The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Once More To The Lake
Agency: Toth Brand Imaging / Cambridge
Client: Mike Toth Category: Typography in Design / Single
HIDDEN HEROES
Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg
Client: HI-CONE Category: Craft / Interface Design
The Rocket Project
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Television / Specials or one-time screenings
Immigration Stamps - Calendar
Agency: TBWA\ Gurgaon / Gurgaon
Client: Yatra.com Category: Collateral Design / Promotion
Splitting Headache
Agency: Y&R Dubai / DUBAI
Client: Paras Pharma Category: Collateral Design / P.O.P. and In-Store - Campaign
King Pillowcase
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target Category: Experiential Advertising / Single
Its Always Time For a Bacardi
Agency: Prolam Y&R / Santiago
Client: Bacardi Category: Consumer Radio / Campaign
Nanshan ABCDance Cards
Agency: BBH China / Shanghai
Client: AVA DAIRY Category: Collateral Design / P.O.P. and In-Store - Single
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z Category: Interactive Advertising / Environmental / Experiential - Single
Mayhem
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / Commercials of var. length - Campaign
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Collateral Design / Posters - Campaign
REPLAY Season 1
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Film / Documentaries
Welcome Back
Agency: Saatchi & Saatchi / London
Client: T-Mobile Category: Online Films And Video / Event or Live Webcast - Single
The Creators Project
Agency: Vice Media / Brooklyn
Client: Intel Category: Interactive Advertising / Environmental / Experiential - Campaign
All About Acupressure
Agency: Ogilvy & Mather, Mumbai / Mumbai
Client: Dr. S. M. Vaidya Category: Corporate Identity / Single
Google Instant with Bob Dylan
Agency: Google / NY
Client: Google CreativeLab Category: Online Films And Video / Video Remixes/Mashups - Single
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH Category: Package Design / Single
STOP THE WATER WHILE USING ME!
Agency: Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG Category: Package Design / Campaign
Shiner Beers 101 Packaging
Agency: McGarrah Jessee / Austin
Client: Spoetzl Brewery Category: Package Design / Campaign
Get Tested Project
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Aids Task Force Category: Public Service / Radio - Single
One Minute of Silence
Agency: Jung von Matt / Limmat / Zurich
Client: Caritas Category: Integrated Branding / Integrated Branding Campaign - Online
Comedymark Logo
Agency: TheLab / New York
Client: Comedy Central Category: Branding / Logo/Trademark Design - Single Only
Burma
Agency: JWT / New York
Client: Human Rights Watch Category: Public Service / Outdoor and Posters - Single
Street Art View
Agency: LDC / São Paulo
Client: Red Bull Category: Websites & Microsites / Social Networks/ Community
Glastotag
Agency: POKE / London
Client: Orange Category: Websites & Microsites / Social Networks/ Community
Bright Falls
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
The Sampler
Agency: R/GA / New York
Client: Converse Category: Mobile Applications/Sites / Augmented Reality
James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Innovation in Advertising / Campaign
Subaru "The CarParts"
Agency: Starland Co.,Ltd. / Tokyo
Client: Fuji Heavy Industries LTD Category: Broadcast Design / Single
I Am Not An Artist
Agency: Soon in Tokyo / Barcelona
Client: Elisava Category: Websites & Microsites / Services
Living Christmas Cards
Agency: Akestam Holst / 10387
Client: The Swedish Post Category: Websites & Microsites / E-Commerce
Cops & Robbers
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Single
Great Expectations
Agency: Design Army / Washington
Client: University of Virginia Library Category: Branding / Annual Report
The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway Category: Craft / Animation / Motion Graphics
Exchange Student
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
GPS
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
SNOW VOICE - A man who loves snow - Booklet@for Haiku Event
Agency: DENTSU INC. Tokyo / Tokyo
Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Branding / Booklet/Brochure
Homemade is best
