The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation
Category: Social Engagement / Stunts & Activations
Points: 2.0
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation
Category: Social Channel
Points: 2.0
Sleeping Flags
Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client: O.N.E.
Category: Social Engagement / Community Building
Points: 2.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico
Category: Social Engagement / Community Building
Points: 2.0
Raise your Voice. Not your Phone.
Agency: FCB & Hellocomputer / Cape Town
Client: Western Cape Government
Category: Social Engagement / Community Building
Points: 2.0
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber
Category: Social Engagement / Stunts & Activations
Points: 2.0
Unmasking the racist agenda
Agency: Hjaltelin Stahl / Copenhagen K
Client: Ekstra Bladet
Category: Social Engagement / Stunts & Activations
Points: 2.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying
Category: Social Engagement / Stunts & Activations
Points: 2.0
Bitcoin Bucket
Agency: Grip Limited / Toronto
Client: Yum! Restaurant
Category: Social Engagement / Stunts & Activations
Points: 2.0
#WTFRonaldo
Agency: AlmapBBDO / São Paulo
Client: Mars - Snickers
Category: Social Engagement / Stunts & Activations
Points: 2.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Social Engagement / Stunts & Activations
Points: 2.0
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade
Category: Social Engagement / Stunts & Activations
Points: 2.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico
Category: Social Engagement / Stunts & Activations
Points: 2.0
The Earnbassadors
Agency: CHE Proximity / Australia + FINCH / Melbourne
Client: Velocity Frequent Flyer
Category: Social Engagement / Community Building
Points: 2.0
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King
Category: Social Engagement / Stunts & Activations
Points: 2.0
Sleeping Flags
Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client: O.N.E.
Category: Social Engagement / Stunts & Activations
Points: 2.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives
Category: Craft / Use of Visuals
Points: 2.0
Score the iPhone
Agency: R/GA / New York
Client: Verizon
Category: Craft / Use of Visuals
Points: 2.0
Welcome to Sipnosis
Agency: Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo
Client: Keurig Dr Pepper: Canada Dry
Category: Craft / Use of Visuals
Points: 2.0
Insta Novels
Agency: Mother / New York
Client: The New York Public Library
Category: Innovation in Social Media
Points: 2.0
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings
Category: Innovation in Social Media
Points: 2.0
WeCounterHate
Agency: POSSIBLE / Seattle
Client: Life After Hate
Category: Innovation in Social Media
Points: 2.0
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee
Category: Innovation in Social Media
Points: 2.0
Live Social Press Junket
Agency: ARGONAUT / San Francisco + PSYOP / Los Angeles
Client: Cricket Wireless
Category: Innovation in Social Media
Points: 2.0
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation
Category: Social Engagement / Community Building
Points: 2.0
Walls for Good
Agency: Wunderman / Seattle
Client: Low Income Housing Institute
Category: Social Post / Single
Points: 2.0
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei
Category: Social Post / Single
Points: 2.0
The most dangerous stunt in the world
Agency: Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland
Client: Auckland Transport
Category: Social Post / Single
Points: 2.0
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet
Category: Social Post / Campaign
Points: 2.0
#FARMLANDxSUPREME Lookbook
Agency: Doner / Southfield
Client: Farmland
Category: Social Post / Campaign
Points: 2.0
Their story is my story
Agency: FF / Paris + Urgence Homophobie / Paris
Client: Urgence Homophobie
Category: Social Post / Campaign
Points: 2.0
Backfire
Agency: Rethink / Toronto
Client: States United Against Gun Violence
Category: Social Post / Real-time Response
Points: 2.0
#SheDrives
Agency: TBWARAAD / Dubai U.A.E. + OMD / Dubai
Client: Nissan Saudi Arabia
Category: Social Post / Real-time Response
Points: 2.0
Verizon What You Missed
Agency: R/GA / New York
Client: Verizon Wireless
Category: Social Post / Real-time Response
Points: 2.0
#FARMLANDxSUPREME Lookbook
Agency: Doner / Southfield
Client: Farmland
Category: Social Post / Real-time Response
Points: 2.0
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation
Category: Social Post / Real-time Response
Points: 2.0
SickKids VS: #10YearChallenge
Agency: Cossette / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation
Category: Social Post / Real-time Response
Points: 2.0
Bitcoin Bucket
Agency: Grip Limited / Toronto
Client: Yum! Restaurant
Category: Livestream
Points: 2.0
Project Dead Zone
Agency: Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + Media Monks / Venice + 30 Ninjas / Pleasantville
Client: Xfinity
Category: Livestream
Points: 2.0
Ninjago Dragon Cam
Agency: R/GA / New York + LEGO Systems / Enfield
Client: LEGO Systems
Category: Livestream
Points: 2.0
Live Social Press Junket
Agency: ARGONAUT / San Francisco + PSYOP / Los Angeles
Client: Cricket Wireless
Category: Livestream
Points: 2.0
Make My Idea
Agency: Leo Burnett / Sydney
Client: Samsung Australia
Category: Social Engagement / User-Generated Content
Points: 2.0
B.S. Hotline
Agency: Wieden+Kennedy / Portland + Awesome Inc. / Atlanta
Client: RXBAR
Category: Social Engagement / User-Generated Content
Points: 2.0
The Unfollowed
Agency: Havas Melbourne / Cremorne
Client: PUMA Australia
Category: Social Engagement / User-Generated Content
Points: 2.0
The 85-Year-Old Regret
Agency: Energy BBDO / Chicago
Client: Mars Inc.
