The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Ringtonicos Agency: AlmapBBDO / São Paulo Client: Casa do Zezinho Category: Websites & Microsites / Public Service/ Non-Profit
DRIVE THE MOBILOMBO - Deliver hope to Africa Agency: Kolle Rebbe / Hamburg Client: Bischoefliches Hilfswerk MISEREOR e.V. Category: Websites & Microsites / Public Service/ Non-Profit
The Lottery of Life Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Websites & Microsites / Public Service/ Non-Profit
Christmas Bargains Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Websites & Microsites / Public Service/ Non-Profit
Donate Words Agency: RC Comunicacao / Belo Horizonte Client: Mario Penna Institute Category: Websites & Microsites / Public Service/ Non-Profit
A Girl Story Agency: StrawberryFrog / New York Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Websites & Microsites / Public Service/ Non-Profit
Psicodelic Agency: AlmapBBDO / São Paulo Client: Sao Paulo Alpargatas Category: Collateral Design / P.O.P. and In-Store - Campaign
Mint Musem Agency: Y&R Singapore / Singapore Client: Mint Museum of Toys Category: Collateral Design / P.O.P. and In-Store - Campaign
Rare Agency: Y&R Dubai / DUBAI Client: Land Rover Category: Collateral Design / P.O.P. and In-Store - Campaign
Warriors Agency: Scholz & Friends / Berlin Client: ANDREAS STIHL AG & Co. KG Category: Collateral Design / P.O.P. and In-Store - Campaign
Rare Agency: Y&R Dubai / DUBAI Client: Land Rover Category: Collateral Design / P.O.P. and In-Store - Campaign
Antique/Safe/Car Agency: Ogilvy&Mather Advertising, Shanghai / Shanghai Client: Midea Category: Trade / Full Page or Spread - Campaign
Pantone Agency: Sra. Rushmore Madrid / Madrid Client: Renfe Category: Trade / Full Page or Spread - Campaign
Lost in Val Sinestra Agency: Contexta / Bern Client: Swisscom Category: Online Films And Video / Long Form - Single
Arcade Fire UNSTAGED Pre-show Agency: DIGITAS, NY / New York Client: American Express Category: Online Films And Video / Long Form - Single
The Herding Cats Experiment Agency: Mother London / London Client: IKEA Category: Online Films And Video / Long Form - Single
Ride Agency: Publicis Mojo / Millers Point Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
Peepshow vs Quebec Agency: Publicis Mojo / Millers Point Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
Playground Agency: Publicis Mojo / Millers Point Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
REPLAY Seasons 2 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Films And Video / Long Form - Single
REPLAY Seasons 3 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Films And Video / Long Form - Single
White annual report Agency: Happy F&B / Gothenburg Client: White architects Category: Branding / Annual Report
Neenah Paper 2009 Annual Report Agency: Addison / New York Client: Neenah Paper, Inc. Category: Branding / Annual Report
Unexpected Support Agency: Rucker & Co. / Dallas Client: Dallas Symphony Orchestra Category: Branding / Annual Report
If our walls could talk. Agency: WAX / Calgary Client: Calgary Society for Persons with Disabilities Category: Branding / Annual Report
Fit Agency: Grey Comunicação / Sao Paulo Client: Mercedes-Benz Category: Out Of Home / Campaign
360° Campaign Agency: BBDO Germany GmbH / Duesseldorf Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland Category: Out Of Home / Campaign
Freshlock : Cornflakes/Raisins/Crackers Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Out Of Home / Campaign
Coin Landscapes Agency: DDB Singapore / Singapore Client: Penguin Books Singapore Category: Out Of Home / Campaign
Clockwork Orange, Willy Wonka, Dragon Tattoo Agency: DraftFCB Auckland / Auckland Client: Whitcoulls Category: Out Of Home / Campaign
Daffy's Underground Puzzle Agency: Johannes Leonardo / New York Client: Daffy's Category: Out Of Home / Campaign
James Ready Coupon Billboard Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Out Of Home / Campaign
James Ready Fall Billboard Campaign Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Out Of Home / Campaign
Exclusive Beach Agency: Lew´Lara\TBWA / São Paulo Client: Akatu Institute For Conscious Consumption Category: Out Of Home / Campaign
Cars Agency: Publicis Communications Schweiz AG / Zurich Client: Renault Suisse SA Category: Out Of Home / Campaign
adidas SKYCOMIC Agency: TBWA\HAKUHODO Inc. / Tokyo Client: adidas Japan K.K. Category: Out Of Home / Campaign
Little Billboard Agency: BBDO Canada / Toronto Client: smart Canada Category: Out Of Home / Campaign
Limited Edition #2 Agency: The Martin Agency / Richmond Client: American Cancer Society Category: Public Service / Outdoor and Posters - Campaign
WWF Cutouts Agency: BBH China / Shanghai Client: WWF China Category: Public Service / Outdoor and Posters - Campaign
Photographer, Reporter, Microphone Agency: Juniper Park / Toronto Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Campaign
Scared Leaders Agency: Ogilvy Frankfurt / Frankfurt Client: ISHR (International Society for Human Rights) Category: Public Service / Outdoor and Posters - Campaign
CHOPSTICKS Poster Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Public Service / Outdoor and Posters - Campaign
Save trees.Save lives. Agency: M/s Pristine Ideas / Bhopal Client: Sanctuary Category: Public Service / Outdoor and Posters - Campaign
Alzheimersdisease.sg Agency: Kinetic Singapore / Singapore Client: Alzheimersdisease.sg Category: Public Service / Outdoor and Posters - Campaign
The Planet's Voice Agency: Leo Burnett / Millers Point Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Helping the needy. Agency: mudra communication pvt ltd / mumbai Client: Reach Category: Public Service / Outdoor and Posters - Campaign
Special postmark „human rights“ Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Reporters Without Borders Austria Category: Collateral Design / Promotion
Sappi Standard 4: Folding and Scoring Agency: Studio Hinrichs / San Francisco Client: Sappi Fine Paper North America Category: Collateral Design / Promotion
The Difference Agency: Exit10 / Baltimore Client: American Portfolios Category: Collateral Design / Promotion
Letter-dropping Identity Agency: Braley Design / Brooklyn Client: Colin Corcoran Category: Collateral Design / Promotion

