The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Burger & Me
Agency: TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's
Category: Craft / Photography
Points: 3.0
Pillballs
Agency: GAVa Studio / São Paulo
Client: Otrivin
Category: Craft / Art Direction
Points: 3.0
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex
Category: Craft / Art Direction
Points: 3.0
Crossed-out classics
Agency: the community / Miami
Client: Project Gutenberg
Category: Craft / Art Direction
Points: 3.0
Rising Time
Agency: 72andSunny / New York
Client: Church & Dwight / Trojan Brand Condoms
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
#WindowsOfHope
Agency: Goodby Silverstein & Partners / San Francisco
Client: HP
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Forever Lasting Moments
Agency: Havas Germany / Duesseldorf
Client: Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe
Category: Posters / Series
Points: 3.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Write for Rights
Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client: Amnesty International
Category: Posters / Series
Points: 3.0
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex
Category: Craft / Illustration
Points: 3.0
#Reask
Agency: MullenLowe SSP3 / Bogotá
Client: El tiempo Newspaper
Category: Newspaper / Series
Points: 3.0
#TakeMeBack
Agency: MullenLowe SSP3 / Bogotá
Client: AB InBev / Aguila Beer
Category: Craft / Illustration
Points: 3.0
#WindowsOfHope
Agency: Goodby Silverstein & Partners / San Francisco
Client: HP
Category: Posters / Series
Points: 3.0
$ick Money
Agency: Harrison & Star / New York
Client: Give.org
Category: Craft / Illustration
Points: 3.0
ABCs of Survival
Agency: The Bloc / New York
Client: National Black Child Development Institute
Category: Craft / Illustration
Points: 3.0
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago
Category: Promotional Items / Physical Products
Points: 3.0
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex
Category: Posters / Series
Points: 3.0
Burger & Me
Agency: TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's
Category: Magazine / Series
Points: 3.0
Cheetos® Bon Appé-Cheetos® Cookbook
Agency: The Marketing Arm / Dallas + Ketchum / New York + OMD / New York + VaynerMedia / New York
Client: Frito-Lay North America - Cheetos Brand
Category: Promotional Items / Booklets / Books / Brochures
Points: 3.0
Chex Quest Comic Book
Agency: Martin Williams / Minneapolis + General Mills / Minneapolis
Client: General Mills/Chex Mix
Category: Craft / Illustration
Points: 3.0
Crossed-out classics
Agency: the community / Miami
Client: Project Gutenberg
Category: Newspaper / Series
Points: 3.0
Disappearing Dracula
Agency: Wunderman Thompson / Perth
Client: West Australian Ballet
Category: Posters / Single
Points: 3.0
Door Exit Warning System
Agency: TAXI Canada / Montreal
Client: Audi Canada
Category: Craft / Illustration
Points: 3.0
Face the STEM Gap
Agency: Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York
Client: Procter & Gamble - Olay Skincare
Category: Craft / Writing
Points: 3.0
Hope is Power 'Kamala Harris'
Agency: Uncommon Creative Studio / London + The Guardian / London
Client: The Guardian
Category: Newspaper / Single
Points: 3.0
It's kind of delicious and wonderful (Print)
Agency: DDB / Paris
Client: Glenmorangie
Category: Craft / Photography
Points: 3.0
LEGO News Rebuilt
Agency: Havas Middle East / Dubai
Client: LEGO Saudi Stores
Category: Promotional Items / Booklets / Books / Brochures
Points: 3.0
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc.
Category: Posters / Series
Points: 3.0
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada
Category: Posters / Series
Points: 3.0
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada
Category: Posters / Single
Points: 3.0
Non-Imaginary Friends
Agency: BBDO / New York
Client: Mars Petcare: Pedigree
Category: Magazine / Series
Points: 3.0
OUR CULTURE
Agency: MullenLowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro
Client: AB InBev PILSENER
Category: Craft / Art Direction
Points: 3.0
Out Now
Agency: Leo Burnett / Australia
Client: Bonds
Category: Promotional Items / Physical Products
Points: 3.0
Panda Teleportation via Newspaper
Agency: Dentsu Inc. / Tokyo + Plug Ltd. / Tokyo + foton / Tokyo
Client: Chunichi Shimbun Co., Ltd. / TOKYO SHIMBUN
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Rebrand the game
Agency: MullenLowe SSP3 / Bogotá
Client: AB InBev - Budweiser
Category: Craft / Art Direction
Points: 3.0
Say it loud. Make a difference.
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: Laut gegen Nazis e.V.
