The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA
Category: Newspaper / Single
Points: 3.0
Dr Rick Will See You Now
Agency: Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios
Client: Progressive Insurance
Category: Promotional Items / Booklets / Books / Brochures
Points: 3.0
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review
Category: Craft / Art Direction
Points: 3.0
Where are you really from?
Agency: Droga5 / New York + Asian American Federation / New York
Client: Asian American Federation
Category: Posters / Series
Points: 3.0
Marvin Gaye 50th Anniversary
Agency: Commonwealth//McCann / Detroit
Client: Motown Museum
Category: Craft / Art Direction
Points: 3.0
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi
Category: Posters / Series
Points: 3.0
Unity Laces
Agency: Joe Public United / Johannesburg
Client: Converse
Category: Craft / Art Direction
Points: 3.0
The Bigger Crash
Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client: Hyundai Global
Category: Craft / Art Direction
Points: 3.0
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client: Hip Hop Public Health
Category: Craft / Writing
Points: 3.0
4th of July New York Times Ad
Agency: Away / New York + Dippin Sauce / Brooklyn
Client: Away
Category: Newspaper / Single
Points: 3.0
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review
Category: Newspaper / Single
Points: 3.0
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Wearesicarios / Madrid
Client: Burger King
Category: Craft / Writing
Points: 3.0
The Joy of Later Life Sex
Agency: Ogilvy UK / London
Client: Relate
Category: Craft / Writing
Points: 3.0
Hear My Voice/Escucha mi voz
Agency: GSD&M / Austin + Workman Publishing / New York
Client: Project Amplify
Category: Craft / Illustration
Points: 3.0
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi
Category: Craft / Photography
Points: 3.0
The Joy of Later Life Sex
Agency: Ogilvy UK / London
Client: Relate
Category: Craft / Photography
Points: 3.0
The world deserve witnesses
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Leica
Category: Craft / Photography
Points: 3.0
4th of July New York Times Ad
Agency: Away / New York + Dippin Sauce / Brooklyn
Client: Away
Category: Craft / Writing
Points: 3.0
Airbag Alive Collection
Agency: Ogilvy / Madrid + Hogarth Worldwide / Madrid + The Royal Production Company / Madrid + GradePunk / Madrid
Client: DGT
Category: Craft / Photography
Points: 3.0
Animated interactive box
Agency: Xi'an Gaopeng / Xi'an
Client: LI MING ZHI YAN
Category: Craft / Typography
Points: 3.0
Book of Limbo
Agency: Howatson+Company / Sydney + OMD Media + Clemenger PR Australia + Collider / Sydney
Client: Belong
Category: Craft / Art Direction
Points: 3.0
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Wearesicarios / Madrid
Client: Burger King
Category: Newspaper / Series
Points: 3.0
FLIP TO SPACE
Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: ALE Co., Ltd.
Category: Posters / Series
Points: 3.0
Frame by Frame
Agency: GIPHY / NYC + Dark Igloo / Brooklyn
Client: GIPHY
Category: Innovation & Transformation / Innovation in Print
Points: 3.0
Help like no one else
Agency: The Monkeys / Sydney
Client: NRMA Insurance
Category: Craft / Writing
Points: 3.0
HerShe 2021
Agency: BETC HAVAS / São Paulo + HERSHEY’s Br / São Paulo
Client: Hershey's Br
Category: Posters / Series
Points: 3.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Promotional Items / Physical Products
Points: 3.0
Letters to the Future
Agency: Ki Saigon / Ho Chi Minh City + 4PS Corporation / Ho Chi Minh City
Client: 4PS Corporation
Category: Craft / Printing & Production
Points: 3.0
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client: The Chicago International Film Festival
Category: Posters / Series
Points: 3.0
Malnutrition Facts
Agency: L&C / New York + Dole Sunshine Company / California + Suitcase Productions / New York + Peppercomm / New York
Client: Dole Sunshine Company
Category: Posters / Single
Points: 3.0
Marvin Gaye 50th Anniversary
Agency: Commonwealth//McCann / Detroit
Client: Motown Museum
Category: Newspaper / Series
Points: 3.0
MINImalism
Agency: SERVICEPLAN GERMANY / Munich
Client: MINI
Category: Craft / Art Direction
Points: 3.0
Repurposeful Instructions
Agency: Rethink / Toronto + IKEA
