The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Up The Vote Agency: R/GA California / San Francisco Client: Reddit Category: Out of Home / Billboards & Transit

Adobe x Keith Haring Agency: dentsu ACHTUNG! / Amserdam + Bakehouse / Moscow Client: Adobe Category: Craft / Art Direction

Shamecards Agency: MullenLowe / US + Produceria / São Paulo Client: Change the Ref Category: Craft / Art Direction

Lockdown In A Book Agency: Ogilvy UK / London Client: Ogilvy UK Category: Craft / Art Direction

Zaadii's Unfinished Story Agency: TBWA\Chiat\Day / New York + Travelers Insurance / Hartford Client: Travelers Insurance Category: Craft / Art Direction

Pedestal Project Agency: BBDO / New York Client: Color of Change Category: Experiential / Brand Installations

Farewell, Work Holiday Parties Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Experiential / Brand Installations

The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Experiential / Brand Installations

Clone Machine Agency: Leo Burnett / Chicago Client: Coors Light Category: Experiential / Customer Experience / CX

True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Out of Home / P.O.P. & In-Store

Endless World of Airmax Agency: BBDO / New York Client: Foot Locker Category: Non-traditional & Guerrilla Marketing

The eye opening test Agency: BETC / Paris + General Pop / Paris Client: Droit de regard Category: Non-traditional & Guerrilla Marketing

The Booster Tag Agency: CHE Proximity / Australia + RACV + Guilty + TAC Client: RACV Category: Non-traditional & Guerrilla Marketing

Bigger Picture Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York Client: Budweiser Category: Non-traditional & Guerrilla Marketing

King Stairs Agency: DAVID / Madrid + Hobo Audio / New York + ABMC / New York + STEPT Studios / New York Client: Burger King Category: Non-traditional & Guerrilla Marketing

Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Non-traditional & Guerrilla Marketing

Magnolia Agency: Ogilvy / New York + Open Mind / New York Client: Gerber Category: Non-traditional & Guerrilla Marketing

Today We Rise Agency: Ogilvy UK / London + BrotherTV / Great Guns Client: Girl Up Category: Non-traditional & Guerrilla Marketing

Village Electrique Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris Client: Renault Category: Non-traditional & Guerrilla Marketing

The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Non-traditional & Guerrilla Marketing

QR Whopper Agency: DAVID / São Paulo Client: Burger King Category: Digital & Online / Websites & Mobile

Clone Machine Agency: Leo Burnett / Chicago Client: Coors Light Category: Digital & Online / Websites & Mobile

Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Digital & Online / Websites & Mobile

Truthmark Agency: UncleGrey Client: Canon Category: Digital & Online / Websites & Mobile

The Future Official Sponsors of the NWSL Agency: VaynerMedia / New York Client: Budweiser (USA) Category: Digital & Online / Websites & Mobile

VAR Discount Agency: NORD DDB / Stockholm Client: Elkjøp Category: Experiential / Live Events

#UNHATEWOMEN Agency: fischerAppelt / Philipp und Keuntje + MOKOH MUSIC / Berlin + IT'S US MEDIA / Berlin + STUDIO MOVIE MAGIC / Berlin Client: Terre des Femmes Category: Targeted Video / Targeted Online Video

Today We Rise Agency: Ogilvy UK / London + BrotherTV / Great Guns Client: Girl Up Category: Targeted Video / Targeted Online Video

Don't Hate. Imitate. - The Super Bowl Clapback Agency: POL / Oslo + Shortcut / Oslo + Einar Film / Oslo Client: Audi Norway Category: Targeted Video / Targeted Online Video

The last Horoscope Agency: GUT Agency / Miami + WhatsApp / Menlo Park + Unicorns & Unicorns Client: WhatsApp Inc. Category: Craft / Data-Driven Personalization

#NotJustACadburyAd Agency: Ogilvy / Mumbai + Wavemaker / Mumbai + Delta X / Bangalore + Country Boyz Films / Mumbai Client: Mondelez Category: Craft / Data-Driven Personalization

Draw Ketchup Agency: Rethink + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: Craft / Data-Driven Personalization

Today We Rise Agency: Ogilvy UK / London + BrotherTV / Great Guns Client: Girl Up Category: Digital & Online / Social Media Post - Single

Heinz on Film Agency: Rethink + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Digital & Online / Social Media Post - Single

Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Digital & Online / Social Media Post - Single

PORNHUB’S BIG PACKAGE FOR SMALL BUSINESSES Agency: Officer & Gentleman / Madrid + Wildboar Productions / Amsterdam Client: Pornhub Category: Digital & Online / Banners & Pop-ups

The UNSeen Story Agency: MullenLowe / New York + UN Women + MediaHub Client: UN Women Category: Digital & Online / Banners & Pop-ups

Give for good Agency: BETC / Paris + General Pop / Paris Client: Lacoste Category: Innovation & Transformation / Innovation in Lockdown

BOOK A TRIP Agency: Dieste, Inc. / Dallas Client: THE WILD DETECTIVES Category: Innovation & Transformation / Innovation in Lockdown

Clone Machine Agency: Leo Burnett / Chicago Client: Coors Light Category: Innovation & Transformation / Innovation in Lockdown

3362 FALABELLA.COM Agency: Leo Burnett Colombia / Bogotá + Falabella / Bogotá Client: Falabella Category: Innovation & Transformation / Innovation in Lockdown

Delivery to Burger King Agency: McCann / Lima Client: Burger King Category: Innovation & Transformation / Innovation in Lockdown

Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown

Big Good Agency: TBWA ESPAÑA / Madrid Client: McDonald's Category: Innovation & Transformation / Innovation in Lockdown

Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Integrated Campaign

Burger King & Friends Agency: Buzzman / Paris Client: Burger King France Category: Integrated Campaign

Littlest Bailout Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Integrated Campaign

The UNSeen Story Agency: MullenLowe / New York + UN Women + MediaHub Client: UN Women Category: Integrated Campaign

Signal for Help Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation Client: Canadian Women’s Foundation Category: Integrated Campaign

BOOK A TRIP Agency: Dieste, Inc. / Dallas Client: THE WILD DETECTIVES Category: Digital & Online / Ecommerce

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Award: 2021 Direct Marketing Merit Award

Agency: R/GA California / San Francisco

Client: Reddit

Title: Up The Vote

Category: Out of Home / Billboards & Transit

Annual ID: OS_DM21_057M

Award: 2021 Direct Marketing Merit Award

Agency: dentsu ACHTUNG! / Amserdam + Bakehouse / Moscow

Client: Adobe

Title: Adobe x Keith Haring

Category: Craft / Art Direction

Annual ID: OS_DM21_104M

Award: 2021 Direct Marketing Merit Award

Agency: MullenLowe / US + Produceria / São Paulo

Client: Change the Ref

Title: Shamecards

Category: Craft / Art Direction

Annual ID: OS_DM21_105M

Award: 2021 Direct Marketing Merit Award

Agency: Ogilvy UK / London

Client: Ogilvy UK

Title: Lockdown In A Book

Category: Craft / Art Direction

Annual ID: OS_DM21_106M

Award: 2021 Direct Marketing Merit Award

Agency: TBWA\Chiat\Day / New York + Travelers Insurance / Hartford

Client: Travelers Insurance

Title: Zaadii's Unfinished Story

Category: Craft / Art Direction

Annual ID: OS_DM21_107M

Award: 2021 Direct Marketing Merit Award

Agency: BBDO / New York

Client: Color of Change

Title: Pedestal Project

Category: Experiential / Brand Installations

Annual ID: OS_DM21_061M

Award: 2021 Direct Marketing Merit Award

Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences

Client: Miller Lite

Title: Farewell, Work Holiday Parties

Category: Experiential / Brand Installations

Annual ID: OS_DM21_062M

Award: 2021 Direct Marketing Merit Award

Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Client: Mondelez / Oreo

Title: The OREO Doomsday Vault

Category: Experiential / Brand Installations

Annual ID: OS_DM21_063M

Award: 2021 Direct Marketing Merit Award

Award:
2021 Direct Marketing Merit Award

Agency:
R/GA California / San Francisco

Client:
Reddit

Title:
Up The Vote

Category:
Out of Home / Billboards & Transit

Annual ID:
OS_DM21_057M

Award:
2021 Direct Marketing Merit Award

Agency:
dentsu ACHTUNG! / Amserdam + Bakehouse / Moscow

Client:
Adobe

Title:
Adobe x Keith Haring

Category:
Craft / Art Direction

Annual ID:
OS_DM21_104M

Award:
2021 Direct Marketing Merit Award

Agency:
MullenLowe / US + Produceria / São Paulo

Client:
Change the Ref

Title:
Shamecards

Category:
Craft / Art Direction

Annual ID:
OS_DM21_105M

Award:
2021 Direct Marketing Merit Award

Agency:
Ogilvy UK / London

Client:
Ogilvy UK

Title:
Lockdown In A Book

Category:
Craft / Art Direction

Annual ID:
OS_DM21_106M

Award:
2021 Direct Marketing Merit Award

Agency:
TBWA\Chiat\Day / New York + Travelers Insurance / Hartford

Client:
Travelers Insurance

Title:
Zaadii's Unfinished Story

Category:
Craft / Art Direction

Annual ID:
OS_DM21_107M

Award:
2021 Direct Marketing Merit Award

Agency:
BBDO / New York

Client:
Color of Change

Title:
Pedestal Project

Category:
Experiential / Brand Installations

Annual ID:
OS_DM21_061M

Award:
2021 Direct Marketing Merit Award

Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences

Client:
Miller Lite

Title:
Farewell, Work Holiday Parties

Category:
Experiential / Brand Installations

Annual ID:
OS_DM21_062M

Award:
2021 Direct Marketing Merit Award

Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Client:
Mondelez / Oreo

Title:
The OREO Doomsday Vault

Category:
Experiential / Brand Installations

Annual ID:
OS_DM21_063M

Award:
2021 Direct Marketing Merit Award

Agency:
Leo Burnett / Chicago

Client:
Coors Light

Title:
Clone Machine

Category:
Experiential / Customer Experience / CX

Annual ID:
OS_DM21_068M

Award:
2021 Direct Marketing Merit Award

Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York

Client:
Mastercard

Title:
True Name

Category:
Out of Home / P.O.P. & In-Store

Annual ID:
OS_DM21_056M

Award:
2021 Direct Marketing Merit Award

Agency:
BBDO / New York

Client:
Foot Locker

Title:
Endless World of Airmax

Category:
Non-traditional & Guerrilla Marketing

Annual ID:
OS_DM21_089M

Award:
2021 Direct Marketing Merit Award

Agency:
BETC / Paris + General Pop / Paris

Client:
Droit de regard

Title:
The eye opening test

Category:
Non-traditional & Guerrilla Marketing

Annual ID:
OS_DM21_090M

Award:
2021 Direct Marketing Merit Award

Agency:
CHE Proximity / Australia + RACV + Guilty + TAC

Client:
RACV

Title:
The Booster Tag

Category:
Non-traditional & Guerrilla Marketing

Annual ID:
OS_DM21_091M

Award:
2021 Direct Marketing Merit Award

Agency:
DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York