The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Mobile / Utility
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Non-Profit - Cross-Channel / Cross-Channel
Teladoc Member App Agency: DigitasLBi North America / New York Client: Teladoc Category: Consumer - Mobile / Utility
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Mobile / Utility
Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Innovation - Mobile / Mobile
BBQ Cultures Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Weber/Uncle Grey Category: Craft - Interface Design / Interface Design
Don't Look Away Agency: AKQA / Sao Paulo + AKQA / London Client: Usher Category: CSR - Web / Web
Google Shopping Insights Agency: Grow / Norfolk Client: Google Category: Consumer - Web / Utility
Hello Pizza Agency: Fcb Brasil / São Paulo Client: CNA Category: Consumer - Cross-Channel / Utility
Owlet Agency: R/GA / New York + Owlet / Provo Client: Owlet Baby Care Category: Consumer - Mobile / User Experience
Inside Abbey Road Agency: Google Creative Lab / London + Stinkdigital / London Client: Google Category: Consumer - Web / User Experience
The New Eurosport Player Agency: Work & Co / Brooklyn, NY Client: Eurosport Category: Consumer - Web / User Experience
Samsung Smart Playboard Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Consumer - Cross-Channel / User Experience
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Mobile / Mobile
The Slow Down GPS Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm Client: IF Insurance Category: CSR - Mobile / Mobile
Clever Kash Agency: Saatchi & Saatchi / Auckland Client: ASB Bank Category: Consumer - Cross-Channel / Utility
Because Recollection Agency: 84. / Paris Client: Because Music Category: Consumer - Web / User Experience
RE:Shakespeare Agency: Cheil Worldwide, / London + UNIT9 / London Client: Samsung Electronics & The Royal Shakespeare Company Category: Consumer - Mobile / Utility
Lufthansa Apple Watch App Agency: SapientNitro / Munich Client: Lufthansa Category: Consumer - Mobile / Utility
FocusMotion Agency: R/GA / New York + LA Dodgers / Los Angeles + Focus Motion / Los Angeles Client: FocusMotion Category: Innovation - Mobile / Mobile
Google Shopping Insights Agency: Grow / Norfolk Client: Google Category: Craft - Data Visualization / Data Visualization
Time Flies with Delta Studio Agency: AKQA / Atlanta Client: Delta Air Lines Category: Consumer - Web / Utility
FieldLevel Agency: R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles Client: FieldLevel Category: Consumer - Web / Utility
The 2015 Mustang Customizer Agency: Team / Detroit + Jam3 / Toronto Client: Ford Category: Consumer - Web / Utility
Kinduct Agency: R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax Client: Kinduct Technologies Category: Consumer - Cross-Channel / Utility
Spotify Discover Weekly Agency: Spotify / New York Client: Spotify Category: Consumer - Cross-Channel / Utility
Teladoc Member App Agency: DigitasLBi North America / New York Client: Teladoc Category: Consumer - Mobile / User Experience
Smiles Trip Book Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Consumer - Mobile / User Experience
Primer Agency: Google / New York Client: Google Category: Consumer - Mobile / User Experience
Kit Mail Hologram Agency: J. Walter Thompson Japan / Tokyo Client: Nestle Japan / Japan Post Category: Consumer - Mobile / User Experience
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Mobile / User Experience
Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Consumer - Mobile / User Experience
Lufthansa Apple Watch App Agency: SapientNitro / Munich Client: Lufthansa Category: Consumer - Mobile / User Experience
The Les Paul Skill Check Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Consumer - Mobile / User Experience
The Match Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Mobile / User Experience
Unboxed Agency: BBH / London + Wellcom / London + 750mph / London Client: Clarks Category: Consumer - Web / User Experience
Meet Halfway Agency: CP+B / LA Client: PayPal / Airbnb Category: Consumer - Web / User Experience
Masahiromaruyama.com Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur Client: Masahiro Maruyama Category: Consumer - Web / User Experience
Ta.co Agency: Deutsch / Los Angeles Client: Taco Bell Category: Consumer - Web / User Experience
Sons of Gallipoli Agency: Jam3 / Toronto + Modiki / Istanbul Client: Kale, Modiki Category: Consumer - Web / User Experience
Saints & Strangers Agency: MullenLowe U.S. / Boston Client: National Geographic Channel Category: Consumer - Web / User Experience
Backup Memory Agency: 3SG BBDO / Tunis + PixelTrade / Tunis Client: Samsung Category: Consumer - Mobile / Utility
ADF Active Agency: Havas Worldwide Australia / Sydney Client: Defence Force Recruiting Category: Consumer - Mobile / Utility
Awair Agency: R/GA / New York + Bitfinder / Palo Alto Client: Bitfinder Category: Consumer - Mobile / Utility
UBS Planet Art Agency: Razorfish GmbH / Berlin Client: UBS Category: Consumer - Mobile / Utility
NatWest Apple Watch Agency: SapientNitro / London Client: NatWest Category: Consumer - Mobile / Utility
The 2015 Mustang Customizer Agency: Team / Detroit + Jam3 / Toronto Client: Ford Category: Consumer - Mobile / Utility
Clever Kash Agency: Saatchi & Saatchi / Auckland Client: ASB Category: Consumer - Cross-Channel / User Experience
Smiles Trip Book Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Innovation - Mobile / Mobile
Samsung Smart Playboard Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Innovation - Mobile / Mobile

