The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Consumer Products

Award

Agency

Client

Title

Category

Annual ID

WATERLIGHT Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Goals for Sustainable Development
WATERLIGHT Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Physical Product / In-Market
Our Little World Agency: Rethink + IKEA + Scouts Honour + a52 VFX Client: IKEA Canada Category: Visual Effects / Single
The Reset Agency: The Mill / New York Client: Verizon Category: Visual Effects / Single
WATERLIGHT Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Innovation & Transformation / Innovation in IP & Products
WATERLIGHT Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Innovation & Transformation / Innovation in Experiential
WATERLIGHT Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Innovation & Transformation / Innovation in Design
Soulfuel™️ Safe Lamp™️ Agency: Joe Public United / Johannesburg Client: Chicken Licken Category: Innovation & Transformation / Innovation in IP & Products
The Cristiano Bottle Agency: Rethink + IKEA Client: IKEA Canada Category: Current Event Response
Soulfuel™️ Safe Lamp™️ Agency: Joe Public United / Johannesburg Client: Chicken Licken Category: Physical Product / Promotional
Human Bait Agency: Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago Client: SC Johnson / Raid Category: Non-traditional & Guerrilla Marketing
The Milk Captcha Agency: Oatly Department of Mind Control / Malmö + WeTransfer / Amsterdam Client: Oatly Category: Brand-Side Initiated & Originated Projects
Colour Spoilers Agency: Sid Lee + Starcom + Lowe's Canada Client: Lowe's Canada Category: Online & Mobile Video / Online-only Video - Series
Colour Spoilers Agency: Sid Lee + Starcom + Lowe's Canada Client: Lowe's Canada Category: Online & Mobile Video / Pre-Roll
Shelter Signboard Agency: Wunderman Thompson Bangkok Client: Tra Mongkut Fertilizer Category: Innovation & Transformation / Innovation in Out of Home
The Cristiano Bottle Agency: Rethink + IKEA Client: IKEA Canada Category: Social Post / Single
Human Bait Agency: Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago Client: SC Johnson / Raid Category: Brand Voice
The Milk Captcha Agency: Oatly Department of Mind Control / Malmö + WeTransfer / Amsterdam Client: Oatly Category: Digital & Online / Banners & Pop-ups
Be Who You Are: Italo Ferreira Agency: Cut+Run / Santa Monica + Lockt Client: Oakley Category: Editing / Single
ReStory Agency: Happiness / An FCB alliance / Brussels Client: Canon Category: Events / Stunts / Competitions / In-Person
Sneaky Stings Agency: HelloFCB+ + Fuelcontent + HeyPapaLegend Client: NetFlorist Category: Broadcast / Series
The Cristiano Bottle Agency: Rethink + IKEA Client: IKEA Canada Category: Social Post / Real-time Response
The ScrapsBook Agency: Rethink + IKEA Client: IKEA Canada Category: Editorial / Books
The ScrapsBook Agency: Rethink + IKEA Client: IKEA Canada Category: Promotional Items / Booklets / Books / Brochures
WATERLIGHT Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Green Pencil
An Ad In An Ad In An Ad Agency: Oatly Department of Mind Control / Malmö + Rochefort / Amsterdam Client: Oatly Category: Online & Mobile Video / Online-only Video - Single
Our Little World Agency: Rethink + IKEA + Scouts Honour Client: IKEA Canada Category: Cinematography / Single
The Tent Mender Agency: Hand Made Productions + MadeCreativeGroup + P&G + The Story Lab Client: P&G/Tide Category: Full Length Video / Single or Series / Episodic
Coded: The Hidden Love of J.C. Leyendecker Agency: Imagine Documentaries / Los Angeles + Delirio Films / Los Angeles + P&G Studios / Cincinnati + Tripod Media / Los Angeles Client: P&G Category: Full Length Video / Single or Series / Episodic
ReStory Agency: Happiness / An FCB alliance / Brussels Client: Canon Category: Physical Items
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Design
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: CMO Pencil
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Games / Digital & Physical
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Physical Product
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Non-traditional & Guerrilla Marketing
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Brand Transformation
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Experiential
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Branded Entertainment
The Leica Bauhaus Workshops Agency: Arnold Worldwide / Boston Client: Leica Store Boston Category: Craft / Art Direction
The Walkumentary Agency: DentsuBos / Toronto + Brita / Toronto Client: Brita Category: Online-only Video / Pre-Roll - Single
Silence the Critics Agency: MJZ / Los Angeles + MJZ / London + Mother / London Client: IKEA Category: Online Films & Video / Long Form - Single
Embarrassing Plastic Bags Agency: Rethink / Vancouver/Toronto/Montreal Client: East West Market Category: Promotional / Collateral Items
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Branding / Branded Item
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Reputation Management
The Leica Bauhaus Workshops Agency: Arnold Worldwide / Boston Client: Leica Store Boston Category: Craft / Art Direction
Scent By Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Experiential & Installations / Experiential & Immersive
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Packaging / Specialty
The Leica Bauhaus Workshops Agency: Arnold Worldwide / Boston Client: Leica Store Boston Category: Craft / Illustration
Scent By Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Co-Promotions
Embarrassing Plastic Bags Agency: Rethink / Vancouver/Toronto/Montreal Client: East West Market Category: Out of Home / P.O.P. & In-Store

