The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House Category: Popular Culture Impact
We Are All Witnesses
Agency: Field Day Sound / Portland + Wieden+Kennedy / Portland + EXILE / Los Angeles
Client: Nike Category: Original Music / Song
The Truth Wins
Agency: DDB Group Germany
Client: Reporters Without Borders (RSF) Category: Social Post / Single Platform Series
This is a Beats Ad
Agency: Rosewood Creative / Los Angeles + Beats by Dre / Culver City
Client: Beats by Dre Category: Social Post / Single Platform Series
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Social Post / Single Platform Series
The Vulva Spaceship
Agency: INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton
Client: Wer Braucht Feminismus? Category: Low Budget
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Low Budget
Google Black-owned Friday Every Day
Agency: BBH USA
Client: Google Category: Online & Mobile Video / Interactive Video
Beyond Words
Agency: Area 23, an IPG Health Company / New York
Client: Keylu Category: Online & Mobile
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications Category: Craft / Use of Technology
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client: Dot Incorporation Category: Craft / Use of Technology
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: Craft / Use of Technology
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Craft / Art Direction
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Craft / Art Direction
Mind Ordering
Agency: WorkInProgress + Netflix + Unit9 + Brother
Client: Domino's Category: Brand Partnerships
Last Performance
Agency: Special / Auckland + South Pacific Pictures + Images and Sound
Client: Partners Life Category: Branded Content
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel Category: Craft / Use of Technology
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung Category: Innovation & Transformation / Innovation in Gaming
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Craft / Writing - Single
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India Category: Integrated Campaign
Raise Your Arches
Agency: Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London
Client: McDonald's Category: Integrated Campaign
Melting Icon
Agency: LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client: Unilever / Magnum Category: Craft / Illustration
The Five Great Mountains of China
Agency: Centre Design / Zhongshan
Client: Caobu Public Library Category: Craft / Typography
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Entourage Category: Innovation & Transformation / Innovation in Social Media
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Typography / Typeface Design
Knock Knock
Agency: Cheil Worldwide / Seoul
Client: Korean National Police Agency Category: Customer Experience / CX
#flutwein - Our Worst Vintage
Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client: Flutwein Category: Physical Products & Apparel
Dirty Talking Trash Cans
Agency: BBDO Nordics / Malmö
Client: City of Malmö Category: Experiential & Installations / Experiential & Immersive
Cheetle in Cheadle
Agency: Citizen Relations / Toronto
Client: PepsiCo Category: Experiential & Installations / Experiential & Immersive
Bundy Mixer
Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Foundation / Sydney + Herd MSL / Sydney
Client: Diageo / Bundaberg Rum Category: Brand Partnerships
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Brand Partnerships
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Data Visualization / Static or Dynamic
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Physical Product & Mobile Integration
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby Category: Public Relations
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel Category: Events / Hybrid
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Events / Hybrid
The Desk Snatch Pre-Rolls
Agency: Animal / Stockholm + Rulla Bandet / Stockholm + Curamando / Stockholm
Client: Evoko Category: Online & Mobile Video / Pre-Roll
Independent Journalism for an Independent Life - Questlove
Agency: Wave Studios / New York + Droga5 / New York + Cut+Run / New York + division7
Client: The New York Times Category: Sound Editing
Malnutrition Labels: Nutritional Ink
Agency: St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London
Client: Dole Sunshine Company Category: Craft / Printing & Production
She
Agency: El Ruso de Rocky / Madrid + Agosto / Madrid + Diageo
Client: J&B Category: Online-only Films & Video / Over 60 Seconds - Single
Night Creatures
Agency: Riff Raff Films / London + Burberry / London + The Mill + Work Editorial
Client: Burberry Category: Online-only Films & Video / Over 60 Seconds - Single
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Online-only Films & Video / Over 60 Seconds - Single
Traffic Stop
Agency: VCCP / San Francisco
Client: Native Category: Online-only Films & Video / Over 60 Seconds - Single
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV Category: Integrated PR Campaign
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Cultural Driver Silver Pencil
Agency:
Rethink + Penguin Random House / Toronto
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Popular Culture Impact
Annual ID:
OS23_CD004S
Award:
2023 Music & Sound Craft Silver Pencil
Agency:
Field Day Sound / Portland + Wieden+Kennedy / Portland + EXILE / Los Angeles
Client:
Nike
Title:
We Are All Witnesses
Category:
Original Music / Song
Annual ID:
OS23_MS010S
Award:
2023 Social Media Silver Pencil
Agency:
DDB Group Germany
Client:
Reporters Without Borders (RSF)
Title:
The Truth Wins
Category:
Social Post / Single Platform Series
Annual ID:
OS23_SM013S
Award:
2023 Social Media Silver Pencil
Agency:
Rosewood Creative / Los Angeles + Beats by Dre / Culver City
Client:
Beats by Dre
Title:
This is a Beats Ad
Category:
Social Post / Single Platform Series
Annual ID:
OS23_SM014S
Award:
2023 Social Media Silver Pencil
Agency:
Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Social Post / Single Platform Series
Annual ID:
OS23_SM015S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton
Client:
Wer Braucht Feminismus?