Category: Social Engagement / Community Building
Points: 2.0
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee
Category: Social Engagement / Community Building
Points: 2.0
Fyrestock by Shutterstock
Agency: Shutterstock / New York + DiMassimo Goldstein / New York
Client: Shutterstock
Category: Social Post / Real-time Response
Points: 2.0
Judged by a Phone
Agency: FCB Inferno / London + MediaMonks / London
Client: Huawei
Category: Social Engagement / User-Generated Content
Points: 2.0
Diesel Ha(u)te Couture
Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client: Diesel
Category: Social Engagement / Community Building
Points: 2.0
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Social Channel
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
O.N.E.
Title:
Sleeping Flags
Category:
Social Engagement / Community Building
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Social Engagement / Community Building
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Western Cape Government
Title:
Raise your Voice. Not your Phone.
Category:
Social Engagement / Community Building
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Uber
Title:
Distracted Goalkepper
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Ekstra Bladet
Title:
Unmasking the racist agenda
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Yum! Restaurant
Title:
Bitcoin Bucket
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Mars - Snickers
Title:
#WTFRonaldo
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Velocity Frequent Flyer
Title:
The Earnbassadors
Category:
Social Engagement / Community Building
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Burger King
Title:
Whopper Neutrality
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
O.N.E.
Title:
Sleeping Flags
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Il Makiage
Title:
High Maintenance
Category:
Craft / Writing
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Craft / Use of Visuals
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Verizon
Title:
Score the iPhone
Category:
Craft / Use of Visuals
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Keurig Dr Pepper: Canada Dry
Title:
Welcome to Sipnosis
Category:
Craft / Use of Visuals
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
The New York Public Library
Title:
Insta Novels
Category:
Innovation in Social Media
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Innovation in Social Media
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Life After Hate
Title:
WeCounterHate
Category:
Innovation in Social Media
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Innovation in Social Media
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Cricket Wireless
Title:
Live Social Press Junket
Category:
Innovation in Social Media
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Social Engagement / Community Building
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Low Income Housing Institute
Title:
Walls for Good
Category:
Social Post / Single
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Berlei
Title:
I Touch Myself Project X Serena
Category:
Social Post / Single
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Auckland Transport
Title:
The most dangerous stunt in the world
Category:
Social Post / Single
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Social Post / Campaign
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Farmland
Title:
#FARMLANDxSUPREME Lookbook
Category:
Social Post / Campaign
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Urgence Homophobie
Title:
Their story is my story
Category:
Social Post / Campaign
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
States United Against Gun Violence
Title:
Backfire
Category:
Social Post / Real-time Response
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Nissan Saudi Arabia
Title:
#SheDrives
Category:
Social Post / Real-time Response
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Verizon Wireless
Title:
Verizon What You Missed
Category:
Social Post / Real-time Response
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Farmland
Title:
#FARMLANDxSUPREME Lookbook
Category:
Social Post / Real-time Response
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Social Post / Real-time Response
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
SickKids Foundation
Title:
SickKids VS: #10YearChallenge
Category:
Social Post / Real-time Response
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Yum! Restaurant
Title:
Bitcoin Bucket
Category:
Livestream
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Xfinity
Title:
Project Dead Zone
Category:
Livestream
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
LEGO Systems
Title:
Ninjago Dragon Cam
Category:
Livestream
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Cricket Wireless
Title:
Live Social Press Junket
Category:
Livestream
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Samsung Australia
Title:
Make My Idea
Category:
Social Engagement / User-Generated Content
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
RXBAR
Title:
B.S. Hotline
Category:
Social Engagement / User-Generated Content
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
PUMA Australia
Title:
The Unfollowed
Category:
Social Engagement / User-Generated Content
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Mars Inc.
Title:
The 85-Year-Old Regret
Category:
Social Engagement / Community Building
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Social Engagement / Community Building
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Shutterstock
Title:
Fyrestock by Shutterstock
Category:
Social Post / Real-time Response
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Huawei
Title:
Judged by a Phone
Category:
Social Engagement / User-Generated Content
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Diesel
Title:
Diesel Ha(u)te Couture
Category:
Social Engagement / Community Building
Award:
2019 Social Media Merit Award
Points:
2.0
