The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin
Client: Diakonie Frankfurt Category: Public Service / Political - Video / Television - Campaign
Pelikan Word Finder
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: Pelikan Americas Category: Use of Technology / Augmented Experience
Smarter Outdoor
Agency: Ogilvy / Paris
Client: IBM Category: Outdoor / Outdoor Installations and Ambient - Campaign
Dolina
Agency: Moruba / Spain
Client: Brebajes del Norte SL Category: Package Design / Single or Series
The Sharing Can
Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore
Client: Coca-Cola Category: Package Design / Single or Series
Newspaper Sticks
Agency: Leo Burnett / Frankfurt
Client: Reporters Without Borders Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Stories For Every Journey
Agency: Droga5 Australia / Sydney
Client: Qantas Loyalty Category: Direct Marketing / Dimensional Mailing
Phone Stack
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC Category: Mobile / Branded Content
adidas All Blacks all undefeated in 2013
Agency: Iris Worldwide / Sydney
Client: Adidas Category: Social Media / Branded Social Post
rice-code
Agency: Hakuhodo Inc. / Tokyo
Client: Inakadate Village Category: Spatial Design / Outdoor Spaces
The 3rd? Korea International Poster Biennale!
Agency: 601bisang / Seoul
Client: Korean Society of Typography Category: Collateral Design / Posters - Single
The Beck's Edison Bottle
Agency: Shine Limited / Auckland + Gyro Constructivists / Auckland
Client: Lion Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Digital Direct Marketing / Social Media & Viral Marketing
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways Category: Digital Direct Marketing / Social Media & Viral Marketing
30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client: Apple Category: User Experience Design - Web / User Experience
Hello Again
Agency: Hudson Rouge / New York
Client: The Lincoln Motor Company Category: User Experience Design - Web / User Experience
Life is Electric
Agency: DENTSU / Tokyo
Client: Panasonic Corporation Category: Collateral Design / Booklets and Brochures
Human Printing Press
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Turkey Category: Innovation in Print / Print
Skol Design - Armchair
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Skol Category: Intellectual Property & Products / Physical Product
Wonderfilled Lock Up
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Brand Identity / Logo Design
Liking Isn't Helping - Earthquake
Agency: Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
Sorry, I was eating a Milky Way - Wife
Agency: DDB / Chicago
Client: Mars, Inc./Milky Way Category: Radio / Consumer - Single
Distraction
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Cinema Advertising / Short Form - :90 and Under - Single
Rescue Radio, The Rescue Continues
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Campaign
Phone Stack
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC Category: Mobile Applications/Sites / Branded Games
PETA '98% Human'
Agency: BBDO / New York + Design & Animation Studio: Mill+ / New York + The Mill / New York
Client: PETA Category: Craft / Technique / Best Animation
140th
Agency: DENTSU / Tokyo
Client: Taisei corporation Category: Collateral Design / Posters - Series
The Beautiful Black List
Agency: DENTSU / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Collateral Design / Posters - Series
Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client: A.C.Camargo Cancer Center Category: Design for the Greater Good / For-Profit Initiated
Bellies
Agency: Red Urban / Toronto
Client: Volkswagen Category: Consumer Television / :20 and Under - Single
Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made
Agency: Droga5 / New York + Smuggler / New York
Client: Newcastle Category: Video Craft / Scriptwriting
Hands On Ron Burgundy Game
Agency: Wieden+Kennedy / Portland + Legwork / Denver
Client: Dodge Category: Gaming / Branded Content
Points - The most advanced directional sign on Earth
Agency: BREAKFAST / Brooklyn
Client: BREAKFAST Category: Intellectual Property & Products / Integrated Digital & Physical Products
Toyota FV2 / Concept Car & Interactive Exhibition
Agency: PARTY / Tokyo
Client: Toyota Marketing Japan Corporation Category: Intellectual Property & Products / Integrated Digital & Physical Products
NFC Charity Stickers
Agency: Cheil / Hong Kong
Client: Unicef Category: Mobile Applications/Sites / Public Service/Non-Profit
TXTBKS
Agency: DDB DM9JaymeSyfu/Digit / Makati
Client: Smart Communications Category: Mobile Applications/Sites / Public Service/Non-Profit
Perfect Pop
Agency: Deutsch / Los Angeles
Client: Pop Secret Category: Mobile Applications/Sites / Services/Utilities
bookly
Agency: NATIVE VML / South Africa
Client: Modjaji Books Category: Mobile Applications/Sites / Services/Utilities
Live Test Series Integrated Campaign
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Integrated Branding / Integrated Branding Campaign - Online
KAMIWAZA -Paper Craft Awards-
Agency: 6D-K co.,Ltd / Tokyo
Client: Tokusyu Tokai Paper Category: Craft / Printing and Paper Craft - Single or Series
Implosion - Explosion
Agency: Kigi / Tokyo
Client: Kigi Category: Craft / Printing and Paper Craft - Single or Series
The Chase
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Craft / Technique / Best Editing
WILLIAM SHAKESPEARE
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Collateral / Posters - Single
MARK TWAIN
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Collateral / Posters - Single