The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Pong
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Arno Category: Banners - Fixed Space / Business to Consumer - Single
Overboost
Agency: glue London / London
Client: MINI Category: Banners - Fixed Space / Business to Consumer - Single
How to party
Agency: Farfar / Stockholm
Client: The Swedish alcohol committee Category: Web Sites / Public Service/Non-Profit/ Educational
Turtle
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
The Gamekillers High Impact Print Insert
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Single
Bears
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Frank Lloyd Wright
Agency: Ogilvy & Mather / Chicago
Client: Landmarks Preservation Council of Illinois Category: Public Service/Political Print / Newspaper or Magazine - Single
VWFeatures.com/Jetta Safe Happens
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Microsites / Business to Consumer
G4 Midnight Spank Brand Campaign
Agency: BBDO / New York
Client: G4 Category: Branded Content / Campaign
Getty Images - 10 ways
Agency: Great Works / Stockholm
Client: Getty Images Category: Web Sites / Business to Consumer
Safe Happens Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding Campaign
Paper Brick Wall
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett Packard (Malaysia) Category: Environmental Design / Single
Paper Mural
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett Packard (Malaysia) Category: Environmental Design / Single
Bonded by Blood
Agency: TBWA\Whybin / Auckland
Client: adidasNZRU Category: Collateral / P.O.P. and In-Store - Campaign
Barrio Bonito
Agency: BBDO Argentina / Vicente Lopez
Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Udder
Agency: Y&R Singapore / Singapore
Client: Malaysia Dairy Industries Category: Collateral Design / Posters - Single
Safe Happens
Agency: Epoch Films / New York
Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
Hairy-Mail
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Email Marketing / Public Service/Non-Profit/ Educational
The Dew of Longevity
Agency: Dentsu Inc. Tokyo / Tokyo
Client: Tropical Plant Resources Research Institute Category: Package Design / Campaign
5,0 Original
Agency: feldmann+schultchen design studios GmbH / Hamburg
Client: Carlsberg Group Germany Category: Package Design / Campaign
Everyone for a Hair
Agency: Santo Buenos Aires / Buenos Aires
Client: Arnet Category: Integrated Branding / Integrated Branding Campaign
Anorexia Mailing "Slim, slimmer, dead"
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: www.magersucht.de (Anorexia) Category: Direct Mail / Single
"StillFree"
Agency: Droga5 / NYC
Client: Ecko Unltd./ Marc Ecko Enterprises Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Ketchup
Agency: Publicis Mojo / Auckland
Client: Campaign Against Landmines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
AXE - Get a Girlfriend
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE Category: Consumer Newspaper / Full Page or Spread - Campaign
HDDVD Banners
Agency: Goodby, Silverstein & Partners / San Francisco
Client: HD DVD Category: Banners - Dynamic / Business to Consumer - Campaign
Black
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
MTV Canada Station ID's
Agency: Head Gear Animation / Toronto
Client: MTV Canada Category: Broadcast Design / Campaign
Stuff of Legends
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Cinema or Non-Broadcast / Single
Happiness Factory
Agency: Wieden+Kennedy/Amsterdam
Client: The Coca-Cola Company Category: Cinema or Non-Broadcast / Single
100 Pages of Fear
Agency: DDB Germany / Berlin
Client: DDB Group Germany GmbH Category: Brand and Corporate Identity Design / Booklet/Brochure
Power Nap
Agency: Atmosphere BBDO / New York
Client: Fedex Category: Banners - Dynamic / Business to Consumer - Single
"Soundwaves 1"
Agency: Y&R / Kuala Lumpur
Client: Penguin Books Malaysia Category: Consumer Newspaper / Full Page or Spread: Single
Icons (1)
Agency: Saatchi & Saatchi / New York
Client: 42 Below Vodka Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Treo 680 Bus Shelter
Agency: AKQA / San Francisco
Client: Palm Category: Wireless/Mobile Advertising / Business to Consumer
MINI Turn Your Mobile
Agency: Interone Worldwide GmbH / Muenchen
Client: MINI Brandmanagement Category: Wireless/Mobile Advertising / Business to Consumer
Men Collection
Agency: Santa Clara / São Paulo
Client: Polaroid Eyewear Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Skittles
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Parabol AM
Agency: section.d design.communication gmbh / Wien
