The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina
Category: Brand Partnerships
Points: 3.0
Swipe Night: Killer Weekend
Agency: 72andSunny / Los Angeles + Bullitt / Hollywood
Client: Tinder
Category: Craft / Storytelling
Points: 3.0
Performance Enhancing Music
Agency: CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client: Samsung
Category: Craft / Use of Sound
Points: 3.0
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart
Category: Craft / Use of Sound
Points: 3.0
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records
Category: Events / Stunts / Competitions / Virtual
Points: 3.0
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO
Category: Responsive Environments
Points: 3.0
The Fall Collection
Agency: BBH / London
Client: Burger King UK
Category: Physical Products
Points: 3.0
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO
Category: Brand Installations
Points: 3.0
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart
Category: Craft / Use of Technology
Points: 3.0
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire
Category: Events / Stunts / Competitions / In-Person
Points: 3.0
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson
Category: Innovation & Transformation / Innovation in Experiential
Points: 3.0
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire
Category: Brand Partnerships
Points: 3.0
#BlackedOutHistory
Agency: DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto
Client: OBHS (Ontario Black History Society)
Category: Physical Products
Points: 3.0
3362 Falabella.com
Agency: Leo Burnett Colombia / Bogotá
Client: Falabella Colombia
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter
Category: Responsive Environments
Points: 3.0
Awa
Agency: FAHRENHEIT DDB / Lima + Pelo Madueño / Lima + Del Mate Producciones / Lima
Client: Andea Water
Category: Innovation & Transformation / Innovation in Experiential
Points: 3.0
Beernaments
Agency: alma DDB / Miami + DDB / Chicago + DDB / San Francisco + Kaleidoscope
Client: Miller Lite
Category: Physical Products
Points: 3.0
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago
Category: Events / Stunts / Competitions / In-Person
Points: 3.0
Gerry's Partisan Pizza
Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe
Client: Represent Us
Category: Brand Installations
Points: 3.0
Hi Toilet
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: THE NIPPON FOUNDATION
Category: Craft / Use of Technology
Points: 3.0
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba
Category: Craft / Art Direction
Points: 3.0
I AM
Agency: VMLY&R / São Paulo
Client: Starbucks
Category: Events / Stunts / Competitions / In-Person
Points: 3.0
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client: The Chicago International Film Festival
Category: Events / Stunts / Competitions / In-Person
Points: 3.0
Millerverse
Agency: DDB / Chicago
Client: Miller
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
MLKonMLK
Agency: Lenovo / Morrisville
Client: Lenovo
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
Naming Rights
Agency: No Fixed Address / Toronto + Little Caesars + Jungle Media
Client: Little Caesars
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
NATURAL BAR: The Bar That Leaves no Trace
Agency: DAVID / Bogotá + DAVID / Madrid
Client: AB InBev / Corona
Category: Brand Installations
Points: 3.0
Nothingcoin
Agency: Ogilvy Mumbai / India + Wavemaker / Mumbai
Client: Cadbury 5 Star
Category: Events / Stunts / Competitions / Virtual
Points: 3.0
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M
Category: Innovation & Transformation / Innovation in Experiential
Points: 3.0
Oreo Stuf Scan
Agency: VMLY&R Commerce / New York
Client: Mondelez / Oreo
Category: Ecommerce
Points: 3.0
Performance Enhancing Music
Agency: CHEP Network / Sydney + Revolver / Sydney + Resonance Sonic Branding + Song Zu / Sydney + The Glue Society Studios / Sydney
Client: Samsung
Category: Experiential Audio
Points: 3.0
Pigeons against the far-right. Give 'em Shit!
