAS WONDERFUL
Agency: Publicis Conseil / Paris + Iconoclast / Paris + Mathematic / Paris + Prodigious / Paris
Client: ORANGE
Category: Online Films & Video / Long Form - Single
Points: 2.0
CappuChinos
Agency: BBDO / New York + OPositive
Client: Dunkin'
Category: Online Films & Video / Long Form - Single
Points: 2.0
Merry Stress Free Christmas
Agency: King / Stockholm + Indio / Stockholm + Always Frank / Stockholm + Music Super Circus / Stockholm
Client: Clas Ohlson
Category: Online Films & Video / Long Form - Single
Points: 2.0
Homework
Agency: Apple / Cupertino + Smuggler / Los Angeles + Rock Paper Scissors / Los Angeles
Client: Apple
Category: Online Films & Video / Long Form - Single
Points: 2.0
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ
Category: Innovation in Film
Points: 2.0
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3
Category: Innovation in Film
Points: 2.0
Potato Pay
Agency: Droga5 / New York
Client: Kraft Heinz Ore-Ida
Category: Online Films & Video / Long Form - Single
Points: 2.0
The Dance
Agency: DDB Group New Zealand / Auckland
Client: Lion
Category: Cinema Advertising
Points: 2.0
The Secret
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Monde Nissin (Thailand) Co., Ltd.
Category: Under 100K Budget
Points: 2.0
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz
Category: Under 100K Budget
Points: 2.0
The Remarkable Journey of the All-New BMW X5
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco
Client: BMW of North America
Category: Location-Specific Video
Points: 2.0
The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy
Category: Cinema Advertising
Points: 2.0
Veteran's Day is Not For Sale
Agency: m ss ng p eces / Los Angeles + GUT / Miami
Client: Fisher House Foundation
Category: Under 100K Budget
Points: 2.0
22 again
Agency: BBDO ESPAÑA / CONTRAPUNTO BBDO / MADRID + LOBO KANE / MADRID + THE LOBBY / MADRID + CP WORKS / MADRID
Client: LOTERIAS Y APUESTAS DEL ESTADO
Category: Cinema Advertising
Points: 2.0
Vuka
Agency: Joe Public (Pty) Ltd / Johannesburg + SAB - Be The Mentor / Johannesburg + Egg Films / Johannesburg
Client: SAB - Be The Mentor
Category: Cinema Advertising
Points: 2.0
Three - Phones Are Good
Agency: Wieden+Kennedy / London + Friend / London
Client: Wieden+Kennedy London
Category: Cinema Advertising
Points: 2.0
A Little Company
Agency: Apple / Cupertino + Furlined / Los Angeles
Client: Apple
Category: Online Films & Video / Long Form - Single
Points: 2.0
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T
Category: Cinema Advertising
Points: 2.0
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz
Category: Cinema Advertising
Points: 2.0
Don't Toss It J-B Weld It
Agency: TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client: J-B Weld
Category: Online Films & Video / Pre-Roll - Campaign
Points: 2.0
Medically Speaking
Agency: Pereira O'Dell / San Francisco
Client: IGNITE National
Category: Under 100K Budget
Points: 2.0
Unfinished Stories
Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark
Client: Travelers
Category: Online Films & Video / Long Form - Campaign
Points: 2.0
Guns 101
Agency: Ogilvy / Chicago
Client: The Chicago Sun-Times
Category: Under 100K Budget
Points: 2.0
The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy
Category: Online Films & Video / Long Form - Single
Points: 2.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico
Category: Under 100K Budget
Points: 2.0
Anthem
Agency: BBDO / Toronto
Client: Right To Play
Category: Television & VOD / Long Form - Single
Points: 2.0
Serena: Voice of Belief
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Television & VOD / Long Form - Single
Points: 2.0
The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy
Category: Television & VOD / Long Form - Single
Points: 2.0
The Truth Is Worth It: Resolve
Agency: Furlined / Los Angeles + Droga5 / New York
Client: The New York Times
Category: Innovation in Film
Points: 2.0
The Truth Is Worth It: Rigor
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times
Category: Innovation in Film
Points: 2.0
Color Flood
Agency: MJZ / Los Angeles + Apple / Cupertino
Client: Apple
Category: Television & VOD / Long Form - Single
Points: 2.0
The Worst Song in the World
Agency: ROSAPARK / PARIS
Client: Monoprix
Category: Television & VOD / Long Form - Single
Points: 2.0
The Truth Is Worth It: Perseverance
Agency: Furlined / Los Angeles + Droga5 / New York
Client: The New York Times
Category: Innovation in Film
Points: 2.0
The Secret
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Monde Nissin (Thailand) Co., Ltd.