2011 Interactive Merit Award

AlmapBBDO / São Paulo

Casa do Zezinho

Ringtonicos

Websites & Microsites / Public Service/ Non-Profit

11122N

2011 Interactive Merit Award

Kolle Rebbe / Hamburg

Bischoefliches Hilfswerk MISEREOR e.V.

DRIVE THE MOBILOMBO - Deliver hope to Africa

Websites & Microsites / Public Service/ Non-Profit

11123N

2011 Interactive Merit Award

Lowe Brindfors / Stockholm

Save the Children Sweden

The Lottery of Life

Websites & Microsites / Public Service/ Non-Profit

11124N

2011 Interactive Merit Award

Lowe Brindfors / Stockholm

Save the Children Sweden

Christmas Bargains

Websites & Microsites / Public Service/ Non-Profit

11125N

2011 Interactive Merit Award

RC Comunicacao / Belo Horizonte

Mario Penna Institute

Donate Words

Websites & Microsites / Public Service/ Non-Profit

11126N

2011 Interactive Merit Award

StrawberryFrog / New York

Nanhi Kali, K.C. Mahindra Education Trust

A Girl Story

Websites & Microsites / Public Service/ Non-Profit

11127N

2011 Design Merit Award

AlmapBBDO / São Paulo

Sao Paulo Alpargatas

Psicodelic

Collateral Design / P.O.P. and In-Store - Campaign

11177D

2011 Design Merit Award

Y&R Singapore / Singapore

Mint Museum of Toys

Mint Musem

Collateral Design / P.O.P. and In-Store - Campaign

11178D

2011 Design Merit Award

Y&R Dubai / DUBAI

Land Rover

Rare

Collateral Design / P.O.P. and In-Store - Campaign

11179D

2011 Design Merit Award

Scholz & Friends / Berlin

ANDREAS STIHL AG & Co. KG

Warriors

Collateral Design / P.O.P. and In-Store - Campaign

11180D

2011 Design Merit Award

Y&R Dubai / DUBAI

Land Rover

Rare

Collateral Design / P.O.P. and In-Store - Campaign

11181D

2011 Advertising Merit Award

Ogilvy&Mather Advertising, Shanghai / Shanghai

Midea

Antique/Safe/Car

Trade / Full Page or Spread - Campaign

11210A

2011 Advertising Merit Award

Sra. Rushmore Madrid / Madrid

Renfe

Pantone

Trade / Full Page or Spread - Campaign

11211A

2011 Interactive Merit Award

Contexta / Bern

Swisscom

Lost in Val Sinestra

Online Films And Video / Long Form - Single

11266N

2011 Interactive Merit Award

DIGITAS, NY / New York

American Express

Arcade Fire UNSTAGED Pre-show

Online Films And Video / Long Form - Single

11267N

2011 Interactive Merit Award

Mother London / London

IKEA

The Herding Cats Experiment

Online Films And Video / Long Form - Single

11268N

2011 Interactive Merit Award

Publicis Mojo / Millers Point

The Coca-Cola Company

Ride

Online Films And Video / Long Form - Single

11269N

2011 Interactive Merit Award

Publicis Mojo / Millers Point

The Coca-Cola Company

Peepshow vs Quebec

Online Films And Video / Long Form - Single

11270N

2011 Interactive Merit Award

Publicis Mojo / Millers Point

The Coca-Cola Company

Playground

Online Films And Video / Long Form - Single

11271N

2011 Interactive Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Seasons 2

Online Films And Video / Long Form - Single

11272N

2011 Interactive Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Seasons 3

Online Films And Video / Long Form - Single

11273N

2011 Design Merit Award

Happy F&B / Gothenburg

White architects

White annual report

Branding / Annual Report

11076D

2011 Design Merit Award

Addison / New York

Neenah Paper, Inc.