2022 Sustainable Development Pencil SDG Pencil

Wunderman Thompson / Bogota

E-DINA ENERGY

WATERLIGHT

Goals for Sustainable Development

OS22_SD002D

2022 IP & Products Gold Pencil

Wunderman Thompson / Bogota

E-DINA ENERGY

WATERLIGHT

Physical Product / In-Market

OS22_IP003G

2022 Moving Image Craft Gold Pencil

Rethink + IKEA + Scouts Honour + a52 VFX

IKEA Canada

Our Little World

Visual Effects / Single

OS22_MI015G

2022 Moving Image Craft Gold Pencil

The Mill / New York

Verizon

The Reset

Visual Effects / Single

OS22_MI016G

2022 IP & Products Gold Pencil

Wunderman Thompson / Bogota

E-DINA ENERGY

WATERLIGHT

Innovation & Transformation / Innovation in IP & Products

OS22_IP004G

2022 Experiential & Immersive Gold Pencil

Wunderman Thompson / Bogota

E-DINA ENERGY

WATERLIGHT

Innovation & Transformation / Innovation in Experiential

OS22_EX010G

2022 Design Gold Pencil

Wunderman Thompson / Bogota

E-DINA ENERGY

WATERLIGHT

Innovation & Transformation / Innovation in Design

OS22_DE021G

2022 IP & Products Silver Pencil

Joe Public United / Johannesburg

Chicken Licken

Soulfuel™️ Safe Lamp™️

Innovation & Transformation / Innovation in IP & Products

OS22_IP009S

2022 Public Relations Silver Pencil

Rethink + IKEA

IKEA Canada

The Cristiano Bottle

Current Event Response

OS22_PR013S

2022 IP & Products Silver Pencil

Joe Public United / Johannesburg

Chicken Licken

Soulfuel™️ Safe Lamp™️

Physical Product / Promotional

OS22_IP005S

2022 Direct Marketing Bronze Pencil

Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago

SC Johnson / Raid

Human Bait

Non-traditional & Guerrilla Marketing

OS22_DM036B

2022 Brand-Side / In-House Bronze Pencil

Oatly Department of Mind Control / Malmö + WeTransfer / Amsterdam

Oatly

The Milk Captcha

Brand-Side Initiated & Originated Projects

OS22_BS008B

2022 Interactive, Online & Mobile Merit Award

Sid Lee + Starcom + Lowe's Canada

Lowe's Canada

Colour Spoilers

Online & Mobile Video / Online-only Video - Series

OS22_IN061M

2022 Interactive, Online & Mobile Merit Award

Sid Lee + Starcom + Lowe's Canada

Lowe's Canada

Colour Spoilers

Online & Mobile Video / Pre-Roll

OS22_IN055M

2022 Out of Home Merit Award

Wunderman Thompson Bangkok

Tra Mongkut Fertilizer

Shelter Signboard

Innovation & Transformation / Innovation in Out of Home

OS22_OH080M

2022 Social Media Merit Award

Rethink + IKEA

IKEA Canada

The Cristiano Bottle

Social Post / Single

OS22_SM053M

2022 Public Relations Merit Award

Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago

SC Johnson / Raid

Human Bait

Brand Voice

OS22_PR052M

2022 Direct Marketing Merit Award

Oatly Department of Mind Control / Malmö + WeTransfer / Amsterdam

Oatly

The Milk Captcha

Digital & Online / Banners & Pop-ups

OS22_DM075M

2022 Moving Image Craft Merit Award

Cut+Run / Santa Monica + Lockt

Oakley

Be Who You Are: Italo Ferreira

Editing / Single

OS22_MI085M

2022 Experiential & Immersive Merit Award

Happiness / An FCB alliance / Brussels

Canon

ReStory

Events / Stunts / Competitions / In-Person

OS22_EX029M

2022 Radio & Audio Merit Award

HelloFCB+ + Fuelcontent + HeyPapaLegend

NetFlorist

Sneaky Stings

Broadcast / Series

OS22_RA026M

2022 Social Media Merit Award

Rethink + IKEA

IKEA Canada

The Cristiano Bottle

Social Post / Real-time Response

OS22_SM058M

2022 Design Merit Award

Rethink + IKEA

IKEA Canada

The ScrapsBook

Editorial / Books

OS22_DE068M

2022 Print Merit Award

Rethink + IKEA

IKEA Canada

The ScrapsBook

Promotional Items / Booklets / Books / Brochures

OS22_PT042M

2022 Green Pencil Merit Award

Wunderman Thompson / Bogota

