The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Mean Stinks
Agency: Leo Burnett / Chicago
Client: P&G - Secret Category: Social Media / Communities / Microblogging
Mixionary
Agency: The Monkeys/MAUD / Sydney
Client: Diageo Category: Collateral / Posters - Campaign
A Window Into the Near Future
Agency: kbs+ / New York
Client: BMW North America Category: Interactive Advertising / Augmented Reality
Levi's Brand Standards Map
Agency: Turner Duckworth Design / London/San Francisco
Client: Levi Strauss & Co. Category: Brand Identity / Brand Identity - Single
Dodge Dart Registry
Agency: Wieden+Kennedy / Portland
Client: Dodge Category: Websites / Durable Goods
Subtexter
Agency: Droga5 / New York
Client: Newcastle Brown Ale Category: Mobile Applications/Sites / Branded Games
ParaNorman End Credit Sequence
Agency: LAIKA/house / Portland
Client: LAIKA Entertaiment Category: Motion Graphics / Title Sequences - Television and Film
Cable Effects: Set 2
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Donate your Facebook timeline for world Alzheimer's day
Agency: Ogilvy / Brussels
Client: Alzheimer's Disease International Category: Social Media / Best Use of Social Media/Facebook
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Social Media / Best Use of Social Media/Facebook
AT&T Brackets by Six Year Olds
Agency: BBDO / New York
Client: AT&T Category: Non-Broadcast / Short-form
Bed
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Mamia 'Baby faces'
Agency: BMF / Pyrmont
Client: ALDI Category: Consumer Television / :30/:25 - Single
Golden Chains
Agency: CLM BBDO / Paris
Client: ALB Category: Online Films & Video / Self-Promotion - Single
Camp Victory
Agency: Hush / Brooklyn
Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Single
Grolsch Photo Machines
Agency: Naked Communications Sweden / Stockholm
Client: Grolsch, SAB Miller Category: Brand Transformation / Single
State-by-State
Agency: Bloomberg Visual Data / New York
Client: Bloomberg Category: Data Visualization / Online - Interactive and Real-time
Mimeisthai
Agency: Clemenger BBDO / Sydney
Client: TEDx Category: Data Visualization / Online - Interactive and Real-time
Diversity
Agency: DDB / New York
Client: Bill Bernbach Scholarship Category: Craft / Typography - Series
Top Search Result
Agency: Naked Communications Sweden / Stockholm
Client: Norton Category: Interactive Advertising / Banners - Fixed Space - Single
Open Happiness
Agency: McCann Berlin / Frankfurt
Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Single
Cityscape
Agency: DraftFCB / Chicago
Client: Valspar Category: Collateral / P.O.P. and In-store - Campaign
The Chase
Agency: CP+B / Boulder
Client: Grey Poupon Category: Online Films & Video / Long Form - Single
Project Re: Brief
Agency: Johannes Leonardo / New York
Client: Google Display Category: Online Films & Video / Long Form - Single
The Battle Of Somme
Agency: Ireland/Davenport / Johannesburg
Client: The War Museum Category: Public Service / Radio - Single
Chaplin Chapters
Agency: BBH India / Mumbai
Client: Movies Now Category: Brand Identity / Logo Design
Volvo In Every Car
Agency: La Comunidad / Miami
Client: Volvo Category: Mobile Applications/Sites / Augmented Reality
The 2013 IKEA Catalog Application
Agency: McCann Erickson / New York
Client: IKEA Category: Mobile Applications/Sites / Augmented Reality
Magnetic World
Agency: Hakuhodo Inc. / Tokyo
Client: dmg::events Japan Category: Collateral Design / Posters - Series
Team Spirit
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / 60 Second - Single
Look
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Single
The Movie out Here
Agency: Grip Limited / Toronto
Client: Labatt Breweries of Canada Category: User Generated Content / Single
Hat
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Sheepdog
Agency: Abbott Mead Vickers BBDO / London
Client: Diageo Category: Online Films & Video / Short Form - Single
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Columbia Category: Online Films & Video / Short Form - Single
GS Caltex Pavillion. Energy Field
Agency: Atelier Bruckner / Stuttgart
Client: Peopleworks Promotion Co. Category: Spatial Design / Outdoor Spaces
Persistent Headaches
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines Category: Consumer Television / :20 and Under - Campaign
Digital Signings
Agency: Google Creative Lab / London
Client: Google Category: Online Films & Video / Event or Live Webcast - Single
Fly Delta iPad App
Agency: AKQA / D.C.