Neenah Paper 2009 Annual Report

Branding / Annual Report

11077D

2011 Design Merit Award

Rucker & Co. / Dallas

Dallas Symphony Orchestra

Unexpected Support

Branding / Annual Report

11078D

2011 Design Merit Award

WAX / Calgary

Calgary Society for Persons with Disabilities

If our walls could talk.

Branding / Annual Report

11079D

2011 Advertising Merit Award

Grey Comunicação / Sao Paulo

Mercedes-Benz

Fit

Out Of Home / Campaign

11196A

2011 Advertising Merit Award

BBDO Germany GmbH / Duesseldorf

Daimler AG, Mercedes-Benz Vertrieb Deutschland

360° Campaign

Out Of Home / Campaign

11197A

2011 Advertising Merit Award

DDB Group Hong Kong / Hong Kong

FreshLock China Ltd.

Freshlock : Cornflakes/Raisins/Crackers

Out Of Home / Campaign

11198A

2011 Advertising Merit Award

DDB Singapore / Singapore

Penguin Books Singapore

Coin Landscapes

Out Of Home / Campaign

11199A

2011 Advertising Merit Award

DraftFCB Auckland / Auckland

Whitcoulls

Clockwork Orange, Willy Wonka, Dragon Tattoo

Out Of Home / Campaign

11200A

2011 Advertising Merit Award

Johannes Leonardo / New York

Daffy's

Daffy's Underground Puzzle

Out Of Home / Campaign

11202A

2011 Advertising Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Coupon Billboard

Out Of Home / Campaign

11203A

2011 Advertising Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Fall Billboard Campaign

Out Of Home / Campaign

11204A

2011 Advertising Merit Award

Lew´Lara\TBWA / São Paulo

Akatu Institute For Conscious Consumption

Exclusive Beach

Out Of Home / Campaign

11205A

2011 Advertising Merit Award

Publicis Communications Schweiz AG / Zurich

Renault Suisse SA

Cars

Out Of Home / Campaign

11206A

2011 Advertising Merit Award

TBWA\HAKUHODO Inc. / Tokyo

adidas Japan K.K.

adidas SKYCOMIC

Out Of Home / Campaign

11207A

2011 Advertising Merit Award

BBDO Canada / Toronto

smart Canada

Little Billboard

Out Of Home / Campaign

11213A

2011 Design Merit Award

The Martin Agency / Richmond

American Cancer Society

Limited Edition #2

Public Service / Outdoor and Posters - Campaign

11281D

2011 Design Merit Award

BBH China / Shanghai

WWF China

WWF Cutouts

Public Service / Outdoor and Posters - Campaign

11282D

2011 Design Merit Award

Juniper Park / Toronto

Canadian Journalists for Free Expression

Photographer, Reporter, Microphone

Public Service / Outdoor and Posters - Campaign

11283D

2011 Design Merit Award

Ogilvy Frankfurt / Frankfurt

ISHR (International Society for Human Rights)

Scared Leaders

Public Service / Outdoor and Posters - Campaign

11284D

2011 Design Merit Award

Ogilvy Beijing / Beijing

Greenpeace

CHOPSTICKS Poster

Public Service / Outdoor and Posters - Campaign

11285D

2011 Design Merit Award

M/s Pristine Ideas / Bhopal

Sanctuary

Save trees.Save lives.

Public Service / Outdoor and Posters - Campaign

11286D

2011 Design Merit Award

Kinetic Singapore / Singapore

Alzheimersdisease.sg

Alzheimersdisease.sg

Public Service / Outdoor and Posters - Campaign

11287D

2011 Design Merit Award

Leo Burnett / Millers Point

WWF

The Planet's Voice

Public Service / Outdoor and Posters - Campaign

11288D

2011 Design Merit Award

mudra communication pvt ltd / mumbai

Reach

Helping the needy.

Public Service / Outdoor and Posters - Campaign

11289D

2011 Design Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Reporters Without Borders Austria

Special postmark „human rights“

Collateral Design / Promotion

11182D

2011 Design Merit Award

Studio Hinrichs / San Francisco

Sappi Fine Paper North America

Sappi Standard 4: Folding and Scoring

Collateral Design / Promotion

11183D

2011 Design Merit Award

Exit10 / Baltimore

American Portfolios

The Difference

Collateral Design / Promotion

11184D

2011 Design Merit Award

Braley Design / Brooklyn

Colin Corcoran

Letter-dropping Identity

Collateral Design / Promotion

11185D

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