The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Book Burning Party
Agency: Leo Burnett Detroit / Troy
Client: Troy Public Library Category: Events and Installations
Braille Burgers
Agency: MetropolitanRepublic / Johanneesburg
Client: Wimpy Category: Events and Installations
Oil on Canvas
Agency: Publicis Mojo / Auckland
Client: Greenpeace Category: Integrated Branding / Public Service Campaign
Underheard in New York
Agency: BBH / New York
Client: New York City Rescue Mission Category: Interactive Advertising / Public Service/Non-Profit
"Ribbonesia" Adornments
Agency: Ribbonesia / Sapporo
Client: Ribbonesia Category: Industrial Design/Product Design / Single or Campaign
The Ecosphere Project
Agency: HEIMAT / Berlin
Client: CNN International Category: Craft / Animation/Motion Graphics
SEXY FINGERS
Agency: JWT Paris / Neuilly-sur-Seine cedex
Client: AIDES Category: Craft / Animation/Motion Graphics
T-Rex
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Single
SoBe Try Everything Challenge
Agency: OMD / New York
Client: SoBe Category: Gaming / Branded mobile games
Lego
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Campaign
Sneakerpedia
Agency: SapientNitro / London
Client: Foot Locker Europe Category: Brand Transformation / Single
The Recorded Contents
Agency: TBWAISTANBUL / ISTANBUL
Client: BEKO Category: Collateral / P.O.P. and In-store - Campaign
Chiller Fall Image Spot
Agency: Chiller / New York
Client: Chiller Category: Motion Graphics / Network ID
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham Category: Websites / Public Service/Non-Profit
Slavery Footprint
Agency: MUH·TAY·ZIK | HOF·FER / San Francisco
Client: Call + Response and the US State Department Category: Websites / Public Service/Non-Profit
SCREW*D
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Online Branded Entertainment / Long-form
The Unstoppable Tour
Agency: McKinney / durham
Client: EAS Category: Integrated Branding / Integrated Branding Campaign - Online
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Branded Content / Cinema
Passport Stamps
Agency: RKCR Y&R / London
Client: Land Rover Category: Newspaper / Full Page or Spread - Single
Devastating Explosions
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Websites / Consumer Goods
Bikers
Agency: Duval Guillaume Modem / Berchem
Client: Carlsberg Category: Cinema Advertising / Integrated Cinema Experience
The Ecosphere Project
Agency: HEIMAT / Berlin
Client: CNN International Category: Interactive Advertising / Environmental/Experiential - Single
James Ready Spelling Bee Lottery
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Interactive Advertising / Environmental/Experiential - Single
The Ultra Asian
Agency: Dentsu Inc. / Tokyo
Client: The Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo Category: Craft / Printing and Paper Craft - Single
Book of Poison
Agency: gürtlerbachmann Werbung GmbH / Hamburg
Client: Gruner + Jahr AG & Co KG/Flora Garten Category: Collateral Design / Promotion
The Inside Experience
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
Totoya Creatures development and introduction
Agency: Carnation Group / Budapest
Client: Totoya Creatures Category: Mobile Applications/Sites / Consumer Goods
Heineken Star Player
Agency: AKQA / London
Client: Heineken Category: Mobile Applications/Sites / Branded Games
Blink
Agency: Landor Associates / San Francisco
Client: ECOtality Category: Corporate Identity / Campaign
BHF - Vinnie
Agency: Grey London / London
Client: The British Heart Foundation Category: Online Films & Video / Public Service/Non-Profit
One Way In. One Way Out.
Agency: Saatchi & Saatchi Australia / Sydney
Client: Toyota Motor Corporation Australia Category: Television / Reality/Unscripted Series
The Smirnoff Night Project
Agency: Special / Auckland
Client: Lion Nathan / Diageo Category: Television / Reality/Unscripted Series
1m2 of curiosity. The do-it-yourself recruitment posters.
