The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Brazil
Client
Title
Category
Award
Points
The Uniform that never existed
Agency: TracyLocke Brasil / São Paulo Client: Centauro Category: Packaging / Specialty
Points: 3.00
Living Images
Agency: AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo Client: Getty Images Category: Digital Design
Points: 3.00
The Uniform that never existed
Agency: TracyLocke Brasil / São Paulo Client: Centauro Category: Community Building
Points: 3.00
HerShe 2021
Agency: BETC HAVAS / São Paulo + HERSHEY’s Br / São Paulo Client: Hershey's Br Category: Posters / Series
Points: 3.00
Face of Carnival
Agency: sunsetDDB / São Paulo + AB InBev / São Paulo Client: AB InBev / AMBEV Category: Utility
Points: 3.00
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Client: Magazine Luiza Category: Utility / Ecommerce
Points: 3.00
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Promotional Items / Physical Products
Points: 3.00
Menstrual Dignity
Agency: Wunderman Thompson / Sao Paulo + Johnson & Johnson + We4 Music + Landia & M&A Client: Johnson & Johnson Category: Artist / Brand Collaboration
Points: 3.00
New Fairies
Agency: Wieden+Kennedy / São Paulo + Stink / São Paulo + Supersonica / São Paulo + Nike / São Paulo Client: Nike / Institutional Category: Online & Mobile Video / Online-only Video - Single
Points: 3.00
The Beach Walker Project
Agency: AlmapBBDO / São Paulo + Bando Studio / São Paulo + Jamute / São Paulo Client: Diageo Category: Online & Mobile Video / Online-only Video - Series
Points: 3.00
NEW ICONIC KISSES
Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo Client: Mercado Livre (Ebazar) Category: Single Country or Region / CSR
Points: 3.00
The Uniform that never existed
Agency: TracyLocke Brasil / São Paulo Client: Centauro Category: Physical Items
Points: 3.00
NEW ICONIC KISSES
Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo Client: Mercado Livre (Ebazar) Category: Digital & Online / Websites & Mobile
Points: 3.00
TIM Conscious Keyboard
Agency: BETC HAVAS / São Paulo + TIM Br / Rio de Janeiro Client: TIM Br Category: Digital Product / Promotional
Points: 3.00
I AM
Agency: VMLY&R / São Paulo Client: Starbucks Category: Events / Stunts / Competitions / In-Person
Points: 3.00
We Stand
Agency: VMLY&R / São Paulo + Suno United Creators / São Paulo Client: Santander Category: Customer Experience / CX / In-Person
Points: 3.00
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Client: Magazine Luiza Category: Ecommerce
Points: 3.00
Rio Carnaval - Indentity System
Agency: Tátil Design Client: Rio Carnaval Category: Branding / Identity System
Points: 3.00
Foamy Haircut
Agency: Africa / São Paulo Client: AB InBev / Brahma Beer Category: User-Generated Content
Points: 3.00
Magic Music Box
Agency: Wieden+Kennedy / São Paulo + Supersonica / São Paulo + Focos cenografia / São Paulo + Fuze Image / São Paulo Client: Nike / Institutional Category: Promotional / Collateral Items
Points: 3.00
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo Client: Burger King Category: Events / Stunts / Competitions / In-Person
Points: 2.25
SweetBlock
Agency: FCB Brasil / São Paulo + FCB/SIX / Toronto Client: Abraji & Congresso em Foco Category: Data Visualization / Static or Dynamic
Points: 1.50
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo Client: Hip Hop Public Health Category: Craft / Art Direction
Points: 1.50
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo Client: Hip Hop Public Health Category: Original Music / Song
Points: 1.50
Angel’s Souls
Agency: BBDO Group Germany / Berlin + Sweet Films Client: Save One Person Category: Console Games / Brand Integration / Placement
Points: 1.50
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo Client: Hip Hop Public Health Category: Craft / Art Direction
Points: 1.50
The CO2 Inhaler
Agency: McCann Health / New York + McCann Health Brazil / Sao Paolo Client: AstraZeneca Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 1.50