2016 UX / UI Best of Discipline Pencil

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Mobile / Utility

UX16006G

2016 UX / UI Gold Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Non-Profit - Cross-Channel / Cross-Channel

UX16015G

2016 UX / UI Gold Pencil

DigitasLBi North America / New York

Teladoc

Teladoc Member App

Consumer - Mobile / Utility

UX16005G

2016 UX / UI Gold Pencil

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Mobile / Utility

UX16006G

2016 UX / UI Gold Pencil

Phenomenon / Los Angeles

Wilson Sporting Goods

Wilson X Connected Basketball

Innovation - Mobile / Mobile

UX16016G

2016 UX / UI Gold Pencil

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Weber/Uncle Grey

BBQ Cultures

Craft - Interface Design / Interface Design

UX16020G

2016 UX / UI Gold Pencil

AKQA / Sao Paulo + AKQA / London

Usher

Don't Look Away

CSR - Web / Web

UX16013G

2016 UX / UI Silver Pencil

Grow / Norfolk

Google

Google Shopping Insights

Consumer - Web / Utility

UX16001S

2016 UX / UI Silver Pencil

Fcb Brasil / São Paulo

CNA

Hello Pizza

Consumer - Cross-Channel / Utility

UX16010S

2016 UX / UI Silver Pencil

R/GA / New York + Owlet / Provo

Owlet Baby Care

Owlet

Consumer - Mobile / User Experience

UX16009S

2016 UX / UI Silver Pencil

Google Creative Lab / London + Stinkdigital / London

Google

Inside Abbey Road

Consumer - Web / User Experience

UX16002S

2016 UX / UI Silver Pencil

Work & Co / Brooklyn, NY

Eurosport

The New Eurosport Player

Consumer - Web / User Experience

UX16003S

2016 UX / UI Silver Pencil

Leo Burnett Co. Srl / Milan

Samsung Electronics Italy

Samsung Smart Playboard

Consumer - Cross-Channel / User Experience

UX16012S

2016 UX / UI Silver Pencil

72andSunny / Los Angeles + Unit9 / London

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Innovation - Mobile / Mobile