Client: Parabol AM Category: Publication Design / Magazine Design
Blinkville
Agency: (if) Interactive Sdn. Bhd. / Kuala Lumpur
Client: DJ Blink Category: Self-Promotion / Web Sites
Audi R8
Agency: argonauten G2 GmbH / Düsseldorf
Client: Audi AG Category: New Media Innovation & Development / New Media Innovation and Development
Johnnie Walker Digital PA
Agency: Ogilvy Singapore / Singapore
Client: Diageo Category: New Media Innovation & Development / New Media Innovation and Development
Follow the White Rabbit
Agency: Profero / London
Client: MINI Category: New Media Innovation & Development / New Media Innovation and Development
Award:
2007 Interactive Bronze Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Arno
Title:
Pong
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07003N
Award:
2007 Interactive Bronze Pencil
Agency:
glue London / London
Client:
MINI
Title:
Overboost
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07004N
Award:
2007 Interactive Bronze Pencil
Agency:
Farfar / Stockholm
Client:
The Swedish alcohol committee
Title:
How to party
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07035N
Award:
2007 Interactive Bronze Pencil
Agency:
Leo Burnett / Sydney
Client:
World Wildlife Fund
Title:
Turtle
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07009N
Award:
2007 Advertising Bronze Pencil
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
The Gamekillers High Impact Print Insert
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07010A
Award:
2007 Advertising Bronze Pencil
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Bears
Category:
Public Service/Political Radio / Single
Annual ID:
07040R
Award:
2007 Advertising Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Landmarks Preservation Council of Illinois
Title:
Frank Lloyd Wright
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07032A
Award:
2007 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
VWFeatures.com/Jetta Safe Happens
Category:
Microsites / Business to Consumer
Annual ID:
07021N
Award:
2007 Advertising Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
TELE2
Title:
MMS
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07020A
Award:
2007 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
G4
Title:
G4 Midnight Spank Brand Campaign
Category:
Branded Content / Campaign
Annual ID:
07093T
Award:
2007 Design Bronze Pencil
Agency:
PSYOP / New York City
Client:
MHD
Title:
Crow
Category:
Broadcast Design / Single
Annual ID:
07065D
Award:
2007 Interactive Bronze Pencil
Agency:
Big Spaceship / Brooklyn
Client:
Nike
Title:
Nike Air
Category:
Web Sites / Business to Consumer
Annual ID:
07029N
Award:
2007 Interactive Bronze Pencil
Agency:
Great Works / Stockholm
Client:
Getty Images
Title:
Getty Images - 10 ways
Category:
Web Sites / Business to Consumer
Annual ID:
07030N
Award:
2007 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Safe Happens Integrated
Category:
Integrated Branding Campaign
Annual ID:
07063N
Award:
2007 Interactive Bronze Pencil
Agency:
JWT/ New York
Client:
JetBlue
Title:
Jet Blue Integrated
Category:
Integrated Branding Campaign
Annual ID:
07064N
Award:
2007 Design Bronze Pencil
Agency:
BBDO / New York
Client:
BBC World
Title:
Corners: Soldier
Category:
Environmental Design / Single
Annual ID:
07044D
Award:
2007 Design Bronze Pencil
Agency:
BBDO / New York
Client:
BBC World
Title:
Corners: Border
Category:
Environmental Design / Single
Annual ID:
07045D
Award:
2007 Design Bronze Pencil
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett Packard (Malaysia)
Title:
Paper Brick Wall
Category:
Environmental Design / Single
Annual ID:
07046D
Award:
2007 Design Bronze Pencil
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett Packard (Malaysia)
Title:
Paper Mural
Category:
Environmental Design / Single
Annual ID:
07047D
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\Whybin / Auckland
Client:
adidasNZRU
Title:
Bonded by Blood
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07026A
Award:
2007 Advertising Bronze Pencil
Agency:
BBDO Argentina / Vicente Lopez
Client:
Nike
Title:
Barrio Bonito
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07086A
Award:
2007 Design Bronze Pencil
Agency:
Y&R Singapore / Singapore
Client:
Malaysia Dairy Industries
Title:
Udder
Category:
Collateral Design / Posters - Single
Annual ID:
07026D
Award:
2007 Advertising Bronze Pencil
Agency:
Epoch Films / New York
Client:
Volkswagen
Title:
Safe Happens
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07067T
Award:
2007 Interactive Bronze Pencil
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Hairy-Mail
Category:
Email Marketing / Public Service/Non-Profit/ Educational
