The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client: Insmed Incorporated/NTMFacts.com
Category: Branded Content
Points: 3.0
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan
Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 3.0
Sperm Positive: The Baby That Changed HIV
Agency: DDB Aotearoa New Zealand / Auckland + Body Positive Inc / Auckland + New Zealand AIDS Foundation / Auckland + Positive Women / Auckland
Client: New Zealand AIDS Foundation, Body Positive, Positive Women
Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 3.0
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan
Category: Digital / Use of Technology
Points: 3.0
Drowned Requiem
Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
Client: United4Rescue
Category: Direct Marketing
Points: 3.0
Cover Our Community
Agency: Chemistry / Atlanta
Client: Big Facts Small Acts
Category: Direct Marketing
Points: 3.0
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris
Client: Ecox
Category: Products
Points: 3.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Experiential / Immersive / Events
Points: 3.0
JUST A WALL
Agency: ROSA PARIS + Schmooze / Paris + SOVAGE / Paris
Client: Innocence en danger
Category: Experiential / Immersive / Events
Points: 3.0
Seize The Awkward
Agency: Droga5 / New York + Ad Council / New York
Client: Ad Council
Category: Radio & Audio
Points: 3.0
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: Terre des Femmes
Category: Public Relations
Points: 3.0
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Public Relations
Points: 3.0
The Call
Agency: The Bloc / New York
Client: EmpowHer NY
Category: Film / Health & Wellness
Points: 3.0
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support
Category: Film / Health & Wellness
Points: 3.0
#TheArtofSelf-Care
Agency: Tech and Soul / São Paulo + Hefty / São Paulo + Boiler / São Paulo + Masp - Museu de Arte de São Paulo / São Paulo
Client: Unilever / Dove
Category: Branded Content
Points: 3.0
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: Terre des Femmes
Category: Digital / Social Media
Points: 3.0
ASD: Rockin’ the Spectrum
Agency: Edelman Canada / Toronto + Pirate / Toronto
Client: Jake's House
Category: Public Relations
Points: 3.0
Blood Drive Thru
Agency: WMcCann / São Paulo + Commonwealth//McCann / São Paulo + McCann Health / New Jersey + Commonwealth//McCann / Bogotá
Client: Chevrolet
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Canyon of Heroes
Agency: Alto / New York + Montefiore-Einstein / New York
Client: Montefiore-Einstein
Category: Out of Home / Health & Wellness
Points: 3.0
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA
Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 3.0
Dance 10.000
Agency: Forsman & Bodenfors / Göteborg + The Producers / Stockholm
Client: Generation Pep
Category: Public Relations
Points: 3.0
FaceTouchers
Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon
Client: Snap Inc.
Category: Digital / Social Media
Points: 3.0
If you're outdoors you need to protect yourself.
Agency: McCann / Lima + Orange 360 / Lima + Craft / Lima
Client: League Against Cancer Peru
Category: Out of Home / Health & Wellness
Points: 3.0
INVISIBLE WOMEN
Agency: SERVICEPLAN / COURBEVOIE + TRINITY FILMS / COURBEVOIE
Client: RÈGLES ÉLÉMENTAIRES
Category: Public Relations
Points: 3.0
Kiddi World
Agency: VMLY&R Mexico / Mexico City + Sanofi + MediaMonks
Client: Sanofi / Pharmaton Kiddi
Category: Digital / Use of Technology
Points: 3.0
LIGHT SAVER
Agency: Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client: EMART
Category: Out of Home / Health & Wellness
Points: 3.0
Lino's New Life
Agency: Saatchi & Saatchi / Rome
Client: FATER / Pampers
Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 3.0
Make Time
Agency: TBWA Hunt Lascaris / Johannesburg + Fort / Johannesburg + PHD / Johannesburg + Magna / Johannesburg
Client: 1000 Women Trust
Category: Digital / Web & Mobile
Points: 3.0
Mother Blanket
Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito
Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Category: Direct Marketing
Points: 3.0
Safely Feel The Real World
Agency: Amber China / Shanghai + PAFASSION LAB / Shanghai
Client: Durex
Category: Film / Health & Wellness
Points: 3.0
See Green
Agency: Rothco, Part of Accenture Interactive / Dublin + Irish Rugby Football Union / Dublin
Client: Irish Rugby Football Union
Category: Digital / Use of Technology
Points: 3.0
Seize The Awkward
Agency: Droga5 / New York + Ad Council / New York
Client: Ad Council
Category: Direct Marketing
Points: 3.0
SevenPM
Agency: Alto / New York + Montefiore-Einstein / New York + Cartel / Los Angeles + SMUGGLER / New York
Client: Montefiore-Einstein
Category: Film / Health & Wellness
Points: 3.0
Stream of Lactation
Agency: Mekanism / New York + Frida Mom
Client: Frida Mom
Category: Film / Health & Wellness
Points: 3.0
Strike Out Cancer
Agency: Pages BBDO / Santo Domingo
Client: Sirena
Category: Experiential / Immersive / Events
Points: 3.0
The Betika Christmas Miracle
Agency: Betika / Nairobi + 2.4 Films / Nairobi
Client: Betika
Category: Digital / Use of Technology
Points: 3.0
The Care Salon
Agency: Public Inc. / Toronto
Client: The African and Caribbean Council on HIV/AIDS in Ontario (ACCHO)
Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 3.0
THE CHEERING BANDAGE CAMPAIGN
Agency: INNOCEAN / Seoul + Facebook Korea / Seoul
Client: Facebook Korea / The Cheering Bandage
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
The eye opening test
Agency: BETC / Paris + General Pop / Paris
Client: Droit de regard
Category: Out of Home / Health & Wellness
Points: 3.0
The Little brats
Agency: Cossette / Montreal + Cult Nation / Montreal + 4ZERO1 / Montreal
Client: Montreal Children's Hospital Foundation
Category: Film / Health & Wellness
Points: 3.0
The Momentous Moments of Max and Maxine
Agency: Area 23, An FCB Health Network Company / New York + HORNET / New York
Client: Lilly/Cyramza
Category: Film / Pharma
Points: 3.0
The Prescription Paper Pill Bottle
Agency: Saatchi & Saatchi Wellness / New York + Pixel Farm / Minneapolis
Client: Tikkun Olam Makers: TOM
Category: Packaging
Points: 3.0
The Purple Hive Project
Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne
Client: Bega B-Honey
Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 3.0
The Unseen Ballet
Agency: VMLY&R / New York + Dell Technologies / New York + Resonant Pictures / New York + Cut + Run / New York
