The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Use of Licensed Music
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Casting
Cold Tracker
Agency: Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg
Client: AB InBev Category: Billboards & Transit / Dynamic Billboards & Transit
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Physical Product & Mobile Integration
Shot on iPhone 11 Pro—Hermitage
Agency: TBWA\Media Arts Lab / London
Client: Apple, Inc. Category: Full Length Video / Single or Series / Episodic
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA Category: Storytelling
#wombstories
Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore
Client: Essity Bodyform/Libresse Category: Direction / Single
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Brand Partnerships
Migrants on Amazon
Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris
Client: Auberge des Migrants Category: Digital & Online / Ecommerce
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Billboards & Transit / Series
The big danish bacon pre-roll
Agency: Hjaltelin Stahl / Copenhagen + Pegasus Production / Copenhagen
Client: Danish Crown Category: Online Films & Video / Pre-Roll - Single
Homes of the Whopper
Agency: DAVID / Miami + Unicorns & Unicorns / Los Angeles + Cosmo Street Editorial / Los Angeles
Client: Burger King Category: Innovation & Transformation / Innovation in Out of Home
Living Radars
Agency: lg2 / Québec + Touché! + BLVD
Client: Société de l'assurance automobile du Québec Category: Innovation & Transformation / Innovation in Out of Home
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Innovation & Transformation / Innovation in Out of Home
Home of the Billboards
Agency: DAVID / Buenos Aires
Client: Burger King Argentina Category: Innovation & Transformation / Innovation in Lockdown
Migrants on Amazon
Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris
Client: Auberge des Migrants Category: Online Advertising / Native Ads
Look To Speak
Agency: Google Creative Lab
Client: Google Category: Innovation & Transformation / Innovation in Mobile
#painstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Data Visualization
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto
Client: Canadian Women’s Foundation Category: Cultural Driver
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Craft / Use of Technology
Certified Story Time- Super Fresh Granny
Agency: MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago
Client: General Motors Certified Pre-Owned Category: Craft / Writing
Don't Get Sidetracked. Get Setapp.
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Setapp Category: Online Films & Video / Long Form - Series
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn Category: Innovation & Transformation / Innovation in Lockdown
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Craft / Use of Technology
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Events & Experiential
Invisible Hate
Agency: 22Squared / Atlanta + NAACP Atlanta + Uppercut / New York + m ss ng p eces / New York
Client: NAACP Atlanta Category: Events & Experiential
Maurice and The Black Bear School
Agency: Droga5 / New York + Moet Hennessy / New York + Wave Studios / New York + Somesuch / New York
Client: Hennessy Category: Television & VOD / Long Form - Single
Farewell, Work Holiday Parties
Agency: DDB / Chicago + Arts & Sciences + Arcade + LIME Studios
Client: Miller Lite Category: Craft / Art Direction
Calorie Burning URL
Agency: DDB / Chicago + Connect + ICF Next + Alma DDB / Miami
Client: Miller Lite Category: Innovation & Transformation / Innovation in Print
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Innovation & Transformation / Innovation in Branded Entertainment
Pedestal Project
Agency: BBDO / New York
Client: Color of Change Category: Active Engagement / Call to Action
Enjoy Before Returning
Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London
Client: Diesel Category: Active Engagement / Call to Action
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client: MTN DEW Category: Active Engagement / Call to Action
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup Category: User-Generated Content
Colors of the World
Agency: Crayola + dentsumcgarrybowen / New York
Client: Crayola Category: Physical Product
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Innovation & Transformation / Innovation in Direct Marketing
Superb Owl
Agency: R/GA California / San Francisco
Client: Reddit Category: Innovation & Transformation / Innovation in Direct Marketing
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint Category: Innovation & Transformation / Innovation in Direct Marketing
Migrants on Amazon
Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris
Client: Auberge des Migrants Category: Social Channel / Single Platform
A Career-Limiting Campaign
Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London
Client: Global Women Category: Online Films & Video / Short Form - Series
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref Category: Craft / Use of Technology
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup Category: Promotional / Collateral Items
Calorie Burning URL
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite Category: Newspaper / Single
The Kitchen is for Everyone
Agency: VMLY&R / Dubai
Client: General Mills - Betty Crocker Category: Brand Transformation
Cows' Menu
Agency: We Believers / New York
Client: Burger King Global Category: Brand Transformation
PLAY NZ
Agency: TBWA / Sydney + Tourism New Zealand / Sydney + Eleven PR / Sydney + AIRBAG / Melbourne
Client: Tourism New Zealand Category: Livestream
The Travis Scott Meal
Agency: Wieden+Kennedy / New York + McDonald's + Travis Scott + The Narrative Group
Client: McDonald's Category: Single Country or Region / Consumer / Brand