The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Unfinished Stories
Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark
Client: Travelers
Category: Craft - Animation / Campaign
Points: 2.0
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T
Category: Craft - Use of Music / Original Music
Points: 2.0
The Wish
Agency: CLM BBDO / Boulogne Billancourt + PROXIMITY / Boulogne Billancourt
Client: Ubisoft
Category: Craft - Sound Design / Single
Points: 2.0
Untold Stories
Agency: Y&R / Prague
Client: Post Bellum/ National History Archive
Category: Craft - Sound Design / Single
Points: 2.0
Boys Don't Cry
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: White Ribbon
Category: Craft - Sound Design / Single
Points: 2.0
Hope
Agency: Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve
Client: International Committee of the Red Cross
Category: Craft - Sound Design / Single
Points: 2.0
This Could be You
Agency: 180 Kingsday / Amsterdam + Smuggler / London + The Mill / London + Wave Studios / London
Client: SIE
Category: Craft - Visual Effects / Single
Points: 2.0
Spider
Agency: Engine / London
Client: CNR: Royal Navy and Royal Marines
Category: Craft - Visual Effects / Single
Points: 2.0
TEDx Sydney: Humankind
Agency: Substance / Sydney
Client: TEDx Sydney
Category: Craft - Title Sequences / Title Sequences
Points: 2.0
Boys Don't Cry
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: White Ribbon
Category: Craft - Use of Music / Original Music
Points: 2.0
Heart of a Lio
Agency: TBWA\Chiat\Day / Los Angeles + OMD / Chicago + Gizmo / Los Angeles + Stimmung / Los Angeles
Client: Gatorade
Category: Craft - Animation / Single
Points: 2.0
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity
Category: Craft - Animation / Single
Points: 2.0
The Shot
Agency: BBDO / New York + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T
Category: Craft - Direction / Single
Points: 2.0
Dancing On Ice - Polar Bear & Squirrel
Agency: FABLEfx / Stockholm + ITV Creative / London + HUSH / London
Client: ITV
Category: Craft - Animation / Single
Points: 2.0
Fine Art Everyday
Agency: Barbarian / New York + Cheil Worldwide / Seoul
Client: Samsung HQ
Category: Craft - Cinematography / Campaign
Points: 2.0
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T
Category: Craft - Cinematography / Campaign
Points: 2.0
To Give More
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm + Elkjøp / Stockholm
Client: Elkjøp
Category: Craft - Cinematography / Single
Points: 2.0
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation
Category: Craft - Cinematography / Single
Points: 2.0
Mama Said Knock You Out
Agency: Droga5 / New York
Client: Chase
Category: Craft - Use of Music / Licensed / Adapted Music
Points: 2.0
AutoAds
Agency: CHE Proximity / Australia
Client: carsales.com.au
Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Points: 2.0
Google Pixel 3: Top Shot
Agency: Google Creative Lab / New York + Custom Family / New York
Client: Google
Category: Craft - Use of Music / Licensed / Adapted Music
Points: 2.0
We
Agency: M&C Saatchi / London + Rogue Films / London + Electric Theatre Collective / London + 750mph / London
Client: Coca-Cola
Category: Craft - Use of Music / Licensed / Adapted Music
Points: 2.0
Unstoppable
Agency: Jung von Matt/Donau / Vienna
Client: Erste Bank und Sparkasse
Category: Craft - Use of Music / Licensed / Adapted Music
Points: 2.0
Christmas doesn´t need much. Only Love.
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Craft - Use of Music / Licensed / Adapted Music
Points: 2.0
The Unsilenced Samba
Agency: AlmapBBDO / São Paulo
Client: AB-Inbev
Category: Craft - Use of Music / Licensed / Adapted Music
Points: 2.0
Bodybuilder
Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client: Ogilvy & Mather Singapore
Category: Craft - Use of Music / Licensed / Adapted Music
Points: 2.0
Use Your Vote
Agency: FCB West / San Francisco
Client: Levi Strauss & Co
Category: Craft - Use of Music / Licensed / Adapted Music
Points: 2.0
Christmas doesn´t need much. Only Love.