UX16017S

2016 UX / UI Silver Pencil

Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm

IF Insurance

The Slow Down GPS

CSR - Mobile / Mobile

UX16014S

2016 UX / UI Bronze Pencil

Saatchi & Saatchi / Auckland

ASB Bank

Clever Kash

Consumer - Cross-Channel / Utility

UX16011B

2016 UX / UI Bronze Pencil

84. / Paris

Because Music

Because Recollection

Consumer - Web / User Experience

UX16004B

2016 UX / UI Bronze Pencil

Cheil Worldwide, / London + UNIT9 / London

Samsung Electronics & The Royal Shakespeare Company

RE:Shakespeare

Consumer - Mobile / Utility

UX16007B

2016 UX / UI Bronze Pencil

SapientNitro / Munich

Lufthansa

Lufthansa Apple Watch App

Consumer - Mobile / Utility

UX16008B

2016 UX / UI Bronze Pencil

R/GA / New York + LA Dodgers / Los Angeles + Focus Motion / Los Angeles

FocusMotion

FocusMotion

Innovation - Mobile / Mobile

UX16018B

2016 UX / UI Bronze Pencil

Grow / Norfolk

Google

Google Shopping Insights

Craft - Data Visualization / Data Visualization

UX16019B

2016 UX / UI Merit Award

AKQA / Atlanta

Delta Air Lines

Time Flies with Delta Studio

Consumer - Web / Utility

UX16021M

2016 UX / UI Merit Award

R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles

FieldLevel

FieldLevel

Consumer - Web / Utility

UX16022M

2016 UX / UI Merit Award

Team / Detroit + Jam3 / Toronto

Ford

The 2015 Mustang Customizer

Consumer - Web / Utility

UX16023M

2016 UX / UI Merit Award

R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax

Kinduct Technologies

Kinduct

Consumer - Cross-Channel / Utility

UX16045M

2016 UX / UI Merit Award

Spotify / New York

Spotify

Spotify Discover Weekly

Consumer - Cross-Channel / Utility

UX16046M

2016 UX / UI Merit Award

DigitasLBi North America / New York

Teladoc

Teladoc Member App

Consumer - Mobile / User Experience

UX16036M

2016 UX / UI Merit Award

FCB BRASIL / SAO PAULO

Smiles

Smiles Trip Book

Consumer - Mobile / User Experience

UX16037M

2016 UX / UI Merit Award

Google / New York

Google

Primer

Consumer - Mobile / User Experience

UX16038M

2016 UX / UI Merit Award

J. Walter Thompson Japan / Tokyo

Nestle Japan / Japan Post

Kit Mail Hologram

Consumer - Mobile / User Experience

UX16039M

2016 UX / UI Merit Award

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Mobile / User Experience

UX16040M

2016 UX / UI Merit Award

Phenomenon / Los Angeles

Wilson Sporting Goods

Wilson X Connected Basketball

Consumer - Mobile / User Experience

UX16041M

2016 UX / UI Merit Award

SapientNitro / Munich

Lufthansa

Lufthansa Apple Watch App

Consumer - Mobile / User Experience

UX16042M

2016 UX / UI Merit Award

Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich

Gibson Guitar

The Les Paul Skill Check

Consumer - Mobile / User Experience

UX16043M

2016 UX / UI Merit Award

Serviceplan / Munich + Plan.Net / Munich

Sky Deutschland Fernsehen

The Match

Consumer - Mobile / User Experience

UX16044M

2016 UX / UI Merit Award

BBH / London + Wellcom / London + 750mph / London

Clarks

Unboxed

Consumer - Web / User Experience

UX16024M

2016 UX / UI Merit Award

CP+B / LA

PayPal / Airbnb

Meet Halfway

Consumer - Web / User Experience

UX16025M

2016 UX / UI Merit Award

Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur

Masahiro Maruyama

Masahiromaruyama.com

Consumer - Web / User Experience

UX16026M

2016 UX / UI Merit Award

Deutsch / Los Angeles

Taco Bell

Ta.co

Consumer - Web / User Experience

UX16027M

2016 UX / UI Merit Award

Jam3 / Toronto + Modiki / Istanbul

Kale, Modiki

Sons of Gallipoli

Consumer - Web / User Experience

UX16028M

2016 UX / UI Merit Award

MullenLowe U.S. / Boston

National Geographic Channel

Saints & Strangers

Consumer - Web / User Experience

UX16029M

2016 UX / UI Merit Award

3SG BBDO / Tunis + PixelTrade / Tunis

Samsung

Backup Memory

Consumer - Mobile / Utility

UX16030M

2016 UX / UI Merit Award

Havas Worldwide Australia / Sydney

Defence Force Recruiting

ADF Active

Consumer - Mobile / Utility

UX16031M

2016 UX / UI Merit Award

R/GA / New York + Bitfinder / Palo Alto

Bitfinder

Awair

Consumer - Mobile / Utility

UX16032M

2016 UX / UI Merit Award

Razorfish GmbH / Berlin

UBS

UBS Planet Art

Consumer - Mobile / Utility

UX16033M

2016 UX / UI Merit Award

SapientNitro / London

NatWest

NatWest Apple Watch

Consumer - Mobile / Utility

UX16034M

2016 UX / UI Merit Award

Team / Detroit + Jam3 / Toronto

Ford

The 2015 Mustang Customizer

Consumer - Mobile / Utility

UX16035M

2016 UX / UI Merit Award

Saatchi & Saatchi / Auckland

ASB

Clever Kash

Consumer - Cross-Channel / User Experience

UX16047M

2016 UX / UI Merit Award

FCB BRASIL / SAO PAULO

Smiles

Smiles Trip Book

Innovation - Mobile / Mobile

UX16061M

2016 UX / UI Merit Award

Leo Burnett Co. Srl / Milan

Samsung Electronics Italy

Samsung Smart Playboard

Innovation - Mobile / Mobile

UX16062M

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