The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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- Consumer - Advertising
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Award
Agency
Client
Title
Category
Annual ID
Doors
Agency: Buck Design / New York
Client: Alcoholics Anonymous Category: Craft - Animation - Single or Series / Animation - Single or Series
I Am A Witness
Agency: Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood
Client: Ad Council Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland
Client: SKY TV Category: Consumer - Other Branded Content / Live Events
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy
Client: Atlantic Group Category: Craft - Cinematography / Cinematography
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: CSR - Integrated Branding / Integrated Branding
Donate Your Talent
Agency: JWT (J. Walter Thompson), Sao Paulo / São Paulo
Client: Santa Casa de Misericórdia de Porto Alegre Category: Non-Profit - Television / Television (Any Length) - Campaign
HUNT the TRUTH Podcast
Agency: Ayzenberg / Pasadena
Client: Xbox / 343 Industries Category: Consumer - Branded Podcast / Branded Podcast
Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy Category: Consumer - Cross-Channel / User Experience
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Innovation - Use of Technology / Use of Technology
Uber Safe
Agency: Rethink + Someplace Nice / Toronto
Client: Uber Category: Innovation - Use of Technology / Use of Technology
ONEMI Radio
Agency: SHACKLETON / Santiago de Chile
Client: ONEMI Category: Non-Profit - Physical / Digital / Physical / Digital
It Happens Here
Agency: Ogilvy & Mather / London
Client: 28 Too Many Category: Craft - Art Direction / Art Direction
Game Spot Palo
Agency: Dentsu Inc. / Tokyo
Client: Aeon Fantasy Category: Consumer - Brand Identity / Series
SHOTTASoCo
Agency: Wieden+Kennedy / New York + Caviar / Los Angeles
Client: Southern Comfort Category: Craft - Music / Sound / Music / Sound
Inside Abbey Road
Agency: Google Creative Lab / London + Stinkdigital / London
Client: Google Category: Consumer - Web / User Experience
The New Eurosport Player
Agency: Work & Co / Brooklyn, NY
Client: Eurosport Category: Consumer - Web / User Experience
Royal Cuts
Agency: PPM BRASIL / SAO PAULO
Client: Tendall Grill Category: Craft - Illustration - Single or Series / Illustration - Single or Series
The Imagination Machine
Agency: Wieden+Kennedy / Amsterdam + Tellart / Amsterdam
Client: S7 Airlines Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London
Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Gaming & Mobile / Branded Gaming
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Canon/Uncle Grey Category: Consumer - Gaming & Mobile / Branded Mobile
Canon Photo Coach
Agency: 360i / New York
Client: Canon USA Category: Consumer - Digital / Data-Driven Personalization
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom Category: CSR - Brands, Products & Services / Brands, Products & Services
Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Advertising / Advertising
Year In Search 2015
Agency: 72andSunny / Los Angeles
Client: Google Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Ariel - Share The Load
Agency: BBDO India / Mumbai
Client: P&G India Category: Consumer - Brands, Products & Services / Integrated Campaign
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Brands, Products & Services / Integrated Campaign
The Fifth Continent
Agency: The Chase / Preston
Client: Rob Walker Category: Consumer - Brand Identity / Single Element
The Day Shazam Went Deaf
Agency: Baumann Ber Rivnay Saatchi & Saatchi / Ramat Gan
Client: World Health Organization Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Search For Free Wifi Search For Missing Children
Agency: TBWA / SHANGHAI
Client: Baobeihuijia Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Abraham Lincoln
Agency: Wunderman / Y&R / Bogotá + Studios Machina / Bogotá
Client: Farmatodo Category: Consumer - Advertising - Single / Advertising - Single
Nike Rise China 2.0 - Innovation
Agency: AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai
Client: Nike Basketball Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Aid To Cart
Agency: Sancho BBDO / Bogota
Client: Exito Group / Food Bank Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Talk, Read, Sing
Agency: Goodby Silverstein & Partners / San Francisco
Client: Bay Area Council Category: Innovation - Collateral Design / Collateral Design
#TheReal10
Agency: Rethink + WONGDOODY / Los Angeles
Client: AAUW Category: Consumer - Digital / Social Media & Viral Marketing
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica
Client: REI Category: Consumer - Digital / Social Media & Viral Marketing
Shedding Light on What Matters
Agency: J. Walter Thompson Canada / Toronto
Client: Toronto PFLAG Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
The Banner that Makes You Like Banners
Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow
Client: 3M Category: Consumer - Advertising / Banners
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto Category: Craft - Typography - Single or Series / Typography - Single or Series
Back off Radio
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Roads And Transport Authority Category: Innovation - Innovation in Radio / Innovation in Radio
In Search of the Most Dangerous Town on the Internet
Agency: GREY / San Francisco
Client: Norton by Symantec Category: Consumer - Broadcast & Film / Branded Documentary
The Tribal Rapport Field Guide
Agency: Impact BBDO / Dubai
Client: Mercedes-Benz Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Celebrity Tantrum
Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London
Client: Samsung Australia Category: Consumer - Digital / Websites, Microsites & Banners
#HandsOff
Agency: Marcel / Paris
Client: Marc Dorcel Category: Consumer - Digital / Websites, Microsites & Banners
Sports Alphabet
Agency: Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles
Client: Bleacher Report Category: Consumer - Music / Music Videos
Reduce Speed Dial
Agency: Colenso BBDO / Auckland
Client: Volkswagen Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design