The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref
Category: Best of Health, Wellness & Pharma
Points: 90.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 45.0
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref
Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 45.0
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref
Category: Digital / Use of Technology
Points: 45.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Products
Points: 45.0
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Film / Health & Wellness
Points: 45.0
JUST A WALL
Agency: ROSA PARIS + Schmooze / Paris + SOVAGE / Paris
Client: Innocence en danger
Category: Out of Home / Health & Wellness
Points: 45.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Digital / Use of Technology
Points: 45.0
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref
Category: Film / Health & Wellness
Points: 45.0
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Products
Points: 45.0
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Branded Content
Points: 21.0
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Integrated Campaign
Points: 21.0
Drowned Requiem
Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
Client: United4Rescue
Category: Public Relations
Points: 21.0
Instant Doctor
Agency: The Bloc / New York
Client: Tribute
Category: Film / Health & Wellness
Points: 21.0
Sperm Positive: The Baby That Changed HIV
Agency: DDB Aotearoa New Zealand / Auckland + Body Positive Inc / Auckland + New Zealand AIDS Foundation / Auckland + Positive Women / Auckland
Client: New Zealand AIDS Foundation, Body Positive, Positive Women
Category: Public Relations
Points: 21.0
The Artist
Agency: Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai
Client: Savlon
Category: Branded Content
Points: 21.0
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client: Insmed Incorporated/NTMFacts.com
Category: Film / Pharma
Points: 21.0
Publicly Traded
Agency: FCB/SIX / Toronto
Client: LifeStyles Healthcare
Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 9.0
The Artist
Agency: Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai
Client: Savlon
Category: Film / Health & Wellness
Points: 9.0
Cover Our Community
Agency: Chemistry / Atlanta
Client: Big Facts Small Acts
Category: Public Relations
Points: 9.0
Bigger Picture
Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York
Client: Budweiser
Category: Public Relations
Points: 9.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Out of Home / Health & Wellness
Points: 9.0
Cover Our Community
Agency: Chemistry / Atlanta
Client: Big Facts Small Acts
Category: Out of Home / Health & Wellness
Points: 9.0
Diagnosing Epilepsy Type
Agency: The Bloc / New York
Client: Greenwich Biosciences / Epidiolex
Category: Branding
Points: 9.0
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris
Client: Ecox
Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 9.0
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan
Category: Digital / Web & Mobile
Points: 9.0
Publicly Traded
Agency: FCB/SIX / Toronto
Client: LifeStyles Healthcare
Category: Digital / Web & Mobile
Points: 9.0
Radio Recliner
Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client: Bridge Senior Living
Category: Radio & Audio
Points: 9.0
Sperm Positive: The Baby That Changed HIV
Agency: DDB Aotearoa New Zealand / Auckland + Body Positive Inc / Auckland + New Zealand AIDS Foundation / Auckland + Positive Women / Auckland
Client: New Zealand AIDS Foundation, Body Positive, Positive Women
Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 3.0
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan
Category: Digital / Use of Technology
Points: 3.0
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client: Insmed Incorporated/NTMFacts.com
Category: Branded Content
Points: 3.0
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan
Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 3.0
Cover Our Community
Agency: Chemistry / Atlanta
Client: Big Facts Small Acts
Category: Direct Marketing
Points: 3.0
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris
Client: Ecox
Category: Products
Points: 3.0
Drowned Requiem
Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
Client: United4Rescue
Category: Direct Marketing
Points: 3.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Experiential / Immersive / Events
Points: 3.0
The Call
Agency: The Bloc / New York
Client: EmpowHer NY
Category: Film / Health & Wellness
Points: 3.0
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support
Category: Film / Health & Wellness
Points: 3.0
JUST A WALL
Agency: ROSA PARIS + Schmooze / Paris + SOVAGE / Paris
Client: Innocence en danger
Category: Experiential / Immersive / Events
Points: 3.0
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Public Relations
Points: 3.0
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: Terre des Femmes
Category: Public Relations
Points: 3.0
Seize The Awkward
Agency: Droga5 / New York + Ad Council / New York
Client: Ad Council
Category: Radio & Audio
Points: 3.0
#TheArtofSelf-Care
Agency: Tech and Soul / São Paulo + Hefty / São Paulo + Boiler / São Paulo + Masp - Museu de Arte de São Paulo / São Paulo
Client: Unilever / Dove
Category: Branded Content
Points: 3.0
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: Terre des Femmes
Category: Digital / Social Media
Points: 3.0
ASD: Rockin’ the Spectrum
Agency: Edelman Canada / Toronto + Pirate / Toronto
Client: Jake's House
Category: Public Relations
Points: 3.0
Blood Drive Thru
Agency: WMcCann / São Paulo + Commonwealth//McCann / São Paulo + McCann Health / New Jersey + Commonwealth//McCann / Bogotá
Client: Chevrolet
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Canyon of Heroes
Agency: Alto / New York + Montefiore-Einstein / New York
Client: Montefiore-Einstein
Category: Out of Home / Health & Wellness
Points: 3.0
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA
Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 3.0
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Best of Health, Wellness & Pharma
Award:
2021 Health, Wellness & Pharma Best of Discipline Pencil
Points:
90.0
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2021 Health, Wellness & Pharma Gold Pencil
Points:
45.0
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2021 Health, Wellness & Pharma Gold Pencil
Points:
45.0
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Digital / Use of Technology
Award:
2021 Health, Wellness & Pharma Gold Pencil
Points:
45.0
Client:
Woojer
Title:
SICK BEATS
Category:
Products
Award:
2021 Health, Wellness & Pharma Gold Pencil
Points:
45.0
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Film / Health & Wellness
Award:
2021 Health, Wellness & Pharma Gold Pencil
Points:
45.0
Client:
Innocence en danger
Title:
JUST A WALL
Category:
Out of Home / Health & Wellness
Award:
2021 Health, Wellness & Pharma Gold Pencil
Points:
45.0
Client:
Woojer
Title:
SICK BEATS
Category:
Digital / Use of Technology
Award:
2021 Health, Wellness & Pharma Gold Pencil
Points:
45.0
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Film / Health & Wellness
Award:
2021 Health, Wellness & Pharma Gold Pencil
Points:
45.0
Client:
Mastercard
Title:
True Name
Category:
Products
Award:
2021 Health, Wellness & Pharma Gold Pencil
Points:
45.0
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Branded Content
Award:
2021 Health, Wellness & Pharma Silver Pencil
Points:
21.0
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Integrated Campaign
Award:
2021 Health, Wellness & Pharma Silver Pencil
Points:
21.0
Client:
United4Rescue
Title:
Drowned Requiem
Category:
Public Relations
Award:
2021 Health, Wellness & Pharma Silver Pencil
Points:
21.0
Client:
Tribute
Title:
Instant Doctor
Category:
Film / Health & Wellness
Award:
2021 Health, Wellness & Pharma Silver Pencil
Points:
21.0
Client:
New Zealand AIDS Foundation, Body Positive, Positive Women
Title:
Sperm Positive: The Baby That Changed HIV
Category:
Public Relations
Award:
2021 Health, Wellness & Pharma Silver Pencil
Points:
21.0
Client:
Savlon
Title:
The Artist
Category:
Branded Content
Award:
2021 Health, Wellness & Pharma Silver Pencil
Points:
21.0
Client:
Insmed Incorporated/NTMFacts.com
Title:
Trapped
Category:
Film / Pharma
Award:
2021 Health, Wellness & Pharma Silver Pencil
Points:
21.0
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.0
Client:
Savlon
Title:
The Artist
Category:
Film / Health & Wellness
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.0
Client:
Big Facts Small Acts
Title:
Cover Our Community
Category:
Public Relations
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.0
Client:
Budweiser
Title:
Bigger Picture
Category:
Public Relations
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.0
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Health & Wellness
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.0
Client:
Big Facts Small Acts
Title:
Cover Our Community
Category:
Out of Home / Health & Wellness
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.0
Client:
Greenwich Biosciences / Epidiolex
Title:
Diagnosing Epilepsy Type
Category:
Branding
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.0
Client:
Ecox
Title:
Emergency Bikes
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.0
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Digital / Web & Mobile
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.0
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Digital / Web & Mobile
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.0
Client:
Bridge Senior Living
Title:
Radio Recliner
Category:
Radio & Audio
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.0
Client:
EmpowHer NY
Title:
The Call
Category:
Public Relations
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.0
Client:
New Zealand AIDS Foundation, Body Positive, Positive Women
Title:
Sperm Positive: The Baby That Changed HIV
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Digital / Use of Technology
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Insmed Incorporated/NTMFacts.com
Title:
Trapped
Category:
Branded Content
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Big Facts Small Acts
Title:
Cover Our Community
Category:
Direct Marketing
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Ecox
Title:
Emergency Bikes
Category:
Products
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
United4Rescue
Title:
Drowned Requiem
Category:
Direct Marketing
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Woojer
Title:
SICK BEATS
Category:
Experiential / Immersive / Events
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
EmpowHer NY
Title:
The Call
Category:
Film / Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Film / Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Innocence en danger
Title:
JUST A WALL
Category:
Experiential / Immersive / Events
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Public Relations
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Terre des Femmes
Title:
#UNHATEWOMEN
Category:
Public Relations
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Ad Council
Title:
Seize The Awkward
Category:
Radio & Audio
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Unilever / Dove
Title:
#TheArtofSelf-Care
Category:
Branded Content
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Terre des Femmes
Title:
#UNHATEWOMEN
Category:
Digital / Social Media
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Essity Tena
Title:
Ageless
Category:
Integrated Campaign
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Jake's House
Title:
ASD: Rockin’ the Spectrum
Category:
Public Relations
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Chevrolet
Title:
Blood Drive Thru
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Montefiore-Einstein
Title:
Canyon of Heroes
Category:
Out of Home / Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
