The One Club and The 3% Movement Announce Next Creative Leaders 2022 Winners

The One Club for Creativity and The 3% Movement have announced the 25 young creatives from 14 countries who are winners in Next Creative Leaders 2022, recognizing women and non-binary creatives on the rise.

Now in its eighth year, Next Creative Leaders is a free portfolio competition that identifies, celebrates, and gives a global platform to talented women and non-binary creatives across all regions who are making their mark with both their work and a unique point of view on creative leadership that’s changing the industry for the better.  

NCL 2022 winners by region, as selected by this year’s esteemed jury, is as follows:

APAC

• Soleil Badenhop, associate creative director, GIGIL, Makati
• Stephanie Gwee, associate creative director, Wunderman Thompson Australia Melbourne
• Warangrat Rattanabumrung, associate creative group head, SOUR Bangkok

Europe

• Daisy Ifama, creative, filmmaker, London
• Agustina Lavignasse, senior creative copywriter, Copenhagen
• Patricia Medeiros, creative director, Ogilvy Madrid 
• Roxana Nita, creative director, DDB Romania Bucharest
• Christine Smith, senior art director, VICE Copenhagen 
• Sandra Valencia, senior copywriter, Jung von Matt Munich

Latin America

• Laura Arcila, art director, VMLY&R Commerce US, Bogotá
• Paula Keller Perego and Mellina Fontoura (team), associate creative directors, GUT Sāo Paulo
• Júlia Malavazzi, senior Soko São Paulo
• Leticia Tercini, senior art director, Wieden+Kennedy São Paulo

Middle East/Africa

• Sarah Guessoum, creative strategy director, TikTok - Bytedance Dubai
• Chesang’ Koech, senior writer, Ogilvy Africa Nairobi
• Joss Ng’ang’a, creative director, Dentsu Creative Nairobi 

North America

• Lindsay Cecero, associate creative director, TBWA\Media Arts Lab Los Angeles
• Whitney Downing, art director, Wieden + Kennedy Portland
• Rux Drilea, senior copywriter, Mojo Supermarket, New York
• Caroline Friesen, creative director, Rethink Toronto
• Jessica Pester, senior art director, Droga5 New York
• Sofia Rosell, associate creative director, GUT Miami
• Emily Sheehan, creative director, FIG Brooklyn
• Ashley Venter, art director, Wieden+Kennedy Portland/New York

Eligible entrants for NCL are those who are stepping into leadership roles, including copywriters, art directors, designers, ACDs, newly-promoted creative and design directors with less than one year in the role, and creative teams who are doing game-changing work.  

Entrants are judged on four-to-six pieces of creative work and information about how they — and their work — are pushing the industry forward and making a positive contribution in terms of diversity, mentoring, and advocacy.  A list of all previous NCL winners can be viewed here.  

“For nearly two decades, The One Club has focused on programming that helps improve the industry's diversity and gender equality,” said Kevin Swanepoel, CEO, The One Club.  “We are proud to produce programs like Next Creative Leaders that identify, elevate and give voice to those in every region around the world who are making a real difference.  In addition to making their own inroads, NCL winners are also opening the door and inspiring the next generation of women and non-binary creatives.”

Kat Gordon, The 3% Movement founder and CEO, echoed this enthusiasm and reminded the creative world how necessary programs like Next Creative Leaders are. 

“When 3% was founded in 2012, many creative competitions had all-male juries, steep entry fees, and a tendency to reward one kind of work and one kind of creator,” she said.  “Next Creative Leaders has demonstrated the bounty of creativity that arises when everyone is invited.”

Each NCL winner receives a one-year complimentary individual membership with The One Club, with opportunities to participate in future One Club awards juries, and complimentary tickets to a One Club professional development conference ($1,000+ value), panels, and mentorship events. 

The One Club and The 3% Movement will host a celebration event for this year’s winners on January 19, 2023 at The One Club gallery space in New York.  The evening, complete with cocktails and appetizers, will include a look at some of the winners' work, and a pair of panel discussions with winners and other industry leaders.  The event is made possible by the generous support of sponsor Walmart.  More information and tickets are available here.

Branding for Next Creative Leaders 2022 was designed by the team of NCL 2021 winners Cara Mia Cecchini and Mia Rafowitz, both of whom are on this year’s jury.

About The 3% Movement

Started as a passion project in 2012 to spotlight a huge business opportunity in advertising -- the lack of female creative leadership and its impact on connecting with an overwhelmingly female marketplace – The 3% Movement has helped women move from 3% of creative directors to 29%. The movement's events, research and culture consulting have educated and mobilized a vast community in support of creativity driven by diversity.

The One Club for Creativity, producer of The One Show, ADC Annual Awards, Type Directors Club competition, TDC Ascenders, Young Guns, and more, is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community.  Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.