Client: IKEA Canada
Category: Promotional Items / Booklets / Books / Brochures
Points: 3.0
SAVE GUNKANJIMA
Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Universal Workers
Category: Craft / Art Direction
Points: 3.0
Smile always find a way
Agency: VMLY&R / Paris + Red Fuse / Paris
Client: Colgate Palmolive
Category: Craft / Photography
Points: 3.0
The better we talk, the better we feel
Agency: Uncommon Creative Studio / London + ITV
Client: ITV
Category: Craft / Writing
Points: 3.0
The Bigger Crash
Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client: Hyundai Global
Category: Magazine / Series
Points: 3.0
The Day-After-Women's-Day Newspapers
Agency: Havas Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon
Client: Raparigas da Bola
Category: Innovation & Transformation / Innovation in Print
Points: 3.0
The Joy of Later Life Sex
Agency: Ogilvy UK / London
Client: Relate
Category: Newspaper / Series
Points: 3.0
The most epic seafaring legend ever told
Agency: Leo Burnett / Madrid
Client: PROCTER&GAMBLE / OLD SPICE
Category: Magazine / Series
Points: 3.0
The ScrapsBook
Agency: Rethink / Toronto + IKEA
Client: IKEA Canada
Category: Promotional Items / Booklets / Books / Brochures
Points: 3.0
The world deserve witnesses
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Leica
Category: Magazine / Series
Points: 3.0
Travel G-class
Agency: Ogilvy / Shanghai + Ogilvy / Beijing + Ars Thanea / New York
Client: Mercedes-Benz
Category: Craft / Photography
Points: 3.0
When art has to move.
Agency: Ruf Lanz / Zurich
Client: Welti-Furrer Fine Art Transport
Category: B2B / Trade Publication
Points: 3.0
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Newspaper / Single
Award:
2022 Print Merit Award
Points:
3.0
Client:
Progressive Insurance
Title:
Dr Rick Will See You Now
Category:
Promotional Items / Booklets / Books / Brochures
Award:
2022 Print Merit Award
Points:
3.0
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Craft / Art Direction
Award:
2022 Print Merit Award
Points:
3.0
Client:
Asian American Federation
Title:
Where are you really from?
Category:
Posters / Series
Award:
2022 Print Merit Award
Points:
3.0
Client:
Motown Museum
Title:
Marvin Gaye 50th Anniversary
Category:
Craft / Art Direction
Award:
2022 Print Merit Award
Points:
3.0
Client:
Pepsi
Title:
Better With Pepsi
Category:
Posters / Series
Award:
2022 Print Merit Award
Points:
3.0
Client:
Converse
Title:
Unity Laces
Category:
Craft / Art Direction
Award:
2022 Print Merit Award
Points:
3.0
Client:
Hyundai Global
Title:
The Bigger Crash
Category:
Craft / Art Direction
Award:
2022 Print Merit Award
Points:
3.0
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Craft / Writing
Award:
2022 Print Merit Award
Points:
3.0
Client:
Away
Title:
4th of July New York Times Ad
Category:
Newspaper / Single
Award:
2022 Print Merit Award
Points:
3.0
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Newspaper / Single
Award:
2022 Print Merit Award
Points:
3.0
Client:
Burger King
Title:
Even More Confusing Times
Category:
Craft / Writing
Award:
2022 Print Merit Award
Points:
3.0
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Craft / Writing
Award:
2022 Print Merit Award
Points:
3.0
Client:
Project Amplify
Title:
Hear My Voice/Escucha mi voz
Category:
Craft / Illustration
Award:
2022 Print Merit Award
Points:
3.0
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Photography
Award:
2022 Print Merit Award
Points:
3.0
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Craft / Photography
Award:
2022 Print Merit Award
Points:
3.0
Client:
Leica
Title:
The world deserve witnesses
Category:
Craft / Photography
Award:
2022 Print Merit Award
Points:
3.0
Client:
Away
Title:
4th of July New York Times Ad
Category:
Craft / Writing
Award:
2022 Print Merit Award
Points:
3.0
Client:
DGT
Title:
Airbag Alive Collection
Category:
Craft / Photography
Award:
2022 Print Merit Award
Points:
3.0
Client:
LI MING ZHI YAN
Title:
Animated interactive box
Category:
Craft / Typography
Award:
2022 Print Merit Award
Points:
3.0
Client:
Belong
Title:
Book of Limbo
Category:
Craft / Art Direction
Award:
2022 Print Merit Award
Points:
3.0
Client:
Burger King
Title:
Even More Confusing Times
Category:
Newspaper / Series
Award:
2022 Print Merit Award
Points:
3.0
Client:
ALE Co., Ltd.