Annual ID:
07045N
Award:
2007 Design Bronze Pencil
Agency:
Dentsu Inc. Tokyo / Tokyo
Client:
Tropical Plant Resources Research Institute
Title:
The Dew of Longevity
Category:
Package Design / Campaign
Annual ID:
07020D
Award:
2007 Design Bronze Pencil
Agency:
feldmann+schultchen design studios GmbH / Hamburg
Client:
Carlsberg Group Germany
Title:
5,0 Original
Category:
Package Design / Campaign
Annual ID:
07021D
Award:
2007 Design Bronze Pencil
Agency:
Riot / Cape Town
Client:
@home
Title:
@home Shopping Bags
Category:
Package Design / Campaign
Annual ID:
07022D
Award:
2007 Advertising Bronze Pencil
Agency:
Santo Buenos Aires / Buenos Aires
Client:
Arnet
Title:
Everyone for a Hair
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07092G
Award:
2007 Design Bronze Pencil
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
www.magersucht.de (Anorexia)
Title:
Anorexia Mailing "Slim, slimmer, dead"
Category:
Direct Mail / Single
Annual ID:
07061D
Award:
2007 Advertising Bronze Pencil
Agency:
Droga5 / NYC
Client:
Ecko Unltd./ Marc Ecko Enterprises
Title:
"StillFree"
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
07083A
Award:
2007 Advertising Bronze Pencil
Agency:
Publicis Mojo / Auckland
Client:
Campaign Against Landmines
Title:
Ketchup
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
07084A
Award:
2007 Advertising Bronze Pencil
Agency:
Lowe Bull Johannesburg / Bryanston
Client:
Unilever - AXE
Title:
AXE - Get a Girlfriend
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07004A
Award:
2007 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
HD DVD
Title:
HDDVD Banners
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
07014N
Award:
2007 Advertising Bronze Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Penline Sdn Bhd
Title:
Black
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07023A
Award:
2007 Design Bronze Pencil
Agency:
Head Gear Animation / Toronto
Client:
MTV Canada
Title:
MTV Canada Station ID's
Category:
Broadcast Design / Campaign
Annual ID:
07068D
Award:
2007 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Stuff of Legends
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07074T
Award:
2007 Advertising Bronze Pencil
Agency:
Wieden+Kennedy/Amsterdam
Client:
The Coca-Cola Company
Title:
Happiness Factory
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07075T
Award:
2007 Design Bronze Pencil
Agency:
DDB Germany / Berlin
Client:
DDB Group Germany GmbH
Title:
100 Pages of Fear
Category:
Brand and Corporate Identity Design / Booklet/Brochure
Annual ID:
07003D
Award:
2007 Interactive Bronze Pencil
Agency:
Atmosphere BBDO / New York
Client:
Fedex
Title:
Power Nap
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
07011N
Award:
2007 Advertising Bronze Pencil
Agency:
Y&R / Kuala Lumpur
Client:
Penguin Books Malaysia
Title:
"Soundwaves 1"
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07001A
Award:
2007 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / New York
Client:
42 Below Vodka
Title:
Icons (1)
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
07005A
Award:
2007 Interactive Bronze Pencil
Agency:
AKQA / San Francisco
Client:
Palm
Title:
Treo 680 Bus Shelter
Category:
Wireless/Mobile Advertising / Business to Consumer
Annual ID:
07041N
Award:
2007 Interactive Bronze Pencil
Agency:
Interone Worldwide GmbH / Muenchen
Client:
MINI Brandmanagement
Title:
MINI Turn Your Mobile
Category:
Wireless/Mobile Advertising / Business to Consumer
Annual ID:
07042N
Award:
2007 Advertising Bronze Pencil
Agency:
Santa Clara / São Paulo
Client:
Polaroid Eyewear
Title:
Men Collection
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07014A
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods
Title:
Skittles
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
07016A
Award:
2007 Design Bronze Pencil
Agency:
section.d design.communication gmbh / Wien
Client:
Parabol AM
Title:
Parabol AM
Category:
Publication Design / Magazine Design
Annual ID:
07059D
Award:
2007 Interactive Bronze Pencil
Agency:
(if) Interactive Sdn. Bhd. / Kuala Lumpur
Client:
DJ Blink
Title:
Blinkville
Category:
Self-Promotion / Web Sites
Annual ID:
07067N
Award:
2007 Interactive Bronze Pencil
Agency:
argonauten G2 GmbH / Düsseldorf
Client:
Audi AG
Title:
Audi R8
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07053N
Award:
2007 Interactive Bronze Pencil
Agency:
Ogilvy Singapore / Singapore
Client:
Diageo
Title:
Johnnie Walker Digital PA
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07054N
Award:
2007 Interactive Bronze Pencil
Agency:
Profero / London
Client:
MINI
Title:
Follow the White Rabbit
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07055N