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Branding / Booklet/Brochure
iPad magic
Agency: DENTSU INC. / Tokyo
Client: Shinya Uchida Category: Online Films And Video / Self-Promotion - Single
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: LEGO GmbH Category: Collateral / Posters - Campaign
Most Awesomest Thing Ever
Agency: Big Spaceship / Brooklyn
Client: Big Spaceship Category: Websites & Microsites / Self-Promotion
Projeqt
Agency: TBWA Worldwide / New York
Client: Projeqt Category: Websites & Microsites / Self-Promotion
The Sampler
Agency: R/GA / New York
Client: Converse Category: Mobile Applications/Sites / E-Commerce
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai
Client: Batelco Category: Magazine / Full Page or Spread - Single
Award:
2011 Design Silver Pencil
Agency:
Toth Brand Imaging / Cambridge
Client:
Mike Toth
Title:
Once More To The Lake
Category:
Typography in Design / Single
Annual ID:
11071D
Award:
2011 Interactive Silver Pencil
Agency:
Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg
Client:
HI-CONE
Title:
HIDDEN HEROES
Category:
Craft / Interface Design
Annual ID:
11084N
Award:
2011 Branded Entertainment Silver Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
The Rocket Project
Category:
Television / Specials or one-time screenings
Annual ID:
11004E
Award:
2011 Design Silver Pencil
Agency:
TBWA\ Gurgaon / Gurgaon
Client:
Yatra.com
Title:
Immigration Stamps - Calendar
Category:
Collateral Design / Promotion
Annual ID:
11033D
Award:
2011 Advertising Silver Pencil
Agency:
DDB London / London
Client:
Philips
Title:
The Gift
Category:
Non-Broadcast / Single
Annual ID:
11077T
Award:
2011 Advertising Silver Pencil
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
POWA
Title:
Neighbours
Category:
Non-Broadcast / Single
Annual ID:
11078T
Award:
2011 Design Silver Pencil
Agency:
Y&R Dubai / DUBAI
Client:
Paras Pharma
Title:
Splitting Headache
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
11031D
Award:
2011 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
King Pillowcase
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11028A
Award:
2011 Advertising Silver Pencil
Agency:
Mother / New York
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Experiential Advertising / Single
Annual ID:
11101G
Award:
2011 Advertising Silver Pencil
Agency:
Prolam Y&R / Santiago
Client:
Bacardi
Title:
Its Always Time For a Bacardi
Category:
Consumer Radio / Campaign
Annual ID:
11050R
Award:
2011 Design Silver Pencil
Agency:
BBH China / Shanghai
Client:
AVA DAIRY
Title:
Nanshan ABCDance Cards
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
11030D
Award:
2011 Branded Entertainment Silver Pencil
Agency:
Leo Burnett / Melbourne
Client:
Scope
Title:
See The Person
Category:
Music
Annual ID:
11021E
Award:
2011 Interactive Silver Pencil
Agency:
Droga5 / New York
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11051N
Award:
2011 Advertising Silver Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Mayhem
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
11063T
Award:
2011 Design Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Collateral Design / Posters - Campaign
Annual ID:
11028D
Award:
2011 Branded Entertainment Silver Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season 1
Category:
Film / Documentaries
Annual ID:
11007E
Award:
2011 Interactive Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
T-Mobile
Title:
Welcome Back
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11059N
Award:
2011 Interactive Silver Pencil
Agency:
Vice Media / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
11052N
Award:
2011 Design Silver Pencil
Agency:
Ogilvy & Mather, Mumbai / Mumbai
Client:
Dr. S. M. Vaidya
Title:
All About Acupressure
Category:
Corporate Identity / Single
Annual ID:
11010D
Award:
2011 Interactive Silver Pencil
Agency:
Google / NY
Client:
Google CreativeLab
Title:
Google Instant with Bob Dylan
Category:
Online Films And Video / Video Remixes/Mashups - Single
Annual ID:
11078N
Award:
2011 Design Silver Pencil
Agency:
kempertrautmann gmbh / Hamburg
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Package Design / Single
Annual ID:
11018D
Award:
2011 Design Silver Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG
Title:
STOP THE WATER WHILE USING ME!