Client: Dell Technologies
Category: Experiential / Immersive / Events
Points: 3.0
The world's most precious diamond
Agency: BETC / Paris + Studio Digital BETC / Paris + Sizzer / Amsterdam + Quad Stories / Paris
Client: Against Breast Cancer
Category: Branded Content
Points: 3.0
Trojan & Chill
Agency: Forsman & Bodenfors / Toronto + Eggplant Music + Sound / Toronto + The Vanity / Toronto
Client: Trojan Canada
Category: Branded Content
Points: 3.0
Undercover Avatar
Agency: Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris
Client: Association L'Enfant Bleu
Category: Digital / Social Media
Points: 3.0
Veryvell
Agency: Rethink / Toronto + Truss Beverages / Toronto
Client: Truss Beverages
Category: Branding
Points: 3.0
Client:
Insmed Incorporated/NTMFacts.com
Title:
Trapped
Category:
Branded Content
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
New Zealand AIDS Foundation, Body Positive, Positive Women
Title:
Sperm Positive: The Baby That Changed HIV
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Digital / Use of Technology
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
United4Rescue
Title:
Drowned Requiem
Category:
Direct Marketing
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Big Facts Small Acts
Title:
Cover Our Community
Category:
Direct Marketing
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Ecox
Title:
Emergency Bikes
Category:
Products
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Woojer
Title:
SICK BEATS
Category:
Experiential / Immersive / Events
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Innocence en danger
Title:
JUST A WALL
Category:
Experiential / Immersive / Events
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Ad Council
Title:
Seize The Awkward
Category:
Radio & Audio
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Terre des Femmes
Title:
#UNHATEWOMEN
Category:
Public Relations
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Public Relations
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
EmpowHer NY
Title:
The Call
Category:
Film / Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Film / Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Unilever / Dove
Title:
#TheArtofSelf-Care
Category:
Branded Content
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Terre des Femmes
Title:
#UNHATEWOMEN
Category:
Digital / Social Media
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Essity Tena
Title:
Ageless
Category:
Integrated Campaign
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Jake's House
Title:
ASD: Rockin’ the Spectrum
Category:
Public Relations
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Chevrolet
Title:
Blood Drive Thru
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Montefiore-Einstein
Title:
Canyon of Heroes
Category:
Out of Home / Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Generation Pep
Title:
Dance 10.000
Category:
Public Relations
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Snap Inc.
Title:
FaceTouchers
Category:
Digital / Social Media
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
CINFA
Title:
Handwashing Wrapping Paper
Category:
Products
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
League Against Cancer Peru
Title:
If you're outdoors you need to protect yourself.
Category:
Out of Home / Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
RÈGLES ÉLÉMENTAIRES
Title:
INVISIBLE WOMEN
Category:
Public Relations
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Sanofi / Pharmaton Kiddi
Title:
Kiddi World
Category:
Digital / Use of Technology
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
EMART
Title:
LIGHT SAVER
Category:
Out of Home / Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
FATER / Pampers
Title:
Lino's New Life
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
1000 Women Trust
Title:
Make Time
Category:
Digital / Web & Mobile
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Title:
Mother Blanket
Category:
Direct Marketing
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Durex
Title:
Safely Feel The Real World
Category:
Film / Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Irish Rugby Football Union
Title:
See Green
Category:
Digital / Use of Technology
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Ad Council
Title:
Seize The Awkward
Category:
Direct Marketing
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Montefiore-Einstein
Title:
SevenPM
Category:
Film / Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Frida Mom
Title:
Stream of Lactation
Category:
Film / Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Sirena
Title:
Strike Out Cancer
Category:
Experiential / Immersive / Events
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Betika
Title:
The Betika Christmas Miracle
Category:
Digital / Use of Technology
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
The African and Caribbean Council on HIV/AIDS in Ontario (ACCHO)
Title:
The Care Salon
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Facebook Korea / The Cheering Bandage
Title:
THE CHEERING BANDAGE CAMPAIGN
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Droit de regard
Title:
The eye opening test
Category:
Out of Home / Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Montreal Children's Hospital Foundation
Title:
The Little brats
Category:
Film / Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Lilly/Cyramza
Title:
The Momentous Moments of Max and Maxine
Category:
Film / Pharma
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Tikkun Olam Makers: TOM
Title:
The Prescription Paper Pill Bottle
Category:
Packaging
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Bega B-Honey
Title:
The Purple Hive Project
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Dell Technologies
Title:
The Unseen Ballet
Category:
Experiential / Immersive / Events
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Against Breast Cancer
Title:
The world's most precious diamond
Category:
Branded Content
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Trojan Canada
Title:
Trojan & Chill
Category:
Branded Content
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Association L'Enfant Bleu
Title:
Undercover Avatar
Category:
Digital / Social Media
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
Client:
Truss Beverages
Title:
Veryvell
Category:
Branding
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.0
