The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Dissolving Poster
Agency: BETC / São Paulo
Client: Habitat For Humanity
Category: Out of Home / Health & Wellness
Points: 2.0
Booberang
Agency: Leo Burnett / London + Ridley Scott Associates / London + The Mill / London
Client: Breast Cancer Care
Category: Digital / Social Media
Points: 2.0
Pre-Testie Bestie
Agency: FCB New Zealand / Auckland
Client: Health Promotion Agency
Category: Digital / Social Media
Points: 2.0
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei
Category: Digital / Social Media
Points: 2.0
SickKids VS: #10YearChallenge
Agency: Cossette / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation
Category: Digital / Social Media
Points: 2.0
Smaller Screen Doctors
Agency: McCann / New York + Cigna / Philadelphia + MRM//McCann / New York
Client: Cigna
Category: Digital / Social Media
Points: 2.0
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Category: Digital / Use of Technology
Points: 2.0
Bixby Voice Forever
Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul
Client: Samsung Electronics
Category: Digital / Use of Technology
Points: 2.0
Imaginary Friend Society AR
Agency: Tool / Santa Monica + Pediatric Brain Tumor Foundation / Los Angeles + RPA / Los Angeles + Storefront Music / New York
Client: Pediatric Brain Tumor Foundation
Category: Digital / Use of Technology
Points: 2.0
Valuable Inheritance
Agency: McCann Health / São Paulo + Lightfarm Brasil / Rio de Janeiro
Client: hospital moinhos de vento
Category: Print / Health & Wellness
Points: 2.0
Around The Corner
Agency: Area 23, An FCB Health Network Company / New York
Client: UMD Urgent Care
Category: Print / Health & Wellness
Points: 2.0
War Correspondents on Breast Cancer
Agency: Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid
Client: Samsung
Category: Print / Health & Wellness
Points: 2.0
No more ups and downs
Agency: Havas Lynx Group / Manchester + Vault 49 / New York
Client: Mundipharma
Category: Print / Pharma
Points: 2.0
#BodyCantWait
Agency: Herezie Group / Paris
Client: HANDICAP INTERNATIONAL
Category: Out of Home / Health & Wellness
Points: 2.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying
Category: Digital / Social Media
Points: 2.0
Phone-Life Balance
Agency: Ogilvy / New York
Client: Motorola
Category: Out of Home / Health & Wellness
Points: 2.0
The World's Smallest Booth
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York + Axios NYC / New York
Client: Eli Lilly and Company
Category: Out of Home / Pharma
Points: 2.0
AUTISM CAN WORK
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie
Client: Andros
Category: Public Relations
Points: 2.0
Super Sick Monday
Agency: McCann / New York + Reckitt Benckiser / New York
Client: Mucinex
Category: Public Relations
Points: 2.0
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson
Category: Public Relations
Points: 2.0
Phone-Life Balance
Agency: Ogilvy / New York
Client: Motorola
Category: Public Relations
Points: 2.0
Ducking Autocorrect
Agency: Clemenger BBDO Sydney / Walsh Bay
Client: Dry July
Category: Radio & Audio
Points: 2.0
Welcome to Mavenclad
Agency: McCann Health / London + Studio AKA / London
Client: Merck
Category: Integrated Campaign
Points: 2.0
Reversible Poetry
Agency: McCann / Bristol
Client: Refuge - Lisa King
Category: Integrated Campaign
Points: 2.0
Bixby Voice Forever
Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul
Client: Samsung Electronics
Category: Innovation in Health & Wellness
Points: 2.0
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company
Category: Innovation in Health & Wellness
Points: 2.0
The Dissolving Poster
Agency: BETC / Sao Paulo
Client: Habitat For Humanity
Category: Innovation in Health & Wellness
Points: 2.0
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour
Category: Innovation in Health & Wellness
Points: 2.0
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client: Hospital de Amor
Category: Film / Health & Wellness
Points: 2.0
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client: Hospital de Amor
Category: Branded Content
Points: 2.0
The Error Ridden Ad
Agency: Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney
Client: Specsavers
Category: Branded Content
Points: 2.0
Tiny Doll
Agency: J.WALTER THOMPSON / BANGKOK + Houseton Films / BANGKOK
Client: Kleenex
Category: Branded Content
Points: 2.0
The Indoor Generation
Agency: &Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen
Client: VELUX
Category: Branded Content
Points: 2.0
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei
Category: Branded Content
Points: 2.0
One In A Million
Agency: Publicis / Singapore + Offroad Films / Mumbai
Client: P&G Vicks India
Category: Branded Content
Points: 2.0
The Monthly
Agency: john st. / Toronto
Client: Shoppers Drug Mart
Category: Experiential / Immersive / Events
Points: 2.0
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson
Category: Experiential / Immersive / Events
Points: 2.0
Good Morning Peyton
Agency: CDM / New York + Link9 / New York
Client: National Organization of Rare Disorders
Category: Experiential / Immersive / Events
Points: 2.0
Stories to Inhale
Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba
Client: Clin Kids
Category: Products
Points: 2.0
RX Prescription Stickers
Agency: The Classic Partnership Advertising / Dubai
Client: Dubai Health Authority
Category: Direct Marketing
Points: 2.0
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way
Category: Direct Marketing
Points: 2.0
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital
Category: Direct Marketing
Points: 2.0
Bodybuilder
Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client: Ogilvy & Mather Singapore
Category: Film / Health & Wellness
Points: 2.0
Make Room
Agency: Le Bureau AB / Stockholm + Arbetsförmedlingen – Swedish public employment / Stockholm + Camp David / Stockholm + Colony / Stockholm
Client: Arbetsförmedlingen – Swedish public employment
Category: Film / Health & Wellness
Points: 2.0
Boys Don't Cry
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: White Ribbon
Category: Film / Health & Wellness
Points: 2.0
We are all equal. And no one is more equal than anyone else.
