The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Kenny Powers Tubes
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films And Video / Short Form - Series/Episodes
Live the language
Agency: Camp David Film / Stockholm
Client: EF International Language Centers Category: Online Films And Video / Short Form - Series/Episodes
2011 Mediocrity Video's
Agency: Carmichael Lynch / Minneapolis
Client: Subaru Category: Online Films And Video / Short Form - Series/Episodes
Medal of Honor Tier 1 Interviews
Agency: Draftfcb San Francisco / San Francisco
Client: Electronic Arts Category: Online Films And Video / Short Form - Series/Episodes
adidas Originals Spring / Summer 2010 campaign
Agency: Sid Lee / Montreal
Client: adidas Category: Online Films And Video / Short Form - Series/Episodes
Mitsubishi "Live Drive"
Agency: 180LA / Santa Monica
Client: Mitsubishi Category: Interactive Advertising / Environmental / Experiential - Single
Nike Grid
Agency: AKQA / London
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Mobility – Reflective Kinematronic
Agency: ART+COM / Berlin
Client: Otto Bock HealthCare GmbH Category: Interactive Advertising / Environmental / Experiential - Single
ARTVscope
Agency: Atelier Amuse / Montreal
Client: ARTV Category: Interactive Advertising / Environmental / Experiential - Single
Visible You
Agency: BBDO / New York
Client: GE Category: Interactive Advertising / Environmental / Experiential - Single
Plead Your Case
Agency: BBDO / New York
Client: AT&T Category: Interactive Advertising / Environmental / Experiential - Single
Nike Football Digital Pinball
Agency: DoubleYou / Barcelona
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Real Life "like"
Agency: e-dologic Publicis Israel / Ramat- Gan
Client: Coca Cola Category: Interactive Advertising / Environmental / Experiential - Single
Dulux - Let's Colour Project
Agency: Euro RSCG London / London
Client: Akzo Nobel/ Dulux Category: Interactive Advertising / Environmental / Experiential - Single
Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut
Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Single
Yahoo! Bus Stop Derby
Agency: Goodby Silverstein & Partners / San Francisco
Client: Yahoo! Category: Interactive Advertising / Environmental / Experiential - Single
MINI Getaway Stockholm
Agency: Jung von Matt / Stockholm
Client: MINI/BMW Category: Interactive Advertising / Environmental / Experiential - Single
Hidden Sound Campaign
Agency: Leo Burnett / Hong Kong
Client: Zoo Records Category: Interactive Advertising / Environmental / Experiential - Single
Big Cheer
Agency: Lowe Brindfors / Stockholm
Client: Ericsson Category: Interactive Advertising / Environmental / Experiential - Single
Brain Controlled Racing
Agency: Mill Stirling / Singapore
Client: RED BULL/PUMA Category: Interactive Advertising / Environmental / Experiential - Single
Real Good Experiment
Agency: mono / minneapolis
Client: Blu Dot Category: Interactive Advertising / Environmental / Experiential - Single
Goodbye Citi
Agency: Ogilvy Cape Town / Cape Town
Client: Volkswagen Category: Interactive Advertising / Environmental / Experiential - Single
Bit.Code by Julius Popp
Agency: Ogilvy Frankfurt / Frankfurt
Client: SAP Category: Interactive Advertising / Environmental / Experiential - Single
Car for Sale
Agency: Ogilvy New Zealand / Auckland
Client: Waitakere City Category: Interactive Advertising / Environmental / Experiential - Single
MINI Countryman World Record
Agency: Profero / London
Client: MIN Category: Interactive Advertising / Environmental / Experiential - Single
Doyouchat.com
Agency: Marcel / Publicis Conseil / Paris
Client: Ni Putes Ni Soumises Category: Interactive Advertising / Environmental / Experiential - Single
The Film Room
Agency: R/GA / New York
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Nimble as a Mouse
Agency: Saatchi & Saatchi, New Zealand / Auckland
Client: Toyota New Zealand Category: Interactive Advertising / Environmental / Experiential - Single
Forever 21 Digital Billboard
Agency: space150 / Minneapolis
Client: Forever 21 Category: Interactive Advertising / Environmental / Experiential - Single
MINI: Vending Machine
Agency: Taxi 2 / Toronto
Client: MINI Canada Category: Interactive Advertising / Environmental / Experiential - Single
Impossible Wall
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: adidas Japan K.K. Category: Interactive Advertising / Environmental / Experiential - Single
Write the Future: Johnnesburg LifeCentre
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Achieve What's Ahead
Agency: Firstborn / NY
Client: The Hartford for Rodgers Townsend Category: Craft / Interface Design
Sea Weather (App)
Agency: Forsman & Bodenfors / Gothenburg
Client: The Swedish Sea Rescue Society Category: Craft / Interface Design
Sea Weather (Site)
Agency: Forsman & Bodenfors / Gothenburg
Client: The Swedish Sea Rescue Society Category: Craft / Interface Design
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Agency: KOKOKAKA / Gothenburg
Client: VF Europe Category: Craft / Interface Design
Asher Roth Official Website
Agency: Masa & Hal & Brad & Lindsay & David / Tokyo
Client: Asher Roth Category: Craft / Interface Design
Central Park Conservancy iPhone Application
Agency: mcgarrybowen / New York
Client: Central Park Conservancy Category: Craft / Interface Design
Boulder Digital Works Website
Agency: Modernista! / Boston
Client: Boulder Digital Works Category: Craft / Interface Design
TBWA.com - iPhone & iPad
Agency: TBWA Worldwide / New York
Client: TBWA Worldwide Category: Craft / Interface Design
Breast Fest
Agency: The Hive / Toronto
Client: Rethink Breast Cancer Category: Craft / Interface Design
