The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Pack Attack
Agency: adamandeveDDB / London
Client: Mars Category: Magazine / Full Page or Spread - Campaign
Netflix Blockbusters
Agency: DDB Canada / Vancouver
Client: Netflix Category: Magazine / Full Page or Spread - Campaign
Little Masters
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Magazine / Full Page or Spread - Campaign
Not Riding a Motorcycle is Dangerous
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Magazine / Full Page or Spread - Campaign
Park Assist
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Magazine / Full Page or Spread - Campaign
Coordinates
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Magazine / Full Page or Spread - Campaign
Low Budget
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Lemonade Films Category: Magazine / Full Page or Spread - Campaign
Clingy Animals
Agency: LOWE, Thailand / Bangkok
Client: Unilever Category: Magazine / Full Page or Spread - Campaign
Stamps
Agency: Y&R / Dubai + Y&R Group Switzerland / Zurich City
Client: Audi Switzerland Category: Magazine / Full Page or Spread - Campaign
STAGES
Agency: Y&R Beijing / Beijing
Client: Penguin China-Ladybird Category: Magazine / Full Page or Spread - Campaign
Orange
Agency: Y&R São Paulo / São Paulo
Client: Penguin Companhia das Letras Category: Magazine / Full Page or Spread - Campaign
Harley Second World War
Agency: Young&Rubicam Prague / Prague 5, 15000
Client: PHD Bikes a.s./ Harley Davidson Category: Magazine / Full Page or Spread - Campaign
Winston Fletcher
Agency: DLKW LOWE / London
Client: The Winston Fletcher Fiction Prize Category: Trade / Full Page or Spread - Campaign
No. 6 Cider Promotional Materials
Agency: Creature / Seattle
Client: No. 6 Cider Category: Collateral / Promotional Materials - Single or Campaign
Soundlab Box
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Collateral / Promotional Materials - Single or Campaign
Thick & Fine
Agency: FCB / Chicago
Client: Copic Category: Collateral / Promotional Materials - Single or Campaign
The Most Helpful Measuring Tape in the World
Agency: Leo Burnett, Toronto / Toronto
Client: IKEA Category: Collateral / Promotional Materials - Single or Campaign
Marcia Gets Hungry
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Innovation in Outdoor / Single
Departure Board
Agency: Leo Burnett London / London
Client: Amnesty International Category: Innovation in Outdoor / Single
Set In Stone
Agency: Leo Burnett Melbourne / Southbank
Client: Crikey Category: Innovation in Outdoor / Single
Serena
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Innovation in Outdoor / Single
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus Category: Innovation in Outdoor / Single
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Innovation in Outdoor / Single
Shutter Billboards
Agency: Ogilvy & Mather Colombia / Bogota
Client: Carulla Category: Innovation in Outdoor / Single
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation Category: Innovation in Outdoor / Single
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust Category: Innovation in Outdoor / Single
Pack Attack - Chicken
Agency: adamandeveDDB / London
Client: Mars Category: Magazine / Full Page or Spread - Single
Family
Agency: Bbdo Mexico / Mexico City
Client: Mars Mexico Category: Magazine / Full Page or Spread - Single
Matilda
Agency: Bbdo Mexico / Mexico City
Client: Mars Mexico Category: Magazine / Full Page or Spread - Single
Drumstick
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC Category: Magazine / Full Page or Spread - Single
Parking - Grandstand
Agency: DDB Group GmbH / Berlin
Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Wood
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Magazine / Full Page or Spread - Single
Coordinates: Deserts
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Magazine / Full Page or Spread - Single
Coordinates: Forests
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Magazine / Full Page or Spread - Single
Coordinates: Mountains
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Magazine / Full Page or Spread - Single
Low Budget: Drama
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Lemonade Films Category: Magazine / Full Page or Spread - Single
Icon of the century
Agency: Ogilvy Germany /
Client: Coca Cola Germany Category: Magazine / Full Page or Spread - Single
DOG FAT PANTS
Agency: ROSAPARK / Paris
Client: JARDILAND Category: Magazine / Full Page or Spread - Single
BMW River
Agency: serviceplan / Munich
Client: BMW Group Category: Magazine / Full Page or Spread - Single