The CO2 Inhaler
Agency: McCann Health / New York + McCann Health Brazil / Sao Paolo Client: AstraZeneca Category: Packaging / Specialty
Points: 1.50
The Bigger Crash
Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano Client: Hyundai Global Category: Craft / Photography
Points: 1.00
The Bigger Crash
Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano Client: Hyundai Global Category: Magazine / Series
Points: 1.00
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London Client: Google Category: Utility
Points: 1.00
Quaker Qrece
Agency: AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires Client: Pepsico Category: Physical Product / Promotional
Points: 1.00
The Bigger Crash
Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano Client: Hyundai Global Category: Billboards & Transit / Series
Points: 1.00
Quaker Qrece
Agency: AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires Client: Pepsico Category: Products
Points: 1.00
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London Client: Google Category: UX / UI / Utility / Ecommerce
Points: 1.00
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Events & Experiential
Points: 0.75
Day of the Dead
Agency: Final Frontier / Shanghai + Slap Global / New York + Zombie Studio / São Paulo + Landia Mexico / Ciudad de México Client: Doritos Category: Animation / Single
Points: 0.75
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Integrated Branding Campaign
Points: 0.75
The Day-After-Women's-Day Newspapers
Agency: Havas Worldwide Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon Client: Raparigas da Bola Category: Innovation & Transformation / Innovation in Print
Points: 0.75
The Day-After-Women's-Day Newspapers
Agency: Havas Worldwide Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon Client: Raparigas da Bola Category: Data Visualization / Static
Points: 0.75
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Print
Points: 0.75
Down and Out Kidney
Agency: Area 23, An IPG Health Company / New York + Horizon / Lake Forest + Hornet / New York + Canja Audio Culture / Curitiba Client: HORIZON/KRYSTEXXA Category: Film
Points: 0.75
Contagious
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ Client: Insmed Incorporated/NTMFacts.com Category: Film
Points: 0.75
Client:
Centauro
Title:
The Uniform that never existed
Category:
Packaging / Specialty
Award:
2022 Design Merit Award
Points:
3.00
Client:
Getty Images
Title:
Living Images
Category:
Digital Design
Award:
2022 Design Merit Award
Points:
3.00
Client:
Centauro
Title:
The Uniform that never existed
Category:
Community Building
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
Hershey's Br
Title:
HerShe 2021
Category:
Posters / Series
Award:
2022 Print Merit Award
Points:
3.00
Client:
AB InBev / AMBEV
Title:
Face of Carnival
Category:
Utility
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Magazine Luiza
Title:
Shopping Inside Songs
Category:
Utility / Ecommerce
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Promotional Items / Physical Products
Award:
2022 Print Merit Award
Points:
3.00
Client:
Johnson & Johnson
Title:
Menstrual Dignity
Category:
Artist / Brand Collaboration
Award:
2022 Music & Sound Craft Merit Award
Points:
3.00
Client:
Nike / Institutional
Title:
New Fairies
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Diageo
Title:
The Beach Walker Project
Category:
Online & Mobile Video / Online-only Video - Series
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Mercado Livre (Ebazar)
Title:
NEW ICONIC KISSES
Category:
Single Country or Region / CSR
Award:
2022 Creative Effectiveness Merit Award
Points:
3.00
Client:
Centauro
Title:
The Uniform that never existed
Category:
Physical Items
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
Mercado Livre (Ebazar)
Title:
NEW ICONIC KISSES
Category:
Digital & Online / Websites & Mobile
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
