The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
A Gentleman Plays The Trombone
Agency: The Nine / Shanghai
Client: Hengzheng Dental Category: Promotional / Posters - Single
The Refugee Résumé
Agency: Jung von Matt / Hamburg
Client: Social-Bee Category: Data Visualization / Static
STUDIES of Graphic design
Agency: DENTSU INC. / Tokyo
Client: The Yoshida Hideo Memorial Foundation Category: Editorial / Magazine Cover
Google Pixel Wallpapers
Agency: B-Reel / Los Angeles
Client: Google Category: Innovation in Design / Digital
The Invisible Car
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Innovation in Design / Digital
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland Category: Innovation in Design / Digital
Maze Without Exit
Agency: DENTSU INC. / Tokyo
Client: End-of-Life Care Association of Japan Category: Promotional / Posters - Series
The Bridge
Agency: DENTSU INC. / Tokyo
Client: good mornings Co., Ltd Category: Promotional / Posters - Series
Now in Fruit Flavours
Agency: GREYNJ UNITED / Bangkok
Client: Ferrero Category: Promotional / Posters - Series
New advertising platform 2017–2020
Agency: LG2 / Montreal
Client: Parc Olympique Category: Promotional / Posters - Series
Build the future
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Promotional / Posters - Series
The Brass Instruments Band
Agency: The Nine / Shanghai
Client: Hengzheng Dental Category: Promotional / Posters - Series
Hong Kong Young Architects & Designers Competition 2017
Agency: Toby Ng Design / Hong Kong
Client: West Kowloon Cultural District Category: Promotional / Posters - Series
The Earworm Billboards
Agency: Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong
Client: 3M Hong Kong Category: Experiential / Environmental / Ambient Media - Series
Small Space Sitting
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IKEA Category: Experiential / Environmental / Ambient Media - Series
Poosters
Agency: J.Walter Thompson / Sao Paulo
Client: Bapantol Baby Category: Experiential / Environmental / Ambient Media - Series
Bulletproof Posters
Agency: Ogilvy & Mather / Chicago
Client: Americans for Responsible Solutions Category: Experiential / Environmental / Ambient Media - Series
vitaminwater Brand Book
Agency: COLLINS / NEW YORK
Client: vitaminwater Category: Editorial / Book Cover
Chobani Photography
Agency: Chobani / New York
Client: Chobani® Category: Craft / Art Direction - Single or Series
Journey Around HEARTLAND
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo
Client: Kirin Company, Limited Category: Craft / Art Direction - Single or Series
One plus One.
Agency: DENTSU INC. / Tokyo
Client: Ministry of Foreign Affairs of Japan Category: Craft / Art Direction - Single or Series
Eating Kabuki with your fingers.
Agency: DENTSU INC. / Tokyo
Client: Shochiku co. ltd Minami-za Category: Craft / Art Direction - Single or Series
YAMAZAKI MOMENTS
Agency: DENTSU INC. / Tokyo + mount inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: Suntory Holdings Ltd. Category: Craft / Art Direction - Single or Series
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client: Red Bull Category: Craft / Art Direction - Single or Series
SMOOOTH
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm
Client: Klarna Category: Craft / Art Direction - Single or Series
Molson salutes the dépanneurs
Agency: Sid Lee / Montreal
Client: Molson Export Category: Craft / Art Direction - Single or Series
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Goodbye Malaria Category: Craft / Art Direction - Single or Series
New Encounters in Art & Culture
Agency: Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO
Client: TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE Category: Craft / Art Direction - Single or Series
One Book For Peace
Agency: Y&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Craft / Art Direction - Single or Series
Stained Glass Interactive Music Video
Agency: CALLEN / Austin + MediaMonks / Los Angeles
Client: Real Estate / Domino Records Category: Moving Image / Single
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG Category: Moving Image / Single
Space Holiday
Agency: McCann / New York + Blk-Ops / Los Angeles
Client: Microsoft Category: Moving Image / Single
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client: Red Bull Category: Moving Image / Single
Posters for Peace - Video
Agency: Sid Lee / Montreal + MASSIVart / Montreal
Client: Ivanhoé Cambridge Category: Moving Image / Single
Apple Music: Anthem
Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client: Apple Category: Moving Image / Single
Box of Greatness
Agency: BBDO / New York + EG+ Worldwide / New York
Client: Foot Locker Category: Packaging / Specialty
Budweiser Holiday 2017 LTO Alu Bottle
Agency: Jones Knowles Ritchie / New York
