The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The New National Anthem Edition
Agency: Impact BBDO / Dubai + Boomtown Productions / Dubai
Client: An Nahar Newspaper
Category: Best of Print
Points: 90.0
Flavour Of Home
Agency: Hakuhodo Indonesia / Jakarta
Client: Sushi Sei
Category: Craft / Illustration
Points: 45.0
Mothers Smile Strong
Agency: VMLY&R / Dubai
Client: Colgate
Category: Craft / Photography
Points: 45.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Craft / Photography
Points: 45.0
Calorie Burning URL
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite
Category: Craft / Writing
Points: 45.0
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA
Category: Innovation & Transformation / Innovation in Print
Points: 45.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Magazine / Series
Points: 45.0
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint
Category: Promotional Items / Physical Products
Points: 45.0
Flavour Of Home
Agency: Hakuhodo Indonesia / Jakarta
Client: Sushi Sei
Category: Craft / Art Direction
Points: 45.0
Mothers Smile Strong
Agency: VMLY&R / Dubai
Client: Colgate
Category: Magazine / Series
Points: 45.0
The New National Anthem Edition
Agency: Impact BBDO / Dubai + Boomtown Productions / Dubai
Client: An Nahar Newspaper
Category: Newspaper / Single
Points: 45.0
Upgrade
Agency: L&C / New York + Kokopelli Hostel / Lima
Client: Kokopelli Hostel
Category: Posters / Series
Points: 45.0
Calorie Burning URL
Agency: DDB / Chicago + Connect + ICF Next + Alma DDB / Miami
Client: Miller Lite
Category: Innovation & Transformation / Innovation in Print
Points: 21.0
Calorie Burning URL
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite
Category: Newspaper / Single
Points: 21.0
Abandoned Stations
Agency: Cheil / Hong Kong
Client: Volkswagen
Category: Craft / Photography
Points: 21.0
Heinz Ketchup Puzzle
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada
Category: Promotional Items / Physical Products
Points: 21.0
Pillballs
Agency: GAVa Studio / São Paulo
Client: Otrivin
Category: Craft / Illustration
Points: 21.0
Pizza Hut x IKEA SÄVA
Agency: Ogilvy / Hong Kong
Client: Pizza Hut
Category: Promotional Items / Physical Products
Points: 21.0
True Fashion
Agency: AlmapBBDO / Sao Paulo + Gomus
Client: Alpargatas
Category: Posters / Series
Points: 21.0
Abandoned Stations
Agency: Cheil / Hong Kong
Client: Volkswagen
Category: Posters / Series
Points: 9.0
Abandoned Stations
Agency: Cheil / Hong Kong
Client: Volkswagen
Category: Craft / Art Direction
Points: 9.0
24 Hour Ad
Agency: The Bloc / New York
Client: Tribute
Category: Promotional Items / Booklets / Books / Brochures
Points: 9.0
Biti's Hunter Arising Dragon
Agency: Dentsu Redder Vietnam
Client: Biti's Hunter
Category: Craft / Illustration
Points: 9.0
Forever Lasting Moments
Agency: Havas Germany / Duesseldorf
Client: Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe
Category: Newspaper / Series
Points: 9.0
Give for good
Agency: BETC / Paris + General Pop / Paris
Client: Lacoste
Category: Promotional Items / Physical Products
Points: 9.0
HOPE TAPE
Agency: Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul
Client: Korean National Police Agency
Category: Promotional Items / Physical Products
Points: 9.0
Order from McDonald's
Agency: Buzzman / Paris
Client: Burger King France
Category: Newspaper / Single
Points: 9.0
Rising Time
Agency: 72andSunny / New York
Client: Church & Dwight / Trojan Brand Condoms
Category: Promotional Items / Booklets / Books / Brochures
Points: 9.0
You Choose What They Chew
Agency: Leo Burnett / Toronto
Client: Milk-bone
Category: Magazine / Series
Points: 9.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex
Category: Craft / Illustration
Points: 3.0
Forever Lasting Moments
Agency: Havas Germany / Duesseldorf
Client: Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe
Category: Posters / Series
Points: 3.0
Crossed-out classics
Agency: the community / Miami
Client: Project Gutenberg
Category: Craft / Art Direction
Points: 3.0
Write for Rights
Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client: Amnesty International
Category: Posters / Series
Points: 3.0
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex
Category: Craft / Art Direction
Points: 3.0
Pillballs
Agency: GAVa Studio / São Paulo
Client: Otrivin
Category: Craft / Art Direction
Points: 3.0
Burger & Me
Agency: TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's
Category: Craft / Photography
Points: 3.0
#WindowsOfHope
Agency: Goodby Silverstein & Partners / San Francisco
Client: HP
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Rising Time
Agency: 72andSunny / New York
Client: Church & Dwight / Trojan Brand Condoms
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
#Reask
Agency: MullenLowe SSP3 / Bogotá
Client: El tiempo Newspaper
Category: Newspaper / Series
Points: 3.0
#TakeMeBack
Agency: MullenLowe SSP3 / Bogotá
Client: AB InBev / Aguila Beer
Category: Craft / Illustration
Points: 3.0
#WindowsOfHope
Agency: Goodby Silverstein & Partners / San Francisco
Client: HP
Category: Posters / Series
Points: 3.0
$ick Money
Agency: Harrison & Star / New York
Client: Give.org
Category: Craft / Illustration
Points: 3.0
ABCs of Survival
Agency: The Bloc / New York
Client: National Black Child Development Institute
Category: Craft / Illustration
Points: 3.0
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago
Category: Promotional Items / Physical Products
Points: 3.0
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex
Category: Posters / Series
Points: 3.0
Burger & Me
Agency: TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's
Category: Magazine / Series
Points: 3.0
Cheetos® Bon Appé-Cheetos® Cookbook
Agency: The Marketing Arm / Dallas + Ketchum / New York + OMD / New York + VaynerMedia / New York
Client: Frito-Lay North America - Cheetos Brand
Category: Promotional Items / Booklets / Books / Brochures
Points: 3.0
Client:
An Nahar Newspaper
Title:
The New National Anthem Edition
Category:
Best of Print
Award:
2021 Print Best of Discipline Pencil
Points:
90.0
Client:
Sushi Sei
Title:
Flavour Of Home
Category:
Craft / Illustration
Award:
2021 Print Gold Pencil
Points:
45.0
Client:
Colgate
Title:
Mothers Smile Strong
Category:
Craft / Photography
Award:
2021 Print Gold Pencil
Points:
45.0
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Craft / Photography
Award:
2021 Print Gold Pencil
Points:
45.0
Client:
Miller Lite
Title:
Calorie Burning URL
Category:
Craft / Writing
Award:
2021 Print Gold Pencil
Points:
45.0
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Innovation & Transformation / Innovation in Print
Award:
2021 Print Gold Pencil
Points:
45.0
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Magazine / Series
Award:
2021 Print Gold Pencil
Points:
45.0
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Promotional Items / Physical Products
Award:
2021 Print Gold Pencil
Points:
45.0
Client:
Sushi Sei
Title:
Flavour Of Home
Category:
Craft / Art Direction
Award:
2021 Print Gold Pencil
Points:
45.0
Client:
Colgate
Title:
Mothers Smile Strong
Category:
Magazine / Series
Award:
2021 Print Gold Pencil
Points:
45.0
Client:
An Nahar Newspaper
Title:
The New National Anthem Edition
Category:
Newspaper / Single
Award:
2021 Print Gold Pencil
Points:
45.0
Client:
Kokopelli Hostel
Title:
Upgrade
Category:
Posters / Series
Award:
2021 Print Gold Pencil
Points:
45.0
Client:
Miller Lite
Title:
Calorie Burning URL
Category:
Innovation & Transformation / Innovation in Print
Award:
2021 Print Silver Pencil
Points:
21.0
Client:
Colgate
Title:
Mothers Smile Strong
Category:
Posters / Series
Award:
2021 Print Silver Pencil
Points:
21.0
Client:
Miller Lite
Title:
Calorie Burning URL
Category:
Newspaper / Single
Award:
2021 Print Silver Pencil
Points:
21.0
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Craft / Photography
Award:
2021 Print Silver Pencil
Points:
21.0
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Promotional Items / Physical Products
Award:
2021 Print Silver Pencil
Points:
21.0
Client:
Otrivin
Title:
Pillballs
Category:
Craft / Illustration
Award:
2021 Print Silver Pencil
Points:
21.0
Client:
Pizza Hut
Title:
Pizza Hut x IKEA SÄVA
Category:
Promotional Items / Physical Products
Award:
2021 Print Silver Pencil
Points:
21.0
Client:
Alpargatas
Title:
True Fashion
Category:
Posters / Series
Award:
2021 Print Silver Pencil
Points:
21.0
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Posters / Series
Award:
2021 Print Bronze Pencil
Points:
9.0
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Craft / Art Direction
Award:
2021 Print Bronze Pencil
Points:
9.0
Client:
Tribute
Title:
24 Hour Ad
Category:
Promotional Items / Booklets / Books / Brochures
Award:
2021 Print Bronze Pencil
Points:
9.0
Client:
Biti's Hunter
Title:
Biti's Hunter Arising Dragon
Category:
Craft / Illustration
Award:
2021 Print Bronze Pencil
Points:
9.0
Client:
Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe
Title:
Forever Lasting Moments
Category:
Newspaper / Series
Award:
2021 Print Bronze Pencil
Points:
9.0
Client:
Lacoste
Title:
Give for good
Category:
Promotional Items / Physical Products
Award:
2021 Print Bronze Pencil
Points:
9.0
Client:
Korean National Police Agency
Title:
HOPE TAPE
Category:
Promotional Items / Physical Products
Award:
2021 Print Bronze Pencil
Points:
9.0
Client:
Burger King France
Title:
Order from McDonald's
Category:
Newspaper / Single
Award:
2021 Print Bronze Pencil
Points:
9.0
Client:
Church & Dwight / Trojan Brand Condoms
Title:
Rising Time
Category:
Promotional Items / Booklets / Books / Brochures
Award:
2021 Print Bronze Pencil
Points:
9.0
Client:
Milk-bone
Title:
You Choose What They Chew
Category:
Magazine / Series
Award:
2021 Print Bronze Pencil
Points:
9.0
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Print Merit Award
Points:
3.0
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Craft / Illustration
Award:
2021 Print Merit Award
Points:
3.0
Client:
Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe
Title:
Forever Lasting Moments
Category:
Posters / Series
Award:
2021 Print Merit Award
Points:
3.0
Client:
Project Gutenberg
Title:
Crossed-out classics
Category:
Craft / Art Direction
Award:
2021 Print Merit Award
Points:
3.0
Client:
Amnesty International
Title:
Write for Rights
Category:
Posters / Series
Award:
2021 Print Merit Award
Points:
3.0
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Craft / Art Direction
Award:
2021 Print Merit Award
Points:
3.0
Client:
Otrivin
Title:
Pillballs
Category:
Craft / Art Direction
Award:
2021 Print Merit Award
Points:
3.0
Client:
McDonald's
Title:
Burger & Me
Category:
Craft / Photography
Award:
2021 Print Merit Award
Points:
3.0
Client:
HP
Title:
#WindowsOfHope
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Print Merit Award
Points:
3.0
Client:
Church & Dwight / Trojan Brand Condoms
Title:
Rising Time
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Print Merit Award
Points:
3.0
Client:
El tiempo Newspaper
Title:
#Reask
Category:
Newspaper / Series
Award:
2021 Print Merit Award
Points:
3.0
Client:
AB InBev / Aguila Beer
Title:
#TakeMeBack
Category:
Craft / Illustration
Award:
2021 Print Merit Award
Points:
3.0
Client:
HP
Title:
#WindowsOfHope
Category:
Posters / Series
Award:
2021 Print Merit Award
Points:
3.0
Client:
Give.org
Title:
$ick Money
Category:
Craft / Illustration
Award:
2021 Print Merit Award
Points:
3.0
Client:
National Black Child Development Institute
Title:
ABCs of Survival
Category:
Craft / Illustration
Award:
2021 Print Merit Award
Points:
3.0
Client:
City of Chicago
Title:
Boards of Change
Category:
Promotional Items / Physical Products
Award:
2021 Print Merit Award
Points:
3.0
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Posters / Series
Award:
2021 Print Merit Award
Points:
3.0
Client:
McDonald's
Title:
Burger & Me
Category:
Magazine / Series
Award:
2021 Print Merit Award
Points:
3.0
Client:
Atkin Guitars
Title:
Character
Category:
Magazine / Single
Award:
2021 Print Merit Award
Points:
3.0
Client:
Frito-Lay North America - Cheetos Brand
Title:
Cheetos® Bon Appé-Cheetos® Cookbook
Category:
Promotional Items / Booklets / Books / Brochures
Award:
2021 Print Merit Award
Points:
3.0