Category:
Package Design / Campaign
Annual ID:
11020D
Award:
2011 Design Silver Pencil
Agency:
McGarrah Jessee / Austin
Client:
Spoetzl Brewery
Title:
Shiner Beers 101 Packaging
Category:
Package Design / Campaign
Annual ID:
11021D
Award:
2011 Advertising Silver Pencil
Agency:
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client:
Aids Task Force
Title:
Get Tested Project
Category:
Public Service / Radio - Single
Annual ID:
11041R
Award:
2011 Branded Entertainment Silver Pencil
Agency:
Mother / ny
Client:
Stella Artois
Title:
Up There
Category:
Online Branded Entertainment /
Annual ID:
11018E
Award:
2011 Interactive Silver Pencil
Agency:
Jung von Matt / Limmat / Zurich
Client:
Caritas
Title:
One Minute of Silence
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
11082N
Award:
2011 Design Silver Pencil
Agency:
TheLab / New York
Client:
Comedy Central
Title:
Comedymark Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11008D
Award:
2011 Advertising Silver Pencil
Agency:
JWT / New York
Client:
Human Rights Watch
Title:
Burma
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11035A
Award:
2011 Interactive Silver Pencil
Agency:
LDC / São Paulo
Client:
Red Bull
Title:
Street Art View
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11031N
Award:
2011 Interactive Silver Pencil
Agency:
POKE / London
Client:
Orange
Title:
Glastotag
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11032N
Award:
2011 Branded Entertainment Silver Pencil
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Bright Falls
Category:
Online Branded Entertainment / Campaign
Annual ID:
11024E
Award:
2011 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Converse
Title:
The Sampler
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
11034N
Award:
2011 Advertising Silver Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Cap Recall
Category:
Innovation in Advertising / Campaign
Annual ID:
11091G
Award:
2011 Design Silver Pencil
Agency:
Starland Co.,Ltd. / Tokyo
Client:
Fuji Heavy Industries LTD
Title:
Subaru "The CarParts"
Category:
Broadcast Design / Single
Annual ID:
11057D
Award:
2011 Interactive Silver Pencil
Agency:
Soon in Tokyo / Barcelona
Client:
Elisava
Title:
I Am Not An Artist
Category:
Websites & Microsites / Services
Annual ID:
11028N
Award:
2011 Interactive Silver Pencil
Agency:
Akestam Holst / 10387
Client:
The Swedish Post
Title:
Living Christmas Cards
Category:
Websites & Microsites / E-Commerce
Annual ID:
11016N
Award:
2011 Advertising Silver Pencil
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Hot Wheels
Title:
Cops & Robbers
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
11065T
Award:
2011 Design Silver Pencil
Agency:
Design Army / Washington
Client:
University of Virginia Library
Title:
Great Expectations
Category:
Branding / Annual Report
Annual ID:
11002D
Award:
2011 Interactive Silver Pencil
Agency:
@radical.media / new york
Client:
American Recordings/Lost Highway
Title:
The Johnny Cash Project
Category:
Craft / Animation / Motion Graphics
Annual ID:
11090N
Award:
2011 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
FedEx
Title:
Exchange Student
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11057T
Award:
2011 Advertising Silver Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
GPS
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11058T
Award:
2011 Interactive Silver Pencil
Agency:
Happiness Brussels / Brussels
Client:
Toyota Belgium
Title:
iQ Font
Category:
Craft / Typography
Annual ID:
11087N
Award:
2011 Design Silver Pencil
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Title:
SNOW VOICE - A man who loves snow - Booklet@for Haiku Event
Category:
Branding / Booklet/Brochure
Annual ID:
11004D
Award:
2011 Design Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Homemade is best
Category:
Branding / Booklet/Brochure
Annual ID:
11005D
Award:
2011 Interactive Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Shinya Uchida
Title:
iPad magic
Category:
Online Films And Video / Self-Promotion - Single
Annual ID:
11075N
Award:
2011 Advertising Silver Pencil
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
LEGO GmbH
Title:
Builders of Tomorrow
Category:
Collateral / Posters - Campaign
Annual ID:
11020A
Award:
2011 Interactive Silver Pencil
Agency:
Big Spaceship / Brooklyn
Client:
Big Spaceship
Title:
Most Awesomest Thing Ever
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11024N
Award:
2011 Interactive Silver Pencil
Agency:
TBWA Worldwide / New York
Client:
Projeqt
Title:
Projeqt
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11025N
Award:
2011 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Converse
Title:
The Sampler
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
11041N
Award:
2011 Advertising Silver Pencil
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11004A
