The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
EFFECTIVE MICROORGANISMS CALENDAR
Agency: Creative Juice\Bangkok / Bangkok
Client: EMRO ASIA CO.,LTD Category: Collateral Design / Promotional Items - Single or Series
Better by Bike
Agency: the community (la comunidad) / Buenos Aires
Client: City of Buenos Aires Category: Public Service - Design / Collateral Design - Single or Series
Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Commercials of Varying Length - Campaign
A Gift from Hong Wei
Agency: T-Change Design Studio / Nanjing
Client: Phoenix Fine Arts Publishing . Ltd Category: Publication Design / Book Layout Design
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Integrated Branding / Consumer Campaign
Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Integrated Branding / Consumer Campaign
ELAN Taste the Translation
Agency: JWT Amsterdam / Amsterdam
Client: ELAN Category: Social Media / Branded Social Post
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen Category: Innovation in Video / Single
Dumb Ways to Die: The Games
Agency: McCann / Melbourne
Client: Metro Trains Category: Websites / Branded Games
CITYSCAPE
Agency: HAKUHODO Inc. / TOKYO
Client: INFAS PUBLICATIONS,INC. Category: Design Craft / Photography - Single or Series
Yuki Tsumugi YUKI-SAWAYA
Agency: 6D-K co.,Ltd / Tokyo
Client: Okujun co., Ltd Category: Brand Identity / Series
Little Masters
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Collateral Design / Posters - Series
CITYSCAPE
Agency: HAKUHODO Inc. / TOKYO
Client: INFAS PUBLICATIONS,INC. Category: Collateral Design / Posters - Series
Landscape of BRAUN
Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client: Systems Category: Collateral Design / Posters - Series
SPEAKING EXCHANGE
Agency: FCB BRASIL / Sao Paulo
Client: CNA Category: Broadcast & Film / Branded Film
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York
Client: Taco Bell Category: User Experience Design - Mobile / User Experience
Pepsi Agreement
Agency: Fallon / Minneapolis
Client: Arby's Category: Consumer Television / :30 / :25 - Single
Poachers
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Collateral - Campaign
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Social Media / Best Use of a Social Network
Montys Christmas
Agency: adamandeveDDB / London
Client: John Lewis Partnership Category: Consumer Television / Over 60 Second - Single
Make Every Yard Count
Agency: JWT India / Bangalore
Client: Nike India Category: Consumer Television / Over 60 Second - Single
The Silver Hand
Agency: TRY Advertising Agency / Oslo
Client: Canal Digital Category: Consumer Television / Over 60 Second - Single
Momhead
Agency: Ethel Avenue / Los Angeles
Client: Johanna Stein Category: Online Films & Video / Self-Promotion - Single
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper Category: Direct Marketing / Dimensional Mailing
The Barbecue Bible
Agency: JWT (J. Walter Thompson), Sao Paulo / Sao Paulo
Client: Tramontina Category: Direct Marketing / Dimensional Mailing
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Direct Marketing / Dimensional Mailing
Stephen Merchant Presents: "If We Won"
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Video Craft / Scriptwriting
The Toronto Mayor Show - Enough To Eat
Agency: Rethink / Toronto
Client: No Ford Nation Category: Online Films & Video / Public Service / Non-Profit
Cinemark Experience App
Agency: Joe Public / Johannesburg
Client: I Vote SA Category: Experiential Advertising / Events & Competitions
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York
Client: Taco Bell Category: User Experience Design - Mobile / Utility
Your Year. Directed by Nike+
Agency: AKQA / Portland
Client: Nike Category: Digital Direct Marketing / Mobile
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen Category: Digital Direct Marketing / Mobile
LIGHT AFTER SCHOOL
Agency: Publicis China / Shanghai
Client: HAIER Category: Product Design / Single or Series
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Online Films & Video / Short Form - Series / Episodes
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC Category: Other Branded Content / Custom Content
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Other Branded Content / Custom Content
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché Category: Experiences / Brand Installations
Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights Category: Design for the Greater Good / Government / Non-Profit Initiated
Drinkable Book
Agency: DDB NY / New York
Client: WATERisLIFE Category: Design for the Greater Good / Government / Non-Profit Initiated
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Websites / Social Networks / Community
