The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
An Empowering Partnership
Agency: McCann / New York + McCann Worldgroup + Microsoft / Seattle Client: Microsoft Category: Penta Pencil
Points: 75.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Best of Show
Points: 75.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated Branding Campaign
Points: 50.0
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Applications
Points: 50.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Design
Points: 50.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Data Visualization
Points: 50.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Billboards & Transit / Campaign
Points: 50.0
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Craft - Direction / Single
Points: 50.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Magazine / Campaign
Points: 50.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Stunts & Activations
Points: 50.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Online Films & Video / Short Form - Single
Points: 50.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Innovation in Branded Entertainment
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Media Relations
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated Branding Campaign
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Physical Product
Points: 25.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Events & Experiential
Points: 25.0
Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Moving Image / Series
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Cinema Advertising
Points: 25.0
Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Craft / Art Direction
Points: 25.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Under 100K Budget
Points: 25.0
The Long Fight
Agency: Droga5 / New York Client: The New York Times Category: Under 100K Budget
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Health & Wellness
Points: 25.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Innovation in Film
Points: 25.0
#SpotifyWrapped
Agency: Spotify In-House / New York Client: Spotify Category: Brand Voice
Points: 25.0
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 25.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Current Event Response
Points: 25.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Out of Home / Billboards & Transit
Points: 25.0
For The Throne
Agency: Droga5 / New York Client: HBO Category: Creative Effectiveness / Consumer / Brand
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Targeted Video / Targeted Online Video
Points: 25.0
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Innovation in Public Relations
Points: 25.0
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Craft / Art Direction
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Experiential
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Brand Transformation
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Brand Transformation
Points: 25.0
The Traffic Jam Whopper
Agency: We Believers / New York Client: Burger King Mexico/Global Category: Creative Use of Data / Targeting
Points: 25.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Co-Promotions
Points: 25.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Craft - Direction / Single
Points: 25.0
The Underdogs
Agency: Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles Client: Apple Category: Craft - Direction / Single
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Points: 25.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Online-only Video / Single
Points: 25.0
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Creative Use of Data / Social Media
Points: 25.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Non-traditional & Guerrilla Marketing
Points: 25.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Social Post / Single
Points: 25.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Non-traditional & Guerrilla Marketing
Points: 25.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Non-traditional & Guerrilla Marketing
Points: 25.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Digital Experiential / Interactive Digital Installations
Points: 25.0
Not All Heroes Wear Capes
Agency: Wieden+Kennedy / New York + draftLine / New York Client: AB InBev Category: Social Post / Real-time Response
Points: 25.0
The Underdogs
Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Client: Apple Category: Craft - Writing / Single
Points: 25.0
Client:
Microsoft
Title:
An Empowering Partnership
Category:
Penta Pencil
Award:
2020 Penta Pencil Penta Pencil
Points:
75.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Best of Show
Award:
2020 Best of Show Best of Show Pencil
Points:
75.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated Branding Campaign
Award:
2020 Integrated Best of Discipline Pencil
Points:
50.0
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Applications
Award:
2020 Mobile Best of Discipline Pencil
Points:
50.0
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Design
Award:
2020 Design Best of Discipline Pencil
Points:
50.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Craft / Data Visualization
Award:
2020 Experiential & Immersive Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Best of Discipline Pencil
Points:
50.0
Client:
Apple
Title:
Bounce
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Magazine / Campaign
Award:
2020 Print Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Stunts & Activations
Award:
2020 Social Media Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Online Films & Video / Short Form - Single
Award:
2020 Film Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Media Relations
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated Branding Campaign
Award:
2020 Integrated Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Physical Product
Award:
2020 IP & Products Gold Pencil
Points:
25.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Events & Experiential
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
Minnesota Twins
Title:
Minnesota Twins 2019 Campaign
Category:
Moving Image / Series
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Cinema Advertising
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Minnesota Twins
Title:
Minnesota Twins 2019 Campaign
Category:
Craft / Art Direction
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Under 100K Budget
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Long Fight
Category:
Under 100K Budget
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Innovation in Film
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Spotify
Title:
#SpotifyWrapped
Category:
Brand Voice
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Current Event Response
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Out of Home / Billboards & Transit
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
HBO
Title:
For The Throne
Category:
Creative Effectiveness / Consumer / Brand
Award:
2020 Creative Effectiveness Gold Pencil
Points:
25.0
Client:
HBO
Title:
For The Throne
Category:
Co-Promotions
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Mobile Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Innovation in Public Relations
Award:
2020 Public Relations Gold Pencil
Points:
25.0
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Craft / Art Direction
Award:
2020 Mobile Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Brand Transformation
Award:
2020 Integrated Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Brand Transformation
Award:
2020 Integrated Gold Pencil
Points:
25.0
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Creative Use of Data / Targeting
Award:
2020 Creative Use of Data Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Co-Promotions
Award:
2020 Integrated Gold Pencil
Points:
25.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Apple
Title:
The Underdogs
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Award:
2020 Integrated Gold Pencil
Points:
25.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0
Client:
Wavio
Title:
See Sound
Category:
Creative Use of Data / Social Media
Award:
2020 Creative Use of Data Gold Pencil
Points:
25.0
Client:
Donate Life California
Title:
Second Chances
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Social Post / Single
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Changing the Game
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Digital Experiential / Interactive Digital Installations
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0
Client:
AB InBev
Title:
Not All Heroes Wear Capes
Category:
Social Post / Real-time Response
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Apple
Title:
The Underdogs
Category:
Craft - Writing / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