Wild Postings Series 1
Agency: The Martin Agency / Richmond
Client: Oreo Category: Outdoor / Outdoor Installations & Ambient - Campaign
Wild Postings Series 2
Agency: The Martin Agency / Richmond
Client: Oreo Category: Outdoor / Outdoor Installations & Ambient - Campaign
No interruptions
Agency: Y&R Group Switzerland / Zurich
Client: Teleclub Category: Outdoor / Outdoor Installations & Ambient - Campaign
PROTECTION ADTo show how NIVEA Sun cares and protects your family, a new kind of ad was made, the "Protec
Agency: FCB BRASIL / Sao Paulo
Client: NIVEA Category: Innovation in Print / Single
The Worlds First Mosquito Repellent Newspaper
Agency: Leo Burnett Solutions Inc / Colombo
Client: Ceylon Newspapers (Pvt) Ltd Category: Innovation in Print / Single
Marcia Gets Hungry
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Outdoor / Billboards or Transit - Single
Award:
2015 Print & Outdoor Merit Award
Agency:
adamandeveDDB / London
Client:
Mars
Title:
Pack Attack
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150029A
Award:
2015 Print & Outdoor Merit Award
Agency:
Alma / Miami
Client:
Clorox
Title:
Species
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150049A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB Canada / Vancouver
Client:
Netflix
Title:
Netflix Blockbusters
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150262A
Award:
2015 Print & Outdoor Merit Award
Agency:
Geometry Global / Hong Kong
Client:
Hamleys
Title:
Little Masters
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150440A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Not Riding a Motorcycle is Dangerous
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150625A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Park Assist
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150660A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Jeep
Title:
Coordinates
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150661A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Lemonade Films
Title:
Low Budget
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150666A
Award:
2015 Print & Outdoor Merit Award
Agency:
LOWE, Thailand / Bangkok
Client:
Unilever
Title:
Clingy Animals
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150712A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R / Dubai + Y&R Group Switzerland / Zurich City
Client:
Audi Switzerland
Title:
Stamps
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
151222A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R Beijing / Beijing
Client:
Penguin China-Ladybird
Title:
STAGES
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
151226A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R São Paulo / São Paulo
Client:
Penguin Companhia das Letras
Title:
Orange
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
151233A
Award:
2015 Print & Outdoor Merit Award
Agency:
Young&Rubicam Prague / Prague 5, 15000
Client:
PHD Bikes a.s./ Harley Davidson
Title:
Harley Second World War
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
151244A
Award:
2015 Print & Outdoor Merit Award
Agency:
DLKW LOWE / London
Client:
The Winston Fletcher Fiction Prize
Title:
Winston Fletcher
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
150351A
Award:
2015 Print & Outdoor Merit Award
Agency:
Creature / Seattle
Client:
No. 6 Cider
Title:
No. 6 Cider Promotional Materials
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
150253A
Award:
2015 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
Soundlab Box
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
150407A
Award:
2015 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Copic
Title:
Thick & Fine
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
150423A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
IKEA
Title:
The Most Helpful Measuring Tape in the World
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
150686A
Award:
2015 Print & Outdoor Merit Award
Agency:
AMV BBDO / London
Client:
WALKERS
Title:
TWEET TO EAT
Category:
Innovation in Outdoor / Single
Annual ID:
150069A
Award:
2015 Print & Outdoor Merit Award
Agency:
Anomaly / Toronto
Client:
Shock Top
Title:
Mural
Category:
Innovation in Outdoor / Single
Annual ID:
150074A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
Marcia Gets Hungry
Category:
Innovation in Outdoor / Single
Annual ID:
150157A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett London / London
Client:
Amnesty International
Title:
Departure Board
Category:
Innovation in Outdoor / Single
Annual ID:
150638A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Melbourne / Southbank