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Websites / Social Networks / Community
World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP Category: Interactive Advertising / Public Service / Non-Profit
Dons Voice
Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach
Client: Not Impossible Labs Category: Interactive Advertising / Public Service / Non-Profit
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels Category: Interactive Advertising / Public Service / Non-Profit
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust Category: Interactive Advertising / Public Service / Non-Profit
OK Go: I Won’t Let You Down
Agency: Mori / Tokyo + Drill / Tokyo + Dentsu / Tokyo + morimori / Tokyo
Client: OK Go + Honda Category: Online Films & Video / Music Videos
The Autocomplete Truth Breaks All Barriers
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Integrated Branding / Public Service Campaign
Award:
2015 Design Silver Pencil
Agency:
Creative Juice\Bangkok / Bangkok
Client:
EMRO ASIA CO.,LTD
Title:
EFFECTIVE MICROORGANISMS CALENDAR
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150249A
Award:
2015 Design Silver Pencil
Agency:
the community (la comunidad) / Buenos Aires
Client:
City of Buenos Aires
Title:
Better by Bike
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
151102A
Award:
2015 Film Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Smell Like a Man From Head to Toe
Category:
Consumer Television / Commercials of Varying Length - Campaign
Annual ID:
151187A
Award:
2015 Design Silver Pencil
Agency:
T-Change Design Studio / Nanjing
Client:
Phoenix Fine Arts Publishing . Ltd
Title:
A Gift from Hong Wei
Category:
Publication Design / Book Layout Design
Annual ID:
151067A
Award:
2015 Cross-Platform Silver Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150624A
Award:
2015 Cross-Platform Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Smell Like a Man From Head to Toe
Category:
Integrated Branding / Consumer Campaign
Annual ID:
151188A
Award:
2015 Social Media Silver Pencil
Agency:
JWT Amsterdam / Amsterdam
Client:
ELAN
Title:
ELAN Taste the Translation
Category:
Social Media / Branded Social Post
Annual ID:
150578A
Award:
2015 Film Silver Pencil
Agency:
OgilvyOne Beijing / Beijing
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Innovation in Video / Single
Annual ID:
150912A
Award:
2015 Interactive Silver Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways to Die: The Games
Category:
Websites / Branded Games
Annual ID:
150756A
Award:
2015 Design Silver Pencil
Agency:
HAKUHODO Inc. / TOKYO
Client:
INFAS PUBLICATIONS,INC.
Title:
CITYSCAPE
Category:
Design Craft / Photography - Single or Series
Annual ID:
150494A
Award:
2015 Design Silver Pencil
Agency:
6D-K co.,Ltd / Tokyo
Client:
Okujun co., Ltd
Title:
Yuki Tsumugi YUKI-SAWAYA
Category:
Brand Identity / Series
Annual ID:
150009A
Award:
2015 Design Silver Pencil
Agency:
Geometry Global / Hong Kong
Client:
Hamleys
Title:
Little Masters
Category:
Collateral Design / Posters - Series
Annual ID:
150437A
Award:
2015 Design Silver Pencil
Agency:
HAKUHODO Inc. / TOKYO
Client:
INFAS PUBLICATIONS,INC.
Title:
CITYSCAPE
Category:
Collateral Design / Posters - Series
Annual ID:
150493A
Award:
2015 Design Silver Pencil
Agency:
MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client:
Systems
Title:
Landscape of BRAUN
Category:
Collateral Design / Posters - Series
Annual ID:
150797A
Award:
2015 Branded Entertainment Silver Pencil
Agency:
FCB BRASIL / Sao Paulo
Client:
CNA
Title:
SPEAKING EXCHANGE
Category:
Broadcast & Film / Branded Film
Annual ID:
150414A
Award:
2015 UX / UI Silver Pencil
Agency:
DigitasLBi / New York
Client:
Taco Bell
Title:
Taco Bell Mobile Ordering Application
Category:
User Experience Design - Mobile / User Experience
Annual ID:
150346A
Award:
2015 Film Silver Pencil
Agency:
Fallon / Minneapolis
Client:
Arby's
Title:
Pepsi Agreement
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150412A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Collateral - Campaign
Annual ID:
150606A
Award:
2015 Social Media Silver Pencil
Agency:
Barton F. Graf LLC / New York, NY
Client:
The Scotts Miracle-Gro Company
Title:
Dead Mouse Theatre Tumblr
Category:
Social Media / Best Use of a Social Network
Annual ID:
150088A
Award:
2015 Film Silver Pencil
Agency:
adamandeveDDB / London
Client:
John Lewis Partnership
Title:
Montys Christmas
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150024A
Award:
2015 Film Silver Pencil
Agency:
JWT India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150582A
Award:
2015 Film Silver Pencil
Agency:
TRY Advertising Agency / Oslo
Client:
Canal Digital
Title:
The Silver Hand
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151153A
Award:
2015 Film Silver Pencil