The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway Category: Online Films And Video / Short Form - Single
LATE NIGHT
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Online Films And Video / Short Form - Single
Deliver Hope
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Films And Video / Short Form - Single
Birth of a Spartan
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Films And Video / Short Form - Single
Award:
2011 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Kenny Powers Tubes
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
11261N
Award:
2011 Interactive Merit Award
Agency:
Camp David Film / Stockholm
Client:
EF International Language Centers
Title:
Live the language
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
11262N
Award:
2011 Interactive Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Subaru
Title:
2011 Mediocrity Video's
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
11263N
Award:
2011 Interactive Merit Award
Agency:
Draftfcb San Francisco / San Francisco
Client:
Electronic Arts
Title:
Medal of Honor Tier 1 Interviews
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
11264N
Award:
2011 Interactive Merit Award
Agency:
Sid Lee / Montreal
Client:
adidas
Title:
adidas Originals Spring / Summer 2010 campaign
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
11265N
Award:
2011 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Mitsubishi
Title:
Mitsubishi "Live Drive"
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11189N
Award:
2011 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Grid
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11190N
Award:
2011 Interactive Merit Award
Agency:
ART+COM / Berlin
Client:
Otto Bock HealthCare GmbH
Title:
Mobility – Reflective Kinematronic
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11191N
Award:
2011 Interactive Merit Award
Agency:
Atelier Amuse / Montreal
Client:
ARTV
Title:
ARTVscope
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11192N
Award:
2011 Interactive Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Visible You
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11193N
Award:
2011 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Plead Your Case
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11194N
Award:
2011 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
Nike
Title:
Nike Football Digital Pinball
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11195N
Award:
2011 Interactive Merit Award
Agency:
e-dologic Publicis Israel / Ramat- Gan
Client:
Coca Cola
Title:
Real Life "like"
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11196N
Award:
2011 Interactive Merit Award
Agency:
Euro RSCG London / London
Client:
Akzo Nobel/ Dulux
Title:
Dulux - Let's Colour Project
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11197N
Award:
2011 Interactive Merit Award
Agency:
Wieden+Kennedy / Glue Isobar / Starcut
Client:
Nokia
Title:
Own Voice
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11198N
Award:
2011 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Yahoo!
Title:
Yahoo! Bus Stop Derby
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11199N
Award:
2011 Interactive Merit Award
Agency:
Jung von Matt / Stockholm
Client:
MINI/BMW
Title:
MINI Getaway Stockholm
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11200N
Award:
2011 Interactive Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Zoo Records
Title:
Hidden Sound Campaign
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11201N
Award:
2011 Interactive Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Ericsson
Title:
Big Cheer
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11202N
Award:
2011 Interactive Merit Award
Agency:
Mill Stirling / Singapore
Client:
RED BULL/PUMA
Title:
Brain Controlled Racing
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11203N
Award:
2011 Interactive Merit Award
Agency:
mono / minneapolis
Client:
Blu Dot
Title:
Real Good Experiment
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11204N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy Cape Town / Cape Town
Client:
Volkswagen
Title:
Goodbye Citi
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11205N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
SAP
Title:
Bit.Code by Julius Popp
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11206N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy New Zealand / Auckland
Client:
Waitakere City
Title:
Car for Sale
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11207N
Award:
2011 Interactive Merit Award
Agency:
Profero / London
Client:
MIN
Title:
MINI Countryman World Record
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11208N
Award:
2011 Interactive Merit Award
Agency:
Marcel / Publicis Conseil / Paris
Client:
Ni Putes Ni Soumises
Title:
Doyouchat.com
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11209N
Award:
2011 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
The Film Room
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11210N
Award:
2011 Interactive Merit Award
Agency:
Saatchi & Saatchi, New Zealand / Auckland
Client:
Toyota New Zealand
Title:
Nimble as a Mouse
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11211N
Award:
2011 Interactive Merit Award
Agency:
space150 / Minneapolis
Client:
Forever 21
Title:
Forever 21 Digital Billboard
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11212N
Award:
2011 Interactive Merit Award
Agency:
Taxi 2 / Toronto
Client:
MINI Canada
Title:
MINI: Vending Machine
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11213N
Award:
2011 Interactive Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
adidas Japan K.K.