Agency: thjnk Zürich AG / Zurich
Client: Pro Infirmis
Category: Film / Health & Wellness
Points: 2.0
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei
Category: Film / Health & Wellness
Points: 2.0
90 minutes
Agency: CLM BBDO / Boulogne-Billancourt
Client: St-Hubert
Category: Film / Health & Wellness
Points: 2.0
Good Morning Peyton
Agency: CDM / New York + Link9 / New York
Client: National Organization of Rare Disorders
Category: Film / Health & Wellness
Points: 2.0
The Attack
Agency: Havas Lynx Group / Manchester
Client: Astra Zeneca
Category: Film / Pharma
Points: 2.0
Client:
Habitat For Humanity
Title:
The Dissolving Poster
Category:
Out of Home / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Breast Cancer Care
Title:
Booberang
Category:
Digital / Social Media
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Health Promotion Agency
Title:
Pre-Testie Bestie
Category:
Digital / Social Media
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Berlei
Title:
I Touch Myself Project X Serena
Category:
Digital / Social Media
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
SickKids Foundation
Title:
SickKids VS: #10YearChallenge
Category:
Digital / Social Media
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Cigna
Title:
Smaller Screen Doctors
Category:
Digital / Social Media
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Digital / Use of Technology
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Samsung Electronics
Title:
Bixby Voice Forever
Category:
Digital / Use of Technology
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friend Society AR
Category:
Digital / Use of Technology
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
hospital moinhos de vento
Title:
Valuable Inheritance
Category:
Print / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
UMD Urgent Care
Title:
Around The Corner
Category:
Print / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Samsung
Title:
War Correspondents on Breast Cancer
Category:
Print / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Mundipharma
Title:
No more ups and downs
Category:
Print / Pharma
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
HANDICAP INTERNATIONAL
Title:
#BodyCantWait
Category:
Out of Home / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Digital / Social Media
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Motorola
Title:
Phone-Life Balance
Category:
Out of Home / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Eli Lilly and Company
Title:
The World's Smallest Booth
Category:
Out of Home / Pharma
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Andros
Title:
AUTISM CAN WORK
Category:
Public Relations
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Mucinex
Title:
Super Sick Monday
Category:
Public Relations
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Public Relations
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Motorola
Title:
Phone-Life Balance
Category:
Public Relations
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Dry July
Title:
Ducking Autocorrect
Category:
Radio & Audio
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Merck
Title:
Welcome to Mavenclad
Category:
Integrated Campaign
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Refuge - Lisa King
Title:
Reversible Poetry
Category:
Integrated Campaign
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Samsung Electronics
Title:
Bixby Voice Forever
Category:
Innovation in Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Innovation in Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Habitat For Humanity
Title:
The Dissolving Poster
Category:
Innovation in Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Carrefour
Title:
Black Supermarket
Category:
Innovation in Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Hospital de Amor
Title:
The Fall
Category:
Film / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Hospital de Amor
Title:
The Fall
Category:
Branded Content
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Specsavers
Title:
The Error Ridden Ad
Category:
Branded Content
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Kleenex
Title:
Tiny Doll
Category:
Branded Content
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
VELUX
Title:
The Indoor Generation
Category:
Branded Content
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Berlei
Title:
I Touch Myself Project X Serena
Category:
Branded Content
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
P&G Vicks India
Title:
One In A Million
Category:
Branded Content
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Shoppers Drug Mart
Title:
The Monthly
Category:
Experiential / Immersive / Events
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Experiential / Immersive / Events
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
National Organization of Rare Disorders
Title:
Good Morning Peyton
Category:
Experiential / Immersive / Events
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Clin Kids
Title:
Stories to Inhale
Category:
Products
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Dubai Health Authority
Title:
RX Prescription Stickers
Category:
Direct Marketing
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
United Way
Title:
#UNIGNORABLE
Category:
Direct Marketing
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Direct Marketing
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Ogilvy & Mather Singapore
Title:
Bodybuilder
Category:
Film / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Arbetsförmedlingen – Swedish public employment
Title:
Make Room
Category:
Film / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
White Ribbon
Title:
Boys Don't Cry
Category:
Film / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Pro Infirmis
Title:
We are all equal. And no one is more equal than anyone else.
Category:
Film / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Berlei
Title:
I Touch Myself Project X Serena
Category:
Film / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
St-Hubert
Title:
90 minutes
Category:
Film / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
National Organization of Rare Disorders
Title:
Good Morning Peyton
Category:
Film / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Astra Zeneca
Title:
The Attack
Category:
Film / Pharma
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