House of Lapland
Title:
Salla 2032
Category:
Green Pencil
Award:
2022 Green Pencil Merit Award
Points:
3.00
Client:
TIM Br
Title:
TIM Conscious Keyboard
Category:
Digital Product / Promotional
Award:
2022 IP & Products Merit Award
Points:
3.00
Client:
Starbucks
Title:
I AM
Category:
Events / Stunts / Competitions / In-Person
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
Client:
Santander
Title:
We Stand
Category:
Customer Experience / CX / In-Person
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
Client:
Magazine Luiza
Title:
Shopping Inside Songs
Category:
Ecommerce
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
Client:
Rio Carnaval
Title:
Rio Carnaval - Indentity System
Category:
Branding / Identity System
Award:
2022 Design Merit Award
Points:
3.00
Client:
AB InBev / Brahma Beer
Title:
Foamy Haircut
Category:
User-Generated Content
Award:
2022 Social Media Merit Award
Points:
3.00
Client:
Nike / Institutional
Title:
Magic Music Box
Category:
Promotional / Collateral Items
Award:
2022 Design Merit Award
Points:
3.00
Client:
Burger King
Title:
The Impossible Combo
Category:
Events / Stunts / Competitions / In-Person
Award:
2022 Experiential & Immersive Merit Award
Points:
2.25
Client:
Abraji & Congresso em Foco
Title:
SweetBlock
Category:
Data Visualization / Static or Dynamic
Award:
2022 Design Merit Award
Points:
1.50
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Craft / Art Direction
Award:
2022 Design Merit Award
Points:
1.50
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Original Music / Song
Award:
2022 Music & Sound Craft Merit Award
Points:
1.50
Client:
Save One Person
Title:
Angel’s Souls
Category:
Console Games / Brand Integration / Placement
Award:
2022 Gaming Merit Award
Points:
1.50
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Craft / Art Direction
Award:
2022 Health & Wellness Merit Award
Points:
1.50
Client:
AstraZeneca
Title:
The CO2 Inhaler
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2022 Health & Wellness Merit Award
Points:
1.50
Client:
AstraZeneca
Title:
The CO2 Inhaler
Category:
Packaging / Specialty
Award:
2022 Design Merit Award
Points:
1.50
Client:
Hyundai Global
Title:
The Bigger Crash
Category:
Craft / Photography
Award:
2022 Design Merit Award
Points:
1.00
Client:
Hyundai Global
Title:
The Bigger Crash
Category:
Magazine / Series
Award:
2022 Print Merit Award
Points:
1.00
Client:
Google
Title:
Auditorial
Category:
Utility
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
1.00
Client:
Pepsico
Title:
Quaker Qrece
Category:
Physical Product / Promotional
Award:
2022 IP & Products Merit Award
Points:
1.00
Client:
Hyundai Global
Title:
The Bigger Crash
Category:
Billboards & Transit / Series
Award:
2022 Out of Home Merit Award
Points:
1.00
Client:
Pepsico
Title:
Quaker Qrece
Category:
Products
Award:
2022 Health & Wellness Merit Award
Points:
1.00
Client:
Google
Title:
Auditorial
Category:
UX / UI / Utility / Ecommerce
Award:
2022 Interactive & Mobile Craft Merit Award
Points:
1.00
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Events & Experiential
Award:
2022 Public Relations Merit Award
Points:
0.75
Client:
Doritos
Title:
Day of the Dead
Category:
Animation / Single
Award:
2022 Moving Image Craft Merit Award
Points:
0.75
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Integrated Branding Campaign
Award:
2022 Integrated Merit Award
Points:
0.75
Client:
Raparigas da Bola
Title:
The Day-After-Women's-Day Newspapers
Category:
Innovation & Transformation / Innovation in Print
Award:
2022 Print Merit Award
Points:
0.75
Client:
Raparigas da Bola
Title:
The Day-After-Women's-Day Newspapers
Category:
Data Visualization / Static
Award:
2022 Creative Use of Data Merit Award
Points:
0.75
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Print
Award:
2022 Health & Wellness Merit Award
Points:
0.75
Client:
HORIZON/KRYSTEXXA
Title:
Down and Out Kidney
Category:
Film
Award:
2022 Pharma Merit Award
Points:
0.75