Title:
Impossible Wall
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11214N
Award:
2011 Interactive Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike
Title:
Write the Future: Johnnesburg LifeCentre
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11215N
Award:
2011 Interactive Merit Award
Agency:
Cartelle / Amsterdam
Client:
ASEM
Title:
Imagining Mozambique
Category:
Craft / Interface Design
Annual ID:
11312N
Award:
2011 Interactive Merit Award
Agency:
Dare / London
Client:
Penguin Books
Title:
myFry
Category:
Craft / Interface Design
Annual ID:
11313N
Award:
2011 Interactive Merit Award
Agency:
Firstborn / NY
Client:
The Hartford for Rodgers Townsend
Title:
Achieve What's Ahead
Category:
Craft / Interface Design
Annual ID:
11314N
Award:
2011 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
The Swedish Sea Rescue Society
Title:
Sea Weather (App)
Category:
Craft / Interface Design
Annual ID:
11315N
Award:
2011 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
The Swedish Sea Rescue Society
Title:
Sea Weather (Site)
Category:
Craft / Interface Design
Annual ID:
11316N
Award:
2011 Interactive Merit Award
Agency:
Grip Limited / Toronto
Client:
N/A
Title:
Grip Limited Website
Category:
Craft / Interface Design
Annual ID:
11317N
Award:
2011 Interactive Merit Award
Agency:
KOKOKAKA / Gothenburg
Client:
VF Europe
Title:
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Category:
Craft / Interface Design
Annual ID:
11318N
Award:
2011 Interactive Merit Award
Agency:
Masa & Hal & Brad & Lindsay & David / Tokyo
Client:
Asher Roth
Title:
Asher Roth Official Website
Category:
Craft / Interface Design
Annual ID:
11319N
Award:
2011 Interactive Merit Award
Agency:
mcgarrybowen / New York
Client:
Central Park Conservancy
Title:
Central Park Conservancy iPhone Application
Category:
Craft / Interface Design
Annual ID:
11320N
Award:
2011 Interactive Merit Award
Agency:
Modernista! / Boston
Client:
Boulder Digital Works
Title:
Boulder Digital Works Website
Category:
Craft / Interface Design
Annual ID:
11321N
Award:
2011 Interactive Merit Award
Agency:
Publicis London / London
Client:
Depaul UK
Title:
iHobo
Category:
Craft / Interface Design
Annual ID:
11322N
Award:
2011 Interactive Merit Award
Agency:
TBWA Worldwide / New York
Client:
TBWA Worldwide
Title:
TBWA.com - iPhone & iPad
Category:
Craft / Interface Design
Annual ID:
11323N
Award:
2011 Interactive Merit Award
Agency:
The Hive / Toronto
Client:
Rethink Breast Cancer
Title:
Breast Fest
Category:
Craft / Interface Design
Annual ID:
11324N
Award:
2011 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Nike Better World
Category:
Craft / Interface Design
Annual ID:
11325N
Award:
2011 Interactive Merit Award
Agency:
@radical.media / new york
Client:
American Recordings/Lost Highway
Title:
The Johnny Cash Project
Category:
Online Films And Video / Short Form - Single
Annual ID:
11249N
Award:
2011 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
LATE NIGHT
Category:
Online Films And Video / Short Form - Single
Annual ID:
11250N
Award:
2011 Interactive Merit Award
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Deliver Hope
Category:
Online Films And Video / Short Form - Single
Annual ID:
11251N
Award:
2011 Interactive Merit Award
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Birth of a Spartan
Category:
Online Films And Video / Short Form - Single
Annual ID:
11252N