Title:
The Vulva Spaceship
Category:
Low Budget
Annual ID:
OS23_BE022S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Low Budget
Annual ID:
OS23_BE023S
Award:
2023 Interactive, Online & Mobile Silver Pencil
Agency:
BBH USA
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Online & Mobile Video / Interactive Video
Annual ID:
OS23_IN013S
Award:
2023 Health & Wellness Silver Pencil
Agency:
Area 23, an IPG Health Company / New York
Client:
Keylu
Title:
Beyond Words
Category:
Online & Mobile
Annual ID:
OS23_HW013S
Award:
2023 Integrated Silver Pencil
Agency:
180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client:
Cox Communications
Title:
Project Convey
Category:
Craft / Use of Technology
Annual ID:
OS23_IG018S
Award:
2023 Health & Wellness Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Craft / Use of Technology
Annual ID:
OS23_HW019S
Award:
2023 Health & Wellness Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Craft / Use of Technology
Annual ID:
OS23_HW020S
Award:
2023 Integrated Silver Pencil
Agency:
Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Annual ID:
OS23_IG015S
Award:
2023 Integrated Silver Pencil
Agency:
Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Craft / Art Direction
Annual ID:
OS23_IG016S
Award:
2023 Integrated Silver Pencil
Agency:
WorkInProgress + Netflix + Unit9 + Brother
Client:
Domino's
Title:
Mind Ordering
Category:
Brand Partnerships
Annual ID:
OS23_IG014S
Award:
2023 Health & Wellness Silver Pencil
Agency:
Special / Auckland + South Pacific Pictures + Images and Sound
Client:
Partners Life
Title:
Last Performance
Category:
Branded Content
Annual ID:
OS23_HW009S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Craft / Use of Technology
Annual ID:
OS23_BE026S
Award:
2023 Gaming Silver Pencil
Agency:
Cheil Hong Kong + Cheil PengTai Beijing
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Innovation & Transformation / Innovation in Gaming
Annual ID:
OS23_GA009S
Award:
2023 Radio & Audio Silver Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Craft / Writing - Single
Annual ID:
OS23_RA009S
Award:
2023 Integrated Silver Pencil
Agency:
Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client:
Oreo India
Title:
#BringBack2011
Category:
Integrated Campaign
Annual ID:
OS23_IG010S
Award:
2023 Integrated Silver Pencil
Agency:
Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London
Client:
McDonald's
Title:
Raise Your Arches
Category:
Integrated Campaign
Annual ID:
OS23_IG011S
Award:
2023 Integrated Silver Pencil
Agency:
BBDO / New York
Client:
M&M's
Title:
Spokescandies on Pause
Category:
Integrated Campaign
Annual ID:
OS23_IG012S
Award:
2023 Integrated Silver Pencil
Agency:
McCann / New York
Client:
Mastercard
Title:
Touch Card
Category:
Integrated Campaign
Annual ID:
OS23_IG013S
Award:
2023 Print & Promotional Silver Pencil
Agency:
LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client:
Unilever / Magnum
Title:
Melting Icon
Category:
Craft / Illustration
Annual ID:
OS23_PT016S
Award:
2023 Print & Promotional Silver Pencil
Agency:
Centre Design / Zhongshan
Client:
Caobu Public Library
Title:
The Five Great Mountains of China
Category:
Craft / Typography
Annual ID:
OS23_PT017S
Award:
2023 Social Media Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS23_SM024S
Award:
2023 Design Silver Pencil
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Typography / Typeface Design
Annual ID:
OS23_DE020S
Award:
2023 Interactive, Online & Mobile Silver Pencil
Agency:
Cheil Worldwide / Seoul
Client:
Korean National Police Agency
Title:
Knock Knock
Category:
Customer Experience / CX
Annual ID:
OS23_IN012S
Award:
2023 Print & Promotional Silver Pencil
Agency:
Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client:
Flutwein
Title:
#flutwein - Our Worst Vintage
Category:
Physical Products & Apparel
Annual ID:
OS23_PT014S
Award:
2023 Print & Promotional Silver Pencil
Agency:
FCB / Toronto
Client:
Lotto Max
Title:
Dream Drop
Category:
Physical Products & Apparel
Annual ID:
OS23_PT015S
Award:
2023 Out of Home Silver Pencil
Agency:
BBDO Nordics / Malmö
Client:
City of Malmö
Title:
Dirty Talking Trash Cans
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH018S
Award:
2023 Out of Home Silver Pencil
Agency:
Citizen Relations / Toronto
Client:
PepsiCo
Title:
Cheetle in Cheadle
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH019S
Award:
2023 Direct Marketing Silver Pencil
Agency:
Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Foundation / Sydney + Herd MSL / Sydney
Client:
Diageo / Bundaberg Rum
Title:
Bundy Mixer
Category:
Brand Partnerships
Annual ID:
OS23_DM027S
Award:
2023 Direct Marketing Silver Pencil
Agency:
VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Brand Partnerships
Annual ID:
OS23_DM028S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Rift
Category:
Direction / Single
Annual ID:
OS23_MI014S
Award:
2023 Design Silver Pencil
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS23_DE025S
Award:
2023 Interactive, Online & Mobile Silver Pencil
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Physical Product & Mobile Integration
Annual ID:
OS23_IN018S
Award:
2023 Health & Wellness Silver Pencil
Agency:
Edelman / New York
Client:
Vaseline
Title:
See My Skin
Category:
Public Relations
Annual ID:
OS23_HW014S
Award:
2023 Health & Wellness Silver Pencil
Agency:
Mother / Los Angeles + Goop / Los Angeles
Client:
Baby2Baby
Title:
The Diapér
Category:
Public Relations
Annual ID:
OS23_HW015S
Award:
2023 Experiential & Immersive Silver Pencil
Agency:
Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Events / Hybrid
Annual ID:
OS23_EX013S
Award:
2023 Experiential & Immersive Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Events / Hybrid
Annual ID:
OS23_EX014S
Award:
2023 Interactive, Online & Mobile Silver Pencil
Agency:
Animal / Stockholm + Rulla Bandet / Stockholm + Curamando / Stockholm
Client:
Evoko
Title:
The Desk Snatch Pre-Rolls
Category:
Online & Mobile Video / Pre-Roll
Annual ID:
OS23_IN014S
Award:
2023 Music & Sound Craft Silver Pencil
Agency:
Wave Studios / New York + Droga5 / New York + Cut+Run / New York + division7
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Questlove
Category:
Sound Editing
Annual ID:
OS23_MS014S
Award:
2023 Out of Home Silver Pencil
Agency:
St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London
Client:
Dole Sunshine Company
Title:
Malnutrition Labels: Nutritional Ink
Category:
Craft / Printing & Production
Annual ID:
OS23_OH022S
Award:
2023 Film & Video Silver Pencil
Agency:
El Ruso de Rocky / Madrid + Agosto / Madrid + Diageo
Client:
J&B
Title:
She
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI020S
Award:
2023 Film & Video Silver Pencil
Agency:
Riff Raff Films / London + Burberry / London + The Mill + Work Editorial
Client:
Burberry
Title:
Night Creatures
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI021S
Award:
2023 Film & Video Silver Pencil
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI022S
Award:
2023 Film & Video Silver Pencil
Agency:
VCCP / San Francisco
Client:
Native
Title:
Traffic Stop
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI023S
Award:
2023 Public Relations Silver Pencil
Agency:
adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client:
CALM + ITV
Title:
The Last Photo
Category:
Integrated PR Campaign
Annual ID:
OS23_PR021S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_BE021S