Agency: Philipp und Keuntje / Hamburg
Client: Laut gegen Nazis
Category: Immersive Spaces
Points: 3.0
ReStory
Agency: Happiness / An FCB alliance / Brussels
Client: Canon
Category: Events / Stunts / Competitions / In-Person
Points: 3.0
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez
Category: Craft / Use of Technology
Points: 3.0
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza
Category: Ecommerce
Points: 3.0
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO
Category: Craft / Dynamic Data Visualization
Points: 3.0
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records
Category: Craft / Use of Technology
Points: 3.0
The Blue Paradox
Agency: Ogilvy / Chicago + Radical Media / Chicago + Omnicom Media Group + FleishmanHillard / London
Client: SC Johnson
Category: Craft / Art Direction
Points: 3.0
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Ecommerce
Points: 3.0
The Fall Collection
Agency: BBH / London
Client: Burger King UK
Category: Events / Stunts / Competitions / Virtual
Points: 3.0
The Healthy Map
Agency: Publicis Conseil / Paris
Client: Carrefour
Category: Brands & The Metaverse
Points: 3.0
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client: Burger King
Category: Events / Stunts / Competitions / In-Person
Points: 3.0
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson
Category: Physical Products
Points: 3.0
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles
Client: Activision Blizzard / Call of Duty
Category: Responsive Environments
Points: 3.0
We Stand
Agency: VMLY&R / São Paulo + Suno United Creators / São Paulo
Client: Santander
Category: Customer Experience / CX / In-Person
Points: 3.0
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina
Category: Events / Stunts / Competitions / In-Person
Points: 3.0
XMAS TRACK SAVER
Agency: We Believers / New York + Primo Content / Mexico + Papa Music
Client: AB InBev / Grupo Modelo
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Brand Partnerships
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Tinder
Title:
Swipe Night: Killer Weekend
Category:
Craft / Storytelling
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Samsung
Title:
Performance Enhancing Music
Category:
Craft / Use of Sound
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Walmart
Title:
Bedtime Stories
Category:
Craft / Use of Sound
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Events / Stunts / Competitions / Virtual
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Responsive Environments
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Burger King UK
Title:
The Fall Collection
Category:
Physical Products
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Brand Installations
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Walmart
Title:
Bedtime Stories
Category:
Craft / Use of Technology
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Events / Stunts / Competitions / In-Person
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Pfaff Harley-Davidson
Title:
Tough Turban
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Miller
Title:
Millerverse
Category:
Brands & The Metaverse
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Brand Partnerships
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
OBHS (Ontario Black History Society)
Title:
#BlackedOutHistory
Category:
Physical Products
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Falabella Colombia
Title:
3362 Falabella.com
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Responsive Environments
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Andea Water
Title:
Awa
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Miller Lite
Title:
Beernaments
Category:
Physical Products
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Events / Stunts / Competitions / In-Person
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Represent Us
Title:
Gerry's Partisan Pizza
Category:
Brand Installations
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
THE NIPPON FOUNDATION
Title:
Hi Toilet
Category:
Craft / Use of Technology
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Craft / Art Direction
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Starbucks
Title:
I AM
Category:
Events / Stunts / Competitions / In-Person
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
The Chicago International Film Festival
Title:
Life, Scripted
Category:
Events / Stunts / Competitions / In-Person
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Miller
Title:
Millerverse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Lenovo
Title:
MLKonMLK
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Little Caesars
Title:
Naming Rights
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
AB InBev / Corona
Title:
NATURAL BAR: The Bar That Leaves no Trace
Category:
Brand Installations
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Cadbury 5 Star
Title:
Nothingcoin
Category:
Events / Stunts / Competitions / Virtual
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Mondelez / Oreo
Title:
Oreo Stuf Scan
Category:
Ecommerce
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Samsung
Title:
Performance Enhancing Music
Category:
Experiential Audio
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Laut gegen Nazis
Title:
Pigeons against the far-right. Give 'em Shit!
Category:
Immersive Spaces
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Canon
Title:
ReStory
Category:
Events / Stunts / Competitions / In-Person
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Craft / Use of Technology
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Magazine Luiza
Title:
Shopping Inside Songs
Category:
Ecommerce
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Craft / Dynamic Data Visualization
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Craft / Use of Technology
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
SC Johnson
Title:
The Blue Paradox
Category:
Craft / Art Direction
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Samsung
Title:
The Cost of Bullying
Category:
Ecommerce
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Burger King UK
Title:
The Fall Collection
Category:
Events / Stunts / Competitions / Virtual
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Carrefour
Title:
The Healthy Map
Category:
Brands & The Metaverse
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Burger King
Title:
The Impossible Combo
Category:
Events / Stunts / Competitions / In-Person
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Pfaff Harley-Davidson
Title:
Tough Turban
Category:
Physical Products
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Heetch
Title:
Uber Heetch
Category:
Physical Products
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Activision Blizzard / Call of Duty
Title:
Vanguards of Photography
Category:
Responsive Environments
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Santander
Title:
We Stand
Category:
Customer Experience / CX / In-Person
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Events / Stunts / Competitions / In-Person
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0