Agency:
Ethel Avenue / Los Angeles
Client:
Johanna Stein
Title:
Momhead
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
150396A
Award:
2015 Direct Silver Pencil
Agency:
Geometry Global Germany / Frankfurt
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150449A
Award:
2015 Direct Silver Pencil
Agency:
JWT (J. Walter Thompson), Sao Paulo / Sao Paulo
Client:
Tramontina
Title:
The Barbecue Bible
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150576A
Award:
2015 Direct Silver Pencil
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
OPSM
Title:
Penny The Pirate
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
151015A
Award:
2015 Film Silver Pencil
Agency:
BBDO / New York
Client:
GE
Title:
Enhance Your Lighting
Category:
Video Craft / Scriptwriting
Annual ID:
150127A
Award:
2015 Film Silver Pencil
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Stephen Merchant Presents: "If We Won"
Category:
Video Craft / Scriptwriting
Annual ID:
150363A
Award:
2015 Film Silver Pencil
Agency:
Rethink / Toronto
Client:
No Ford Nation
Title:
The Toronto Mayor Show - Enough To Eat
Category:
Online Films & Video / Public Service / Non-Profit
Annual ID:
150993A
Award:
2015 Cross-Platform Silver Pencil
Agency:
Joe Public / Johannesburg
Client:
I Vote SA
Title:
Cinemark Experience App
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150563A
Award:
2015 UX / UI Silver Pencil
Agency:
DigitasLBi / New York
Client:
Taco Bell
Title:
Taco Bell Mobile Ordering Application
Category:
User Experience Design - Mobile / Utility
Annual ID:
150345A
Award:
2015 Direct Silver Pencil
Agency:
AKQA / Portland
Client:
Nike
Title:
Your Year. Directed by Nike+
Category:
Digital Direct Marketing / Mobile
Annual ID:
150047A
Award:
2015 Direct Silver Pencil
Agency:
Leo Burnett / SYDNEY
Client:
Samsung
Title:
S-Drive
Category:
Digital Direct Marketing / Mobile
Annual ID:
150605A
Award:
2015 Direct Silver Pencil
Agency:
OgilvyOne Beijing / Beijing
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Digital Direct Marketing / Mobile
Annual ID:
150911A
Award:
2015 Design Silver Pencil
Agency:
Publicis China / Shanghai
Client:
HAIER
Title:
LIGHT AFTER SCHOOL
Category:
Product Design / Single or Series
Annual ID:
150934A
Award:
2015 Film Silver Pencil
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Online Films & Video / Short Form - Series / Episodes
Annual ID:
150361A
Award:
2015 Branded Entertainment Silver Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
GRAACC
Title:
Bald Cartoons
Category:
Other Branded Content / Custom Content
Annual ID:
150885A
Award:
2015 Branded Entertainment Silver Pencil
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
OPSM
Title:
Penny The Pirate
Category:
Other Branded Content / Custom Content
Annual ID:
151014A
Award:
2015 Design Silver Pencil
Agency:
Marcel / Paris
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Experiences / Brand Installations
Annual ID:
150736A
Award:
2015 Design Silver Pencil
Agency:
BBDO Pakistan / Lahore
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Annual ID:
150163A
Award:
2015 Design Silver Pencil
Agency:
DDB NY / New York
Client:
WATERisLIFE
Title:
Drinkable Book
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Annual ID:
150286A
Award:
2015 Interactive Silver Pencil
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Websites / Social Networks / Community
Annual ID:
150553A
Award:
2015 Interactive Silver Pencil
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Websites / Social Networks / Community
Annual ID:
150725A
Award:
2015 Interactive Silver Pencil
Agency:
BBDO Proximity Singapore / Singapore
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
150171A
Award:
2015 Interactive Silver Pencil
Agency:
Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach
Client:
Not Impossible Labs
Title:
Dons Voice
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
150818A
Award:
2015 Interactive Silver Pencil
Agency:
The Cyranos//McCann / Barcelona
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
151108A
Award:
2015 Interactive Silver Pencil
Agency:
Wunderman / London
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
151215A
Award:
2015 Film Silver Pencil
Agency:
Mori / Tokyo + Drill / Tokyo + Dentsu / Tokyo + morimori / Tokyo
Client:
OK Go + Honda
Title:
OK Go: I Won’t Let You Down
Category:
Online Films & Video / Music Videos
Annual ID:
150789A
Award:
2015 Radio Silver Pencil
Agency:
Colenso BBDO / Auckland
Client:
MARS Pedigree
Title:
Talkies
Category:
Radio Craft / Scriptwriting
Annual ID:
150235A
Award:
2015 Cross-Platform Silver Pencil
Agency:
Memac Ogilvy / Dubai
Client:
UN Women
Title:
The Autocomplete Truth Breaks All Barriers
Category:
Integrated Branding / Public Service Campaign
Annual ID:
150778A
