The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Craft / Art Direction
Points: 3.0
The Official Tennis of Sipsmith Gin
Agency: Ogilvy UK / London
Client: Sipsmith
Category: Integrated Branding Campaign
Points: 3.0
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop
Category: Integrated Branding Campaign
Points: 3.0
#TogetherAgainstCorona
Agency: antoni Holding GmbH / Berlin
Client: All #TogetherAgainstCorona
Category: Brand Partnerships
Points: 3.0
#WeThe15
Agency: adam&eveDDB / London + Pulse Films / London + Pentagram / London + FleishmanHillard / London
Client: International Paralympic Committee
Category: Integrated Branding Campaign
Points: 3.0
6ourbon 7ime
Agency: Leo Burnett / Chicago + Beam Suntory / Chicago + Starcom / Chicago + Harbor / New York
Client: Beam Suntory
Category: Craft / Art Direction
Points: 3.0
A CODA Story
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Integrated Branding Campaign
Points: 3.0
CIRKULÄR
Agency: Hjaltelin Stahl / Copenhagen
Client: IKEA
Category: Integrated Branding Campaign
Points: 3.0
Discover the originals
Agency: Forsman & Bodenfors / Göteborg
Client: Visit Sweden
Category: Integrated Branding Campaign
Points: 3.0
Dyslexia Unetided
Agency: SERVICEPLAN GERMANY / Munich
Client: Gruner + Jahr Deutschland / Stern
Category: Craft / Writing
Points: 3.0
Firefighters Don't Like Fire Movies
Agency: FCB New Zealand / Auckland + FINCH
Client: Fire and Emergency New Zealand
Category: Craft / Writing
Points: 3.0
Gerry's Partisan Pizza
Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe
Client: Represent Us
Category: Integrated Branding Campaign
Points: 3.0
Here to Win
Agency: Cossette / Toronto + MERCHANT / Toronto
Client: World Wheelchair Rugby
Category: Rebranding Campaign
Points: 3.0
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ
Category: Craft / Use of Technology
Points: 3.0
Naming Rights
Agency: No Fixed Address / Toronto + Little Caesars + Jungle Media
Client: Little Caesars
Category: Customer Experience / CX
Points: 3.0
Not Paris
Agency: Marcel / Paris
Client: Transavia
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Old Spice x The Witcher Campaign
Agency: Wieden+Kennedy / Portland + Netflix / Los Angeles + Old Spice / Cincinnati
Client: Old Spice
Category: Brand Partnerships
Points: 3.0
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M
Category: Integrated Branding Campaign
Points: 3.0
Summer Stimmy
Agency: 3PM/Weber Shandwick / New York + AB InBev / Bud Light + Ghost Robot / New York
Client: AB InBev / Bud Light
Category: Craft / Writing
Points: 3.0
Tall Poppy
Agency: Thinkerbell + Initiative + The Jim Henson Company + Hardie Grant
Client: CGU Insurance
Category: Craft / Storytelling
Points: 3.0
The Ad Break Championship – GTI Hijack
Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client: Volkswagen Group Australia
Category: Craft / Use of Technology
Points: 3.0
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review
Category: Integrated Branding Campaign
Points: 3.0
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop
Category: Brand Transformation / Repositioning
Points: 3.0
You Have To See It
Agency: Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles
Client: TikTok
Category: Craft / Storytelling
Points: 3.0
Zeus & Hera
Agency: Goodby Silverstein & Partners / San Francisco
Client: BMW of North America
Category: Integrated Branding Campaign
Points: 3.0
Client:
Dove
Title:
Reverse Selfie
Category:
Rebranding Campaign
Award:
2022 Integrated Merit Award
Points:
3.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Art Direction
Award:
2022 Integrated Merit Award
Points:
3.0
Client:
Sipsmith
Title:
The Official Tennis of Sipsmith Gin
Category:
Integrated Branding Campaign
Award:
2022 Integrated Merit Award
Points:
3.0
Client:
Wingstop
Title:
Thighstop
Category:
Integrated Branding Campaign
Award:
2022 Integrated Merit Award
Points:
3.0
Client:
All #TogetherAgainstCorona
Title:
#TogetherAgainstCorona
Category:
Brand Partnerships
Award:
2022 Integrated Merit Award
Points:
3.0
Client:
International Paralympic Committee
Title:
#WeThe15
Category:
Integrated Branding Campaign
Award:
2022 Integrated Merit Award
Points:
3.0
Client:
Beam Suntory
Title:
6ourbon 7ime
Category:
Craft / Art Direction
Award:
2022 Integrated Merit Award
Points:
3.0
Client:
Google
Title:
A CODA Story
Category:
Integrated Branding Campaign
Award:
2022 Integrated Merit Award
Points:
3.0
Client:
IKEA
Title:
CIRKULÄR
Category:
Integrated Branding Campaign
Award:
2022 Integrated Merit Award
Points:
3.0
Client:
Visit Sweden
Title:
Discover the originals
Category:
Integrated Branding Campaign
Award:
2022 Integrated Merit Award
Points:
3.0
Client:
Gruner + Jahr Deutschland / Stern
Title:
Dyslexia Unetided
Category:
Craft / Writing
Award:
2022 Integrated Merit Award
Points:
3.0
Client:
Fire and Emergency New Zealand
Title:
Firefighters Don't Like Fire Movies
Category:
Craft / Writing
Award:
2022 Integrated Merit Award
Points:
3.0
Client:
Represent Us
Title:
Gerry's Partisan Pizza
Category:
Integrated Branding Campaign
Award:
2022 Integrated Merit Award
Points:
3.0
Client:
World Wheelchair Rugby
Title:
Here to Win
Category:
Rebranding Campaign
Award:
2022 Integrated Merit Award
Points:
3.0
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Craft / Use of Technology
Award:
2022 Integrated Merit Award
Points:
3.0
Client:
Little Caesars
Title:
Naming Rights
Category:
Customer Experience / CX
Award:
2022 Integrated Merit Award
Points:
3.0
Client:
Transavia
Title:
Not Paris
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Integrated Merit Award
Points:
3.0
Client:
Old Spice
Title:
Old Spice x The Witcher Campaign
Category:
Brand Partnerships
Award:
2022 Integrated Merit Award
Points:
3.0
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Integrated Branding Campaign
Award:
2022 Integrated Merit Award
Points:
3.0
Client:
AB InBev / Bud Light
Title:
Summer Stimmy
Category:
Craft / Writing
Award:
2022 Integrated Merit Award
Points:
3.0
Client:
CGU Insurance
Title:
Tall Poppy
Category:
Craft / Storytelling
Award:
2022 Integrated Merit Award
Points:
3.0
Client:
Volkswagen Group Australia
Title:
The Ad Break Championship – GTI Hijack
Category:
Craft / Use of Technology
Award:
2022 Integrated Merit Award
Points:
3.0
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Integrated Branding Campaign
Award:
2022 Integrated Merit Award
Points:
3.0
Client:
Wingstop
Title:
Thighstop
Category:
Brand Transformation / Repositioning
Award:
2022 Integrated Merit Award
Points:
3.0
Client:
TikTok
Title:
You Have To See It
Category:
Craft / Storytelling
Award:
2022 Integrated Merit Award
Points:
3.0