Category: Craft / Writing
Points: 3.0
Slow Dogs
Agency: INNOCEAN Worldwide Europe / Berlin + Moreira Estudio / Caruaru
Client: Kia Motors Europe/ Kia Forward Collision-Avoidance Assist
Category: Magazine / Series
Points: 3.0
SUPERWEAR
Agency: HEREZIE / PARIS + BANDITS PRODUCTION / PARIS + GLITCH / PARIS
Client: AMAZON PRIME VIDEO
Category: Promotional Items / Physical Products
Points: 3.0
The Hypocrisy
Agency: Mischief @ No Fixed Address / New York + MONOGRAM
Client: MONOGRAM
Category: Craft / Writing
Points: 3.0
The Nature of Plastic
Agency: Cheil Central America / Panama
Client: Greenpeace
Category: Craft / Photography
Points: 3.0
The Nature of Plastic - Glacier
Agency: Cheil Central America / Panama
Client: Greenpeace
Category: Craft / Art Direction
Points: 3.0
The Original Pan Weighted Blanket
Agency: GSD&M / Austin
Client: Pizza Hut
Category: Promotional Items / Physical Products
Points: 3.0
The Photograph that Wasn't
Agency: Famous Innovations
Client: The Photographic Society of India
Category: Craft / Writing
Points: 3.0
The Secret Lives of Animals
Agency: the community / Miami
Client: PETA
Category: Promotional Items / Booklets / Books / Brochures
Points: 3.0
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub
Client: UN Women
Category: Posters / Series
Points: 3.0
TMALL NEW CULTURE-#NOT UNCOMMON
Agency: Heaven&Hell / Shanghai
Client: TMALL
Category: Craft / Typography
Points: 3.0
Write for Rights
Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client: Amnesty International
Category: Newspaper / Series
Points: 3.0
Client:
McDonald's
Title:
Burger & Me
Category:
Craft / Photography
Award:
2021 Print Merit Award
Points:
3.0
Client:
Otrivin
Title:
Pillballs
Category:
Craft / Art Direction
Award:
2021 Print Merit Award
Points:
3.0
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Craft / Art Direction
Award:
2021 Print Merit Award
Points:
3.0
Client:
Project Gutenberg
Title:
Crossed-out classics
Category:
Craft / Art Direction
Award:
2021 Print Merit Award
Points:
3.0
Client:
Church & Dwight / Trojan Brand Condoms
Title:
Rising Time
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Print Merit Award
Points:
3.0
Client:
HP
Title:
#WindowsOfHope
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Print Merit Award
Points:
3.0
Client:
Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe
Title:
Forever Lasting Moments
Category:
Posters / Series
Award:
2021 Print Merit Award
Points:
3.0
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Print Merit Award
Points:
3.0
Client:
Amnesty International
Title:
Write for Rights
Category:
Posters / Series
Award:
2021 Print Merit Award
Points:
3.0
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Craft / Illustration
Award:
2021 Print Merit Award
Points:
3.0
Client:
El tiempo Newspaper
Title:
#Reask
Category:
Newspaper / Series
Award:
2021 Print Merit Award
Points:
3.0
Client:
AB InBev / Aguila Beer
Title:
#TakeMeBack
Category:
Craft / Illustration
Award:
2021 Print Merit Award
Points:
3.0
Client:
HP
Title:
#WindowsOfHope
Category:
Posters / Series
Award:
2021 Print Merit Award
Points:
3.0
Client:
Give.org
Title:
$ick Money
Category:
Craft / Illustration
Award:
2021 Print Merit Award
Points:
3.0
Client:
National Black Child Development Institute
Title:
ABCs of Survival
Category:
Craft / Illustration
Award:
2021 Print Merit Award
Points:
3.0
Client:
City of Chicago
Title:
Boards of Change
Category:
Promotional Items / Physical Products
Award:
2021 Print Merit Award
Points:
3.0
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Posters / Series
Award:
2021 Print Merit Award
Points:
3.0
Client:
McDonald's
Title:
Burger & Me
Category:
Magazine / Series
Award:
2021 Print Merit Award
Points:
3.0
Client:
Atkin Guitars
Title:
Character
Category:
Magazine / Single
Award:
2021 Print Merit Award
Points:
3.0
Client:
Frito-Lay North America - Cheetos Brand
Title:
Cheetos® Bon Appé-Cheetos® Cookbook
Category:
Promotional Items / Booklets / Books / Brochures
Award:
2021 Print Merit Award
Points:
3.0
Client:
General Mills/Chex Mix
Title:
Chex Quest Comic Book
Category:
Craft / Illustration
Award:
2021 Print Merit Award
Points:
3.0
Client:
Project Gutenberg
Title:
Crossed-out classics
Category:
Newspaper / Series
Award:
2021 Print Merit Award
Points:
3.0
Client:
West Australian Ballet
Title:
Disappearing Dracula
Category:
Posters / Single
Award:
2021 Print Merit Award
Points:
3.0
Client:
Audi Canada
Title:
Door Exit Warning System
Category:
Craft / Illustration
Award:
2021 Print Merit Award
Points:
3.0
Client:
Procter & Gamble - Olay Skincare
Title:
Face the STEM Gap
Category:
Craft / Writing
Award:
2021 Print Merit Award
Points:
3.0
Client:
Atkin Guitars
Title:
Handmade
Category:
Magazine / Single
Award:
2021 Print Merit Award
Points:
3.0
Client:
The Guardian
Title:
Hope is Power 'Kamala Harris'
Category:
Newspaper / Single
Award:
2021 Print Merit Award
Points:
3.0
Client:
Glenmorangie
Title:
It's kind of delicious and wonderful (Print)
Category:
Craft / Photography
Award:
2021 Print Merit Award
Points:
3.0
Client:
Chupa Chups
Title:
Joy Sticks
Category:
Posters / Series
Award:
2021 Print Merit Award
Points:
3.0
Client:
LEGO Saudi Stores
Title:
LEGO News Rebuilt
Category:
Promotional Items / Booklets / Books / Brochures
Award:
2021 Print Merit Award
Points:
3.0
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Posters / Series
Award:
2021 Print Merit Award
Points:
3.0
Client:
McDonald's Canada
Title:
Moving Day
Category:
Posters / Series
Award:
2021 Print Merit Award
Points:
3.0
Client:
McDonald's Canada
Title:
Moving Day
Category:
Posters / Single
Award:
2021 Print Merit Award
Points:
3.0
Client:
Mars Petcare: Pedigree
Title:
Non-Imaginary Friends
Category:
Magazine / Series
Award:
2021 Print Merit Award
Points:
3.0
Client:
AB InBev PILSENER
Title:
OUR CULTURE
Category:
Craft / Art Direction
Award:
2021 Print Merit Award
Points:
3.0
Client:
Bonds
Title:
Out Now
Category:
Promotional Items / Physical Products
Award:
2021 Print Merit Award
Points:
3.0
Client:
Chunichi Shimbun Co., Ltd. / TOKYO SHIMBUN
Title:
Panda Teleportation via Newspaper
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Print Merit Award
Points:
3.0
Client:
AB InBev - Budweiser
Title:
Rebrand the game
Category:
Craft / Art Direction
Award:
2021 Print Merit Award
Points:
3.0
Client:
Laut gegen Nazis e.V.
Title:
Say it loud. Make a difference.
Category:
Craft / Writing
Award:
2021 Print Merit Award
Points:
3.0
Client:
Kia Motors Europe/ Kia Forward Collision-Avoidance Assist
Title:
Slow Dogs
Category:
Magazine / Series
Award:
2021 Print Merit Award
Points:
3.0
Client:
AMAZON PRIME VIDEO
Title:
SUPERWEAR
Category:
Promotional Items / Physical Products
Award:
2021 Print Merit Award
Points:
3.0
Client:
MONOGRAM
Title:
The Hypocrisy
Category:
Craft / Writing
Award:
2021 Print Merit Award
Points:
3.0
Client:
Greenpeace
Title:
The Nature of Plastic
Category:
Craft / Photography
Award:
2021 Print Merit Award
Points:
3.0
Client:
Greenpeace
Title:
The Nature of Plastic - Glacier
Category:
Craft / Art Direction
Award:
2021 Print Merit Award
Points:
3.0
Client:
Pizza Hut
Title:
The Original Pan Weighted Blanket
Category:
Promotional Items / Physical Products
Award:
2021 Print Merit Award
Points:
3.0
Client:
The Photographic Society of India
Title:
The Photograph that Wasn't
Category:
Craft / Writing
Award:
2021 Print Merit Award
Points:
3.0
Client:
PETA
Title:
The Secret Lives of Animals
Category:
Promotional Items / Booklets / Books / Brochures
Award:
2021 Print Merit Award
Points:
3.0
Client:
UN Women
Title:
The UNSeen Story
Category:
Posters / Series
Award:
2021 Print Merit Award
Points:
3.0
Client:
TMALL
Title:
TMALL NEW CULTURE-#NOT UNCOMMON
Category:
Craft / Typography
Award:
2021 Print Merit Award
Points:
3.0
Client:
Amnesty International
Title:
Write for Rights
Category:
Newspaper / Series
Award:
2021 Print Merit Award
Points:
3.0