Title:
FLIP TO SPACE
Category:
Posters / Series
Award:
2022 Print Merit Award
Points:
3.0
Client:
GIPHY
Title:
Frame by Frame
Category:
Innovation & Transformation / Innovation in Print
Award:
2022 Print Merit Award
Points:
3.0
Client:
NRMA Insurance
Title:
Help like no one else
Category:
Craft / Writing
Award:
2022 Print Merit Award
Points:
3.0
Client:
Hershey's Br
Title:
HerShe 2021
Category:
Posters / Series
Award:
2022 Print Merit Award
Points:
3.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Promotional Items / Physical Products
Award:
2022 Print Merit Award
Points:
3.0
Client:
4PS Corporation
Title:
Letters to the Future
Category:
Craft / Printing & Production
Award:
2022 Print Merit Award
Points:
3.0
Client:
The Chicago International Film Festival
Title:
Life, Scripted
Category:
Posters / Series
Award:
2022 Print Merit Award
Points:
3.0
Client:
Dole Sunshine Company
Title:
Malnutrition Facts
Category:
Posters / Single
Award:
2022 Print Merit Award
Points:
3.0
Client:
Motown Museum
Title:
Marvin Gaye 50th Anniversary
Category:
Newspaper / Series
Award:
2022 Print Merit Award
Points:
3.0
Client:
MINI
Title:
MINImalism
Category:
Craft / Art Direction
Award:
2022 Print Merit Award
Points:
3.0
Client:
IKEA Canada
Title:
Repurposeful Instructions
Category:
Promotional Items / Booklets / Books / Brochures
Award:
2022 Print Merit Award
Points:
3.0
Client:
Universal Workers
Title:
SAVE GUNKANJIMA
Category:
Craft / Art Direction
Award:
2022 Print Merit Award
Points:
3.0
Client:
Colgate Palmolive
Title:
Smile always find a way
Category:
Craft / Photography
Award:
2022 Print Merit Award
Points:
3.0
Client:
ITV
Title:
The better we talk, the better we feel
Category:
Craft / Writing
Award:
2022 Print Merit Award
Points:
3.0
Client:
Hyundai Global
Title:
The Bigger Crash
Category:
Magazine / Series
Award:
2022 Print Merit Award
Points:
3.0
Client:
Raparigas da Bola
Title:
The Day-After-Women's-Day Newspapers
Category:
Innovation & Transformation / Innovation in Print
Award:
2022 Print Merit Award
Points:
3.0
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Newspaper / Series
Award:
2022 Print Merit Award
Points:
3.0
Client:
PROCTER&GAMBLE / OLD SPICE
Title:
The most epic seafaring legend ever told
Category:
Magazine / Series
Award:
2022 Print Merit Award
Points:
3.0
Client:
IKEA Canada
Title:
The ScrapsBook
Category:
Promotional Items / Booklets / Books / Brochures
Award:
2022 Print Merit Award
Points:
3.0
Client:
Leica
Title:
The world deserve witnesses
Category:
Magazine / Series
Award:
2022 Print Merit Award
Points:
3.0
Client:
Mercedes-Benz
Title:
Travel G-class
Category:
Craft / Photography
Award:
2022 Print Merit Award
Points:
3.0