The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client: AB InBev / Corona Category: Events / Stunts / Competitions / In-Person
The Lost Class
Agency: Hungry Man / Los Angeles + Leo Burnett / Chicago
Client: Change the Ref Inc. Category: Cultural Driver
We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client: Russian LGBT Network Category: Long Form Video / Single
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Visual Craft / Animation
Detectives, Basement, Pavel
Agency: Apple + O Positive / Santa Monica
Client: Apple Category: Direction / Series
Strangers
Agency: Trim Editing + Cosmo Street Editorial + Airbnb Productions LLC + Somesuch
Client: Airbnb Category: Television & VOD / Long Form - Single
Behind the Mac – Greatness
Agency: Apple
Client: Apple Category: Television & VOD / Long Form - Single
Independent Journalism for an Independent Life - Jordan
Agency: Droga5 / New York + The New York Times + LFR Productions / New York + Cut+Run / New York
Client: The New York Times Category: Television & VOD / Long Form - Single
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Utility / Ecommerce
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos Category: Utility / Ecommerce
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune Category: Utility / Ecommerce
Liquid Billboard
Agency: Havas Middle East / Dubai + Jack Morton / Dubai
Client: adidas Category: Brand Installations
Tokyo Summer Games - Para Pack
Agency: BBDO Canada / Toronto
Client: Canadian Paralympic Committee Category: Innovation & Transformation / Innovation in Design
Camouflage Against the Machines
Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo
Client: UNLABELED, NEXUSVII. Category: Innovation & Transformation / Innovation in Design
Degree Inclusive
Agency: Wunderman Thompson Argentina
Client: Unilever Category: Innovation & Transformation / Innovation in Design
Buy Back Friday
Agency: Edelman / London + Ingka Group / The Hague
Client: IKEA Category: Events & Experiential
Gerry's Partisan Pizza
Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe
Client: Represent Us Category: Events & Experiential
Keep Nature Standing
Agency: Landor & Fitch / Paris
Client: IUCN Save Our Species Category: Branding / Rebranding
Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York
Client: Burger King Category: Writing / Single
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Social Media
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client: AB InBev / Michelob ULTRA Category: Targeted Video / Online
Xbox Equality Controller
Agency: SERVICEPLAN GERMANY / Munich
Client: Microsoft / Xbox Category: Packaging / Specialty
The Breakaway
Agency: BBDO Belgium / Brussels
Client: Decathlon Category: Events / Stunts / Competitions / Virtual
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste Category: Events / Stunts / Competitions / Virtual
Motherland Pride
Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client: KyivPride Category: Events / Stunts / Competitions / Virtual
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York
Client: Burger King Category: Craft / Writing - Series
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Radio & Audio
Earth is saying
Agency: Grey Colombia / Bogota + Greenpeace Colombia / Bogota
Client: Greenpeace Colombia Category: Real-Time Data
TOKYO 2020 Sport Pictograms
Agency: DENTSU INC. / Tokyo + CEKAI / Tokyo + TYO MONSTER / Tokyo + Hiromura Design Office / Tokyo
Client: The Tokyo Organising committee of the Olympic and Paralympic Games Category: Craft / Art Direction
Uber Heetch
Agency: Marcel / Paris
Client: Heetch Category: Innovation & Transformation / Innovation in Out of Home
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Romania + Colony / Stockholm
Client: Burger King Category: Creative Effectiveness / Consumer / Brand
Uber Don't Eats
Agency: Special / Los Angeles + Uber Eats / San Francisco
Client: Uber Eats Category: Online Films & Video / Varying Length Series
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Online & Mobile Video / Online-only Video - Single
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple Category: Online & Mobile Video / Online-only Video - Single
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Craft / Storytelling
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Uber Don't Eats :30
Agency: Special / Los Angeles + Uber Eats / San Francisco
Client: Uber Eats Category: Television & VOD / Short Form - Single
911
Agency: Apple Marcom + Elastic / Santa Monica
Client: Apple Category: Television & VOD / Varying Length Series