Client: Delta Air Lines Category: Mobile Applications/Sites / Services/Utilities
Hijack
Agency: 4am Saatchi & Saatchi / Guatemala
Client: Alias Category: Mobile Applications/Sites / Promotions
Pothole Season
Agency: TAXI / Montréal
Client: TAXI Category: Mobile Applications/Sites / Self-Promotion
Find Your Understanding
Agency: 180LA / Santa Monica
Client: Expedia Category: Craft / Technique / Best Direction
Soldiers to Summits
Agency: Digital Kitchen / Culver City
Client: AT&T U-Verse Category: Television / Specials or One-time Screenings
Cine Las Americas 'genres'
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Campaign
Hot Wheels For Real Part II
Agency: Mistress / Venice
Client: Mattel Inc Category: Non-Broadcast / Long-form
FedEx Mobile DR
Agency: OMD / New York
Client: FedEx Category: Interactive Advertising / Banners - Dynamic - Single
Broken Night
Agency: McCann Erickson New York / New York
Client: Nikon, Inc. Category: Film / Theatrical and DVD Releases
Award:
2013 Interactive Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
P&G - Secret
Title:
Mean Stinks
Category:
Social Media / Communities / Microblogging
Annual ID:
13087N
Award:
2013 Advertising Bronze Pencil
Agency:
The Monkeys/MAUD / Sydney
Client:
Diageo
Title:
Mixionary
Category:
Collateral / Posters - Campaign
Annual ID:
13020A
Award:
2013 Interactive Bronze Pencil
Agency:
kbs+ / New York
Client:
BMW North America
Title:
A Window Into the Near Future
Category:
Interactive Advertising / Augmented Reality
Annual ID:
13039N
Award:
2013 Design Bronze Pencil
Agency:
Turner Duckworth Design / London/San Francisco
Client:
Levi Strauss & Co.
Title:
Levi's Brand Standards Map
Category:
Brand Identity / Brand Identity - Single
Annual ID:
13024D
Award:
2013 Interactive Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Dodge
Title:
Dodge Dart Registry
Category:
Websites / Durable Goods
Annual ID:
13011N
Award:
2013 Interactive Bronze Pencil
Agency:
Droga5 / New York
Client:
Newcastle Brown Ale
Title:
Subtexter
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
13027N
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
LAIKA/house / Portland
Client:
LAIKA Entertaiment
Title:
ParaNorman End Credit Sequence
Category:
Motion Graphics / Title Sequences - Television and Film
Annual ID:
13016E
Award:
2013 Advertising Bronze Pencil
Agency:
Grey / New York
Client:
DIRECTV
Title:
Cable Effects: Set 2
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13050T
Award:
2013 Interactive Bronze Pencil
Agency:
Ogilvy / Brussels
Client:
Alzheimer's Disease International
Title:
Donate your Facebook timeline for world Alzheimer's day
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13092N
Award:
2013 Interactive Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Beauty Inside
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13093N
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
AT&T Brackets by Six Year Olds
Category:
Non-Broadcast / Short-form
Annual ID:
13030E
Award:
2013 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Bed
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13047T
Award:
2013 Advertising Bronze Pencil
Agency:
BMF / Pyrmont
Client:
ALDI
Title:
Mamia 'Baby faces'
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13060T
Award:
2013 Interactive Bronze Pencil
Agency:
CLM BBDO / Paris
Client:
ALB
Title:
Golden Chains
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
13067N
Award:
2013 Interactive Bronze Pencil
Agency:
Hush / Brooklyn
Client:
Nike
Title:
Camp Victory
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13047N
Award:
2013 Interactive Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Muscle Music
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13050N
Award:
2013 Interactive Bronze Pencil
Agency:
Naked Communications Sweden / Stockholm
Client:
Grolsch, SAB Miller
Title:
Grolsch Photo Machines
Category:
Brand Transformation / Single
Annual ID:
13094N
Award:
2013 Design Bronze Pencil
Agency:
Bloomberg Visual Data / New York
Client:
Bloomberg
Title:
State-by-State
Category:
Data Visualization / Online - Interactive and Real-time
Annual ID:
13049D
Award:
2013 Design Bronze Pencil
Agency:
Clemenger BBDO / Sydney
Client:
TEDx
Title:
Mimeisthai
Category:
Data Visualization / Online - Interactive and Real-time
Annual ID:
13050D
Award:
2013 Design Bronze Pencil
Agency:
DDB / New York
Client:
Bill Bernbach Scholarship
Title:
Diversity
Category:
Craft / Typography - Series
Annual ID:
13063D
Award:
2013 Interactive Bronze Pencil
Agency:
Naked Communications Sweden / Stockholm
Client:
Norton
Title:
Top Search Result
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13041N
Award:
2013 Design Bronze Pencil
Agency:
McCann Berlin / Frankfurt
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Collateral Design / Outdoor - Single
Annual ID:
13014D
Award:
2013 Advertising Bronze Pencil