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Craft - Animation / Single
Points: 2.0
The Chase
Agency: BBDO / New York + MJZ
Client: Macy's
Category: Craft - Use of Music / Licensed / Adapted Music
Points: 2.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Craft - Use of Music / Original Music
Points: 2.0
Lessons From My Neighborhood
Agency: VMLY&R / Kansas City + Youth Ambassador / Kansas City + Station Film / Los Angeles
Client: Youth Ambassadors
Category: Craft - Use of Music / Original Music
Points: 2.0
Live&Breathe
Agency: TBWA / Pyrmont/Sydney + Goodoil Films / Sydney + Alt VFX / Sydney + Arc / Sydney
Client: The Woolmark Company
Category: Craft - Use of Music / Original Music
Points: 2.0
The Worst Song in the World
Agency: ROSAPARK / PARIS
Client: Monoprix
Category: Craft - Use of Music / Original Music
Points: 2.0
World's Most Honest Tourism Film
Agency: Ogilvy & Mather / Bengaluru + Hungry Films / Mumbai
Client: Madhya Pradesh Tourism Development Corporation
Category: Craft - Use of Music / Original Music
Points: 2.0
CappuChinos
Agency: BBDO / New York + OPositive
Client: Dunkin'
Category: Craft - Use of Music / Original Music
Points: 2.0
Reverse
Agency: Matter Unlimited / New York + Whitelist / Los Angeles
Client: Merck For Mothers
Category: Craft - Direction / Single
Points: 2.0
U.S. Air Force Gold Star Families
Agency: GSD&M / Austin
Client: United States Air Force
Category: Craft - Writing / Single
Points: 2.0
NYTimes: Meek Mill: Prisoners Need A New Set Of Rights
Agency: Roc Nation / New York + VaynerMedia / New York
Client: Roc Nation
Category: Craft - Writing / Single
Points: 2.0
Just Do It: Caster Semenya
Agency: Park Pictures LLC / New York
Client: Nike
Category: Craft - Cinematography / Single
Points: 2.0
Famous Fingers
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada
Category: Craft - Writing / Single
Points: 2.0
We Rise
Agency: BBDO / Toronto
Client: Right To Play
Category: Craft - Direction / Campaign
Points: 2.0
The New Normal
Agency: Mekanism / San Francisco + MedMen / Los Angeles + MJZ / Los Angeles
Client: MedMen
Category: Craft - Direction / Single
Points: 2.0
Nurses Change Everything
Agency: MJZ / Los Angeles + BBDO / New York
Client: Johnson & Johnson
Category: Craft - Direction / Single
Points: 2.0
Unstoppable
Agency: Jung von Matt/Donau / Vienna
Client: Erste Bank und Sparkasse
Category: Craft - Direction / Single
Points: 2.0
Runways
Agency: Wieden+Kennedy / New York
Client: Delta Air Lines
Category: Craft - Direction / Single
Points: 2.0
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity
Category: Craft - Direction / Single
Points: 2.0
Soldier
Agency: BBDO / Toronto
Client: Right To Play
Category: Craft - Direction / Single
Points: 2.0
Point of View
Agency: BBDO / New York + MJZ
Client: Sandy Hook Promise
Category: Craft - Direction / Single
Points: 2.0
If Love Hurts
Agency: Pete Giblin / London + Somesuch / London
Client: White Ribbon
Category: Craft - Direction / Single
Points: 2.0
Client:
Travelers
Title:
Unfinished Stories
Category:
Craft - Animation / Campaign
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
AT&T
Title:
AT&T Cinema
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Ubisoft
Title:
The Wish
Category:
Craft - Sound Design / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Post Bellum/ National History Archive
Title:
Untold Stories
Category:
Craft - Sound Design / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
White Ribbon
Title:
Boys Don't Cry
Category:
Craft - Sound Design / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Craft - Sound Design / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
SIE
Title:
This Could be You
Category:
Craft - Visual Effects / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
CNR: Royal Navy and Royal Marines
Title:
Spider
Category:
Craft - Visual Effects / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
TEDx Sydney
Title:
TEDx Sydney: Humankind
Category:
Craft - Title Sequences / Title Sequences
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
White Ribbon
Title:
Boys Don't Cry
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Gatorade
Title:
Heart of a Lio
Category:
Craft - Animation / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Animation / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
AT&T
Title:
The Shot
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
ITV
Title:
Dancing On Ice - Polar Bear & Squirrel
Category:
Craft - Animation / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Samsung HQ
Title:
Fine Art Everyday
Category:
Craft - Cinematography / Campaign
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
AT&T
Title:
AT&T Cinema
Category:
Craft - Cinematography / Campaign
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Elkjøp
Title:
To Give More
Category:
Craft - Cinematography / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Craft - Cinematography / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Chase
Title:
Mama Said Knock You Out
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
carsales.com.au
Title:
AutoAds
Category:
Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Google
Title:
Google Pixel 3: Top Shot
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
We
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Erste Bank und Sparkasse
Title:
Unstoppable
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
PENNY
Title:
Christmas doesn´t need much. Only Love.
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
AB-Inbev
Title:
The Unsilenced Samba
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Ogilvy & Mather Singapore
Title:
Bodybuilder
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Levi Strauss & Co
Title:
Use Your Vote
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
PENNY
Title:
Christmas doesn´t need much. Only Love.
Category:
Craft - Animation / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Macy's
Title:
The Chase
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Youth Ambassadors
Title:
Lessons From My Neighborhood
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
The Woolmark Company
Title:
Live&Breathe
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Monoprix
Title:
The Worst Song in the World
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Madhya Pradesh Tourism Development Corporation
Title:
World's Most Honest Tourism Film
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Dunkin'
Title:
CappuChinos
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Merck For Mothers
Title:
Reverse
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
United States Air Force
Title:
U.S. Air Force Gold Star Families
Category:
Craft - Writing / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Roc Nation
Title:
NYTimes: Meek Mill: Prisoners Need A New Set Of Rights
Category:
Craft - Writing / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Nike
Title:
Just Do It: Caster Semenya
Category:
Craft - Cinematography / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Prostate Cancer Canada
Title:
Famous Fingers
Category:
Craft - Writing / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Right To Play
Title:
We Rise
Category:
Craft - Direction / Campaign
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
MedMen
Title:
The New Normal
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Johnson & Johnson
Title:
Nurses Change Everything
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Erste Bank und Sparkasse
Title:
Unstoppable
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Right To Play
Title:
Soldier
Category:
Craft - Writing / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Delta Air Lines
Title:
Runways
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Right To Play
Title:
Soldier
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Sandy Hook Promise
Title:
Point of View
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
White Ribbon
Title:
If Love Hurts
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