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France Category: Brand Partnerships
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Use of Technology
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Use of Technology
Fellini Forward
Agency: Wunderman Thompson Italy / Milan + Unit9 / London + Hill+Knowlton Strategies / London + FM Photographers / Milan
Client: Campari Group/Campari Red Diaries Category: Use of Technology
Award:
2022 Health & Wellness Silver Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Public Relations
Annual ID:
OS22_HW013S
Award:
2022 Experiential & Immersive Silver Pencil
Agency:
We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX011S
Award:
2022 Cultural Driver Silver Pencil
Agency:
Hungry Man / Los Angeles + Leo Burnett / Chicago
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Cultural Driver
Annual ID:
OS22_CD002S
Award:
2022 Branded Entertainment Silver Pencil
Agency:
Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client:
Russian LGBT Network
Title:
We Will Become Better
Category:
Long Form Video / Single
Annual ID:
OS22_BE013S
Award:
2022 Interactive & Mobile Craft Silver Pencil
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Visual Craft / Animation
Annual ID:
OS22_IC006S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Apple + O Positive / Santa Monica
Client:
Apple
Title:
Detectives, Basement, Pavel
Category:
Direction / Series
Annual ID:
OS22_MI023S
Award:
2022 Film Silver Pencil
Agency:
Trim Editing + Cosmo Street Editorial + Airbnb Productions LLC + Somesuch
Client:
Airbnb
Title:
Strangers
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI014S
Award:
2022 Film Silver Pencil
Agency:
Apple
Client:
Apple
Title:
Behind the Mac – Greatness
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI015S
Award:
2022 Film Silver Pencil
Agency:
Droga5 / New York + The New York Times + LFR Productions / New York + Cut+Run / New York
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Jordan
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI016S
Award:
2022 Interactive, Online & Mobile Silver Pencil
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Utility / Ecommerce
Annual ID:
OS22_IN012S
Award:
2022 Interactive, Online & Mobile Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Cheetos
Title:
Cheetle iD
Category:
Utility / Ecommerce
Annual ID:
OS22_IN013S
Award:
2022 Interactive, Online & Mobile Silver Pencil
Agency:
OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Good Fortune
Title:
RECEATS
Category:
Utility / Ecommerce
Annual ID:
OS22_IN014S
Award:
2022 Experiential & Immersive Silver Pencil
Agency:
Havas Middle East / Dubai + Jack Morton / Dubai
Client:
adidas
Title:
Liquid Billboard
Category:
Brand Installations
Annual ID:
OS22_EX015S
Award:
2022 Design Silver Pencil
Agency:
BBDO Canada / Toronto
Client:
Canadian Paralympic Committee
Title:
Tokyo Summer Games - Para Pack
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS22_DE031S
Award:
2022 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo
Client:
UNLABELED, NEXUSVII.
Title:
Camouflage Against the Machines
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS22_DE032S
Award:
2022 Design Silver Pencil
Agency:
Wunderman Thompson Argentina
Client:
Unilever
Title:
Degree Inclusive
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS22_DE033S
Award:
2022 Public Relations Silver Pencil
Agency:
Africa / São Paulo
Client:
House of Lapland
Title:
Salla 2032
Category:
Events & Experiential
Annual ID:
OS22_PR008S
Award:
2022 Public Relations Silver Pencil
Agency:
Edelman / London + Ingka Group / The Hague
Client:
IKEA
Title:
Buy Back Friday
Category:
Events & Experiential
Annual ID:
OS22_PR009S
Award:
2022 Public Relations Silver Pencil
Agency:
Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe
Client:
Represent Us
Title:
Gerry's Partisan Pizza
Category:
Events & Experiential
Annual ID:
OS22_PR010S
Award:
2022 Print Silver Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Craft / Photography
Annual ID:
OS22_PT014S
Award:
2022 Branded Entertainment Silver Pencil
Agency:
BBDO / New York
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Audio
Annual ID:
OS22_BE014S
Award:
2022 Design Silver Pencil
Agency:
Landor & Fitch / Paris
Client:
IUCN Save Our Species
Title:
Keep Nature Standing
Category:
Branding / Rebranding
Annual ID:
OS22_DE023S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Apple
Client:
Apple
Title:
Detectives
Category:
Writing / Single
Annual ID:
OS22_MI024S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York
Client:
Burger King
Title:
Confusing Times
Category:
Writing / Single
Annual ID:
OS22_MI025S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
dentsuMB / New York + FTX
Client:
FTX
Title:
Don't Miss Out
Category:
Writing / Single
Annual ID:
OS22_MI026S
Award:
2022 Creative Use of Data Silver Pencil
Agency:
Area 23, An IPG Health Company / New York
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Social Media
Annual ID:
OS22_CU006S
Award:
2022 Direct Marketing Silver Pencil
Agency:
GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Targeted Video / Online
Annual ID:
OS22_DM016S
Award:
2022 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Microsoft / Xbox
Title:
Xbox Equality Controller
Category:
Packaging / Specialty
Annual ID:
OS22_DE026S
Award:
2022 Experiential & Immersive Silver Pencil
Agency:
BBDO Belgium / Brussels
Client:
Decathlon
Title:
The Breakaway
Category:
Events / Stunts / Competitions / Virtual
Annual ID:
OS22_EX012S
Award:
2022 Experiential & Immersive Silver Pencil
Agency:
BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client:
Lacoste
Title:
The 9th Lane
Category:
Events / Stunts / Competitions / Virtual
Annual ID:
OS22_EX013S
Award:
2022 Experiential & Immersive Silver Pencil
Agency:
Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client:
KyivPride
Title:
Motherland Pride
Category:
Events / Stunts / Competitions / Virtual
Annual ID:
OS22_EX014S
Award:
2022 Radio & Audio Silver Pencil
Agency:
DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York
Client:
Burger King
Title:
Even More Confusing Times
Category:
Craft / Writing - Series
Annual ID:
OS22_RA010S
Award:
2022 Health & Wellness Silver Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Radio & Audio
Annual ID:
OS22_HW014S
Award:
2022 Creative Use of Data Silver Pencil
Agency:
Grey Colombia / Bogota + Greenpeace Colombia / Bogota
Client:
Greenpeace Colombia
Title:
Earth is saying
Category:
Real-Time Data
Annual ID:
OS22_CU007S
Award:
2022 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo + CEKAI / Tokyo + TYO MONSTER / Tokyo + Hiromura Design Office / Tokyo
Client:
The Tokyo Organising committee of the Olympic and Paralympic Games
Title:
TOKYO 2020 Sport Pictograms
Category:
Craft / Art Direction
Annual ID:
OS22_DE030S
Award:
2022 Out of Home Silver Pencil
Agency:
Marcel / Paris
Client:
Heetch
Title:
Uber Heetch
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS22_OH021S
Award:
2022 Creative Effectiveness Silver Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Romania + Colony / Stockholm
Client:
Burger King
Title:
Moldy Whopper
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS22_CE005S
Award:
2022 Film Silver Pencil
Agency:
Special / Los Angeles + Uber Eats / San Francisco
Client:
Uber Eats
Title:
Uber Don't Eats
Category:
Online Films & Video / Varying Length Series
Annual ID:
OS22_FI024S
Award:
2022 Interactive, Online & Mobile Silver Pencil
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS22_IN016S
Award:
2022 Interactive, Online & Mobile Silver Pencil
Agency:
TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS22_IN017S
Award:
2022 Out of Home Silver Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Craft / Photography
Annual ID:
OS22_OH019S
Award:
2022 Out of Home Silver Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Craft / Photography
Annual ID:
OS22_OH020S
Award:
2022 Experiential & Immersive Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Storytelling
Annual ID:
OS22_EX017S
Award:
2022 Experiential & Immersive Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_EX016S
Award:
2022 Film Silver Pencil
Agency:
Special / Los Angeles + Uber Eats / San Francisco
Client:
Uber Eats
Title:
Uber Don't Eats :30
Category:
Television & VOD / Short Form - Single
Annual ID:
OS22_FI013S
Award:
2022 Film Silver Pencil
Agency:
Apple Marcom + Elastic / Santa Monica
Client:
Apple
Title:
911
Category:
Television & VOD / Varying Length Series
Annual ID:
OS22_FI018S
Award:
2022 Interactive, Online & Mobile Silver Pencil
Agency:
Publicis Conseil / Paris
Client:
Fondation de France
Title:
Bee Influencer
Category:
Brand Partnerships
Annual ID:
OS22_IN019S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
180LA / Los Angeles + Cox Communications / Atlanta
Client:
Cox Communications
Title:
Drawn Closer
Category:
Use of Technology
Annual ID:
OS22_MI035S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Use of Technology
Annual ID:
OS22_MI036S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Wunderman Thompson Italy / Milan + Unit9 / London + Hill+Knowlton Strategies / London + FM Photographers / Milan
Client:
Campari Group/Campari Red Diaries
Title:
Fellini Forward
Category:
Use of Technology
Annual ID:
OS22_MI037S