Agency:
DraftFCB / Chicago
Client:
Valspar
Title:
Cityscape
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13023A
Award:
2013 Interactive Bronze Pencil
Agency:
CP+B / Boulder
Client:
Grey Poupon
Title:
The Chase
Category:
Online Films & Video / Long Form - Single
Annual ID:
13061N
Award:
2013 Interactive Bronze Pencil
Agency:
Johannes Leonardo / New York
Client:
Google Display
Title:
Project Re: Brief
Category:
Online Films & Video / Long Form - Single
Annual ID:
13062N
Award:
2013 Advertising Bronze Pencil
Agency:
Ireland/Davenport / Johannesburg
Client:
The War Museum
Title:
The Battle Of Somme
Category:
Public Service / Radio - Single
Annual ID:
13546R
Award:
2013 Interactive Bronze Pencil
Agency:
Kinetic / Singapore
Client:
Maki-San
Title:
Maki-San
Category:
Craft / Animation/Motion Graphics
Annual ID:
13084N
Award:
2013 Design Bronze Pencil
Agency:
BBH India / Mumbai
Client:
Movies Now
Title:
Chaplin Chapters
Category:
Brand Identity / Logo Design
Annual ID:
13029D
Award:
2013 Interactive Bronze Pencil
Agency:
La Comunidad / Miami
Client:
Volvo
Title:
Volvo In Every Car
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
13024N
Award:
2013 Interactive Bronze Pencil
Agency:
McCann Erickson / New York
Client:
IKEA
Title:
The 2013 IKEA Catalog Application
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
13025N
Award:
2013 Design Bronze Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
dmg::events Japan
Title:
Magnetic World
Category:
Collateral Design / Posters - Series
Annual ID:
13007D
Award:
2013 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Team Spirit
Category:
Consumer Television / 60 Second - Single
Annual ID:
13043T
Award:
2013 Advertising Bronze Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Look
Category:
Consumer Radio / Single
Annual ID:
13510R
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
Grip Limited / Toronto
Client:
Labatt Breweries of Canada
Title:
The Movie out Here
Category:
User Generated Content / Single
Annual ID:
13055E
Award:
2013 Design Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Hat
Category:
Collateral Design / Posters - Single
Annual ID:
13003D
Award:
2013 Interactive Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
Diageo
Title:
Sheepdog
Category:
Online Films & Video / Short Form - Single
Annual ID:
13056N
Award:
2013 Interactive Bronze Pencil
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Columbia
Title:
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video
Category:
Online Films & Video / Short Form - Single
Annual ID:
13057N
Award:
2013 Design Bronze Pencil
Agency:
Atelier Bruckner / Stuttgart
Client:
Peopleworks Promotion Co.
Title:
GS Caltex Pavillion. Energy Field
Category:
Spatial Design / Outdoor Spaces
Annual ID:
13039D
Award:
2013 Advertising Bronze Pencil
Agency:
BBDO Guerrero / Makati City
Client:
Bayer Philippines
Title:
Persistent Headaches
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
13052T
Award:
2013 Interactive Bronze Pencil
Agency:
Google Creative Lab / London
Client:
Google
Title:
Digital Signings
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
13054N
Award:
2013 Interactive Bronze Pencil
Agency:
AKQA / D.C.
Client:
Delta Air Lines
Title:
Fly Delta iPad App
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
13034N
Award:
2013 Interactive Bronze Pencil
Agency:
4am Saatchi & Saatchi / Guatemala
Client:
Alias
Title:
Hijack
Category:
Mobile Applications/Sites / Promotions
Annual ID:
13037N
Award:
2013 Interactive Bronze Pencil
Agency:
TAXI / Montréal
Client:
TAXI
Title:
Pothole Season
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
13033N
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Find Your Understanding
Category:
Craft / Technique / Best Direction
Annual ID:
13058E
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
JWT New York / New York
Client:
Macy's
Title:
Yes, Virginia The Musical
Category:
Custom Content
Annual ID:
13043E
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
Digital Kitchen / Culver City
Client:
AT&T U-Verse
Title:
Soldiers to Summits
Category:
Television / Specials or One-time Screenings
Annual ID:
13005E
Award:
2013 Advertising Bronze Pencil
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Cine Las Americas 'genres'
Category:
Consumer Radio / Campaign
Annual ID:
13531R
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
Mistress / Venice
Client:
Mattel Inc
Title:
Hot Wheels For Real Part II
Category:
Non-Broadcast / Long-form
Annual ID:
13033E
Award:
2013 Interactive Bronze Pencil
Agency:
OMD / New York
Client:
FedEx
Title:
FedEx Mobile DR
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
13043N
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
McCann Erickson New York / New York
Client:
Nikon, Inc.
Title:
Broken Night
Category:
Film / Theatrical and DVD Releases
Annual ID:
13008E