Client: ABInBev – Budweiser Category: Packaging / Specialty
A statement for tolerance
Agency: loved gmbh / Hamburg
Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG Category: Packaging / Specialty
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE Category: Experiential / Environmental / Indoor Spaces
The Agoraphobic Traveller
Agency: Google Brand Studio / San Francisco
Client: Google Category: Experiential / Environmental / Indoor Spaces
Hydrogen Electric House
Agency: INNOCEAN / Seoul
Client: Hyundai Motor Company Category: Experiential / Environmental / Indoor Spaces
mt expo 2017
Agency: iyamadesign inc. / Tokyo
Client: KAMOI KAKOSHI Co.,LTD. Category: Experiential / Environmental / Indoor Spaces
The BMO200 Fountain
Agency: Mosaic / Toronto
Client: BMO The Bank of Montreal Category: Experiential / Environmental / Indoor Spaces
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Experiential / Environmental / Indoor Spaces
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG Category: Craft / Animation - Single or Series
Posters for Peace - Video
Agency: Sid Lee / Montreal
Client: Ivanhoé Cambridge Category: Craft / Animation - Single or Series
Award:
2018 Design Merit Award
Agency:
The Nine / Shanghai
Client:
Hengzheng Dental
Title:
A Gentleman Plays The Trombone
Category:
Promotional / Posters - Single
Annual ID:
OS_DE18125M
Award:
2018 Design Merit Award
Agency:
Jung von Matt / Hamburg
Client:
Social-Bee
Title:
The Refugee Résumé
Category:
Data Visualization / Static
Annual ID:
OS_DE18157M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
The Yoshida Hideo Memorial Foundation
Title:
STUDIES of Graphic design
Category:
Editorial / Magazine Cover
Annual ID:
OS_DE18109M
Award:
2018 Design Merit Award
Agency:
B-Reel / Los Angeles
Client:
Google
Title:
Google Pixel Wallpapers
Category:
Innovation in Design / Digital
Annual ID:
OS_DE18215M
Award:
2018 Design Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
The Invisible Car
Category:
Innovation in Design / Digital
Annual ID:
OS_DE18216M
Award:
2018 Design Merit Award
Agency:
Rothco | Accenture Interactive / Dublin
Client:
The Times/News UK and Ireland
Title:
JFK - Unsilenced
Category:
Innovation in Design / Digital
Annual ID:
OS_DE18217M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
End-of-Life Care Association of Japan
Title:
Maze Without Exit
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18126M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
good mornings Co., Ltd
Title:
The Bridge
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18127M
Award:
2018 Design Merit Award
Agency:
GREYNJ UNITED / Bangkok
Client:
Ferrero
Title:
Now in Fruit Flavours
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18128M
Award:
2018 Design Merit Award
Agency:
LG2 / Montreal
Client:
Parc Olympique
Title:
New advertising platform 2017–2020
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18129M
Award:
2018 Design Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Ltd.
Title:
Build the future
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18130M
Award:
2018 Design Merit Award
Agency:
The Nine / Shanghai
Client:
Hengzheng Dental
Title:
The Brass Instruments Band
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18131M
Award:
2018 Design Merit Award
Agency:
Toby Ng Design / Hong Kong
Client:
West Kowloon Cultural District
Title:
Hong Kong Young Architects & Designers Competition 2017
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18132M
Award:
2018 Design Merit Award
Agency:
Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong
Client:
3M Hong Kong
Title:
The Earworm Billboards
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18163M
Award:
2018 Design Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
IKEA
Title:
Small Space Sitting
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18164M
Award:
2018 Design Merit Award
Agency:
J.Walter Thompson / Sao Paulo
Client:
Bapantol Baby
Title:
Poosters
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18165M
Award:
2018 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Americans for Responsible Solutions
Title:
Bulletproof Posters
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18166M
Award:
2018 Design Merit Award
Agency:
COLLINS / NEW YORK
Client:
vitaminwater
Title:
vitaminwater Brand Book
Category:
Editorial / Book Cover
Annual ID:
OS_DE18103M
Award:
2018 Design Merit Award
Agency:
Chobani / New York
Client:
Chobani®
Title:
Chobani Photography
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18187M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo
Client:
Kirin Company, Limited
Title:
Journey Around HEARTLAND
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18188M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Ministry of Foreign Affairs of Japan
Title:
One plus One.