Category: Television & VOD / Long Form - Single
Points: 2.0
Game of Thrones White Walkers are Organizing
Agency: Arts & Letters Creative Co. / Richmond
Client: Google Chromebook
Category: Television & VOD / Long Form - Single
Points: 2.0
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation
Category: Innovation in Film
Points: 2.0
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia
Category: Television & VOD / Long Form - Single
Points: 2.0
Bodybuilder
Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client: Ogilvy & Mather Singapore
Category: Television & VOD / Long Form - Single
Points: 2.0
Lamp 2
Agency: Rethink / Toronto
Client: IKEA
Category: Television & VOD / Long Form - Single
Points: 2.0
Client:
Lurpak
Title:
Smoooth
Category:
Television & VOD / Short Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Ignite
Title:
Medically Speaking | IGNITE
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Centre Pompidou
Title:
Souvenirs de Paris
Category:
Under 100K Budget
Award:
2019 Film Merit Award
Points:
2.0
Client:
Google Cloud
Title:
Know What Your Data Knows
Category:
Innovation in Film
Award:
2019 Film Merit Award
Points:
2.0
Client:
Monoprix
Title:
The Worst Song in the World
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Nike Russia
Title:
Never Ask: Synchronised Swimmer
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
The Brady Campaign to Prevent Gun Violence
Title:
End Family Fire
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Google
Title:
Google Year in Search 2018
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
PENNY
Title:
Christmas doesn´t need much. Only Love.
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
ORANGE
Title:
KEEP CHRISTMAS WONDERFUL
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Dunkin'
Title:
CappuChinos
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Clas Ohlson
Title:
Merry Stress Free Christmas
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Homework
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Ministry of Education NZ
Title:
Oat the Goat
Category:
Innovation in Film
Award:
2019 Film Merit Award
Points:
2.0
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Innovation in Film
Award:
2019 Film Merit Award
Points:
2.0
Client:
Kraft Heinz Ore-Ida
Title:
Potato Pay
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Lion
Title:
The Dance
Category:
Cinema Advertising
Award:
2019 Film Merit Award
Points:
2.0
Client:
Monde Nissin (Thailand) Co., Ltd.
Title:
The Secret
Category:
Under 100K Budget
Award:
2019 Film Merit Award
Points:
2.0
Client:
Mercedes-Benz
Title:
Return to Chapman's Peak
Category:
Under 100K Budget
Award:
2019 Film Merit Award
Points:
2.0
Client:
BMW of North America
Title:
The Remarkable Journey of the All-New BMW X5
Category:
Location-Specific Video
Award:
2019 Film Merit Award
Points:
2.0
Client:
Hennessy
Title:
The Seven Worlds
Category:
Cinema Advertising
Award:
2019 Film Merit Award
Points:
2.0
Client:
Fisher House Foundation
Title:
Veteran's Day is Not For Sale
Category:
Under 100K Budget
Award:
2019 Film Merit Award
Points:
2.0
Client:
LOTERIAS Y APUESTAS DEL ESTADO
Title:
22 again
Category:
Cinema Advertising
Award:
2019 Film Merit Award
Points:
2.0
Client:
SAB - Be The Mentor
Title:
Vuka
Category:
Cinema Advertising
Award:
2019 Film Merit Award
Points:
2.0
Client:
Wieden+Kennedy London
Title:
Three - Phones Are Good
Category:
Cinema Advertising
Award:
2019 Film Merit Award
Points:
2.0
Client:
Apple
Title:
A Little Company
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
AT&T
Title:
AT&T Cinema
Category:
Cinema Advertising
Award:
2019 Film Merit Award
Points:
2.0
Client:
Mercedes-Benz
Title:
Return to Chapman's Peak
Category:
Cinema Advertising
Award:
2019 Film Merit Award
Points:
2.0
Client:
J-B Weld
Title:
Don't Toss It J-B Weld It
Category:
Online Films & Video / Pre-Roll - Campaign
Award:
2019 Film Merit Award
Points:
2.0
Client:
IGNITE National
Title:
Medically Speaking
Category:
Under 100K Budget
Award:
2019 Film Merit Award
Points:
2.0
Client:
Travelers
Title:
Unfinished Stories
Category:
Online Films & Video / Long Form - Campaign
Award:
2019 Film Merit Award
Points:
2.0
Client:
The Chicago Sun-Times
Title:
Guns 101
Category:
Under 100K Budget
Award:
2019 Film Merit Award
Points:
2.0
Client:
Hennessy
Title:
The Seven Worlds
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Under 100K Budget
Award:
2019 Film Merit Award
Points:
2.0
Client:
Right To Play
Title:
Anthem
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Nike
Title:
Serena: Voice of Belief
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Hennessy
Title:
The Seven Worlds
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
The New York Times
Title:
The Truth Is Worth It: Resolve
Category:
Innovation in Film
Award:
2019 Film Merit Award
Points:
2.0
Client:
The New York Times
Title:
The Truth Is Worth It: Rigor
Category:
Innovation in Film
Award:
2019 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Color Flood
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Monoprix
Title:
The Worst Song in the World
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
The New York Times
Title:
The Truth Is Worth It: Perseverance
Category:
Innovation in Film
Award:
2019 Film Merit Award
Points:
2.0
Client:
Monde Nissin (Thailand) Co., Ltd.
Title:
The Secret
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Google Chromebook
Title:
Game of Thrones White Walkers are Organizing
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Innovation in Film
Award:
2019 Film Merit Award
Points:
2.0
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Ogilvy & Mather Singapore
Title:
Bodybuilder
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
IKEA
Title:
Lamp 2
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