Client:
Crikey
Title:
Set In Stone
Category:
Innovation in Outdoor / Single
Annual ID:
150646A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Serena
Category:
Innovation in Outdoor / Single
Annual ID:
150684A
Award:
2015 Print & Outdoor Merit Award
Agency:
M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client:
Optus
Title:
Cleverbuoy
Category:
Innovation in Outdoor / Single
Annual ID:
150724A
Award:
2015 Print & Outdoor Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Innovation in Outdoor / Single
Annual ID:
150733A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Carulla
Title:
Shutter Billboards
Category:
Innovation in Outdoor / Single
Annual ID:
150848A
Award:
2015 Print & Outdoor Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Innovation in Outdoor / Single
Annual ID:
151079A
Award:
2015 Print & Outdoor Merit Award
Agency:
Wunderman / London
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Innovation in Outdoor / Single
Annual ID:
151217A
Award:
2015 Print & Outdoor Merit Award
Agency:
adamandeveDDB / London
Client:
Mars
Title:
Pack Attack - Chicken
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150030A
Award:
2015 Print & Outdoor Merit Award
Agency:
Bbdo Mexico / Mexico City
Client:
Mars Mexico
Title:
Family
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150120A
Award:
2015 Print & Outdoor Merit Award
Agency:
Bbdo Mexico / Mexico City
Client:
Mars Mexico
Title:
Matilda
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150121A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO Proximity Malaysia / Kuala Lumpur
Client:
KFC
Title:
Drumstick
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150168A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBH / London
Client:
Axe
Title:
Beach
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150178A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBH / London
Client:
Axe
Title:
Jungle
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150179A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB Group GmbH / Berlin
Client:
Volkswagen
Title:
Parking - Grandstand
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150268A
Award:
2015 Print & Outdoor Merit Award
Agency:
Geometry Global / Hong Kong
Client:
Hamleys
Title:
Wood
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150444A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Jeep
Title:
Coordinates: Deserts
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150662A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Jeep
Title:
Coordinates: Forests
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150663A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Jeep
Title:
Coordinates: Mountains
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150665A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Lemonade Films
Title:
Low Budget: Drama
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150667A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy Germany /
Client:
Coca Cola Germany
Title:
Icon of the century
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150890A
Award:
2015 Print & Outdoor Merit Award
Agency:
ROSAPARK / Paris
Client:
JARDILAND
Title:
DOG FAT PANTS
Category:
Magazine / Full Page or Spread - Single
Annual ID:
151004A
Award:
2015 Print & Outdoor Merit Award
Agency:
serviceplan / Munich
Client:
BMW Group
Title:
BMW River
Category:
Magazine / Full Page or Spread - Single
Annual ID:
151035A
Award:
2015 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond
Client:
Oreo
Title:
Wild Postings Series 1
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Annual ID:
151134A
Award:
2015 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond
Client:
Oreo
Title:
Wild Postings Series 2
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Annual ID:
151135A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R Group Switzerland / Zurich
Client:
Teleclub
Title:
No interruptions
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Annual ID:
151228A
Award:
2015 Print & Outdoor Merit Award
Agency:
FCB BRASIL / Sao Paulo
Client:
NIVEA
Title:
PROTECTION ADTo show how NIVEA Sun cares and protects your family, a new kind of ad was made, the "Protec
Category:
Innovation in Print / Single
Annual ID:
150419A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Solutions Inc / Colombo
Client:
Ceylon Newspapers (Pvt) Ltd
Title:
The Worlds First Mosquito Repellent Newspaper
Category:
Innovation in Print / Single
Annual ID:
150652A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
Marcia Gets Hungry
Category:
Outdoor / Billboards or Transit - Single
Annual ID:
150156A