E-DINA ENERGY

WATERLIGHT

Green Pencil

OS22_GP008M

2022 Interactive, Online & Mobile Merit Award

Oatly Department of Mind Control / Malmö + Rochefort / Amsterdam

Oatly

An Ad In An Ad In An Ad

Online & Mobile Video / Online-only Video - Single

OS22_IN057M

2022 Moving Image Craft Merit Award

Rethink + IKEA + Scouts Honour

IKEA Canada

Our Little World

Cinematography / Single

OS22_MI103M

2022 Branded Entertainment Merit Award

Hand Made Productions + MadeCreativeGroup + P&G + The Story Lab

P&G/Tide

The Tent Mender

Full Length Video / Single or Series / Episodic

OS22_BE058M

2022 Branded Entertainment Merit Award

Imagine Documentaries / Los Angeles + Delirio Films / Los Angeles + P&G Studios / Cincinnati + Tripod Media / Los Angeles

P&G

Coded: The Hidden Love of J.C. Leyendecker

Full Length Video / Single or Series / Episodic

OS22_BE060M

2022 Direct Marketing Merit Award

Happiness / An FCB alliance / Brussels

Canon

ReStory

Physical Items

OS22_DM048M

2020 Design Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Innovation in Design

OS_DE20_001G

2020 CMO Pencil CMO Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

CMO Pencil

OS_CM20_001G

2020 Branded Entertainment Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Games / Digital & Physical

OS_BE20_018G

2020 IP & Products Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Physical Product

OS_IP20_002G

2020 Direct Marketing Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Non-traditional & Guerrilla Marketing

OS_DI20_020G

2020 Integrated Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Brand Transformation

OS_IG20_008G

2020 Experiential & Immersive Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Innovation in Experiential

OS_EX20_025G

2020 Branded Entertainment Gold Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Innovation in Branded Entertainment

OS_BE20_032G

2020 Print Gold Pencil

Arnold Worldwide / Boston

Leica Store Boston

The Leica Bauhaus Workshops

Craft / Art Direction

OS_PT20_018G

2020 Interactive & Online Silver Pencil

DentsuBos / Toronto + Brita / Toronto

Brita

The Walkumentary

Online-only Video / Pre-Roll - Single

OS_IN20_016S

2020 Film Silver Pencil

MJZ / Los Angeles + MJZ / London + Mother / London

IKEA

Silence the Critics

Online Films & Video / Long Form - Single

OS_FI20_025S

2020 Design Silver Pencil

Rethink / Vancouver/Toronto/Montreal

East West Market

Embarrassing Plastic Bags

Promotional / Collateral Items

OS_DE20_017S

2020 Design Silver Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Branding / Branded Item

OS_DE20_002S

2020 Public Relations Silver Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Reputation Management

OS_PR20_017S

2020 Out of Home Silver Pencil

Arnold Worldwide / Boston

Leica Store Boston

The Leica Bauhaus Workshops

Craft / Art Direction

OS_OH20_020S

2020 Out of Home Bronze Pencil

Ogilvy / Chicago

SC Johnson - Glade

Scent By

Experiential & Installations / Experiential & Immersive

OS_OH20_017B

2020 Design Bronze Pencil

McCann / New York + Microsoft / Seattle

Microsoft

Changing the Game

Packaging / Specialty

OS_DE20_021B

2020 Print Bronze Pencil

Arnold Worldwide / Boston

Leica Store Boston

The Leica Bauhaus Workshops

Craft / Illustration

OS_PT20_025B

2020 Integrated Bronze Pencil

Ogilvy / Chicago

SC Johnson - Glade

Scent By

Co-Promotions

OS_IG20_013B

2020 Direct Marketing Bronze Pencil

Rethink / Vancouver/Toronto/Montreal

East West Market

Embarrassing Plastic Bags

Out of Home / P.O.P. & In-Store

OS_DI20_005B

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