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18189M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Shochiku co. ltd Minami-za
Title:
Eating Kabuki with your fingers.
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18190M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo + mount inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
Suntory Holdings Ltd.
Title:
YAMAZAKI MOMENTS
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18191M
Award:
2018 Design Merit Award
Agency:
Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client:
Red Bull
Title:
Red Bull Music Festival Tokyo
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18192M
Award:
2018 Design Merit Award
Agency:
NORD DDB / Stockholm + DDB House Agency / Stockholm
Client:
Klarna
Title:
SMOOOTH
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18193M
Award:
2018 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Molson Export
Title:
Molson salutes the dépanneurs
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18194M
Award:
2018 Design Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Goodbye Malaria
Title:
Beautiful Pathogens
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18195M
Award:
2018 Design Merit Award
Agency:
Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO
Client:
TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE
Title:
New Encounters in Art & Culture
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18196M
Award:
2018 Design Merit Award
Agency:
Y&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Book For Peace
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18197M
Award:
2018 Design Merit Award
Agency:
CALLEN / Austin + MediaMonks / Los Angeles
Client:
Real Estate / Domino Records
Title:
Stained Glass Interactive Music Video
Category:
Moving Image / Single
Annual ID:
OS_DE18180M
Award:
2018 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Moving Image / Single
Annual ID:
OS_DE18181M
Award:
2018 Design Merit Award
Agency:
McCann / New York + Blk-Ops / Los Angeles
Client:
Microsoft
Title:
Space Holiday
Category:
Moving Image / Single
Annual ID:
OS_DE18182M
Award:
2018 Design Merit Award
Agency:
Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client:
Red Bull
Title:
Red Bull Music Festival Tokyo
Category:
Moving Image / Single
Annual ID:
OS_DE18183M
Award:
2018 Design Merit Award
Agency:
R/GA / Tokyo
Client:
MUJI
Title:
Tokyo Pen Pixel
Category:
Moving Image / Single
Annual ID:
OS_DE18184M
Award:
2018 Design Merit Award
Agency:
Sid Lee / Montreal + MASSIVart / Montreal
Client:
Ivanhoé Cambridge
Title:
Posters for Peace - Video
Category:
Moving Image / Single
Annual ID:
OS_DE18185M
Award:
2018 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client:
Apple
Title:
Apple Music: Anthem
Category:
Moving Image / Single
Annual ID:
OS_DE18186M
Award:
2018 Design Merit Award
Agency:
BBDO / New York + EG+ Worldwide / New York
Client:
Foot Locker
Title:
Box of Greatness
Category:
Packaging / Specialty
Annual ID:
OS_DE18152M
Award:
2018 Design Merit Award
Agency:
Bedow / Stockholm
Client:
St. Erhard
Title:
St. Erhard, packaging
Category:
Packaging / Specialty
Annual ID:
OS_DE18153M
Award:
2018 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
ABInBev – Budweiser
Title:
Budweiser Holiday 2017 LTO Alu Bottle
Category:
Packaging / Specialty
Annual ID:
OS_DE18154M
Award:
2018 Design Merit Award
Agency:
loved gmbh / Hamburg
Client:
ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG
Title:
A statement for tolerance
Category:
Packaging / Specialty
Annual ID:
OS_DE18155M
Award:
2018 Design Merit Award
Agency:
thjnk GmbH / Hamburg
Client:
REWE
Title:
Ripecheck
Category:
Packaging / Specialty
Annual ID:
OS_DE18156M
Award:
2018 Design Merit Award
Agency:
BBDO / New York + ObscuraDigital
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE18167M
Award:
2018 Design Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
The Agoraphobic Traveller
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE18168M
Award:
2018 Design Merit Award
Agency:
INNOCEAN / Seoul
Client:
Hyundai Motor Company
Title:
Hydrogen Electric House
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE18169M
Award:
2018 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
KAMOI KAKOSHI Co.,LTD.
Title:
mt expo 2017
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE18170M
Award:
2018 Design Merit Award
Agency:
Mosaic / Toronto
Client:
BMO The Bank of Montreal
Title:
The BMO200 Fountain
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE18171M
Award:
2018 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE18172M
Award:
2018 Design Merit Award
Agency:
Assembly / Auckland
Client:
Heinz
Title:
Geoff
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18205M
Award:
2018 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18206M
Award:
2018 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Ivanhoé Cambridge
Title:
Posters for Peace - Video
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18207M