Agency: serviceplan / Munich
Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral Design / Posters - Campaign
MANta Clause
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign - 360
Mano a Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Integrated Branding / Consumer Campaign
'Share a Coke'
Agency: Ogilvy & Mather / Sydney
Client: Coca-Cola South Pacific / Coca-Cola Amatil Team Category: Promos / Television Promo
Conveyor Belt #2
Agency: The Martin Agency / Richmond
Client: Walmart Category: Consumer Television / :30/:25 - Campaign
World Summit and Congress of Architecture, Design and Planning Mtl 2017 - Brochure
Agency: Paprika / Montreal
Client: Mission Design Category: Branding / Booklet/Brochure
Nothing But Potential
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Campaign
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Leo Burnett Detroit / Troy
Client:
Troy Public Library
Title:
Book Burning Party
Category:
Events and Installations
Annual ID:
12042E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
MetropolitanRepublic / Johanneesburg
Client:
Wimpy
Title:
Braille Burgers
Category:
Events and Installations
Annual ID:
12043E
Award:
2012 Advertising Silver Pencil
Agency:
Publicis Mojo / Auckland
Client:
Greenpeace
Title:
Oil on Canvas
Category:
Integrated Branding / Public Service Campaign
Annual ID:
12112G
Award:
2012 Interactive Silver Pencil
Agency:
BBH / New York
Client:
New York City Rescue Mission
Title:
Underheard in New York
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12045N
Award:
2012 Design Silver Pencil
Agency:
Ribbonesia / Sapporo
Client:
Ribbonesia
Title:
"Ribbonesia" Adornments
Category:
Industrial Design/Product Design / Single or Campaign
Annual ID:
12024D
Award:
2012 Interactive Silver Pencil
Agency:
HEIMAT / Berlin
Client:
CNN International
Title:
The Ecosphere Project
Category:
Craft / Animation/Motion Graphics
Annual ID:
12080N
Award:
2012 Interactive Silver Pencil
Agency:
JWT Paris / Neuilly-sur-Seine cedex
Client:
AIDES
Title:
SEXY FINGERS
Category:
Craft / Animation/Motion Graphics
Annual ID:
12081N
Award:
2012 Advertising Silver Pencil
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
T-Rex
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12027A
Award:
2012 Branded Entertainment Silver Pencil
Agency:
OMD / New York
Client:
SoBe
Title:
SoBe Try Everything Challenge
Category:
Gaming / Branded mobile games
Annual ID:
12022E
Award:
2012 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Lullabies
Category:
Websites / Durable Goods
Annual ID:
12008N
Award:
2012 Advertising Silver Pencil
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Lego Singapore Pvt Ltd
Title:
Lego
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
12016A
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Abandoned
Category:
Music
Annual ID:
12038E
Award:
2012 Advertising Silver Pencil
Agency:
SapientNitro / London
Client:
Foot Locker Europe
Title:
Sneakerpedia
Category:
Brand Transformation / Single
Annual ID:
12114G
Award:
2012 Advertising Silver Pencil
Agency:
TBWAISTANBUL / ISTANBUL
Client:
BEKO
Title:
The Recorded Contents
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
12030A
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Chiller / New York
Client:
Chiller
Title:
Chiller Fall Image Spot
Category:
Motion Graphics / Network ID
Annual ID:
12015E
Award:
2012 Interactive Silver Pencil
Agency:
McKinney / durham
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Websites / Public Service/Non-Profit
Annual ID:
12015N
Award:
2012 Interactive Silver Pencil
Agency:
MUH·TAY·ZIK | HOF·FER / San Francisco
Client:
Call + Response and the US State Department
Title:
Slavery Footprint
Category:
Websites / Public Service/Non-Profit
Annual ID:
12016N
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
SCREW*D
Category:
Online Branded Entertainment / Long-form
Annual ID:
12034E
Award:
2012 Interactive Silver Pencil
Agency:
McKinney / durham
Client:
EAS
Title:
The Unstoppable Tour
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12070N
Award:
2012 Advertising Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Branded Content / Cinema
Annual ID:
12091T
Award:
2012 Advertising Silver Pencil
Agency:
RKCR Y&R / London
Client:
Land Rover
Title:
Passport Stamps
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12001A
Award:
2012 Advertising Silver Pencil
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
Ark
Category:
Consumer Radio / Single
Annual ID:
12047R
Award:
2012 Interactive Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Devastating Explosions
Category:
Websites / Consumer Goods
Annual ID:
12004N
Award:
2012 Advertising Silver Pencil
Agency:
Duval Guillaume Modem / Berchem
Client:
Carlsberg
Title:
Bikers
Category:
Cinema Advertising / Integrated Cinema Experience
Annual ID:
12085T
Award:
2012 Interactive Silver Pencil
Agency:
HEIMAT / Berlin
Client:
CNN International
Title:
The Ecosphere Project
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12035N
Award:
2012 Interactive Silver Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Spelling Bee Lottery
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12036N
Award:
2012 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
SPARQ
Category:
Mobile Applications/Sites / Services
Annual ID:
12028N
Award:
2012 Advertising Silver Pencil
Agency:
Euro RSCG Zurich / Zurich
Client:
Peugeot
Title:
Reaction Time
Category:
Consumer Radio / Campaign
Annual ID:
12050R
Award:
2012 Design Silver Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
The Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo
Title:
The Ultra Asian
Category:
Craft / Printing and Paper Craft - Single
Annual ID:
12078D
Award:
2012 Interactive Silver Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Dig Deeper
Category:
Websites / Branded Games
Annual ID:
12001N
Award:
2012 Design Silver Pencil
Agency:
gürtlerbachmann Werbung GmbH / Hamburg
Client:
Gruner + Jahr AG & Co KG/Flora Garten
Title:
Book of Poison
Category:
Collateral Design / Promotion
Annual ID:
12039D
Award:
2012 Interactive Silver Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Inside Experience
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
12062N
Award:
2012 Interactive Silver Pencil
Agency:
Carnation Group / Budapest
Client:
Totoya Creatures
Title:
Totoya Creatures development and introduction
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
12026N
Award:
2012 Interactive Silver Pencil
Agency:
BBH LONDON / London
Client:
ASOS
Title:
Urban Tour
Category:
Websites / E-Commerce
Annual ID:
12011N
Award:
2012 Interactive Silver Pencil
Agency:
AKQA / London
Client:
Heineken
Title:
Heineken Star Player
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12024N
Award:
2012 Design Silver Pencil
Agency:
Landor Associates / San Francisco
Client:
ECOtality
Title:
Blink
Category:
Corporate Identity / Campaign
Annual ID:
12012D
Award:
2012 Design Silver Pencil
Agency:
BBH LONDON / London
Client:
ASOS
Title:
ASOS Urban Tour
Category:
Broadcast Design / Campaign
Annual ID:
12061D
Award:
2012 Interactive Silver Pencil
Agency:
Grey London / London
Client:
The British Heart Foundation
Title:
BHF - Vinnie
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12063N
Award:
2012 Design Silver Pencil
Agency:
Out of the Box / New Delhi
Client:
UPDN Broking
Title:
UPDN
Category:
Branding / Logo Design
Annual ID:
12009D
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Saatchi & Saatchi Australia / Sydney
Client:
Toyota Motor Corporation Australia
Title:
One Way In. One Way Out.
Category:
Television / Reality/Unscripted Series
Annual ID:
12005E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Special / Auckland
Client:
Lion Nathan / Diageo
Title:
The Smirnoff Night Project
Category:
Television / Reality/Unscripted Series
Annual ID:
12006E
Award:
2012 Interactive Silver Pencil
Agency:
SS+K / New York
Client:
AFL-CIO
Title:
Work Connects Us All
Category:
Websites / Corporate Website
Annual ID:
12006N
Award:
2012 Design Silver Pencil
Agency:
serviceplan / Munich
Client:
Serviceplan Hamburg GmbH & Co. KG
Title:
1m2 of curiosity. The do-it-yourself recruitment posters.
Category:
Collateral Design / Posters - Campaign
Annual ID:
12031D
Award:
2012 Interactive Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
MANta Clause
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
12067N
Award:
2012 Advertising Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Mano a Mano en el Bano
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12109G
Award:
2012 Branded Entertainment Silver Pencil
Agency:
DDB Sydney / Sydney
Client:
Volkswagen
Title:
Jetta - Memories
Category:
Promos / Television Promo
Annual ID:
12002E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Ogilvy & Mather / Sydney
Client:
Coca-Cola South Pacific / Coca-Cola Amatil Team
Title:
'Share a Coke'
Category:
Promos / Television Promo
Annual ID:
12058E
Award:
2012 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Walmart
Title:
Conveyor Belt #2
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12065T
Award:
2012 Design Silver Pencil
Agency:
Paprika / Montreal
Client:
Mission Design
Title:
World Summit and Congress of Architecture, Design and Planning Mtl 2017 - Brochure
Category:
Branding / Booklet/Brochure
Annual ID:
12005D
Award:
2012 Design Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Nothing But Potential
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12068D
